Palmetto Parking Inc.

What Palmetto Parking Inc. does

Palmetto Parking Inc. is a privately held parking management company founded in 2003 in Charleston, South Carolina, that has scaled from a single surface lot to 65+ parking locations across Charleston SC, Mount Pleasant SC, and Savannah GA. The company operates two primary consumer-facing products: a monthly parking subscription accessed through a self-serve web portal (ParkerBill), and a short-term/transient parking product enabled by QR code scanning and text-to-pay on a mobile-first payment platform. Supporting capabilities include a proprietary AI-driven dynamic pricing algorithm that adjusts rates in real time based on live demand signals, camera-based license plate recognition for automated enforcement, 24/7 on-screen video call customer support at select garages, and specialized valet, event, and hospital environment parking services.

The business operates a hybrid B2B/B2C revenue model. On the consumer side, the company collects monthly subscription fees and per-use transaction fees across its 65+ locations. On the B2B side, Palmetto Parking manages parking assets for property owners under revenue-sharing or management-fee arrangements, with the company taking a percentage of the revenue uplift it generates for clients. Distribution is asset-light and digital-first: customer acquisition flows through the company website (palmettoparking.com) and the ParkerBill web portal, with on-site QR codes and text-to-pay zones serving as the primary in-the-moment conversion mechanism. There is no public API, no disclosed external funding, and no institutional ownership; the company remains founder- and management-owned, with principals Jason Llewellyn (President), Harry B. "Chip" Limehouse III (Founder/Principal), and H. Bynum Stokes (VP/Partner) leading the business alongside COO Don Moore and HR/Accounting Director Nanci McWilliams.

Name

Palmetto Parking Inc.

Legal name

Palmetto Parking, Inc.

Website

https://palmettoparking.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Palmetto Parking is a privately held, founder-owned regional parking management company operating 65+ locations across Charleston SC, Mount Pleasant SC, and Savannah GA, providing monthly subscriptions, short-term mobile-pay parking, AI-driven dynamic pricing, and managed parking services for property owners.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA)

akta.pro secondary industries

Parking Facilities Property Management (BPAJAGAN), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

Keywords

• Parking management services
• Monthly parking subscriptions
• Short-term parking
• Dynamic pricing software
• Property owner services

Headquarters

HQ city

Charleston, South Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Parking Subscriptions: Recurring monthly subscription fees from customers who purchase monthly parking passes through the web portal. Billing runs on calendar month basis with prorated billing at half-month rates for mid-month terminations.
2. Short-Term/Transient Parking: Per-use transaction fees collected from customers using QR code or text-to-pay at 65+ parking locations. Pricing varies by location, time of day, and demand through AI-driven dynamic pricing.
3. Property Owner Management Services: Palmetto Parking manages parking properties for property owners (individuals, families, property management groups, corporations) on a revenue-sharing or management fee basis. The company takes a percentage of increased revenue from their management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Palmetto Parking operates and manages 65+ parking locations across Charleston, SC, Mount Pleasant, SC, and Savannah, GA. The company delivers short-term pay-by-cell parking via QR code scanning or text-to-pay, month-to-month parking subscriptions through a web portal, and property management services for parking asset owners that leverage AI-driven dynamic pricing to maximize revenue. Specialized offerings include valet parking and hospital environment parking services.

Product overview

Palmetto Parking operates a unified parking management platform spanning over 65 locations across Charleston, SC, Mount Pleasant, SC, and Savannah, GA. The core offering consists of short-term pay-by-cell parking (via QR code scan or text-to-pay) and monthly parking (via a web portal). Supporting capabilities include AI-Driven Dynamic Pricing for revenue optimization, camera-based license plate recognition enforcement, 24/7 video monitoring with live agent support, and specialized valet and hospital parking services. The platform replaces traditional parking meters with a frictionless mobile-first experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Parking
• Monthly Parking
• Valet Parking Services
• Hospital Environment Parking Services
• Property Owner Management Services

Quantifiable outcome

• 17% revenue increase within first month using AI-driven dynamic pricing
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Impark: North American parking management and operations company with a multi-thousand facility portfolio. Comparable operator business model but with substantially broader geographic and capital footprint than Palmetto.
• LAZ Parking: Major national parking management company operating thousands of facilities across the U.S. Comparable business model (managed parking for property owners) but with substantially broader scale, institutional backing, and technology investment.
• ACE Parking: Large U.S. parking management firm with hospitality-anchored client base and significant valet operations. Comparable managed-services model and hospitality/hospital/event customer mix.
• SP+ Corporation (SP Plus): One of the largest U.S. parking operators, offering facility management, valet, shuttle, and event services nationally. Directly comparable as a broad incumbent operating parking facilities at scale, but with much larger geographic reach and capital base than Palmetto.

Direct peers

• ParkMobile: Mobile parking payment platform used by consumers to pay for short-term parking via app/QR-code/zone numbers. Highly comparable to Palmetto's QR/text-to-pay consumer product; competes for the same parker wallet and partners with municipal operators.
• PayByPhone: Digital parking payment provider offering app-based and text-to-pay parking across 1,000+ cities. Directly competes with Palmetto's short-term, pay-by-cell product and is often integrated with municipal and private operators.
• Republic Parking System: Mid-sized U.S. parking management company providing managed parking, valet, and event services. Closely comparable as a regional-scale operator serving commercial property owners with mixed-format facilities.
• Premium Parking: Regional-to-national parking operator with a similar property-management-for-owners model and a strong footprint in the U.S. Southeast. Directly comparable in service mix (managed lots, garages, valet, event parking) and target customer profile (real estate owners, hospitality, healthcare).

Emerging players

• Metropolis: Technology company deploying computer vision and mobile payments for parking and mobility. Comparable to Palmetto's LPR/camera-based enforcement and mobile-pay approach, with deeper tech R&D resources and capital backing.
• SpotHero: Digital marketplace for reserving parking in advance at garages and lots across major U.S. cities. Overlaps with Palmetto on the consumer parking-discovery/payment experience and competes for the same urban commuter wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/palmetto-parking-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palmetto Parking Inc.