The Paragon
The Paragon Gallery (Paragon Art Ltd) is a Cheltenham, UK-based contemporary art gallery with 11 employees that represents established and emerging painters, printmakers, sculptors, and glass artists, selling original works and limited edition prints to individual collectors and institutional buyers through a single physical storefront and online channels.
- Company typePrivate
- Founded-
- HeadquartersCheltenham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Paragon firmographics
Firmographics- Name
- The Paragon
- Legal name
- Paragon Art Ltd
- Website
- https://paragongallery.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Paragon Gallery (Paragon Art Ltd) is a Cheltenham, UK-based contemporary art gallery with 11 employees that represents established and emerging painters, printmakers, sculptors, and glass artists, selling original works and limited edition prints to individual collectors and institutional buyers through a single physical storefront and online channels.
- Ownership category
- akta.pro rank
The Paragon industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (45992), Art Dealers (459920)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Paragon is headquartered
LocationHeadquarters
- HQ city
- Cheltenham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Paragon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Art Sales: Primary revenue generated through the sale of original artworks, limited edition prints, and sculptures by represented artists. The gallery maintains an inventory of contemporary and modern British art available for purchase both in-gallery and through the website. Finance options are available through a partnership with OwnArt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Paintings - Corine Ko |
| Unit Pricing | Pay-as-you-go | Bronze Sculptures - Sally Grant |
| Unit Pricing | Pay-as-you-go | Glass Artwork - Peter Layton |
| Unit Pricing | Pay-as-you-go | British Masters Exhibition - Various Artists |
| Unit Pricing | Pay-as-you-go | Limited Edition Prints - Michele Lehmann |
| Unit Pricing | Pay-as-you-go | Original Oils and Prints - Louise Davies |
| Unit Pricing | Pay-as-you-go | Glass Art - Colin & Louise Hawkins |
| Unit Pricing | Pay-as-you-go | Photography - Nicki Gwynn-Jones |
| Unit Pricing | Pay-as-you-go | Bronze Sculptures - Antonio Lopez Reche |
| Unit Pricing | Pay-as-you-go | Portraits - Aurelio Rodriguez Lopez |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Paragon product offering
Product offeringCore offering
The Paragon Gallery is an independent contemporary art gallery based in Cheltenham, UK that represents and sells original paintings, limited edition prints, sculptures, glass art, and photography by a curated portfolio of established and emerging artists. It also operates curated exhibitions such as the British Masters show featuring 20th-century British masters, with artist and artwork details, pricing, and acquisition support available via its physical gallery and website. Customer financing is offered through a partnership with OwnArt, and the gallery holds exclusive UK agency rights for portrait commissions by selected artists.
Product overview
The Paragon Gallery is Cheltenham's leading contemporary art gallery offering a unified platform combining artist representation, art sales, and curated exhibitions. The gallery represents established and emerging painters, printmakers, sculptors, glass artists, and photographers, selling original artworks both in-gallery and online. Key offerings include contemporary artist collections (such as works by Corine Ko, Natasha Kumar, Sally Grant, Peter Layton, Louise Davies, Veda Hallowes, and Nicki Gwynn-Jones), the annual British Masters exhibition featuring iconic 20th-century British artists, and art acquisition services with finance options through Own Art.
Differentiator
Problem solved
Functional benefit
Products and services
- Contemporary art gallery and artist representation The gallery's core service: representing and selling original contemporary artworks by established and emerging artists across multiple mediums (painting, sculpture, glass art, photography, printmaking) to individual collectors and commercial clients, via the physical Cheltenham gallery and website.
- British Masters exhibition A curated exhibition of original prints by influential 20th-century British masters, offered for sale to collectors through the gallery's British Masters show with original prints priced from £750 to over £14,000.
- Art sales and acquisition services with OwnArt financing Direct sales of original artworks (paintings, sculptures, prints, glass art) by represented artists, with customer financing options through OwnArt to spread payments; available via the physical Cheltenham gallery and online enquiry channel.
- Bespoke portrait commissions (Aurelio Rodriguez Lopez) Bespoke portrait commissions by acclaimed Spanish painter Aurelio Rodriguez Lopez (BP International Portrait Awards finalist), offered through the gallery as his exclusive UK agent and priced on application, available to individual and commercial clients.
Companies that use The Paragon
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
The Paragon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Paragon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- OwnArtminorOwnArt provides financing options for art purchases, allowing customers to spread payments over time. This partnership enables more accessible art acquisition for collectors who may not be able to pay full price upfront.
- Lift CreativeminorWebsite development partner responsible for the gallery's Squarespace-based website. The site is developed and maintained by Lift Creative.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Paragon competitors and assessment
Company assessmentBroad incumbents
- Hauser & Wirth: Global mega-gallery with locations in London, Zurich, New York, Los Angeles and Hong Kong. Overlaps with Paragon in representing established European artists and selling to high-net-worth collectors, but at a fundamentally different operational scale.
- Gagosian: Largest global commercial gallery operation, with a major London presence and blue-chip contemporary and modern artist rosters. Comparable in function (selling high-end original art to collectors) but operates at a scale orders of magnitude larger than Paragon.
- White Cube: One of the world's leading contemporary art galleries with major London spaces in Bermondsey, Mason's Yard and Hong Kong. Overlaps with The Paragon in representation and sale of contemporary and modern British artists, but operates at vastly larger scale with global footprint and heavyweight programming.
- Marlborough Fine Art: Long-established London gallery representing major 20th-century British artists (including Henry Moore and Francis Bacon estate works), directly comparable to Paragon's British Masters exhibition program. Operates at significantly larger scale with London and New York locations.
Direct peers
- Bohun Gallery: Independent regional gallery in Henley-on-Thames specializing in modern British art and 20th-century masters. Directly comparable to Paragon in scope, target market (affluent regional collectors) and emphasis on modern British printmaking and sculpture.
- Sladmore Gallery: London gallery specializing in sculpture, bronze and modern British art. Closely comparable to Paragon in medium mix (especially bronzes and glass), artist tier (established British sculptors) and gallery-style direct sales model.
- Panter & Hall: London-based gallery focused on modern and contemporary British art, including works by twentieth-century masters. Comparable to Paragon in curatorial emphasis on modern British artists and primary-market sales to private collectors.
- Beaux Arts Bath: Independent regional contemporary gallery in Bath, UK, similar in size, regional positioning and artist-mix to Paragon. Comparable business model (physical storefront, represented artist roster, original work sales) targeting affluent West Country collectors.
Emerging players
- Saatchi Art: Leading online art marketplace connecting collectors directly with emerging artists worldwide. Competes with Paragon for original-art sales, particularly at the lower price points (£65–£3,000), and represents the structural shift toward digital discovery that pressures traditional gallery economics.
- Artfinder: Online art marketplace specializing in original artworks from independent artists. Directly competitive with Paragon's lower-priced offerings (limited edition prints, smaller originals) and represents the broader platform-based disruption to small gallery business models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
The Paragon social profiles
Digital presenceThe Paragon compliance and trust
Trust signalCompliance3 records
The Paragon financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Paragon leadership team
Management profileNumber of profiles
The Paragon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Paragon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Paragon
What does The Paragon do?
The Paragon Gallery is an independent contemporary art gallery based in Cheltenham, UK that represents and sells original paintings, limited edition prints, sculptures, glass art, and photography by a curated portfolio of established and emerging artists. It also operates curated exhibitions such as the British Masters show featuring 20th-century British masters, with artist and artwork details, pricing, and acquisition support available via its physical gallery and website. Customer financing is offered through a partnership with OwnArt, and the gallery holds exclusive UK agency rights for portrait commissions by selected artists.
Is The Paragon a public or private company?
The Paragon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Paragon founded?
The Paragon was founded in -1. It employs 11 to 50 people.
Where is The Paragon based?
The Paragon is headquartered in Cheltenham, United Kingdom, in the Europe region.
How does The Paragon make money?
One revenue line is on record: art Sales.
Who are The Paragon's main competitors?
Broad incumbents on record are Hauser & Wirth, Gagosian, White Cube and Marlborough Fine Art. Direct peers are Bohun Gallery, Sladmore Gallery, Panter & Hall and Beaux Arts Bath. Emerging players are Saatchi Art and Artfinder.
Does The Paragon have an API?
No public API is recorded for The Paragon.
What industry is The Paragon in?
The Paragon's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 45992 and its SIC code is 5945.