The Pancake Bakery B.V.

What The Pancake Bakery B.V. does

The Pancake Bakery B.V. is a single-location Dutch pancake restaurant operating from a 17th-century former VOC warehouse on Prinsengracht 191 in central Amsterdam, adjacent to the Anne Frank House and Westerkerk. Founded in 1973 and recognized as Amsterdam's oldest pancake house, the business has been family-owned by the Schaafsma family since 1980, currently under co-owners Bastiaan Schaafsma and his father. The venue serves traditional Dutch pancakes alongside an extensive international menu of over 100 varieties — including themed children's pancakes, poffertjes, giant omelettes, breakfast sets, and desserts — all prepared in an open kitchen visible to guests, with gluten-free and whole-wheat batter options available on request.

The restaurant operates daily from 9am to 8:30pm (until 9pm on Fridays and Saturdays) across breakfast, brunch, lunch, and dinner dayparts, with a canal-side terrace in summer. Revenue is generated entirely through per-item dine-in service priced in euros, with à-la-carte extras (€1.55 per ingredient) and specialty batter surcharges; an example baseline is a plain omelette at €5.95 or with bacon at €7.50. Go-to-market is exclusively local and walk-in/tourist-driven, supported by a bilingual (Dutch/English) website used for menu access, location information, and online group reservations for parties of six or more.

The business runs on a lean operating model of approximately 9 employees, with proprietary inputs including a pancake batter recipe developed in the 1990s and direct-sourced wines from the co-owner's family vineyards in South Africa. There is no disclosed revenue, no external funding, no digital delivery integration, and no expansion beyond the single Amsterdam location.

Name

The Pancake Bakery B.V.

Legal name

The Pancake Bakery B.V.

Website

https://pancake.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pancake Bakery B.V. is a family-owned, single-location Dutch pancake restaurant in Amsterdam, operating from a 17th-century VOC warehouse on the Prinsengracht canal and serving traditional and international pancakes via dine-in service.

Ownership category

akta.pro rank

Product category

Pancake Restaurant / Casual Dining

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Dutch pancake restaurant
• Traditional pancake house
• Amsterdam canal dining
• Breakfast brunch lunch dinner
• Poffertjes and omelettes

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

The Pancake Bakery operates a single-location dine-in pancake restaurant at Prinsengracht 191 in Amsterdam, serving traditional Dutch pancakes, international pancake varieties, poffertjes (Dutch mini pancakes), children's themed pancakes, breakfast menus, giant omelettes, starters, and desserts. Open daily from 9am with an open kitchen concept, the restaurant uses its own proprietary pancake batter recipe developed in the 1990s.

Product overview

The Pancake Bakery operates as a single-location pancake restaurant offering a unified dining experience. The core offering consists of traditional Dutch pancakes and international pancake varieties, supplemented by poffertjes (mini pancakes), children's themed pancakes, breakfast menu, giant omelettes, starters/sides, and desserts. All items are prepared in an open kitchen and served in the restaurant's 17th-century warehouse setting. The restaurant also offers customization options including gluten-free batter and whole wheat flour, and allows customers to compose their own pancakes with extra ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Dutch Pancakes
• International Pancakes Premium pancakes with internationally-inspired toppings and fillings including American (blueberries, honey, mint), French (goat cheese, thyme, honey), Greek (gyros, feta, tzatziki), Thai (red curry, chicken), Indonesian (peanut sauce), Norwegian (salmon, cream cheese), Brazilian, Belgian, English, and Hawaiian varieties. Sold per item to dine-in customers.
• Poffertjes Traditional Dutch mini pancakes served with butter and sugar, chocolate sauce, honey, or premium toppings like Brazilian (walnut ice cream, mocha sauce, Amaretto) and Dutch (cherries, Kirsch). Available in a gluten-free option. Sold per item to dine-in customers.
• Children's Pancakes Themed pancakes for children including Fireman, Police, Pirate, Car, Animal, Princess, and Surprise varieties. Can be made savory on request with extra ingredients available. Sold per item to families dining in.
• Breakfast Menu Morning dining options including Dutch Breakfast, Luxury Breakfast with Prosecco, Pancake Breakfast, scrambled eggs (Roerei Naturel €5.95, Roerei met spek €7.50), yogurt with fresh fruits and muesli, croissants, Uitsmijter ham/kaas/spek, and healthy breakfast selections. Sold per item during morning service.
• Giant Omelettes (Reuze omelet) Large omelettes including Masai omelette (vegetables), Canadian omelette (bacon, ham, mushrooms), and varieties with ham, cheese, bacon, tomato, onion, and mushrooms. All served with bread and raw vegetable salad. Sold per item to dine-in customers.
• Starters and Side Dishes Appetizers and sides including homemade French onion soup, Dutch pea soup (seasonal October-April), Greek salad, nachos with guacamole, sour cream, jalapeño, melted cheese and chili sauce, gazpacho, raw vegetable salad, and bread with herb butter. Sold per item to dine-in customers.
• Desserts Dessert items including Coupe Simple (vanilla ice cream), Coupe Pecan (walnut and vanilla ice cream), Dame Blanche, apple pie with cinnamon ice cream, and specialty coffees such as Irish Coffee and French Coffee. Sold per item to dine-in customers.
• Own-Label Wines Wines bottled under the restaurant's own label, sourced from family-owned vineyards in South Africa. Sold to dine-in customers as part of the beverage offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Upstairs Pannenkoekenhuis: Long-running Amsterdam pancake house in the Jordaan serving sweet and savour Dutch pancakes in a small historic setting; comparable single-location, heritage, and menu to The Pancake Bakery.
• Pancakes Amsterdam: Multi-location Amsterdam pancake-focused restaurant group offering traditional and international pancake varieties in casual canal-side settings; directly comparable concept, menu, and target tourist/locals segment.
• De Carrousel Pannenkoekenboot: Pancake-focused dining concept serving all-you-can-eat Dutch pancakes aboard canal cruise boats in Amsterdam; directly comparable product and tourist-customer base, differentiated by dining-on-water format.

Emerging players

• Bakers & Roasters: Amsterdam-based all-day brunch/lunch cafe with a broad international comfort-food menu and a heritage-inspired interior; comparable day-part coverage, casual Amsterdam tourist/local customer base, and breakfast-pivot product strategy.
• Omelegg: Amsterdam breakfast specialist focused on egg-based dishes in casual cafe settings; partial product overlap (breakfast/brunch occasion) and directly comparable tourist-and-local diner base in central Amsterdam.
• The Breakfast Club: Amsterdam-based breakfast-and-brunch restaurant chain serving pancakes, eggs, and international breakfast plates in casual settings; partial product overlap with The Pancake Bakery and directly comparable diner demographic.

Others

• Pocketmenu: Provider of the digital menu and website platform for The Pancake Bakery (visible in site footer); adjacent technology/enablement relationship rather than a competitor, but useful ecosystem peer for the cafe-bakery segment.

Regional players

• Moeders Amsterdam: Long-established Amsterdam traditional Dutch home-cooking restaurant in a heritage canal-side setting; comparable heritage-premise positioning, Dutch-cuisine focus, and central tourist customer mix to The Pancake Bakery.
• De Laatste Kruimel: Amsterdam artisan cafe and pie/baked-goods specialist in the Jordaan with all-day breakfast and lunch service; comparable canal-district tourist clientele and cafe-bakery product mix, narrower menu than The Pancake Bakery.

Broad incumbents

• CT Coffee & Coconuts: Large Amsterdam all-day cafe and restaurant in a converted cinema, serving breakfast through dinner with broad international menus; comparable full-day casual dining model, central-Amsterdam tourism footprint, and historic-building setting.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-pancake-bakery-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pancake Bakery B.V.