Palermo Orthodontics

What Palermo Orthodontics does

Palermo Orthodontics is a private orthodontic specialty practice operating two physical clinic locations in Oakville and Hamilton, Ontario, Canada. Founded in 2014, the practice is led by Dr. Pourang Rahimi, who brings over 30 years of orthodontic experience and holds Invisalign Diamond+ Top 1% provider status from Align Technology, alongside a second orthodontist, Dr. Nghe S. Luu. The firm serves three core patient segments — children, teenagers, and adults — seeking teeth alignment, bite correction, and jaw development treatment in the Greater Toronto/Hamilton Area.

The practice offers two principal treatment modalities: traditional braces and Invisalign clear aligners. Clinical operations are supported by iTero 3D scanning technology that enables a fully digital workflow, allowing precise digital mapping of patient dentition for diagnosis and treatment planning without traditional physical impressions. The practice also offers a complimentary DigitalSmylz digital consultation tool that permits prospective patients to submit selfies for preliminary remote assessment before scheduling an in-office visit.

Revenue is generated on a per-treatment basis through orthodontic care, with complimentary initial consultations used as the primary customer acquisition mechanism. The go-to-market motion is direct-to-consumer, accepting self-referrals without requiring a dentist intermediary, and is supported by a content-driven website and direct phone outreach. With 1-10 employees, no disclosed institutional funding or parent company, and operations confined to two locations in southern Ontario, Palermo Orthodontics operates as an independently-owned specialty dental practice rather than a scalable multi-site dental platform.

Name

Palermo Orthodontics

Website

https://palermo-ortho.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Palermo Orthodontics is an independently-owned orthodontic specialty practice operating two clinics in Oakville and Hamilton, Ontario, offering braces, Invisalign, and iTero 3D scanning for children, teenagers, and adults in the Greater Toronto/Hamilton Area.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional braces
• 3D dental scanning
• Teeth straightening care

Headquarters

HQ city

Oakville, Ontario

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Revenue is generated from orthodontic treatment services including braces and Invisalign clear aligners. Services are provided on a per-treatment basis with consultations offered complimentary. Payment structures typically involve treatment plans with associated fees for the course of orthodontic care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Palermo Orthodontics is a specialist orthodontic practice that provides teeth alignment and jaw correction treatments, primarily traditional braces and Invisalign clear aligners. Services are delivered through two physical office locations in Oakville and Hamilton, Ontario, supported by iTero 3D digital scanning technology for diagnosis and treatment planning. The practice offers complimentary consultations and a self-referral system, and targets children, teenagers, and adults.

Product overview

Palermo Orthodontics is an orthodontic practice operating as a single-location dental specialty service rather than a software platform. The practice offers traditional braces and Invisalign clear aligners as its two core treatment products, supported by iTero 3D scanning technology for digital diagnostics and treatment planning. A complimentary DigitalSmylz tool enables initial remote consultations via patient-submitted photos. The practice has two locations in Oakville and Hamilton, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Braces

Quantifiable outcome

• Complimentary consultations available for new patients

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Altima Dental Canada: Multi-clinic Canadian dental group offering general and specialty dentistry including orthodontics. Comparable as a Canadian dental service provider, but operates at broader scale and general dentistry focus versus Palermo's orthodontic specialization.
• Aspen Dental Management: Multi-site dental practice support organization with orthodontic offerings across North America. Comparable as a scaled dental network operator, though general dentistry focused rather than orthodontics-only like Palermo.
• Align Technology: Manufacturer of the Invisalign system and iTero scanners that Palermo uses as core clinical tools. Comparable as the upstream platform/provider in the clear aligner ecosystem, whose Diamond+ Top 1% designation is the credential Palermo holds.
• dentalcorp Holdings: Canada's largest dental services organization supporting a network of practices including orthodontics. Comparable as a multi-site Canadian dental/orthodontic provider, though much larger in scale and backed by private equity, whereas Palermo is an independent specialty clinic.
• Heartland Dental: Largest US dental support organization providing non-clinical support to dental and orthodontic practices. Comparable as a scaled, multi-site dental/orthodontic operating platform, relevant for benchmarking DSO-style scaling of orthodontic clinics.
• 123Dentist: Canadian dental network with multiple practice locations including orthodontic services across several provinces. Comparable as a multi-location Canadian dental/orthodontic operator, broader than Palermo's specialty-only, two-location footprint.
• Smile Brands Inc. US-based dental support organization providing business support to affiliated dental practices including orthodontic services. Comparable as a multi-site dental platform operator relevant to potential scaling or roll-up comparisons.

Direct peers

• SmileDirectClub: Direct-to-consumer clear aligner brand that disrupted orthodontic distribution via remote impression kits and partner dentists. Comparable as a direct competitor for the adult, self-referring orthodontic patient, though Palermo's care is fully clinic-delivered rather than remote-led.

Emerging players

• Candid Co. Direct-to-consumer clear aligner brand focused on remote orthodontic treatment with in-person network support. Comparable as a digital-first orthodontic brand competing for the same adult consumer, though distributed via remote monitoring rather than clinic-based delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/palermo-ortho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palermo Orthodontics