PAMA
PAMA India is a Mumbai-based non-profit and official Indian representative of PAMA Global, operating the annual PAMA India Mental Map Championship — a fully online, five-category mental mathematics competition for students across India — alongside abacus training, grading exams, and teacher certification services.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PAMA does
PAMA India is a non-profit organization founded in 2011 and headquartered in Mumbai, Maharashtra, operating as the official Indian representative of PAMA Global. It runs the PAMA India Mental Map Championship — a 100% online, annual mental mathematics competition for students across India, organized into five age-based categories from Young Beginners through Senior Level. The organization employs 26 staff and reaches participants directly through a self-serve online portal at test.pamaindia.org, supported by website, video, and email marketing.
Beyond the flagship championship, PAMA India offers an adjacent product ecosystem: Abacus Training Programs, Grading Examinations, Teacher Training, and Student Development Activities. The underlying technology is a secure online testing platform with digital evaluation, student/teacher login portals, and self-serve registration — a relatively standard web application architecture rather than a differentiated technical stack. The business model is volume-based: PAMA India monetizes primarily through competition registration fees of ₹1,260 per participant (non-refundable), supplemented by fees from abacus training, grading exams, and teacher certification. Cash prizes of ₹7,500 / ₹4,500 / ₹2,500 are paid to the top three finishers in each category. The customer base consists of individual students and their families across India, served with no apparent institutional or enterprise concentration.
PAMA firmographics
Firmographics- Name
- PAMA
- Legal name
- PAMA India
- Website
- https://pamaindia.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PAMA India is a Mumbai-based non-profit and official Indian representative of PAMA Global, operating the annual PAMA India Mental Map Championship — a fully online, five-category mental mathematics competition for students across India — alongside abacus training, grading exams, and teacher certification services.
- Ownership category
- akta.pro rank
PAMA industry classification
Industry- Product category
- Mental Arithmetic and Abacus Education
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
Keywords
PAMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Competition Registration Fees: Primary revenue stream from registration fees charged to participants. Every participant pays a fixed registration fee of ₹1,260 to compete in the Mental Map Championship. Registration is compulsory, non-refundable, and no late registrations are accepted.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Competition Registration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PAMA product offering
Product offeringCore offering
PAMA India operates the annual Mental Map Championship—an online, nationwide mental mathematics competition for Indian students from schools, institutes, and abacus academies, organized into five age-based categories with cash prizes and digital evaluation. Complementing the championship, it offers Abacus Training Programs, Grading Examinations, Teacher Training, and Student Development Activities as part of an integrated brain-development education portfolio delivered under the PAMA Global framework.
Product overview
PAMA India operates as a unified platform offering mental mathematics and Abacus education services through an integrated ecosystem of products and programs. The core offering is the annual PAMA India Mental Map Championship—an online competition accessible via dedicated student and teacher login portals—supplemented by educational services including Abacus Training Programs, Grading Examinations, Teacher Training, and Student Development Activities. The platform is built around the PAMA Global framework, promoting brain development education and providing national and international competition opportunities for Indian students.
Differentiator
Problem solved
Functional benefit
Products and services
- PAMA India Mental Map Championship 2026 A nationwide online competition for students across India that tests mental arithmetic abilities through five age-based categories (Young Beginners, Junior Level, Intermediate Level, Advanced Level, Senior Level), with cash prizes up to ₹7,500 for top winners, digital evaluation, participation certificates, and medals. Aimed at students from schools, institutes, and Abacus academies seeking national-level recognition and international-standard competition experience.
- Abacus Training Programs Training programs offered by PAMA India to develop students' mental math and Abacus skills, delivered under the PAMA Global framework for Indian learners.
- Grading Examinations Formal assessment and certification examinations for evaluating and grading student proficiency in Abacus and mental arithmetic, aligned with PAMA Global benchmarks.
- Teacher Training Professional development programs for educators to become certified Abacus and mental mathematics instructors under PAMA India's framework.
- Student Development Activities Activities and programs designed to support overall student growth in brain development education under PAMA India's brain-development education portfolio.
Companies that use PAMA
Customer profileSegments1 record
Ideal customer profiles2 records
PAMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PAMA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PAMA GlobalcorePAMA India is the official Indian representative of PAMA Global, providing international-level opportunities to students throughout India. This relationship enables alignment with global benchmarks and international-standard competition frameworks for Indian students participating in mental arithmetic competitions.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
PAMA competitors and assessment
Company assessmentBroad incumbents
- BYJU'S: India's largest EdTech company offering K-12 learning apps including math content. While not a direct abacus competitor, it shapes parent expectations for digital math learning and competes indirectly for cognitive-development spend.
- Cuemath: Large India-based math-learning platform offering live online math tuition and brain-training programs for K-12. Competes for the same parent wallet on cognitive math development, though at much broader scale and with different delivery.
Direct peers
- Aloha India: Aloha Mental Arithmetic runs abacus-based mental arithmetic programs and competitions for school children across India. Directly comparable niche, target audience (K-12 students), and competition-driven GTM motion.
- Brainobrain: Brainobrain operates a global abacus and mental arithmetic program with a strong India presence, including student competitions and instructor training. Comparable product suite and age-tiered student engagement model.
- SIP Abacus India: One of the largest abacus and mental arithmetic education networks in India, running franchise-based training, grading, and competitions. Highly comparable to PAMA India's abacus training and competition offering.
- Mastermind Abacus: India-focused abacus training and mental math competition provider with franchise operations and tiered grading. Similar combination of training programs, grading examinations, and competitive events.
- UC MAS India: Universal Concept of Mental Arithmetic Systems operates India-wide abacus training and mental arithmetic competitions with age-tiered categories. Closely matches PAMA's model of combining structured training with competitive championships.
Emerging players
- Vedic Maths India: Promotes vedic mathematics-based mental calculation techniques and competitions in India. Overlaps with PAMA in the mental-math-for-children niche but uses a different methodological framework (vedic math vs. abacus).
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
PAMA social profiles
Digital presencePAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PAMA leadership team
Management profileNumber of profiles
PAMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PAMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PAMA
What does PAMA do?
PAMA India operates the annual Mental Map Championship—an online, nationwide mental mathematics competition for Indian students from schools, institutes, and abacus academies, organized into five age-based categories with cash prizes and digital evaluation. Complementing the championship, it offers Abacus Training Programs, Grading Examinations, Teacher Training, and Student Development Activities as part of an integrated brain-development education portfolio delivered under the PAMA Global framework.
Is PAMA a public or private company?
PAMA is a private company. It is classified as corporate owned and is currently operating.
When was PAMA founded?
PAMA was founded in -1. It employs 11 to 50 people.
How does PAMA make money?
One revenue line is on record: competition Registration Fees.
Who are PAMA's main competitors?
Broad incumbents on record are BYJU'S and Cuemath. Direct peers are Aloha India, Brainobrain, SIP Abacus India, Mastermind Abacus and UC MAS India. Vedic Maths India is listed as an emerging player.
Does PAMA have an API?
No public API is recorded for PAMA.
What industry is PAMA in?
PAMA's product category is Mental Arithmetic and Abacus Education. Its primary akta.pro industry code is EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative). Its NAICS code is 611691 and its SIC code is 8200.