Paloma Park
Paloma Park is a Tex-Mex restaurant and tequila bar in downtown Athens, GA, founded in 2023 and owned by Hospitality South LLC, serving UGA students, sports fans, and local diners via dine-in, online ordering, delivery, and private events.
- Company typePrivate
- Founded2023
- HeadquartersAthens, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Paloma Park does
Paloma Park is a single-unit Tex-Mex social dining and tequila bar operating from 235 W Washington St in downtown Athens, Georgia, founded in 2023 and owned by Hospitality South LLC. The venue combines a full-service Tex-Mex restaurant (tacos, fajitas, smoke-fried wings, smash burgers, shareables) with an alcohol-forward bar program centered on an 8-flavor margarita bar and a curated collection of over 100 tequilas and mezcals. A signature physical asset is the venue's outdoor beer garden, which features what the brand claims to be the largest outdoor LED screen in Athens, supported by three full-service bars and a live music stage hosting weekend performances.
The business reaches customers through four distribution channels: dine-in service, online ordering and pickup via the SpotOn platform, third-party delivery through Uber Eats and DoorDash, and a private events vertical offering three configurable spaces (Cantina Room up to 100 guests, Main Lobby & Dining Room up to 250 guests, and the Outdoor Beer Garden) plus on-site and off-site catering. The underlying technology stack is conventional restaurant infrastructure — SpotOn for POS and online ordering, a Webflow-hosted marketing website, Google Analytics 4 and Google Tag Manager for measurement, and Google Ads and Meta Pixel for paid acquisition — with no proprietary or AI-driven technology components.
The revenue model is transaction-based across all four streams (food and beverage sales, online ordering and takeout, private events and catering, and themed daily specials), with a stated 4% credit/debit card transaction fee per GA Code § 13-1-15. Customer segments are predominantly consumer — University of Georgia students and young professionals, sports fans, and the local Athens community — supplemented by a smaller private event and catering segment for corporate and celebratory buyouts. Paloma Park is one of seven venues in the Hospitality South portfolio, alongside Emporium, Double Barrel, Sand Bar, Union Fare, and Woodford, providing cross-venue marketing and operational leverage.
Paloma Park firmographics
Firmographics- Name
- Paloma Park
- Legal name
- Hospitality South LLC
- Website
- https://palomapark.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Paloma Park is a Tex-Mex restaurant and tequila bar in downtown Athens, GA, founded in 2023 and owned by Hospitality South LLC, serving UGA students, sports fans, and local diners via dine-in, online ordering, delivery, and private events.
- Ownership category
- akta.pro rank
Paloma Park industry classification
Industry- Product category
- Tex-Mex Restaurant and Tequila Bar
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
Keywords
Where Paloma Park is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paloma Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Dine-in Food and Beverage Sales: Core revenue from food and beverage sales during regular service hours, including Tex-Mex menu items, craft cocktails, margaritas, beer, and wine.
- Online Ordering and Takeout: Online ordering through SpotOn platform for pickup orders. Additional revenue from third-party delivery partnerships including Uber Eats and DoorDash.
- Private Events and Catering: Revenue from venue rentals for private events (corporate gatherings, birthdays, celebrations) and catering services. Voted runner-up for best catering in Athens by Flagpole Readers.
- Specials and Promotions: Revenue from daily specials including Happy Hour (3-6pm), Tequila Tuesday, Wine Wednesday, Disco Thursday, Paloma Friday, Saturday in the Park, and Sunday Funday promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Specials (Daily 3pm-6pm) |
| Unit Pricing | Pay-as-you-go | Tequila Tuesday |
| Unit Pricing | Pay-as-you-go | Wine Wednesday |
| Unit Pricing | Pay-as-you-go | Disco Thursday |
| Unit Pricing | Pay-as-you-go | Paloma Friday |
| Unit Pricing | Pay-as-you-go | Saturday in the Park |
| Unit Pricing | Pay-as-you-go | Sunday Funday Brunch |
| Unit Pricing | Pay-as-you-go | Espresso Martini Flight |
| Unit Pricing | Pay-as-you-go | Giant Espresso Martini |
| Unit Pricing | Pay-as-you-go | UGA Game Day Specials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Paloma Park product offering
Product offeringCore offering
Paloma Park is a full-service Tex-Mex restaurant and tequila bar located in downtown Athens, Georgia. It serves bold Tex-Mex food including award-winning tacos, fajitas, smash burgers, and shareables, alongside an 8-flavor handcrafted margarita bar and a curated selection of over 100 tequilas and mezcals. The venue also operates an outdoor beer garden with the largest outdoor LED screen in Athens for sports viewing, hosts live music every weekend, and rents out three configurable private event spaces with catering services.
Product overview
Paloma Park is a Tex-Mex social dining and tequila bar experience operated by Hospitality South LLC. The venue operates as a unified hospitality destination combining a full-service Tex-Mex restaurant with an award-winning 8-flavor margarita bar featuring over 100 tequilas and mezcals, an expansive outdoor beer garden with Athens' largest LED screen for gameday viewing, live music entertainment every weekend, and comprehensive private event hosting with on-site catering services. The product portfolio centers on the core dining and bar experience (Tex-Mex Social Dining, 8-Flavor Margarita Bar, Tequila Collection, Craft Cocktails) enhanced by entertainment offerings (Beer Garden, Live Music), event services (Private Events, Catering), and digital convenience (Online Ordering via Spoton, delivery through Uber Eats and DoorDash).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Voted #1 Taco in Athens by Flagpole Readers
- +2 more outcomes
Companies that use Paloma Park
Customer profileSegments4 records
Ideal customer profiles4 records
Paloma Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Paloma Park partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hospitality South LLCcorePaloma Park is owned and operated by Hospitality South LLC. The company is part of a family of seven beloved venues across Athens, Georgia, operating under the Hospitality South brand including Emporium, Double Barrel, Sand Bar, Union Fare, and Woodford.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Paloma Park competitors and assessment
Company assessmentDirect peers
- Emporium Athens: Sister venue under Hospitality South LLC, operating as a bar/restaurant in downtown Athens. Closest peer because it shares ownership, operating playbook, marketing channels, and the same Athens customer base as Paloma Park.
- Sand Bar Athens: Hospitality South sister venue in Athens. Operates in the same bar/dining category with shared customers, gameday programming, and operational infrastructure.
- Woodford Athens: Fifth Hospitality South sister venue in Athens, sharing customers and operational resources with Paloma Park. Most direct comparables on the portfolio side.
- Union Fare Athens: Hospitality South sister venue. Closely comparable restaurant/bar operating model in Athens targeting the same UGA and local dining crowd.
- Double Barrel Athens: Another Hospitality South-owned Athens bar/restaurant concept. Directly comparable venue sharing back-office resources, marketing, and overlapping UGA/downtown Athens customer base.
Emerging players
- Bartaco: Upscale fast-casual Tex-Mex/taco concept focused on craft cocktails and coastal design. Comparable to Paloma Park on Tex-Mex menu, margarita/tequila emphasis, and experiential positioning, though at multi-region chain scale.
- Taco Mama: Regional fast-casual Tex-Mex chain with strong margarita program and college-town locations in the Southeast. Comparable to Paloma Park on Tex-Mex, margaritas, and Southern college-town customer base.
Broad incumbents
- Moe's Southwest Grill: National fast-casual Tex-Mex chain with strong college-town presence (headquartered in Atlanta). Compares to Paloma Park on Tex-Mex category, value positioning, and college-student customer base.
- On The Border Mexican Grill & Cantina: National Tex-Mex casual dining chain with margarita-led bar program. Direct category overlap with Paloma Park's Tex-Mex menu and margarita bar, although at chain scale and broader geographic footprint.
- Buffalo Wild Wings: National sports-bar chain with strong wings program, large-screen sports viewing, and broad beer lineup. Comparable to Paloma Park on the sports-bar/wings/gameday dimensions though at far greater scale and as a chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Paloma Park social profiles
Digital presencePaloma Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paloma Park leadership team
Management profileNumber of profiles
Paloma Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paloma Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paloma Park
What does Paloma Park do?
Paloma Park is a full-service Tex-Mex restaurant and tequila bar located in downtown Athens, Georgia. It serves bold Tex-Mex food including award-winning tacos, fajitas, smash burgers, and shareables, alongside an 8-flavor handcrafted margarita bar and a curated selection of over 100 tequilas and mezcals. The venue also operates an outdoor beer garden with the largest outdoor LED screen in Athens for sports viewing, hosts live music every weekend, and rents out three configurable private event spaces with catering services.
Is Paloma Park a public or private company?
Paloma Park is a private company. It is classified as corporate owned and is currently operating.
When was Paloma Park founded?
Paloma Park was founded in 2023. It employs 51 to 100 people.
Where is Paloma Park based?
Paloma Park is headquartered in Athens, United States, in the North America region.
How does Paloma Park make money?
Four revenue lines are on record. Dine-in Food and Beverage Sales are the primary driver. The others are online Ordering and Takeout, private Events and Catering and specials and Promotions.
Who are Paloma Park's main competitors?
Direct peers on record are Emporium Athens, Sand Bar Athens, Woodford Athens, Union Fare Athens and Double Barrel Athens. Emerging players are Bartaco and Taco Mama. Broad incumbents are Moe's Southwest Grill, On The Border Mexican Grill & Cantina and Buffalo Wild Wings.
Does Paloma Park have an API?
No public API is recorded for Paloma Park.
What industry is Paloma Park in?
Paloma Park's product category is Tex-Mex Restaurant and Tequila Bar. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722410 and its SIC code is 5810.