Palace J Entertainment

What Palace J Entertainment does

Palace J Entertainment is a Western Australia-based event management company founded in 2018 that delivers full-service production for music festivals and international concert tours. The firm operates across Australia, New Zealand, Japan, and Bali, with anchor properties including Snow Machine (Japan and New Zealand), Dream Machine Bali, Wine Machine, Origin Fields, and Scarborough Beach Weekender. The core team is a 14-person all-female group with 15+ years of industry experience, and the company runs a subsidiary called Palace Group that supplies staffing and bar operations to its events. The company is privately held and has not disclosed any external funding rounds.

The business model is B2B event production: Palace J contracts with promoters, artists, and corporate or government clients to plan, staff, and execute live events, and earns fees from each engagement. Revenue is supplemented by Palace Group's on-site hospitality and staffing work, which is bundled into event deliverables. Distribution is reinforced through partnerships with Live Nation and TEG Live, providing access to major artist rosters, and with Dark Machine Records for niche touring formats such as drum & bass. Named client work spans international touring artists (Dom Dolla, Chase & Status), nonprofit causes (Cancer No Bueno), and government/enterprise engagements (ProCott, World Police & Fire Games 2027 Athletes Village).

Strategically, the company has moved from a single-market WA operator toward an Asia-Pacific festival circuit while broadening into non-music verticals, most notably the 2027 World Police & Fire Games. The revival of Scarborough Beach Weekender for 2026 and the cross-border Snow Machine/Dream Machine footprint indicate a deliberate push to build recurring, multi-territory event IP. No AI, software platform, or proprietary technology layer is associated with the offering; competitive positioning rests on production talent, established festival IP, and promoter relationships rather than technology differentiation.

Name

Palace J Entertainment

Legal name

Palace J Entertainment

Website

https://palacej.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Palace J Entertainment is a Western Australia-based, all-female event production company that plans and executes music festivals and international concert tours across Australia, New Zealand, Japan, and Bali, serving promoters, artists, and corporate clients.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industries

Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Live Music Venues & Concert Bars (THAFAEAD), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Music festival production
• Event management services
• International tour management
• Festival bar operations
• Creative event design

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Production Services: Full-service event production including site management, event management, creative direction, and operational delivery for music festivals and international tours
2. Bar Operations: Bar management services for festivals and events, delivered through sister company Palace Group
3. Labour Hire: Event staffing and crew services for festivals and major events
4. Creative Event Design: Customised theming and styling design, site procurement, design, and construction management

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Palace J Entertainment is a Western Australia-based live events company that produces and promotes music festivals and manages international tours. The company delivers full-service event production including site management, bar operations (through the affiliated Palace Group), labour hire, and creative event design, serving as both promoter and producer from concept through execution.

Product overview

Palace J Entertainment is a full-service event management company operating as both promoter and producer, delivering music festivals, international tours, and live entertainment experiences primarily in Western Australia and internationally. The core offering consists of Festival & Event Management services encompassing promotion, event production, site management, bar operations (via subsidiary Palace Group), labour hire, and creative event design. The company portfolio includes branded music festivals such as Scarborough Beach Weekender, Snow Machine (Japan/NZ), Dream Machine (Bali), Wine Machine, For The Love, Origin Fields, OUT 2 LUNCH Festival, and The Undercroft; international tour management for artists like Chase & Status and Dom Dolla; and specialty events including the World Police & Fire Games 2027 Athletes Village, Cancer No Bueno charity gala, and Palace Social Club pop-up venue. Bar operations are delivered through affiliated company Palace Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival & Event Management
• Bar Operations (Palace Group)
• International Tour Management
• Labour Hire
• Creative Event Design
• Scarborough Beach Weekender
• Snow Machine
• Wine Machine
• Dream Machine
• For The Love
• Origin Fields

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core and minor.

• World Police & Fire Games 2027coreImplementation/ SI/ Consulting Partner · 1 January 2027Engaged to produce and manage Athletes Village for March 2027 games - site management, infrastructure, operations, and entertainment programming
• Chase & StatuscoreImplementation/ SI/ Consulting Partner · 1 January 2027Delivered full site and event management for Section 63 Perth shows - immersive live electronic experience from UK artists
• Scarborough Beach WeekendercoreImplementation/ SI/ Consulting Partner · 1 January 2026Local producers powering Scarborough Beach Weekender 2026 - transforming Scarborough Amphitheatre into music festival venue
• National Event TeamcoreImplementation/ SI/ Consulting Partner · 1 January 2023Engaged for Site & Event Management of For The Love festival 2023
• Kicks EntertainmentcoreStrategic or Co-development Partner · 1 January 2022Co-presenter of FISHER Australia Tour 2022, presenting major international DJ acts to Australian audiences
• Triple JcoreGTM or Marketing Partner · 1 January 2022Media partner for FISHER Australia Tour 2022
• Sets on the BeachcoreStrategic or Co-development Partner · 1 January 2022In partnership with Sets on the Beach for Fisher Australia Tour
• Dark Machine RecordscoreStrategic or Co-development Partner · 1 January 2022Presented Dark Machine Warehouse Round Four - UK drum & bass touring event
• Frnds ManagementcoreStrategic or Co-development Partner · 1 January 2022Co-presenter of Dark Machine Warehouse touring event
• Seismic Talent AgencycoreStrategic or Co-development Partner · 1 January 2022Co-presenter and talent agency for Dark Machine Warehouse touring event
• ProCottminorStrategic or Co-development Partner · 1 January 2022Cottesloe Village business association - worked in partnership to deliver Cottesloe Village Hullabaloo community festival
• Origin FieldscoreImplementation/ SI/ Consulting Partner · 1 January 2019Handled site design, creative direction, and full festival management for Origin Fields 2019/20 New Year's festival
• Wine MachineminorImplementation/ SI/ Consulting PartnerContracted to operate event on behalf of promoter - full event operations management
• Palace GroupcoreChannel Partner/ Reseller/ DistributorSub-business providing staffing for Palace J events; manages bar operations as sister company; Palace J bar operations powered by Palace Group expertise
• VoyageminorStrategic or Co-development PartnerMusic/entertainment partner
• Select MusicminorChannel Partner/ Reseller/ DistributorMusic industry partner
• LovelessminorStrategic or Co-development PartnerEntertainment/music partner
• MOVEminorStrategic or Co-development PartnerEntertainment partner
• Outer BodyminorStrategic or Co-development PartnerEvent/party brand partner
• Middle GroundminorStrategic or Co-development PartnerEvent/music partner
• FRNDS ManagementminorStrategic or Co-development PartnerArtist management partner
• DSB EntertainmentminorChannel Partner/ Reseller/ DistributorEntertainment/events partner
• Mushroom GroupminorChannel Partner/ Reseller/ DistributorMusic industry partner
• Dark Machine RecordsminorStrategic or Co-development PartnerMusic label partner
• UntitledminorStrategic or Co-development PartnerEvent/festival partner
• Origin FieldsminorStrategic or Co-development PartnerFestival partner
• CIC EntertainmentminorChannel Partner/ Reseller/ DistributorEntertainment partner
• Kicks EntertainmentminorChannel Partner/ Reseller/ DistributorEntertainment partner
• Together GroupminorStrategic or Co-development PartnerEvent/brand partner
• Pitch ControlminorChannel Partner/ Reseller/ DistributorMusic industry partner
• Offworld ProductionsminorStrategic or Co-development PartnerProduction partner
• Handsome ToursminorChannel Partner/ Reseller/ DistributorTour management partner
• Mountain Watch TravelminorChannel Partner/ Reseller/ DistributorTravel partner
• EITFminorStrategic or Co-development PartnerEvent partner
• TMRWminorChannel Partner/ Reseller/ DistributorAgency/talent partner
• Seismic TalentminorChannel Partner/ Reseller/ DistributorTalent agency partner
• Live NationminorChannel Partner/ Reseller/ DistributorMajor international entertainment partner
• TEG LiveminorChannel Partner/ Reseller/ DistributorLive entertainment partner

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Untitled Group: Australian independent festival and live music operator producing large-scale electronic and lifestyle festivals. Direct competitor to Palace J in the festival promoter-producer space, with overlapping artist rosters and ANZ geographic footprint.
• Handsome Tours: Australian tour promoter and producer for international touring artists. Directly comparable to Palace J's International Tour Management service line, targeting the same international artists and ANZ tour stops.
• Offworld Productions: Australian event production and touring services company. Directly comparable to Palace J's production services arm, serving similar promoters and touring artists in Australia.
• Pitch Control (Australia): Australian music industry and events company active in festival production and artist bookings. Comparable to Palace J in the boutique ANZ music events operator category.
• Frnds Management / FRNDS: Australian artist management and event co-presenter collaborating with Palace J on Dark Machine Warehouse touring events. Comparable boutique operator active in electronic music touring and event co-production.
• Dark Machine Records: UK-based drum & bass record label that has co-presented touring warehouse events in Australia with Palace J. Comparable as a specialized electronic music event operator with cross-border ANZ/UK footprint.
• Kicks Entertainment: Australian live entertainment promoter co-presenting major international tours (including FISHER Australia Tour 2022 with Palace J). Comparable scope as a boutique ANZ promoter-producer competing for similar electronic music mandates.

Broad incumbents

• Live Nation Australasia: Global live entertainment major operating across Australia and New Zealand. Functions as both a potential partner and large-scale competitor to Palace J for major artist tour bookings and festival promotion.
• Mushroom Group: Australian music and entertainment company spanning recorded music, festivals and live events. Broader incumbent offering that overlaps with Palace J's music festival production and artist liaison capabilities.
• TEG Live: Australia's largest live entertainment and ticketing group, presenting concerts, touring productions and family events. A broader incumbent in the same live event ecosystem that Palace J operates within, with significantly greater scale and capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/palacejentertainment
• Instagraminstagram.com/palacejentertainment
• LinkedInlinkedin.com/company/palace-j-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palace J Entertainment