Park House Hotel & Spa

What Park House Hotel & Spa does

Park House Hotel & Spa is a privately-held, family-owned country house hotel and spa operating under the legal entity Bepton Hotels Limited in Bepton, near Midhurst, West Sussex, within the South Downs National Park. Founded in the mid-20th century by Michael O'Brien, a polo player returning from India, the property has remained under successive O'Brien family ownership and now operates as a 23-room main house hotel plus five private cottages (Orchard, Polo, Baytree, Little Oaks, South Down). The company employs 38 people and runs a wedding-licensed, full-service operation including indoor and outdoor pools, sauna, steam room, spa treatment rooms, a par-3 golf course, tennis courts, croquet and bowls lawns.

The core product portfolio spans five revenue streams: accommodation (rooms, suites, and cottages); food and beverage (all-day dining, fine dining, Sunday roast, afternoon tea, and a 140+ wine list); spa and wellness (treatments using Caudalie and Evolve products, spa days from £50-£240, and membership); corporate events and meetings (including a Business Bolthole exclusive-use package from £13,000+VAT); and weddings and personal celebrations (exclusive-use weddings from £13,000). Curated experience packages include the 2026 Roebuck Vineyard Escape, Sussex Salon at the House (with Newlands House Gallery), and Drive & Stay (with Paddock Prestige). Gift vouchers from £25 form a secondary retail channel.

Commercially, Park House runs a direct-to-consumer model with bookings taken via its own website (parkhousehotel.com), phone, and email using the Alacer booking platform; no OTA distribution is evidenced. Technology is limited to standard hospitality SaaS with no proprietary platform, no AI/ML capabilities, and no public APIs or apps. Marketing relies on the website, an email 'Friend of the House' programme, Instagram, and earned-media listings in Good Hotel Guide, Condé Nast Johansens, TripAdvisor, and Bubble Spa awards. The company has no subsidiaries, no funding rounds, and no parent entity.

Name

Park House Hotel & Spa

Legal name

Bepton Hotels Limited

Website

https://parkhousehotel.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Park House Hotel & Spa is a family-owned country house hotel and spa in Bepton, West Sussex, offering 23 rooms, five cottages, dining, spa, weddings, and corporate events to leisure guests and small private groups in the South Downs National Park.

Ownership category

akta.pro rank

Product category

Country House Hotel & Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Suburban Full-Service Hotels (THAGAAAC), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Country house hotels
• Boutique hotel accommodation
• Spa and wellness services
• Wedding and event venues
• Restaurant and dining

Headquarters

HQ city

Bepton, Near Midhurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Revenue from 23 individually designed rooms and suites in the main house, plus 6 private cottages (Orchard Cottage, Polo Cottage, Baytree Cottage, Little Oaks, South Down Cottage). Room categories include Standard, Superior, Master Bedroom, and Family Suite, with pricing varying by season and availability.
2. Food & Beverage: Restaurant dining including breakfast, all-day menu, à la carte dinner, Sunday lunch, afternoon tea, and Pool Bar. Wine list features over 140 carefully selected wines. Catering for events and private celebrations.
3. Spa Services: Spa treatments using Caudalie and Evolve products, including facials, massages, body treatments, and rituals. Spa day packages range from £100-£240 per person. Spa membership available for regular access.
4. Corporate Events & Meetings: Meeting room hire, day delegate packages, corporate away days, and exclusive house takeovers for business events. Business Bolthole package from £13,000 + VAT for exclusive use.
5. Weddings & Celebrations: Wedding ceremonies and receptions, personal celebrations (birthdays, anniversaries, anniversaries), wakes and memorials. Exclusive use packages from £13,000 including 23 bedrooms, Sussex barn, ceremony hire, and catering.
6. Gift Vouchers: Monetary gift vouchers from £25 and themed experience vouchers (afternoon tea, dinner, overnight stays, spa days, golf) sold as gifts.
7. Experiences & Packages: Curated seasonal packages including Sussex Salon (art gallery + stay), Roebuck Vineyard Escape, Drive & Stay with classic car hire, and spa day experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Park House Hotel & Spa is a family-run country house hotel in Bepton, West Sussex, offering 23 individually designed rooms and suites in the main house plus five private self-contained cottages. The property provides full hospitality services including modern British dining with a 140-plus wine list, a spa with indoor and outdoor pools and botanical treatments, outdoor leisure facilities such as a par-3 golf course and tennis, and event hosting for weddings, corporate retreats, and personal celebrations including exclusive-use packages.

Product overview

Park House Hotel & Spa is a family-run country house hotel offering a portfolio of accommodation, dining, spa, and event services. Accommodation spans 23 individually styled rooms and suites in the main house (Standard, Superior, Master, Family Suite categories) plus five private cottages (Orchard, Polo, Baytree, Little Oaks, South Down). The spa provides facilities and treatments using botanical products, while dining services cover all-day menus, fine dining, and afternoon tea. Events include weddings, corporate gatherings, and celebrations. Add-on experience packages include spa days, golf, vineyard tours, and cultural escapes.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation - Rooms & Suites 23 individually styled rooms and suites in the main house (Standard Rooms, Superior Rooms, Master Bedrooms, and Family Suites) offering countryside views, en-suite facilities, and modern amenities in a historic country house setting. Available to leisure and corporate guests booking directly via the hotel's website, phone, or email.
• Private Cottages

Quantifiable outcome

• Over 140 wines on the wine list curated with local wine merchants
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Roebuck Estates / Roebuck VineyardcoreStrategic or Co-development Partner · 1 January 2026Partnership offering the 'Roebuck Vineyard Escape' package combining overnight accommodation with guided vineyard tours and tutored wine tastings at Roebuck Estates. The 2026 package includes overnight stay, dinner, breakfast, and vineyard tour & tasting sessions on select Fridays and Saturdays.
• Newlands House GallerycoreStrategic or Co-development Partner · 1 January 2026Partnership for the 'Sussex Salon at the House' experience offering overnight stays combined with discounted entry to Newlands House Gallery featuring the Paula Rego: Visions of English Literature exhibition (22 May - 6 September 2026).
• Paddock PrestigecoreStrategic or Co-development Partner · 1 January 2026Partnership offering the 'Drive & Stay' experience with 24-hour classic car hire from Paddock Prestige. Guests drive restored classic cars through West Sussex countryside with delivery and collection at the hotel.
• Local Sussex Wine MerchantsminorStrategic or Co-development PartnerCollaboration with local wine merchants to curate a wine list featuring over 140 carefully selected wines including Sussex sparkling wines and international classics.
• CaudalieminorOthersSpa products from Caudalie including Resveratrol Lift Facial and Vinosource Facial treatments.
• Molton BrownminorOthersLuxury bathroom amenities supplied by Molton Brown in all rooms, with complimentary products provided.
• EvolveminorOthersSpa products from Evolve including Traditional Massage oils, Detox Body Wrap, and Pregnancy Ritual treatments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Gravetye Manor: Michelin-starred country house hotel near East Grinstead, West Sussex — directly comparable on independent heritage positioning, premium pricing and Sussex countryside catchment.
• Bailiffscourt Hotel & Spa: Climping, West Sussex country house hotel with spa and grounds — the closest geographic and product peer to Park House, sharing the same family-run heritage positioning in the South East leisure market.
• Amberley Castle: Heritage castle hotel in West Sussex offering individually designed rooms, fine dining and weddings — directly comparable to Park House on character-led accommodation and wedding/event revenue mix.
• South Lodge Hotel & Spa: West Sussex luxury hotel with extensive spa, multiple restaurants and event spaces in the South Downs — directly comparable as a regional full-service hotel-and-spa competitor with overlapping leisure and corporate demand.
• Alexander House Hotel & Spa: Turners Hill, West Sussex country house hotel with Utopia spa, weddings and corporate events — directly comparable on Sussex location, full-service leisure/spa product and event revenue mix.
• The Spread Eagle Hotel & Spa: Historic Midhurst hotel with spa and multiple food & beverage outlets located only a few miles from Park House — directly comparable on location, market and full-service offering.
• Ockenden Manor Hotel & Spa: Cuckfield, West Sussex country house hotel with award-winning spa and restaurant — directly comparable on Sussex country house positioning, integrated spa, and event-led revenue.

Regional players

• The Lygon Arms: Cotswolds-based heritage hotel with spa, dining and event facilities — a regional peer operating a similar country house concept in a different (Cotswolds) UK catchment.

Broad incumbents

• Cliveden House: National Trust-styled Berkshire country house hotel with spa and fine dining — a broader incumbent in the UK heritage country house segment with a higher-end price point and stronger brand recognition.
• Pennyhill Park Hotel & Spa: Large Surrey luxury hotel with one of the UK's most extensive destination spas — a broader incumbent operating at a much larger scale in the same South East luxury spa-and-events category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parkhousehotelandspa
• LinkedInlinkedin.com/company/park-house-hotel-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park House Hotel & Spa