What Panini Internazionale does

Panini Internazionale is a Stockholm-based restaurant and café chain operating 13 company-owned locations across the Swedish capital, including sites in Moodgallerian, NK department store, Stockholm Central Station, and multiple subway stations. Founded in 1990 with 46 employees, the business sells a hybrid Italian-Swedish-Korean menu including in-house daily-baked Pane Toscano sourdough sandwiches, fresh salads, hot dishes (köttbullar, Korean pork bowls, Schiaccia), breakfast items, pastries, and cold-pressed Råsaft juices, with prices ranging from 5 SEK to 165 SEK.

The company's core operations are physical retail, supplemented by an in-house e-commerce ordering platform (panini.nu) that supports both delivery (with a 721 SEK fee) and in-store pickup, plus a B2B catering line offering breakfast packages, coffee service, and event accessories. There is no proprietary technology platform; the underlying system is a standard restaurant e-commerce stack. Distribution is exclusively direct-to-consumer through owned storefronts and the company's own ordering site — no third-party marketplaces, franchises, or resellers are referenced.

Panini's go-to-market targets urban office workers, commuters, and walk-in consumers in high-traffic Stockholm locations, with corporate customers as a secondary segment for catering. Revenue is generated entirely through one-time point-of-sale transactions. The company positions itself on additive-free ingredients, sustainability messaging (Hållbarhet på Panini), and quality sourcing (Parmigiano Reggiano, Västerbottensost, local Råsaft juices) rather than on technology or AI differentiation.

Name

Panini Internazionale

Legal name

Panini Internazionale

Website

https://panini.nu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Panini Internazionale is a Stockholm-based restaurant chain operating 13 company-owned café locations across the Swedish capital, serving Italian-Swedish-Korean fusion menus to urban commuters, office workers, and walk-in consumers via in-store dining, online ordering, and corporate catering.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

Keywords

• Quick-service restaurants
• Italian sandwiches
• Corporate catering
• Sourdough bakery
• Cold-pressed juices

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage retail (in-store and takeaway): Panini Internazionale generates revenue primarily through the sale of prepared food and beverages across its 13 Stockholm restaurant locations. Customers purchase items in-store, for takeaway, or via the company's own online ordering platform for delivery or pickup. Revenue is generated through one-time transaction payments at point of sale.
2. Catering services: Panini offers catering packages including breakfast catering (coffee by the brewed pot, pastries, breakfast sets) and catering accessories (plates, cutlery, tablecloths, serving utensils), sold as one-time orders to corporate and event customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Panini Internazionale operates a 13-location restaurant and café chain across Stockholm serving freshly prepared Italian-inspired sandwiches on house-baked Pane Toscano sourdough, salads, hot dishes, wraps, breakfast items, pastries, smoothies, coffee, and cold-pressed juices. Products are available for dine-in, takeaway, online delivery, and in-store pickup, and the chain additionally offers corporate breakfast catering and coffee service with disposable serving accessories.

Product overview

Panini Internazionale is a Stockholm-based restaurant chain operating 13 locations across the city. The company offers a unified food service operation featuring multiple product categories including fresh salads (Caesar, chicken pasta, prosciutto mozzarella), wraps (Caesar chicken wrap), hot food (Swedish meatballs, Korean pork bowls, Italian Schiaccia sandwiches), sandwiches on sourdough bread (Pane Toscano), breakfast items (chia pudding, yogurt cups, Råsaft juices), beverages (coffee, cold-pressed juices, smoothies), pastries (kanelbulle, kardemummabulle, Pastel de Nata), and catering services. Products are available for dine-in, takeaway, and delivery across all locations, with varying menu availability by store. Some locations feature hot food service starting at 11:00.

Differentiator

Problem solved

Functional benefit

Products and services

• Salads Fresh prepared salads including Caesar with grilled chicken, chicken pasta salad, prosciutto mozzarella salad, shrimp and avocado salad, smoked salmon DQL, and vegetarian bulgur and halloumi options, priced 85-159 SEK and sold to dine-in and takeaway customers across Stockholm locations.
• Wraps Wrap selections including the Caesar chicken wrap made with spinach tortilla, parmesan, and caesar dressing, sold as a grab-and-go lunch option to consumers across Stockholm locations.
• Hot Food (Varmkök) Warm dishes including Swedish meatballs with mashed potatoes, pasta with creamy tomato sauce, Korean pork bowls, Schiaccia Italian flatbread sandwiches, Caesar salad with chicken, and warm bowls, priced 89-149 SEK and available from warm kitchens at select Stockholm locations from 11:00.
• Sandwiches (Smörgåsar) Sandwiches served on house-baked Pane Toscano sourdough and surdegsbröd with toppings including chicken mozzarella, prosciutto mozzarella, and breakfast sandwich variants, priced 30-85 SEK.
• Breakfast (Frukost) Breakfast offerings including chia pudding, yogurt cups, breakfast packages with Råsaft juices, sourdough breads with various toppings, and smoothies, priced 30-145 SEK.
• Drinks (Dryck) Beverages including coffee (americano, café latte, cappuccino, espresso), Råsaft cold-pressed juices, smoothies, functional drinks such as Vitamin Well and Ramlösa, soft drinks including Coca-Cola, and bottled water, priced 15-43 SEK.
• Pastries (Fika) Pastries and baked goods including kanelbulle (cinnamon bun), kardemummabulle (cardamom bun), Pastel de Nata, chocolate balls, and healthy snacks, priced 25-39 SEK.
• Bowls Bowl options including Korean pork, Korean chicken, Korean tofu, marinated tofu with gochujang, and soy-gravad lax, priced 95-150 SEK.
• Catering Catering services for corporate and event customers including breakfast catering, brewed coffee service for 13 cups, and a full accessory bundle with disposable plates, cutlery, tablecloths, trays, serving utensils, and alcohol-free wines, with a 721 SEK delivery fee per order.
• Panini Internazionale Stockholm Restaurant Locations Physical dine-in and takeaway service through 13 company-owned restaurant and café locations across Stockholm, including Moodgallerian, Garnisonen, Parmmätargatan, Östermalmstorg, Humlegårdsgatan, Centralen Tunnelgången, Centralen Klarabergsviadukten, Mäster Samuelsgatan, NK, Gallerian, Torsgatan 11, Lindhagen, and Tekniska Högskolan, with varying opening hours and hot-kitchen availability.
• Panini Online Ordering (panini.nu) Direct-to-consumer online ordering platform at panini.nu allowing customers to browse the full menu per location, place orders for delivery (with a 721 SEK fee) or in-store pickup, and access news, offers, and newsletter sign-up.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RåsaftcoreStrategic or Co-development PartnerPanini Internazionale partners with Stockholm-based Råsaft, a micro-press juice company located in Loviseberg, Stockholm, for cold-pressed juice and smoothie offerings. Råsaft produces artisanal, craft juices on fresh fruits and vegetables. Panini offers multiple Råsaft juice varieties on its menu including Apelsin med fruktkött (Orange with pulp), Spenat/Äpple/Ananas/Citron (Spinach/Apple/Pineapple/Lemon), and Äpple/Mynta/Citron (Apple/Mint/Lemon), and Morot/Apelsin/Äpple/Ingefära/Gurkmeja (Carrot/Orange/Apple/Ginger/Turmeric). This is a strategic product partnership that differentiates Panini's fresh juice and smoothie offerings from standard quick-service alternatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Subway: Global sandwich QSR franchise with Swedish locations. Competes for sandwich-led lunch occasions across comparable transit and shopping-center sites.
• Pret a Manger: International sandwich/fresh-food chain with established Stockholm locations. Competes for the same office-worker and commuter customer, with broader geographic footprint and scale advantages as a JAB-owned incumbent.
• Max Burgers: Sweden's largest homegrown QSR chain (burgers-led) with broad Swedish footprint. Comparable on QSR operating model and urban real estate strategy, though core menu differs.
• Espresso House: Sweden's largest coffee chain with 400+ stores, also offering sandwiches and light food. Direct overlap on breakfast, fika, and sandwich categories; broader portfolio with stronger coffee-bar positioning.

Emerging players

• Salad & Sushi: Stockholm-based fast-casual concept focused on healthy bowls and sushi-style items. Overlaps with Panini's salad and bowl categories for health-conscious lunchtime consumers.

Regional players

• Wayne's Coffee: Sweden-based coffee-shop chain with Nordic footprint, offering sandwiches and light meals alongside its coffee core. Overlaps with Panini on breakfast and quick-lunch occasions.

Direct peers

• Joe & The Juice: Denmark-born sandwich-and-juice chain with significant Nordic presence and similar product mix (sandwiches, smoothies, juices). Operates high-footfall urban stores with counter-service model closely aligned to Panini's concept.
• Bröderna Persson: Swedish premium sandwich and salad chain with multiple Stockholm locations. Closest domestic competitor in the made-to-order premium-sandwich category that Panini occupies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PaniniInternazionale
• Facebookfacebook.com/PaniniStockholm
• LinkedInlinkedin.com/company/panini-internazionale
• Instagraminstagram.com/paniniinternazionale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panini Internazionale