PALOMA BEACH APARTMENTS SL

What PALOMA BEACH APARTMENTS SL does

PALOMA BEACH APARTMENTS SL is a privately held Spanish limited company (Sociedad Limitada) operating a 230-unit self-catering vacation rental complex in Los Cristianos, on the south coast of Tenerife (Canary Islands, Spain). The physical asset comprises eight apartment categories ranging from 1-bedroom standard units of approximately 65 m² to 3-bedroom penthouses of approximately 105 m², built across four levels around a heated swimming pool, private gardens, and terrace, located approximately 200 metres from the seafront and 15 km from Reina Sofia Airport. The complex is rated 3-star and is positioned as an alternative to hotel stays, offering full kitchens, private terraces, air conditioning, free WiFi, and amenities including a jacuzzi, playground, poolside bar, and proximity to five regional golf courses.

The company operates a direct-to-consumer model with no disclosed OTA partnerships, generating revenue primarily from nightly and weekly apartment rentals (prices ranging from approximately €65 to €125 per night) supplemented by ancillaries such as sunbed rentals, safe rentals, and laundry services. A loyalty program offers 10% on second direct bookings and 15% from the third booking onward. Distribution channels are the company's multilingual website (seven languages), telephone, and email, with payment terms requiring a 20% deposit at booking and the balance due two months before arrival. The registered administrator is John Parkes as sole administrator (Administradora Única), the company is governed by Spanish Ley de Sociedades de Capital, and it has seven employees on its disclosed headcount, with operational functions such as housekeeping and gardening likely outsourced.

The underlying technology is non-proprietary: a standard website-based booking system with cookie-based analytics (Google Analytics) and embedded Google Maps. The company has no mobile application, no disclosed API, and no AI or machine-learning capabilities. There are no funding rounds, acquisitions, partnerships, patents, or third-party certifications disclosed in the available material. In 2020-2021 the company received Spanish COVID relief of €550,000 in direct subsidies and €887,131.08 in social security exemptions under Real Decreto Ley 10/2020 and 8/2020.

Name

PALOMA BEACH APARTMENTS SL

Legal name

PALOMA BEACH APARTMENTS S.L.

Website

https://palomabeach.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Paloma Beach Apartments SL is a privately held Spanish company operating a 230-unit, 3-star self-catering apartment complex in Los Cristianos, Tenerife, serving individual leisure tourists and golfers through a direct-to-consumer website, phone, and email booking model.

Ownership category

akta.pro rank

Product category

Vacation Rental Apartments

NAICS

Other Traveler Accommodation (72119), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

akta.pro secondary industry

Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rental apartments
• Self-catering holiday rentals
• Short-term apartment rentals
• Resort apartment accommodations
• Tenerife holiday apartments

Headquarters

HQ city

Los Cristianos, Tenerife

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Short-term Vacation Rental Income: The primary revenue stream comes from renting out 230 self-catering apartments on a short-term basis to holidaymakers visiting Tenerife. Revenue is generated through nightly/weekly rental rates for various apartment categories, with minimum stay requirements of 3 nights. Additional revenue is generated through ancillary services including sunbed/daybed rentals, safe rentals, laundry services, and optional extras like cleaning and towel changes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paloma Beach Apartments S.L. operates a 230-unit self-catering 3-star vacation apartment complex in Los Cristianos, Tenerife, renting out furnished apartments on a short-term basis (3-night minimum) to holidaymakers. The property offers eight apartment categories from 1-bedroom standard units (~65 m²) to 3-bedroom penthouses (~105 m²), all equipped with full kitchens, air conditioning, TVs, and private terraces, alongside a heated pool, jacuzzi, tropical gardens, poolside bar, and ancillary services including laundry and safe rentals.

Product overview

Paloma Beach Apartments is a 230-unit self-catering vacation rental complex located in Los Cristianos, Tenerife (Canary Islands, Spain). The company operates eight distinct apartment categories ranging from 1-bedroom standard units (65 m²) to 3-bedroom penthouses (105 m²), plus premium categories including poolside and penthouse variants. All apartments are individually furnished, self-catering units with kitchen facilities, air conditioning, TV with international channels, and free WiFi. Onsite amenities include a heated pool, children's pool, poolside bar, playground, and outdoor fitness equipment. The company offers a loyalty program for returning guests and packages golf holidays near 5 regional courses.

Differentiator

Problem solved

Functional benefit

Products and services

• 1 Bedroom Superior Apartment

Quantifiable outcome

• Apartments available from 3 nights minimum stay to multi-week bookings
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Airbnb: Global vacation rental platform that hosts numerous individual Tenerife apartment listings, representing the peer-to-peer competitive threat that pressures Paloma Beach's direct booking model and pricing.

Regional players

• HD Hotels: Canary Islands hotel and aparthotel group with multiple properties across Tenerife and Gran Canaria, serving a similar tourist demographic with comparable self-catering and leisure amenities.
• Best Hotels: Canary Islands hotel chain with multiple Tenerife properties, competing in the mid-segment family and leisure vacation market served by Paloma Beach.
• Coral Hotels: Tenerife-based hotel company operating mid-range resorts and apartments in Los Cristianos and Playa de las Américas, overlapping both geography and target customer with Paloma Beach.
• GF Hoteles: Tenerife-headquartered hotel chain operating family-oriented resorts and apartment-style accommodations across the Canary Islands, competing for the same UK and European holidaymaker segments.

Direct peers

• Mar Hotels: Spanish aparthotel operator with properties in the Balearic Islands offering self-catering apartment accommodations for families and groups, directly comparable in unit type and customer use case.
• Hovima Hotels: Tenerife-based aparthotel operator offering self-catering apartments with full kitchens and pool amenities, directly comparable to Paloma Beach's apartment-style vacation rental model in the same destination market.
• Pierre & Vacances: European vacation rental operator managing self-catering apartment and residence complexes across multiple destinations, sharing Paloma Beach's apartment-rental business model for leisure travelers.

Broad incumbents

• Iberostar Hotels & Resorts: Major Spanish hotel group with significant 4- and 5-star resort presence in the Canary Islands, competing for the same Tenerife leisure demand with broader scale and brand recognition.
• Meliá Hotels International: Spain's largest hotel company with extensive Canary Islands resort portfolio, operating upscale properties that compete for the same tourist pool as Paloma Beach albeit at a higher price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/palomabeachapartments
• LinkedInlinkedin.com/company/paloma-beach-apartments-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PALOMA BEACH APARTMENTS SL