The Park Club California

What The Park Club California does

The Park Club California is a private social and business members club located in the Garden Level of Center Tower, 650 Town Center Drive, Costa Mesa, California, positioned at the intersection of business, culture, and the arts in Orange County. The club opened in late 2023 and is owned and operated by BNG Hospitality through the legal entity BNG South Coast LLC. Its physical assets include the Monet fine dining concept (open Thursday–Saturday, with live classical piano), the Palm Bar & Terrace casual dining and bar, the Eucalyptus Ballroom and Oak Room event spaces, the Water Lily private dining room, the Newport Boardroom and Laguna Library meeting spaces, and the Poppy and Sage Touchdown Rooms for remote work, all with high-speed fiber Wi-Fi throughout.

The club's core offering is membership across five tiers: Executive, Young Executive (38 and under), Corporate (minimum 3 designees), Life (one-time fee with $2,500 F&B credit), and Non-Resident (50+ miles from the club). Revenue is generated from membership dues and initiation fees (primary), food and beverage, private events and weddings, event programming (wine dinners, cocktail classes, charity events), and reciprocal club access fees. The GTM motion is sales-led by Membership Director Mari Garner via phone and email, with member referrals and cultural partnerships (Segerstrom Center for the Arts, Pacific Symphony, South Coast Repertory) serving as the main acquisition channels.

The primary customer segments are senior-level Orange County executives and entrepreneurs, community leaders and cultural figures, young executives under 38, and corporate accounts. Differentiation rests on a curated art collection featuring museum-quality works hand-selected by Henry T. Segerstrom, BNG Hospitality's reciprocal access to 110+ clubs worldwide, Palmer Advantage's 180+ North American clubs and 120+ golf courses, and Distinguished Clubs status granting access to elite peer clubs like Medinah and Riviera. Operations are supported by a 14-person team led by Club Manager Tim Vels and Executive Chef Daniel Hohng.

Name

The Park Club California

Legal name

BNG South Coast LLC

Website

https://parkclubca.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Park Club California is a private social and business members club in Costa Mesa, serving senior-level Orange County executives, entrepreneurs, and community leaders with fine dining, event venues, arts programming, and reciprocal access to 110+ clubs worldwide through parent BNG Hospitality.

Ownership category

akta.pro rank

Product category

Private Social Club

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Private social club
• Business club membership
• Fine dining venue
• Private event hosting
• Executive networking

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues and Initiation Fees: The club generates revenue through various membership categories including Executive Membership, Young Executive Membership (ages 38 and under), Corporate Membership (minimum 3 designees), Life Membership (one-time fee with no dues, $2,500 food & beverage credit upon joining), and Non-Resident Membership. All membership types require inquiry with the Membership Director for pricing.
2. Food and Beverage Revenue: Revenue from dining at Monet (fine dining, Thursday–Saturday) and Palm Bar & Terrace (daily service from 8AM). Includes cover charges, à la carte pricing, special event dining (e.g., Lobster Fest, wine dinners), and beverage sales. Life Members receive a $2,500 food & beverage credit upon joining.
3. Private Events and Weddings: Revenue from hosting private events, corporate meetings, weddings, rehearsal dinners, and conferences. Park Club Members enjoy waived room rental fees (food & beverage minimum spend requirements apply). Pricing for events varies by venue and guest count.
4. Event Programming Revenue: Revenue from curated member events including wine tastings (e.g., Wine Tasting 101 with Master Sommelier $90 members), cocktail classes ($55 members), Blooms & Bubbles floral events ($100), Cocktails for a Cause charity events ($50), wine dinners ($175 members), and special dining experiences. Pricing varies by event.
5. Palmer Advantage and Distinguished Clubs Access Fees: Members pay an additional yearly fee for access to Distinguished Clubs network. Palmer Advantage golf and private club benefits are included in all Park Club memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The Park Club California is an invitation-only private business and social club located in the Center Tower in Costa Mesa, California, that sells membership-based access to its facilities. Members gain entry to on-site venues including the Monet fine-dining restaurant, the Palm Bar & Terrace casual dining and bar, private event spaces (Eucalyptus Ballroom, Oak Room, Water Lily Room), remote-work touchdown rooms, and a curated arts program with rotating exhibitions. The club supplements its core offering with reciprocal access to BNG Hospitality's 110+ affiliated clubs worldwide, Palmer Advantage's 180+ private club and 120+ golf course network, and performing arts partnerships with Segerstrom Center for the Arts, Pacific Symphony, and South Coast Repertory.

Product overview

The Park Club California is a private business and social club operating as a single unified membership-based hospitality brand. The core offering is club membership providing access to world-class dining venues (Monet fine dining and Palm Bar & Terrace), private event spaces, meeting facilities, and arts programming. The club supplements its core experience with membership benefit programs including BNG Hospitality reciprocity (110+ clubs worldwide), Palmer Advantage golf network, Distinguished Clubs access, and performing arts partnerships. The club operates from its flagship location in Costa Mesa's Center Tower and is owned by BNG Hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Monet Dining: Premier fine dining space offering Michelin-star caliber experience with exceptional cuisine, live classical piano music, and refined ambiance.
• Palm Bar & Terrace
• Palmer Advantage

Products and services

• Executive Membership

Quantifiable outcome

• Access to over 110 clubs worldwide through BNG Hospitality reciprocity
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor, core and secondary.

• Festival of Children FoundationminorOthers · 16 September 2026Festival of Children Foundation improves the lives of children by strengthening the charities that serve them through training, awareness, and financial support. The club hosts 'Cocktails for a Cause' events benefiting this foundation.
• Autism Health Inc.minorOthers · 5 August 2026Autism Health Inc. is a nonprofit organization dedicated to improving the lives of individuals with autism and related neurological conditions through education, support, and research. The Park Club hosts 'Cocktails for a Cause: Autism Health' events where $50 per ticket is charged, with 50% of proceeds benefiting the organization.
• BNG Hospitality (Parent Company)coreOthersBNG Hospitality is the parent company and ownership entity of The Park Club California. The club is one of several BNG Hospitality-owned clubs, including Centre Club San Antonio, City Club Greenville, Harbour Club at WestEdge, and The Tampa Club. BNG Hospitality provides the operational infrastructure, reciprocity network (110+ clubs), and brand umbrella under which Park Club operates.
• Palmer AdvantagecoreGTM or Marketing PartnerPalmer Advantage is included in all Park Club memberships and provides members with access to an expansive global network of private, daily fee, and resort golf destinations. In North America, members enjoy 'member for the day' privileges at 180+ private clubs and complimentary greens fees at over 120 golf courses. Dedicated concierge services assist with vacation planning.
• Distinguished ClubscoreGTM or Marketing PartnerThe Park Club holds Distinguished Club status, a designation based on a comprehensive approach to enhancing member experience guided by five quality standards and 37 Distinguished Practices. For an additional yearly fee, members gain access to an exclusive network of Distinguished Clubs including Indian Creek Country Club, Medinah Country Club, The Farms Golf Club, and The Riviera Country Club.
• Segerstrom Center for the ArtscoreStrategic or Co-development PartnerLocated directly across from the Segerstrom Center for the Arts box office, The Park Club offers members exclusive deals and enhanced benefits for pre-show dining experiences. The Segerstrom Center is Orange County's largest non-profit arts organization and one of the nation's most respected multi-disciplinary cultural institutions.
• Pacific SymphonysecondaryStrategic or Co-development PartnerThe Renée and Henry Segerstrom Concert Hall is home to Pacific Symphony. The club leverages its proximity to the concert hall to offer members a pre-concert dining experience, creating a seamless arts patron experience. Pacific Symphony leads a renaissance in classical music appreciation in Orange County.
• South Coast RepertorysecondaryStrategic or Co-development PartnerSouth Coast Repertory is a prominent theater in Orange County. The club partners with this theater to provide members with exclusive performing arts access and dining experiences tied to theater productions.
• Kennedy Contemporary (Newport Beach)secondaryGTM or Marketing PartnerKennedy Contemporary of Newport Beach, California served as the presenter for the 2024 Color Crush art exhibition at The Park Club. The partnership brings curated contemporary art to the club's rotating exhibitions program, showcasing local Southern California galleries.
• Bay Hill Club & Lodge (Orlando, FL)minorGTM or Marketing PartnerBay Hill Club & Lodge, renowned as the winter home of golf legend Arnold Palmer, is highlighted as part of the Palmer Advantage network. Members enjoy access to this exclusive club setting for business or pleasure in Orlando, FL.
• Segerstrom FamilycoreStrategic or Co-development PartnerThe Segerstrom family, specifically Henry T. Segerstrom, hand-selected sculptures and contributed museum-quality pieces to The Park Club's permanent art collection. The club's proximity to the Segerstrom Center for the Arts and the relationship with the Segerstrom family underpins the club's arts and culture positioning in Orange County.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Balboa Bay Club: An established private social and yacht club in Newport Beach, CA serving the same affluent Orange County executive and family demographic with dining, event venues, and recreational amenities. Operates in the same immediate geography as Park Club and competes for the same member wallet share.
• The Tampa Club: BNG Hospitality-owned private business and dining club in Tampa, FL. Operates the same model of subscription dues, fine and casual dining, and corporate event hosting under the BNG brand umbrella and reciprocal network as Park Club.
• City Club Greenville: BNG Hospitality-operated private social and business club in Greenville, SC. Offers analogous membership tiers, F&B programming, and event venues within BNG's reciprocal network of 110+ clubs.
• Jonathan Club: Historic private business and social club in downtown Los Angeles serving senior executives with dining, event programming, and cultural activities. Closest analog by business model (private business club with premium F&B) outside of OC, targeting a similar executive demographic.
• Newport Beach Country Club: Private country club in Newport Beach offering golf, dining, social events, and member amenities to OC executives. Comparable member base and positioning (private membership with premium F&B and event programming) in the same geographic market.
• Centre Club San Antonio: A sister BNG Hospitality property in Texas led previously by Park Club's Club Manager Tim Vels. Operates the same private business/social club model with dining, event, and membership revenue under identical parent ownership and reciprocal network.

Broad incumbents

• Medinah Country Club: Prestigious private club near Chicago accessible to Park Club members through the Distinguished Clubs network. Functions as a peer within the same curated inter-club access program, signaling comparable quality positioning.
• Bay Hill Club & Lodge: Legendary private club in Orlando, FL featured in Park Club's Palmer Advantage network. Operates an established private golf and social club model that Park Club members gain access to and that helps position Park Club within a national club-of-clubs franchise.

Regional players

• Mesa Verde Country Club: Private country club located in Costa Mesa, CA — the same city as Park Club — serving local executives with golf, dining, and event facilities. Direct geographic competitor for the Costa Mesa executive segment despite the golf orientation.
• Big Canyon Country Club: Private country club in Newport Beach offering golf, dining, social events, and member amenities to OC executives and their families. Competes for overlapping member demographics in the same immediate geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheParkClubCA
• Instagraminstagram.com/theparkclubca
• LinkedInlinkedin.com/company/the-park-club-california

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Park Club California