PanelClix
PanelClix is an Amsterdam-based B2B online market research fieldwork supplier operating the Netherlands' largest active panel (~100,000 members), serving market research agencies and academic institutions across the Netherlands and Belgium with sample-only access, survey programming, and custom panel services.
- Company typePrivate
- Founded1999
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PanelClix does
PanelClix is an Amsterdam-based B2B online market research fieldwork supplier founded in 1999. The company operates the largest active online panel in the Netherlands, comprising approximately 100,000 active members, with a growing presence in Belgium. Its service portfolio is anchored by a Sample-Only Service that gives clients access to pre-recruited, profiled respondents for survey-based market research, supplemented by Survey Programming and Hosting on a dedicated, secure infrastructure, Custom Online Panels with targeted characteristics, Qualitative Research Recruitment, and newer methodologies including Pixel Tracking and an Agile Research App.
The underlying technology consists of online panel infrastructure with secure and physically separate survey hosting, enriched member profiles supporting precise stratification and representative sampling, and fraud-prevention procedures to maintain data integrity. The company has held ISO-20252 certification (formerly ISO-26362) continuously since 2009, is Fair Data certified, and is an active member of ESOMAR and the Data & Insights Network. PanelClix operates as part of the iFlavours group.
The business model is sales-led and project-based: clients request quotes via a structured website form, email, or phone, and receive custom pricing based on survey length, number of completes required, target group specificity, quota/stratification needs, programming requirements, and device compatibility. Customer segments are split between commercial market research agencies (the primary segment, with named clients including Dynata, Ipsos, Motivaction, MWM2, Markteffect, and Blauw) and academic institutions (Eindhoven University of Technology, Universiteit van Amsterdam). The firm employs approximately 6 people.
PanelClix firmographics
Firmographics- Name
- PanelClix
- Legal name
- PanelClix
- Website
- https://panelclix.eu
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PanelClix is an Amsterdam-based B2B online market research fieldwork supplier operating the Netherlands' largest active panel (~100,000 members), serving market research agencies and academic institutions across the Netherlands and Belgium with sample-only access, survey programming, and custom panel services.
- Ownership category
- akta.pro rank
PanelClix industry classification
Industry- Product category
- Market Research Fieldwork Services
- NAICS
- Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where PanelClix is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PanelClix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Sample-Only Services: Access to PanelClix's online panel of enthusiastic respondents who have registered to participate in market research surveys. Respondents come from different sources and can be targeted specifically based on self-provided characteristics for representative and stratified sampling.
- Survey Programming and Hosting: PanelClix programs and hosts online web surveys for clients using their secure and separate infrastructure.
- Custom Online Panel Management: Access to custom online panels enriched with specific characteristics essential to clients, including continuous research on new respondents or tracking of previously addressed respondents.
- Qualitative Recruitment Services: Recruitment of participants for communities or qualitative studies, supplementing their quantitative survey capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PanelClix product offering
Product offeringCore offering
PanelClix is an Amsterdam-based online market research fieldwork company that provides access to a Dutch consumer panel of approximately 100,000 active members. It offers sample-only access, full-service survey programming and hosting, custom online panel building, and qualitative research recruitment services to market research agencies and academic institutions across the Netherlands.
Product overview
PanelClix is an online market research fieldwork company offering an online panel of approximately 100,000 active members in the Netherlands and Belgium. The core product is the Sample-Only Service providing access to their online panel for survey-based market research. This is supplemented by Survey Programming and Hosting services, Custom Online Panels, Qualitative Research Recruitment, and innovative research methods including Pixel Tracking and the Agile Research App.
Differentiator
Problem solved
Functional benefit
Products and services
- Sample-Only Service Provides market research agencies with direct access to PanelClix's database of approximately 100,000 active Dutch consumer panel members, allowing clients to use the sample for their own survey programming and research execution. Targeted at research firms that have in-house survey programming capabilities.
- Full-Service Survey Programming and Hosting End-to-end survey execution service where PanelClix programs, hosts, and manages online surveys using its Dutch consumer panel, with results delivered to the client. Designed for agencies and institutions that lack in-house programming capabilities or prefer outsourced fieldwork execution.
- Custom Online Panels Builds custom-branded online research panels tailored to client specifications for ongoing research programs. Targeted at clients requiring dedicated, proprietary panel access for repeated or longitudinal research studies.
- Qualitative Research Recruitment Recruits qualified Dutch consumer respondents for qualitative research projects, including focus groups and in-depth interviews. Serves research agencies needing access to screened, qualified participants for non-quantitative research methodologies.
- Pixel Tracking Proprietary online market research methodology developed by PanelClix for tracking and measuring consumer behavior or exposure through digital tracking techniques. Available as a differentiated research approach for clients seeking alternatives to standard survey-based methods.
- Agile Research App
Quantifiable outcome
- High response rate through targeted respondent invitations
- +1 more outcomes
Companies that use PanelClix
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
PanelClix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PanelClix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- iFlavourscorePanelClix is part of the iFlavours group, a parent company providing strategic direction and shared services across its portfolio companies in the market research and insights industry.
- Data & Insights NetworkcorePanelClix is an active member of the Data & Insights Network, an industry association for data and insights companies, demonstrating commitment to industry standards and best practices.
- ESOMARcorePanelClix is an active member of ESOMAR, the global association for market, social, and opinion research, providing industry visibility and adherence to professional standards.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
PanelClix competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Global market research firm operating its own i-Say access panel. A listed customer of PanelClix for NL/BEL sample, but also a competitor via its own panel infrastructure.
- Kantar Profiles (Lightspeed): Kantar's dedicated online sample division operating proprietary panels globally. Competes with PanelClix in supplying sample to research buyers, while sitting inside a much larger insights parent.
Direct peers
- Cint: Operates a global panel exchange connecting supply and demand for research sample. Competes with PanelClix in the online sample/fieldwork layer of the market research value chain.
- Norstat: European data collection company with proprietary online panels in the Nordics, DACH and Benelux regions. Directly comparable to PanelClix as a regional panel-based fieldwork specialist.
- Bilendi: European-headquartered panel and data collection company operating proprietary panels across multiple European markets including the BeNe region. Closely comparable in business model and regional footprint to PanelClix.
- Toluna: Global online panel and survey technology provider serving market research buyers with respondent access across many countries. Competes head-on with PanelClix in supplying sample for online fieldwork.
- Dynata: One of the world's largest first-party data and online panel providers. Directly comparable to PanelClix as a global supplier of B2B research sample, and notably also a listed customer of PanelClix.
- Netquest: Online panel and digital data collection company with strong presence across Europe and Latin America. Directly comparable in business model to PanelClix as a proprietary access panel operator.
- Schlesinger Group: Global qualitative and quantitative fieldwork provider serving market research agencies. Comparable to PanelClix on the fieldwork side, especially for qualitative recruitment.
Emerging players
- Pureprofile: Online survey panel and research technology company, smaller and more focused than the top-tier global players. Comparable to PanelClix in operating a proprietary consumer access panel for B2B research buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PanelClix social profiles
Digital presencePanelClix compliance and trust
Trust signalCompliance2 records
PanelClix financial estimates
Financial estimateRevenue estimate
Valuation estimate
PanelClix leadership team
Management profileNumber of profiles
PanelClix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PanelClix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PanelClix
What does PanelClix do?
PanelClix is an Amsterdam-based online market research fieldwork company that provides access to a Dutch consumer panel of approximately 100,000 active members. It offers sample-only access, full-service survey programming and hosting, custom online panel building, and qualitative research recruitment services to market research agencies and academic institutions across the Netherlands.
Is PanelClix a public or private company?
PanelClix is a private company. It is classified as corporate owned and is currently operating.
When was PanelClix founded?
PanelClix was founded in 1999. It employs 1 to 10 people.
Where is PanelClix based?
PanelClix is headquartered in Amsterdam, Netherlands, in the Europe region.
How does PanelClix make money?
Four revenue lines are on record. Sample-Only Services are the primary driver. The others are survey Programming and Hosting, custom Online Panel Management and qualitative Recruitment Services.
Who are PanelClix's main competitors?
Broad incumbents on record are Ipsos and Kantar Profiles (Lightspeed). Direct peers are Cint, Norstat, Bilendi, Toluna, Dynata, Netquest and Schlesinger Group. Pureprofile is listed as an emerging player.
Does PanelClix have an API?
No public API is recorded for PanelClix.
What industry is PanelClix in?
PanelClix's product category is Market Research Fieldwork Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 54169.