Pangia

What Pangia does

General Intent Inc., doing business as Pangia, is a US-incorporated behavioral intelligence company founded in 2022 and headquartered in Tulsa, Oklahoma, with additional offices in San Francisco, Boston, Austin, and London. The company operates a Behavioral Operating System delivered as a real-time REST API (POST /v1/analyze) that accepts a user profile and a research question and returns structured outputs including a 360-degree behavioral summary, strengths, challenges, predictions, recommendations, and contextual insights. The system aggregates publicly available digital footprint data — social media activity, public records, and transaction history — and evaluates it across a proprietary 13-dimensional behavioral framework (including emotional drivers, impulse control, stress response, consistency, and loss-aversion) to produce risk-tier assessments, default probabilities, and recommended actions such as credit-limit gradation and repayment cadence.

The company's revenue model combines self-serve API subscriptions with enterprise Managed Services, sold API-first to teams making high-stakes decisions. Its go-to-market is horizontally segmented across six verticals: lending and credit, sales strategy inside revenue platforms, long-term partner matching, student retention and dropout prediction, identity/trust/security risk, and teams/leadership. Named customers include Ballin, Sober Sidekick, and ACT House, though pricing is not publicly disclosed and no revenue figures are available in the source material.

The firm is privately held, has six employees, has no disclosed funding rounds, M&A activity, partnerships, patents, or leadership changes in the public record, and relies on developer-facing surfaces (API documentation and the interactive API Explorer v1.0) as its primary marketing and distribution channel. The company presents itself as serving enterprise applications requiring precision behavioral intelligence for credit, sales, dating, education, security, and team-formation decisions.

Name

Pangia

Legal name

General Intent Inc.

Website

https://pangia.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pangia (General Intent Inc.) is a US-based behavioral intelligence company operating a 13-dimensional Behavioral Operating System delivered via real-time REST API to enterprise applications in lending, sales, dating, education, security, and team leadership.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API Access: The company provides behavioral intelligence capabilities through API endpoints. Customers pay for API access to analyze user behavioral data for decision-making in lending, sales, dating, and other applications.
2. Managed Services: Intelligence available via Managed Services alongside API access, providing additional support and customization for enterprise deployments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Pangia (DBA of General Intent Inc.) operates a Behavioral Operating System delivered as a real-time API that analyzes user data across 13 behavioral dimensions (including emotional drivers, impulse control, stress response, consistency, and risk tolerance) to generate behavioral summaries, strengths, challenges, predictions, recommendations, and contextual insights. The API accepts a profile ID and a research question and returns structured JSON outputs including risk tiers, default probabilities, and actionable recommendations, serving enterprise use cases in lending and credit, sales strategy, long-term partner matching, student retention, identity and security, and team leadership.

Product overview

General Intent (Pangia) offers a behavioral intelligence platform centered on its Behavioral Operating System API, which analyzes user data across 13 behavioral dimensions to deliver real-time insights for high-stakes decisions. The platform is accessible via the API Explorer v1.0 developer tool and serves enterprise use cases including lending and credit decisions, sales strategy, long-term partner matching, student retention prediction, identity and trust assessment, and team leadership analysis. The API provides structured outputs including behavioral summaries, strengths, challenges, predictions, recommendations, and contextual insights to inform credit limits, repayment structures, risk tiers, and other decision-making processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Operating System

Quantifiable outcome

• Default Probability: 18% (for profiled credit applicants)

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SentiLink: SentiLink provides identity and fraud risk scoring APIs for lenders; directly comparable to Pangia's identity/trust/security and lending/credit use cases where behavioral signals inform risk tiers and default probability.
• Pymetrics: Pymetrics builds neuroscience- and behavior-based assessments for hiring and team fit, overlapping with Pangia's "Teams and Leadership" use case where behavioral traits inform composition and leadership fit.
• Realeyes: Realeyes applies emotion/behavior AI to attention and emotion measurement using webcam-derived signals; comparable to Pangia in translating inferred behavioral traits into structured decision outputs.
• Humantic AI: Humantic AI (formerly Crystal Knows) provides DISC/personality-based buyer intelligence for sales teams via API, directly comparable to Pangia's behavioral decisioning API for sales strategy and revenue platforms.

Broad incumbents

• Experian: Experian is a global credit bureau and data analytics incumbent; relevant because Pangia's lending and identity use cases compete for the same customer budgets against traditional credit data alternatives.
• HireVue: HireVue is a broad HR assessment platform that uses video and behavioral analytics for hiring; overlaps with Pangia's teams/leadership and identity-trust use cases, but operates as a wide HR suite rather than a horizontal API.
• Persona: Persona offers an identity verification and trust platform with API-first distribution; comparable in delivery mechanism (API for high-stakes identity decisions) to Pangia, though narrower in behavioral depth.
• Alloy: Alloy provides identity, fraud, and compliance decisioning APIs for banks and fintechs; overlaps with Pangia's lending and identity-trust use cases from a different methodological base (data orchestration vs. behavioral inference).

Emerging players

• Zest AI: Zest AI builds machine-learning credit underwriting models for lenders; comparable to Pangia's lending use case where behavioral/AI-driven inference improves credit decisions, though Zest focuses on credit data rather than social/behavioral breadth.
• Affectiva (Smart Eye): Affectiva, acquired by Smart Eye, provides emotion AI for automotive and research applications; comparable to Pangia's emotion-driver inference layer and use cases spanning behavior-driven decisioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pangiaapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pangia