Parceiros da Educação RJ

What Parceiros da Educação RJ does

Parceiros da Educação RJ is a Brazilian nonprofit association (OSCIP) founded in 2009 and headquartered in Rio de Janeiro, focused on improving public elementary schools operated by the Rio de Janeiro Municipal Secretary of Education. It operates as a formal partner of the municipal education network across 4 of 11 regions, currently supporting 39 schools serving approximately 11,000 students and engaging 700+ educators, with cumulative reach of 64 schools, 43,000 students, and 1,700+ trained educators over 15+ years. Its intervention model is structured around four pillars — Pedagogical, Management, Community, and Infrastructure — delivered through three programs: Apoie uma Escola (the school partnership and adoption program), Lá Vem História (cultural enrichment in partnership with UFRJ), and Visão Esperança (vision care in partnership with corporate donors Zerezes and Fuel). Instructional delivery leverages third-party platforms such as Khan Academy; no proprietary technology platform is disclosed.

The organization is funded entirely by donations, with a diversified revenue mix spanning corporate sponsors (including BTG Pactual, Fundação Lemann, Caixa, and Itaú Social), individual donors, and Brazilian cultural incentive laws. Outcome reporting cites that 70% of supported schools perform above the municipal network average, with specific results including a 35% IDEB increase at EM Pedro Ernesto in 2024 and a 67% increase in literacy goals in the Avalia RJ 2025 assessment. Operational scale is modest at 38 employees. The organization has accumulated credibility signals including Melhores ONGs 2024 and 2025 awards, the Medalha Pedro Ernesto, and Selo Doar and Selo Brazilf certifications, which together position it as an established, recognized player in the Brazilian education-philanthropy sector despite operating without proprietary technology or AI capabilities.

Name

Parceiros da Educação RJ

Legal name

Associação Parceiros da Educação Rio

Website

https://parceirosdaeducacaorj.org.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian nonprofit founded in 2009 that partners with the Rio de Janeiro Municipal Secretary of Education to improve public elementary schools through a four-pillar methodology, serving 11,000 students across 39 schools via corporate and individual donations.

Ownership category

akta.pro rank

Product category

Public Education Nonprofit Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Development & Donor-Funded Education Programs (EDADALAB)

akta.pro secondary industries

Global Health & School Health Partnerships (WASH, Nutrition, SRH) (EDADALAH), Research, Monitoring, Evaluation & Learning (MEL) Partnerships (EDADALAK)

Keywords

• Public education partnerships
• School improvement programs
• Teacher professional development
• Education nonprofit services
• Student vision screening

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Donations: Direct donations from individuals via PIX or credit card, either one-time or recurring. Resources come entirely from donations to maintain actions in schools.
2. Corporate Sponsorship: Companies sponsor specific programs or schools through partnership agreements. Sponsors include financial institutions, real estate companies, and businesses aligned with education causes.
3. Cultural Incentive Law Funding: Lá Vem História project is funded through Federal and Municipal Cultural Incentive Laws (Lei Federal e Municipal de Incentivo à Cultura), allowing companies to redirect tax obligations to cultural and educational projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Parceiros da Educação RJ is a nonprofit association that implements multi-year partnership programs in Rio de Janeiro's public municipal elementary schools. Its three core offerings are Apoie uma Escola (school support covering pedagogical training, school management mentoring, infrastructure upgrades, and community engagement), Lá Vem História (cultural enrichment through storytelling and arts), and Visão Esperança (vision screening and free eyeglasses). Activities are funded entirely by corporate sponsorships, individual donations, and Cultural Incentive Law proceeds.

Product overview

Parceiros da Educação RJ operates as a nonprofit association implementing three core programs in public elementary schools: Apoie uma Escola (school partnership with pedagogical, management, infrastructure, and community support), Lá Vem História (cultural enrichment through reading and arts), and Visão Esperança (vision care with free eyeglasses). The Apoie uma Escola program includes supplementary modules such as pedagogical coordination mentoring, director mentoring, diagnostic assessments, teacher training, and school reinforcement. The organization functions as a platform connecting civil society, companies, and individuals to improve public education in Rio de Janeiro.

Differentiator

Problem solved

Functional benefit

Products and services

• Apoie uma Escola (Support a School) Multi-year (5-year) school partnership program for Rio de Janeiro municipal elementary schools (Fundamental I, grades 1-5). Delivers pedagogical support (teacher training, diagnostic assessments, school reinforcement), school management mentoring, infrastructure improvements, and community engagement, with individualized Professional Development Plans for each school.
• Lá Vem História Cultural enrichment program for public elementary school students delivering weekly storytelling sessions, arts workshops, and interactive cultural events. Designed for children with limited access to reading, literature, and arts, and delivered directly at partner schools by trained mediators, university students, and professional artists.
• Visão Esperança Vision care program identifying vision problems in public school students through on-site ophthalmologic examinations and providing free custom-made eyeglasses. Targets the 10-20% of students whose undiagnosed visual impairments affect literacy and academic performance.
• Programa de Doações (Donation Program) Donation program that allows individuals and companies to fund Parceiros da Educação RJ's school support activities through one-time or recurring contributions via PIX or credit card.

Quantifiable outcome

• 70% of supported schools achieve IDEB above Rio municipal average
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• Secretaria Municipal de Educação do Rio de JaneirocoreStrategic or Co-development PartnerOfficial government partner providing validation and oversight for all school partnership programs. The partnership has been active since 2009, with the Secretary validating and accompanying Parceiros' work in schools.
• ZerezescoreStrategic or Co-development PartnerEyewear company financing spectacle frames for Visão Esperança project. Students receive free glasses with frames sponsored by Zerezes.
• FuelcoreStrategic or Co-development PartnerCompany producing lenses specially made for each child in Visão Esperança project.
• Vita OftalmologiacoreStrategic or Co-development PartnerOphthalmology clinic providing eye exams for students in partner schools.
• UFRJ - Universidade Federal do Rio de JaneirocoreStrategic or Co-development PartnerUniversity partnership through extension project where undergraduate students in pedagogy, literature, and library science perform reading mediations in schools.
• Jongo da SerrinhaminorStrategic or Co-development PartnerCultural group and artist participating in Lá Vem História cultural activities.
• Prefeitura do Rio de JaneiromajorStrategic or Co-development PartnerMunicipal government providing institutional support and cultural incentive law backing for projects.
• Pinheiro Neto AdvogadosminorOthersLaw firm providing legal support for organizational operations.
• EstáciominorStrategic or Co-development PartnerEducational institution partner supporting education programs.
• FIRJANminorStrategic or Co-development PartnerFederation of Industries of Rio de Janeiro supporting education initiatives.
• Organização WizominorStrategic or Co-development PartnerJewish organization that donated 80 tickets to Snow White premiere for students and families from partner schools. Supporting Parceiros since 2023.

Scale indicators13 records

Recent moves5 records

Expansion highlights4 records

Others

• IDIS - Instituto para o Desenvolvimento do Investimento Social: Brazilian institute promoting social investment, impact assessment, and philanthropic advisory services for NGOs and corporate donors. Comparable as an ecosystem participant serving education nonprofits and funders, but operates as an infrastructure/knowledge organization rather than running school programs.
• Todos pela Educação: Brazilian education movement focused on policy advocacy, data analysis, and public communication around basic education quality. Comparable as a high-profile Brazilian education organization, but functions primarily as an advocacy and research entity rather than a direct service operator.
• Movimento pela Base: Brazilian coalition focused on advancing quality foundational education (early literacy and numeracy) through research, advocacy, and partnerships with public education systems. Comparable as an organization targeting the same foundational learning outcomes that Parceiros pursues, but focused on policy and ecosystem influence rather than direct school operations.

Direct peers

• Instituto Unibanco: Brazilian nonprofit focused on improving public high school management and student learning outcomes through partnerships with state education secretariats. Closely comparable mission (public education quality) and partnership-based delivery model, with a broader geographic footprint across Brazilian states.
• Instituto Ayrton Senna: Long-standing Brazilian education nonprofit developing scalable solutions for public school quality, including literacy, mathematics, and full-time education programs. Comparable as a donor-funded education operator partnering with public schools and government education networks across Brazil.
• Instituto Natura: Brazilian nonprofit created by Natura focused on education, with programs targeting literacy, teacher development, and youth protagonism in public schools. Directly comparable as a corporate-affiliated education NGO working in partnership with municipal and state education systems.
• Parceiros da Educação (São Paulo): The São Paulo parent organization that inspired the founding of Parceiros da Educação RJ in 2009. Operates the same four-axis school partnership model with municipal education secretariats, making it the most directly comparable peer in portfolio and methodology.

Broad incumbents

• Fundação Roberto Marinho: Major Brazilian foundation with deep education programming including educational media, youth employability, and teacher training initiatives. Comparable in scale and education focus, but typically delivers through media/content products and broader programs rather than direct school partnerships.
• Fundação Lemann: One of Brazil's largest education-focused philanthropic foundations, supporting public education reform, leadership development, and data-driven school management across the country. Comparable in mission and donor base (also a Parceiros sponsor), but operates as a broad grantmaker rather than a direct service-delivery NGO.
• Fundação Itaú Social: Brazilian corporate foundation running large-scale education programs including Educa360 and literacy initiatives in partnership with public schools. Comparable as an education-focused corporate foundation; Itaú is also a Parceiros sponsor, indicating donor/operator overlap in the Brazilian education philanthropic space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ParceirosdaEduca%C3%A7%C3%A3oRJ/featured
• Facebookfacebook.com/parceirosdaeducacaorj
• LinkedInlinkedin.com/company/parceiros-da-educacao-rj
• Instagraminstagram.com/parceirosdaeducacaorj

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Parceiros da Educação RJ