Honda National-Motos

What Honda National-Motos does

Honda National-Motos (legal entity: NATIONAL MOTOS) is an authorized Honda motorcycle and scooter concession located at 51 Boulevard National in La Garenne Colombes, Hauts-de-Seine, Île-de-France, France. The business was founded in 1969 and operates as a legally independent franchisee within the Honda dealer network, employing 9 staff. It serves individual retail consumers and small-business buyers in the greater Paris region with the full Honda range, encompassing new motorcycles and scooters across 10 categories (trail, sport, touring, roadster, scooter, 125cc, custom, electric, leisure/fun, sport GT) representing 104+ catalog models priced from approximately €1,990 to €37,999, alongside a used-motorcycle inventory and a multi-brand repair workshop.

Revenue is generated through seven streams: new motorcycle sales, certified used motorcycle sales, a certified workshop offering periodic servicing, diagnostics, tire and brake work and winterization using genuine Honda parts, a rental fleet available daily/weekly, Honda-branded financing (credit, LOA, LLD), Honda Assurance insurance intermediation, and parts/accessories plus lifestyle apparel. Honda's vehicle-side technologies — E-Clutch electronic clutch on 2026 500/750 models, DCT dual-clutch transmission, eSP+ Euro5+ engines, the electric CUV e:/EM1 e:/WN7 platform, and RoadSync/Apple CarPlay/Android Auto on TFT displays — are provided by Honda Motor Europe Ltd and retailed by the dealership rather than developed in-house. Distribution is exclusively direct-to-consumer through the single physical showroom, supplemented by the Honda-branded website (online catalog, contact and quote forms, online test-ride booking), a news/events section, and social media. No revenue, funding, equity, M&A, or leadership-change data is publicly disclosed.

Name

Honda National-Motos

Legal name

NATIONAL MOTOS

Website

https://paris-la-defense.honda-motos.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Honda National-Motos is an authorized, legally independent Honda motorcycle and scooter dealership in La Garenne Colombes (Hauts-de-Seine, Île-de-France), founded in 1969, retailing the full Honda range plus used bikes, certified servicing, rental, financing, and insurance to individual and professional buyers in the greater Paris region.

Ownership category

akta.pro rank

Product category

Motorcycle and Scooter Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Sportbike Motorcycle Rentals (THADAHAD)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Motorcycle dealership
• New motorcycles sales
• Used motorcycle sales
• Motorcycle workshop service
• Motorcycle financing and insurance

Headquarters

HQ city

La Garenne Colombes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Motorcycle Sales: Sale of new Honda motorcycles and scooters across all categories (trail, sport, touring, roadster, scooter, 125cc, custom, electric, leisure). Inventory includes 104+ models with prices ranging from €3,149 to €37,999.
2. Used Motorcycle Sales: Sale of pre-owned motorcycles and scooters with quality inspection and certification.
3. Workshop and Maintenance Services: Full-service maintenance and repair workshop providing periodic servicing, tire mounting, braking services, electronic diagnostics, winterization, and multi-brand repairs using Honda-approved procedures and genuine parts.
4. Parts and Accessories: Sale of genuine Honda spare parts, accessories, helmets, and lifestyle apparel (jackets, sweatshirts, t-shirts, caps).
5. Motorcycle Rental: Short-term rental of Honda motorcycles by the day, weekend, or week for leisure or travel purposes. Fleet consists of recent, maintained, and insured motorcycles.
6. Financing Services: Vehicle financing solutions including traditional credit, Lease with Purchase Option (LOA), and Long-Term Lease (LLD) for individuals and professionals.
7. Honda Insurance: Partnership with Honda Assurance providing insurance products tailored for Honda two-wheelers including liability, theft coverage, and 24/7 assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Honda National-Motos is an authorized Honda motorcycle and scooter dealership that sells the full range of new Honda two-wheelers (104+ models from 50cc to 1800cc across trail, sport, touring, roadster, scooter, 125cc, custom, electric, leisure, and sport-GT categories), used motorcycles, genuine Honda parts and accessories, and provides a complete after-sales service ecosystem including workshop maintenance and repairs, motorcycle rental, financing (credit, LOA, LLD), Honda insurance, warranty and 24/7 assistance, test rides, and trade-in services. The dealership is located in La Garenne Colombes and serves individual consumers and professionals in the Île-de-France region.

Product overview

Honda National-Motos is a Honda motorcycle and scooter dealership in La Garenne Colombes offering a comprehensive portfolio of products and services. The core offering centers on new Honda motorcycles across 10 categories (Trail, Sportive, Touring, Roadster, Scooter, 125cc, Custom, Electric, Youth/Fun, Sport GT) with 104+ models, complemented by used motorcycle sales. The business provides a full service ecosystem including workshop maintenance/repair, motorcycle rental, financing solutions (credit, LOA, LLD), warranty and 24/7 assistance up to 6 years, genuine spare parts, insurance, test rides, and trade-in services. The dealership integrates smartphone connectivity via Honda RoadSync with Apple CarPlay and Android Auto on applicable models.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Motorcycles and Scooters (Motos Neuves) Full range of new Honda motorcycles and scooters covering roadsters, trails, sport bikes, touring, scooters, 125cc, custom, electric, and youth/fun motorcycles. 104+ new vehicle models in inventory with manufacturer warranty up to 6 years, sold to individual consumers and professionals in Île-de-France.
• Used Honda Motorcycles (Motos d'Occasion) Pre-owned motorcycle selection covering roadsters, trails, sport bikes, touring bikes, and scooters, with filters by year, mileage, and first-owner status.
• Workshop Service (Atelier) Full maintenance and repair services performed by Honda-certified technicians using genuine Honda parts. Includes routine maintenance, tire mounting, brake service, electronic diagnostics, winter storage preparation, and multi-brand repairs.
• Motorcycle Rental (Location) Rental fleet of recent Honda motorcycles maintained to manufacturer standards, equipped and insured, available for day, weekend, or week rentals with options for different license categories.
• Financing Solutions (Financement) Customized financing options including traditional credit, Lease with Purchase Option (LOA), and Long-Term Lease (LLD) for private individuals and professionals purchasing new or used Honda motorcycles.
• Warranty and 24/7 Assistance New Honda motorcycles sold at the dealership include up to 6 years warranty and 24/7 assistance with no kilometer limit, comprising a 2-year manufacturer warranty plus renewable annual extensions up to 4 additional years.
• Genuine Honda Spare Parts (Pièces Détachées) Genuine Honda spare parts developed to strict quality standards and tested for reliability, safety, and performance. Installed by trained technicians with 12-month warranty.
• Honda Accessories and Lifestyle Apparel Genuine Honda accessories, spare parts, helmets, clothing and rider equipment from recognized brands, designed for customization, comfort improvement, and optimal compatibility with Honda motorcycles and scooters.
• Honda Insurance (Honda Assurance) Insurance solutions specifically designed for Honda motorcycles and scooters, offering tailored coverage including 0km assistance, towing, and loaner motorcycle, brokered through Honda Assurance.
• Test Rides (Essai) Test ride booking service allowing customers to evaluate motorcycle comfort, handling, and performance in real-world conditions before committing to a purchase.
• Trade-In Service (Reprise) Motorcycle trade-in and consignment services with professional valuation based on market conditions, condition, mileage, and service history, including handling of all administrative formalities for an easy sale or upgrade.

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• Mondial AssistancesupportingOthers · 2 April 2025Warranty and roadside assistance provider for Honda motorcycles. Operated by Mondial Assistance to provide 24/7 emergency breakdown coverage across France and Europe for Honda motorcycles meeting warranty conditions.
• Honda Motor Europe LtdcoreChannel Partner/ Reseller/ DistributorAuthorized Honda concessionnaire operating under license from Honda Motor Europe Ltd. The dealership is part of the official Honda dealer network in France, selling new Honda motorcycles and scooters, providing factory-authorized service and warranty coverage, and using Honda's branding, marketing materials, and proprietary systems (Honda RoadSync connectivity, test ride booking platform).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Bihr: European motorcycle and powersports parts, accessories, and equipment distributor serving dealers and workshops across the continent. Comparable as the upstream parts/accessories ecosystem player that supplies dealerships like Honda National-Motos.
• Speedy: French automotive service chain with a dense Paris-area footprint. Competes for quick-service work and basic motorcycle maintenance against the dealership's workshop offering, especially for time-pressed urban customers.
• Motoblouz: Leading French online retailer of motorcycle parts, accessories, helmets, and apparel. Directly competes with the dealership's accessories and apparel counter as a digital-first sales channel for the same Paris-region rider base.
• Feu Vert: Major French automotive service chain with strong Île-de-France density. Competes for motorcycle maintenance, tire change, and winterization work from the same Paris-region customer base that Honda National-Motos targets through its workshop.
• Leboncoin: France's leading online classifieds platform with a large motorcycles and scooters category. Competes with the dealership's used motorcycle listings and trade-in program by enabling direct peer-to-peer transactions among Île-de-France riders.
• Norauto: Major French automotive service and tire retailer. Competes for tire replacement, basic maintenance, and convenience services against the dealership's authorized Honda workshop, especially for customers who do not prioritize OEM-specific service.

Direct peers

• Dafy (Dafy Moto): France's largest multi-brand motorcycle retailer chain with showrooms, workshops, parts counters, and gear/apparel across France. Directly comparable as a full-service motorcycle retail ecosystem (sales, service, parts, accessories) at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-national-motos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda National-Motos