What iFlavours does

iFlavours B.V. is a privately held Dutch data-intensive internet services company founded in 1999 and headquartered in Amsterdam at Zekeringstraat 39 C, operating with approximately 25 employees. The company functions as a platform that develops and operates multiple consumer-facing labels targeting both Dutch consumers and B2B customers. Its three wholly-owned operating labels are EuroClix, a consumer cashback and loyalty platform; PanelClix, an online market research panel with over 120,000 members; and Cadeaukaart123, a digital gift card marketplace offering 90+ brands with iDEAL payment and one-minute digital delivery (Cadeaukaart123 was launched in 2023).

The underlying technology is a data-intensive internet services platform that supports consumer engagement (surveys, cashback tracking, gift card delivery) and B2B research infrastructure. PanelClix provides both sample-only and full-service market research solutions with specialized sub-panels for B2B, medical, and media research. The platform integrates iDEAL payments, affiliate tracking across 2,500+ web shops, and consumer profile management across labels. The company serves three primary customer groups: Dutch consumers seeking rewards and value from online activities; market research bureaus and institutions including Ipsos, GfK, Newcom, and Consumentenbound that need access to qualified respondent pools; and brand partners (gift card issuers and affiliate merchants) that distribute digital gift cards and acquire customers through performance-based partnerships.

Revenue is generated through three distinct mechanisms. EuroClix earns affiliate commissions from 2,500+ web shop partnerships and related gift card and gaming activities. PanelClix generates B2B revenue from market research bureaus and institutions through fieldwork services and panel access. Cadeaukaart123 earns margin on digital gift card sales across 90+ brands in the Dutch market. Distribution is entirely Netherlands-domestic across all three labels, with direct-to-consumer digital channels for EuroClix and Cadeaukaart123, and direct B2B sales for PanelClix enterprise research services.

Name

iFlavours

Legal name

iFlavours B.V.

Website

https://iflavours.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

iFlavours B.V. is a Dutch data-intensive internet services company operating three consumer-facing labels: EuroClix (cashback), PanelClix (120,000+ member research panel), and Cadeaukaart123 (digital gift cards, 90+ brands), serving Dutch consumers, market research firms, and brand partners.

Ownership category

akta.pro rank

Product category

Online Loyalty and Market Research Platforms

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Cashback rewards platform
• Online research panels
• Digital gift cards
• Market research services
• Consumer loyalty programs

Headquarters

HQ city

Nieuw-amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EuroClix Cashback Program: EuroClix generates revenue through affiliate partnerships with over 2,500 web shops. Members earn Clix by shopping online, and EuroClix earns commissions from merchants. The platform also monetizes through gift card purchases and gaming activities.
2. PanelClix Market Research Services: PanelClix provides online fieldwork services to market research bureaus and institutions. Offers both sample-only services and full-service solutions, leveraging specialized panels for targeted respondent recruitment.
3. Cadeaukaart123 Digital Gift Cards: Cadeaukaart123 sells digital gift cards from over 90 brands to consumers in the Netherlands. Revenue is generated through the margin between purchase price and nominal value of gift cards.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

iFlavours develops and operates data-intensive internet services through three consumer-facing labels: EuroClix (an online cashback and loyalty platform where members earn Clix rewards through surveys, shopping, and games), PanelClix (an online market research panel with 120,000+ members offering sample-only and full-service research solutions to market research bureaus), and Cadeaukaart123 (a digital gift card provider offering 90+ brand gift cards with instant email delivery in the Dutch market).

Product overview

iFlavours is a platform company behind strong consumer labels. It operates a multi-brand portfolio consisting of three distinct consumer-facing platforms: EuroClix (an online savings and rewards platform), PanelClix (a market research panel with over 120,000 members), and Cadeaukaart123 (a digital gift card marketplace with 90+ brands). The company develops and manages these data-intensive internet services targeting both consumers and businesses in the Dutch market.

Differentiator

Problem solved

Functional benefit

Products and services

• EuroClix Online savings and loyalty platform where Dutch consumers earn 'Clix' rewards through activities including completing surveys, online shopping via 2,500+ affiliated web shops, purchasing gift cards, and playing games. Clix can be converted to euros, with a level-based system rewarding member loyalty and activity.
• PanelClix Online market research panel with over 120,000 members providing up-to-date comprehensive profiles for B2B market research clients. Offers both sample-only services and full-service research solutions, with specialized sub-panels for B2B, medical, and media research.
• Cadeaukaart123 Digital gift card e-commerce platform serving the Dutch market with over 90 brand gift cards redeemable at hundreds of stores and webshops. Consumers complete purchases in three steps using iDEAL payment processing and receive gift card codes within 1 minute via email, with no additional service fees.

Quantifiable outcome

• 120,000+ active research panel members
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• IpsoscoreChannel Partner/ Reseller/ DistributorMajor global market research firm utilizing PanelClix's online panel services for respondent recruitment and fieldwork capabilities.
• GfKcoreChannel Partner/ Reseller/ DistributorGlobal market research company leveraging PanelClix services for online data collection and panel access.
• MWM2coreChannel Partner/ Reseller/ DistributorResearch agency utilizing PanelClix's online fieldwork and panel services.
• NewcomminorChannel Partner/ Reseller/ DistributorMarket research company partnering with PanelClix for panel access and research services.
• ConsumentenbondminorChannel Partner/ Reseller/ DistributorDutch consumer advocacy organization utilizing PanelClix services for consumer research.
• NetpanelminorChannel Partner/ Reseller/ DistributorResearch panel provider utilizing PanelClix services for fieldwork and respondent recruitment.
• BlauwminorChannel Partner/ Reseller/ DistributorMarket research agency utilizing PanelClix's panel and fieldwork services.
• MarkteffectminorChannel Partner/ Reseller/ DistributorResearch company partnering with PanelClix for panel access and respondent recruitment.
• GrouponminorGTM or Marketing PartnerPartner merchant on EuroClix platform where members can earn Clix by shopping at Groupon.
• HEMAminorGTM or Marketing PartnerPartner merchant on EuroClix platform for cashback rewards and gift card sales.
• ThuisbezorgdminorGTM or Marketing PartnerFood delivery partner on EuroClix platform for earning Clix on orders.
• AliExpressminorGTM or Marketing PartnerE-commerce partner on EuroClix for cashback rewards on purchases.
• BolminorGTM or Marketing PartnerMajor Dutch e-commerce platform partner for EuroClix cashback and Cadeaukaart123 gift cards.
• AmazonminorGTM or Marketing PartnerE-commerce partner on EuroClix for cashback rewards program.
• LidlminorGTM or Marketing PartnerRetail partner on EuroClix platform for cashback rewards.
• EnecominorGTM or Marketing PartnerEnergy provider partner on EuroClix platform for loyalty rewards.
• IKEAminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• CoolblueminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• GammaminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• AirbnbminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• TicketmasterminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• H&MminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• WehkampminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.
• Bol.comminorGTM or Marketing PartnerGift card brand partner on Cadeaukaart123 platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prolific: Online research participant platform serving academic and commercial researchers with a large, managed respondent pool. Directly comparable to PanelClix as an online panel provider for B2B research buyers.
• Rakuten (formerly Ebates): Global cashback and shopping rewards platform with a large merchant affiliate network. Directly comparable to EuroClix on consumer cashback and affiliate-driven savings model.
• Cashback XL: Dutch cashback and discount platform targeting Dutch online shoppers. Directly comparable to EuroClix as a Netherlands-focused consumer cashback competitor.
• Toloka: Crowdsourced data labeling and research panel platform with a global pool of contributors. Comparable to PanelClix for respondent recruitment, sample provision, and online fieldwork services.
• Youpic: Dutch digital gift card marketplace offering multiple brand gift cards to consumers. Directly comparable to Cadeaukaart123 as a same-vertical, same-geography gift card platform.
• TopCashback: Cashback aggregator paying consumers a share of affiliate commissions from thousands of retailers. Directly comparable to EuroClix on model, target user, and merchant economics.

Broad incumbents

• Dynata: One of the world's largest first-party data and research panel companies serving enterprise clients. Overlaps with PanelClix in providing online sample and full-service fieldwork, but at global scale.
• SurveyMonkey: Major online survey and market research platform with its own respondent audience. Comparable to PanelClix in B2B research enablement, but at much broader scale and with self-serve tooling.
• Qualtrics: Enterprise experience management and research platform with panel solutions for market researchers. Adjacent to PanelClix's market research sample and fieldwork services.
• VVV Cadeaukaart: Established Dutch gift card brand and platform with broad retail acceptance. Comparable to Cadeaukaart123 as a gift card distribution channel in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iFlavours