Tv Paranaiba

What Tv Paranaiba does

Tv Paranaiba, operating legally as Rede Mineira de Rádio e Televisão Ltda. (CNPJ 25.640.004/0001-65), runs Rádio Paranaíba 100.7, an FM radio station licensed at 100.7 MHz in Uberlândia, Minas Gerais, Brazil. The station broadcasts music, entertainment news, celebrity coverage, daily horoscopes, and promotional programming to a local general audience across multiple generations, carrying the brand tagline 'de geração a geração' (from generation to generation). Distribution is delivered through the licensed FM frequency plus a proprietary online streaming platform at paranaibafm.com.br, with no mobile app currently in operation.

The company's product ecosystem consists of the core FM broadcast service, an online platform featuring live streaming, a program schedule, a 'Mundo dos Artistas' entertainment news section, a horoscope module powered by AstroHub, and promotional/giveaway mechanics. The underlying technology is conventional: FM radio transmission at the licensed frequency supplemented by a web-based streaming front end. The station does not operate proprietary technology beyond standard broadcast and web infrastructure and has no disclosed AI capabilities.

The business model is advertising-based, with the station selling commercial airtime to local and regional SMBs in the Uberlândia market through an 'Anuncie Aqui' (Advertise Here) inbound channel and a dedicated commercial phone line. Pricing is quote-based and not publicly disclosed, with multi-year contract cadences referenced. Additional revenue reinforcement comes from promotional campaigns and sponsored contests. The customer base on the demand side is the local Uberlândia listening audience (broad, geographic segmentation); on the supply side, it is the local SMB advertisers seeking regional reach. The company is privately held, independently operated with no institutional investors, no subsidiaries, and no funding history, and employs 43 people.

Name

Tv Paranaiba

Legal name

Rede Mineira de Rádio e Televisão Ltda.

Website

https://paranaibafm.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tv Paranaiba operates Rádio Paranaíba 100.7, a regional FM radio station in Uberlândia, Minas Gerais, Brazil, broadcasting music, entertainment, and promotional content to local listeners and selling advertising airtime to SMBs in the Uberlândia market.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• FM radio broadcasting
• Radio advertising sales
• Online audio streaming
• Local media content
• Entertainment programming

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Revenue: The radio station generates revenue through commercial advertising sold to local businesses. The station offers an 'Anuncie Aqui' (Advertise Here) form on its website for prospective advertisers to make contact. Pricing appears to be quote-based rather than publicly disclosed.
2. Promotional Activities: The station conducts promotions and giveaways where audience members can participate for chances to win prizes. These promotional activities may generate revenue through sponsored contests or enhance audience engagement to attract advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tv Paranaiba operates Rádio Paranaíba 100.7, a local FM radio station broadcasting at 100.7 MHz in Uberlândia, Minas Gerais, Brazil. The station delivers music, entertainment news, celebrity coverage, daily horoscopes, promotional campaigns, and live programming to a regional audience, with complementary online streaming through its website paranaibafm.com.br. Its primary commercial offering is the sale of on-air advertising spots and sponsored promotions to local businesses seeking to reach the regional listener base.

Product overview

Tv Paranaiba operates Rádio Paranaíba 100.7 FM, a Brazilian radio station based in Uberlândia, MG. The company offers a unified product ecosystem consisting of the FM radio broadcast service paired with a comprehensive digital platform. The digital ecosystem includes the main website providing live streaming and on-demand content, a horoscope module powered by AstroHub, an entertainment news section (Mundo dos Artistas), program scheduling tools, and promotional/event services. The core offering is the FM radio station which broadcasts music, news, and live shows, while the digital products extend engagement through the website, mobile access, and interactive content.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Paranaíba 100.7 FM Broadcast Service Core local FM radio broadcast service operating at 100.7 MHz in Uberlândia, Minas Gerais, Brazil. Delivers music programming, live shows, celebrity/entertainment news, horoscope content, and promotional programming to a regional audience across Uberlândia and surrounding Minas Gerais.
• Online Streaming Platform Live audio streaming of the Rádio Paranaíba 100.7 FM broadcast delivered online through the station's website at paranaibafm.com.br, allowing listeners to tune in via the internet in addition to over-the-air FM reception.
• Radio Advertising (Commercial Spots and Sponsorships) Commercial on-air advertising slots, sponsored promotions, and co-branded giveaways sold to local businesses in the Uberlândia region. Sold on a quote-based, custom-package basis through the 'Anuncie Aqui' website inquiry form and commercial phone line (34) 3218-0001, with multi-year contract options available.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• T.S Issa AdvogadoscoreImplementation/ SI/ Consulting PartnerT.S Issa Advogados serves as the Data Protection Officer (DPO/Encarregado) for the station's LGPD (Brazil's General Data Protection Law) compliance. They can be contacted at [email protected] for data privacy matters and handling of data subject rights requests.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Band FM (Grupo Bandeirantes): Band FM is a national Brazilian FM music radio network operated by Grupo Bandeirantes de Comunicação. It competes for the same mass-market music radio audience and the same regional SMB advertiser budgets, offering Rádio Paranaíba's listeners a national alternative.
• CBN (Central Brasileira de Notícias): CBN is a major Brazilian news/talk radio network affiliated with Grupo Globo. It competes for the same local advertising budgets in regional Brazil and shares the FM broadcast + digital streaming + advertising monetisation model that defines Rádio Paranaíba's business.
• Jovem Pan: Jovem Pan is one of Brazil's largest commercial radio networks with national coverage and multiple AM/FM frequencies. It is comparable to Rádio Paranaíba as a Brazilian commercial radio broadcaster selling advertising to local and national advertisers, though it operates at vastly greater scale and with a network/affiliate structure the subject lacks.

Direct peers

• Rádio Itatiaia: Rádio Itatiaia is a longstanding regional radio station/broadcaster based in Minas Gerais, the same state as Rádio Paranaíba. It is one of the closest direct peers given the shared regional Minas Gerais footprint, FM broadcast model, advertising-driven revenue, and multi-decade local brand presence.
• Antena 1: Antena 1 is a Brazilian adult-contemporary music radio network broadcasting on FM with online streaming. It targets the same broad demographic and competes for the same advertiser category as Rádio Paranaíba, with a similar broadcast-plus-digital content offering.

Regional players

• 89 FM (Rádio 89): 89 FM is a São Paulo-based music radio station with a similar pop/mass-market format and FM + digital streaming distribution. While it serves the São Paulo metro rather than Uberlândia, it is highly comparable in programming strategy, audience target, and advertiser profile.
• Alpha FM: Alpha FM is a São Paulo-based adult-contemporary FM station with online streaming. It operates the same single-market FM + digital model as Rádio Paranaíba and competes in the same broader 'mass-market music radio' advertising market, albeit in a different geography.
• Rede Minas de Rádio e Televisão: Rede Minas is the public/state broadcaster for Minas Gerais, offering radio and TV. It overlaps Rádio Paranaíba geographically (same state) and in format (music, news, cultural programming), and competes for some of the same regional audience and advertiser mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tv-paranaiba

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tv Paranaiba