Palm Breweries
Palm Breweries (Brouwerij Palm en De Hoorn) is a wholly-owned subsidiary of Royal Swinkels, a Dutch family-owned brewing and malting group with 300+ years of history, producing Belgian beers such as Palm, Cornet, Brugge Tripel, and Estaminet for global retail and hospitality customers through owned production and B2B e-commerce channels.
- Company typePrivate
- Founded1740
- HeadquartersLieshout, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Palm Breweries does
Palm Breweries (Brouwerij Palm en De Hoorn) is a Belgian brewery that operates as a core subsidiary of Royal Swinkels, a Dutch family-owned brewing and malting group founded in 1740. From its site in Steenhuffel, Belgium, Palm produces beers including Palm, Brugge Tripel, Cornet, Estaminet, Steenbrugge, and dry-hopped IPAs under the Royal Swinkels umbrella. The group serves retail and hospitality customers globally — exporting malts, beers, compounds, and other drinks to enterprise retailers and on-trade hospitality accounts — through a combination of direct field sales (key account sales directors and account managers), distributor and platform partners, dedicated B2B e-commerce webshops for horeca ordering, and consumer-facing hospitality venues such as the Bavaria Brouwerijcafé.
Palm Breweries firmographics
Firmographics- Name
- Palm Breweries
- Legal name
- Royal Swinkels
- Website
- https://palmbreweries.com
- Company type
- Private
- Founded year
- 1740
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Palm Breweries (Brouwerij Palm en De Hoorn) is a wholly-owned subsidiary of Royal Swinkels, a Dutch family-owned brewing and malting group with 300+ years of history, producing Belgian beers such as Palm, Cornet, Brugge Tripel, and Estaminet for global retail and hospitality customers through owned production and B2B e-commerce channels.
- Ownership category
- akta.pro rank
Palm Breweries industry classification
Industry- Product category
- Brewery & Beverages
- NAICS
- Breweries (31212), Beer and Ale Merchant Wholesalers (42481), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Regional & National Breweries (THAFALAD), Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC), Bulk Beverage & Keg Distribution (AFAIAGAK)
Keywords
Where Palm Breweries is headquartered
LocationHeadquarters
- HQ city
- Lieshout
- HQ country
- Netherlands
- HQ region
- Europe
Offices8 records
Markets served
Palm Breweries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beer and Beverage Sales: Production and sale of beers, craft drinks, alcohol-free beverages, and compounds to retail and hospitality businesses globally through distributors and direct relationships.
- Malt Production and Sales: Processing barley and wheat into malt for internal breweries and external customers worldwide. Holland Malt supplies specialty malts to breweries from Belgium to the Caribbean.
- B2B E-commerce Platform: Digital B2B platforms and webshops where hospitality customers order products including beer kegs and supplies.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Palm Breweries product offering
Product offeringCore offering
Palm Breweries (Brouwerij Palm en De Hoorn) is a Belgian brewery based in Steenhuffel that produces and sells beers under brands including Palm, Brugge Tripel, Cornet, Estaminet, Steenbrugge and dry-hopped IPAs. As a core operating subsidiary of Royal Swinkels, it operates within a group portfolio of more than 300 drinks and is part of an integrated brewing and malting operation exporting to retail and hospitality businesses worldwide.
Product overview
Palm Breweries (Royal Swinkels) is a family-owned international brewing and malting group offering more than 300 beverages across a portfolio of brands. The product portfolio spans global top brands (Bavaria, Swinkels, Palm, Rodenbach) and specialty craft lines (Uiltje, Bier&cO, La Trappe at De Koningshoeven). The company operates its own breweries (including Bavaria in Lieshout, Palm & De Hoorn in Belgium, Rodenbach, De Koningshoeven, Habesha in Ethiopia, Cervecería Cubana in Cuba) and maltings (Holland Malt). On the technology side, the company runs Parsec TrakSYS as its MES platform across international production sites, SAP S/4HANA as the core ERP (FI/CO/VIM/Treasury/Real Estate), a CRM for commercial operations, and Power BI for analytics. It also operates digital B2B e-commerce platforms for hospitality customers, and uses the Swinkels Academy for internal training. The portfolio is completed by alcohol-free and craft drink brands such as Pomton and Franklin & Sons.
Differentiator
Problem solved
Functional benefit
Brands
- Bavaria: Dutch beer brand known for innovative and adventurous entrepreneurship, operating from Lieshout with a hypermodern machine park.
- Holland Malt
- De Koningshoeven
- Uiltje Brewing Company
- Bier&cO
- Rodenbach
- Habesha
- Cerveceria Cubana
- Palm
- La Trappe
- Cornet
- 8.6
- Pomton
- Franklin & Sons
Products and services
- Palm Belgian Beer Belgian beer brand brewed at Brouwerij Palm en De Hoorn in Steenhuffel, Belgium, sold to retail and hospitality customers worldwide.
- Brugge Tripel Tripel-style Belgian beer produced by Brouwerij Palm en De Hoorn in Steenhuffel for retail and hospitality customers.
- Cornet Premium beer brand brewed at Brouwerij Palm en De Hoorn in Steenhuffel, Belgium, distributed to retail and hospitality businesses.
- Estaminet Belgian specialty beer produced at Brouwerij Palm en De Hoorn in Steenhuffel, sold to retail and hospitality customers.
- Steenbrugge Belgian beer brand produced at Brouwerij Palm en De Hoorn in Steenhuffel, supplied to retail and hospitality businesses.
- Dry-hopped IPAs (Palm portfolio) Dry-hopped India Pale Ales brewed at Brouwerij Palm en De Hoorn in Steenhuffel, distributed to retail and hospitality customers.
- 8.6 Beer brand within the Brouwerij Palm en De Hoorn portfolio, supplied to retail and hospitality markets.
Quantifiable outcome
- 99% delivery reliability achieved by Logistics & Supply Chain
- +2 more outcomes
Companies that use Palm Breweries
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Palm Breweries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature3 records
Palm Breweries partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Palm Breweries competitors and assessment
Company assessmentDirect peers
- Affligem / Alken-Maes (Heineken Belgium): Belgian subsidiary of Heineken producing mainstream and abbey-style beers that compete directly with Palm, Brugge Tripel and Steenbrugge in Belgian on-trade and retail channels.
- Warsteiner Brauerei: Independent German family-owned brewery with multi-country distribution and premium/mainstream portfolio. Highly comparable on family-owned, independent, multi-generation positioning.
- Heineken N.V. Dutch-headquartered global brewer with premium and mainstream beer brands across Europe, Africa and Asia. Most directly comparable on geography, scale and multi-market footprint, with a similar heritage-brand orientation.
- Duvel Moortgat: Belgian family-influenced specialty brewer (Duvel, Vedett, Chouffe, Liefmans) with multi-country production and a strong craft/premium positioning. Closely comparable on Belgian heritage, premium portfolio mix and family-ownership signal.
- Boortmalt (Axereal): One of the largest malting companies globally, supplying breweries worldwide. Directly comparable to Holland Malt on the upstream specialty-malt side of the value chain.
Emerging players
- Westvleteren (Brouwerij Sint-Sixtus): One of the few remaining Trappist breweries, supplying La Trappe's category credential. Comparable on Trappist designation and craft positioning, though materially smaller in scale.
- BrewDog: Independent craft brewer with broad international distribution and an experimental/limited-release product cadence. Comparable on craft positioning to Uiltje and on premium on-trade partnerships.
Broad incumbents
- AB InBev: World's largest brewer (Stella Artois, Budweiser, Corona, Beck's) with broad global reach. Competes across all of Royal Swinkels' categories but at far greater scale and with a wider brand portfolio.
- Carlsberg Group: European-headquartered multinational brewer with strong Northern European presence and adjacent malt/production operations. Comparable on regional brewing scale and European on-trade relationships.
- Asahi Group Holdings: Global beverage group owning European beer brands (e.g., Peroni, Pilsner Urquell, Grolsch) acquired from AB InBev. Competes with Royal Swinkels in European premium beer and on-trade channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Palm Breweries social profiles
Digital presencePalm Breweries compliance and trust
Trust signalCompliance4 records
Palm Breweries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palm Breweries leadership team
Management profileNumber of profiles
Palm Breweries subsidiaries and ownership
Company hierarchySubsidiaries10 records
Palm Breweries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palm Breweries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palm Breweries
What does Palm Breweries do?
Palm Breweries (Brouwerij Palm en De Hoorn) is a Belgian brewery based in Steenhuffel that produces and sells beers under brands including Palm, Brugge Tripel, Cornet, Estaminet, Steenbrugge and dry-hopped IPAs. As a core operating subsidiary of Royal Swinkels, it operates within a group portfolio of more than 300 drinks and is part of an integrated brewing and malting operation exporting to retail and hospitality businesses worldwide.
Is Palm Breweries a public or private company?
Palm Breweries is a private company. It is classified as family owned and is currently operating.
When was Palm Breweries founded?
Palm Breweries was founded in 1740. It employs 1 to 10 people.
Where is Palm Breweries based?
Palm Breweries is headquartered in Lieshout, Netherlands, in the Europe region.
How does Palm Breweries make money?
Three revenue lines are on record. Beer and Beverage Sales are the primary driver. The others are malt Production and Sales and B2B E-commerce Platform.
Who are Palm Breweries's main competitors?
Direct peers on record are Affligem / Alken-Maes (Heineken Belgium), Warsteiner Brauerei, Heineken N.V., Duvel Moortgat and Boortmalt (Axereal). Emerging players are Westvleteren (Brouwerij Sint-Sixtus) and BrewDog. Broad incumbents are AB InBev, Carlsberg Group and Asahi Group Holdings.
Does Palm Breweries have an API?
No public API is recorded for Palm Breweries.
What industry is Palm Breweries in?
Palm Breweries's product category is Brewery & Beverages. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.