Parktherme Bad Radkersburg

What Parktherme Bad Radkersburg does

Parktherme Bad Radkersburg is a privately-operated thermal spa resort headquartered in Bad Radkersburg, southern Styria, Austria. The legal entity is Kur- und Fremdenverkehrsbetriebe Bad Radkersburg Gesellschaft m.b.H., a private Austrian limited company founded in 1992 (originally as Magnesiumforum Bad Radkersburg), with no parent company or external investors disclosed. The core product is built on a proprietary mineral-rich thermal water source drawn from approximately two kilometers underground at a natural temperature of 34-36°C and containing roughly 8,000 mg of minerals per liter, making it one of Austria's most mineral-dense healing springs.

The company operates a vertically integrated wellness destination comprising the main thermal-bath facility, an eight-sauna Saunadorf, a children's adventure area, an outdoor 50-meter sports pool, five on-site food and beverage outlets (including the family-certified Restaurant Fontäne, Restaurant Mehrblick, Castello self-service, Genussbar, and Lava Lounge), the contract-credentialed Vita med Gesundheitszentrum (an outpatient physical therapy center with direct billing across all major Austrian health insurers ÖGK, BVAEB, and SVS), the Vitalhotel (a 4-star property directly connected to the spa), and a 12,000 m² campsite with 87 caravan/motorhome pitches. The entire compound sits on roughly 50,000 m² of park landscape within the Südsteiermark thermal and volcanic region.

Revenue is generated through day-admission tickets (adult day entry €27.90, evening €17.50), sauna supplements, private cure packages (€542-€1,230 per week), therapy sessions billed via insurance, group bookings (8+ persons), bus-tour commissions, camping fees, hotel room revenue, food and beverage transactions, and online gift vouchers. Go-to-market is direct-to-consumer via parktherme.at and shop.parktherme.at, supplemented by group/bus-tour partnerships, school programs, a Premium Partner hotel network, and the WellCard voucher program. ISO 9001 certification (TÜV NORD) and consecutive regional industry awards (Thermencheck, Moments, Campsite Awards, TOP Busziel) underpin brand positioning.

Name

Parktherme Bad Radkersburg

Legal name

Kur- und Fremdenverkehrsbetriebe Bad Radkersburg Gesellschaft m.b.H.

Website

https://parktherme.at

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Parktherme Bad Radkersburg operates a vertically integrated thermal spa resort in southern Styria, Austria, built on a proprietary mineral-rich thermal water source (~8,000 mg/liter from ~2 km depth). It serves wellness tourists, therapy patients, group and bus-tour visitors, school groups, campers, and hotel guests via thermal baths, an eight-sauna village, and a contract-credentialed health center.

Ownership category

akta.pro rank

Product category

Thermal Spa & Wellness Resort

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Recreational and Vacation Camps (except Campgrounds) (721214), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Wellness tourism
• Physical therapy services
• Spa accommodation
• Mineral thermal baths

Headquarters

HQ city

Bad Radkersburg

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Spa Entrance Fees: Day tickets, evening tickets, and multi-hour admission tickets for thermal baths and sauna village access. Pricing varies by age group (adults, students, children) and time of entry.
2. Therapy and Wellness Treatments: Revenue from outpatient physical therapy services, massage therapy, beauty treatments, cosmetics, and spa packages. Direct billing with Austrian health insurance providers for covered therapies.
3. Food and Beverage: Multiple on-site dining options including Restaurant Fontäne (full service), Restaurant Mehrblick, self-service Castello restaurant, Genussbar, and Lava Lounge. Modernization of self-service restaurant planned for summer 2026.
4. Group Bookings: Special pricing for groups of 8+ people including day trips, school groups, and bus tour packages with cateringbonifikationen.
5. Retail and Vouchers: Online shop selling eTickets, gift vouchers, and merchandise. Gutschein-Partner program for third-party voucher redemption.
6. Camping Fees: 12,000 m² campsite with 87 pitches for caravans and motorhomes, plus 380 m² tent area. Includes barrier-free sanitary facilities, bicycle rental, and free WiFi.
7. Bus Partnership Bonuses: Bonuses and commissions from bus tour operators bringing groups, including free day tickets and meal vouchers based on group size (8+ persons).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Parktherme Bad Radkersburg operates an integrated thermal spa resort in Bad Radkersburg, Styria, featuring mineral-rich thermal water bathing (34–36°C, sourced from approximately 2 km depth with around 8,000 mg mineral content per liter), an eight-variety sauna village, a children's adventure pool area, beauty and massage studio, five food and beverage outlets, a 12,000 m² campsite, a 4-star Vitalhotel, and the Vita med Gesundheitszentrum offering outpatient physical therapy with direct billing to Austrian health insurers.

Product overview

Parktherme Bad Radkersburg is a thermal spa resort offering an integrated wellness ecosystem comprising thermal bathing facilities (34-36°C mineral-rich thermal water from ~2km depth), an 8-sauna village, family children's area, multiple dining venues (Restaurant Fontäne, Mehrblick, Castello, Genussbar, Lava Lounge), the Vitalstudio for beauty treatments, the Vita med Gesundheitszentrum for medical therapies and cures, a campsite, and the Vitalhotel accommodation. The core offering centers on health-promoting thermal water experiences combined with spa, wellness, medical, and culinary services in southern Styria, Austria.

Differentiator

Problem solved

Functional benefit

Brands

• Vita med Gesundheitszentrum: Health center offering outpatient physical therapy, cure programs, medical training center, and specialist surgeries
• Vitalhotel der Parktherme
• Campingplatz der Parktherme
• Restaurant Fontäne
• Saunadorf
• Vitalstudio

Products and services

• Thermal Spa (Therme) — Day and Evening Entry Main thermal bathing facility offering access to 34–36°C mineral-rich thermal water sourced from approximately 2 km depth with around 8,000 mg mineral content per liter; available as day entry from 09:00 or evening entry from 15:30 with age-tiered tickets (adults, students/apprentices aged 16–25.9, children aged 6–15.9, younger children free) for individual visitors, families, and groups.
• Saunadorf (Sauna Village)
• Vitalstudio — Beauty, Massages and Spa Treatments
• Vita med Gesundheitszentrum — Outpatient Physical Therapy
• Private Cure (Privatkur) Programs
• Long Life Kohlensäurebad (Carbonic Acid Bath)
• Kindertherme (Children's Spa Adventure Area)
• Restaurant Fontäne — Full-Service Restaurant
• Restaurant Mehrblick — Panoramic-View Restaurant
• SB-Restaurant Castello — Self-Service Restaurant
• Genussbar — Regional Snacks and Beverages
• Lava Lounge — Refreshments and Drinks
• Campingplatz der Parktherme
• Vitalhotel der Parktherme (4-Star)
• Wellness Packages (Relax Tag, Aktiv Tag, themed packages)
• Gruppenangebote (Group and School Packages)
• Online Shop — eTickets, Gift Vouchers, and Sommer-Saisonkarte

Quantifiable outcome

• Thermal bathing for 20 minutes helps reduce stress and significantly increase well-being (scientifically confirmed)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ÖGK (Österreichische Gesundheitskasse)coreChannel Partner/ Reseller/ DistributorContract partner for direct billing of physical therapy treatments at Vita med Gesundheitszentrum. Patients can receive 7-10 therapy sessions with up to 3 different physical therapies with full insurance coverage and no pre-financing required.
• BVAEB (Versicherungsanstalt öffentlich Bediensteter, Eisenbahn und Bergbau)coreChannel Partner/ Reseller/ DistributorContract partner for direct billing of physical therapy treatments. Public servant, railway, and mining insurance provider covering therapy costs at Vita med health center.
• SVS (Sozialversicherung der Selbständigen)coreChannel Partner/ Reseller/ DistributorContract partner for self-employed social insurance with direct billing capability. Patients receive self-contribution invoices at quarter-end (20% of total amount).
• Murtal ReisencoreChannel Partner/ Reseller/ DistributorBus tour operator providing monthly bathing trips from Murtal region (Fohnsdorf) to Parktherme. Departure at 06:00, return at 17:30. Scheduled trips throughout 2026.
• Reiseverein PreinminorChannel Partner/ Reseller/ DistributorTravel association offering organized day trips to Parktherme as part of their excursion program.
• Reiseverein EbnerminorChannel Partner/ Reseller/ DistributorTravel association offering organized day trips to Parktherme as part of their excursion program.
• ThermenlandbusminorChannel Partner/ Reseller/ DistributorPartnership with Vienna-based bus service enabling city dwellers to travel to Parktherme for short wellness stays or day trips. Operated in partnership with Steiermark Tourism.
• WellCardcoreChannel Partner/ Reseller/ DistributorTop WellCard Partner accepting Austria's most popular wellness gift voucher system. Drives visibility among wellness-oriented consumers seeking spa experiences.
• Hotel AltneudörflerhofminorChannel Partner/ Reseller/ DistributorPremium partner hotel 500m from old town with 47 rooms, Bett & Bike certified, dog-friendly. Direct marketing partnership for spa packages.
• Hotel garni ToscaninaminorChannel Partner/ Reseller/ DistributorPremium partner 4-star boutique hotel offering Italian flair and southern serenity. Direct marketing partnership for spa packages.
• JUFA Hotel Bad RadkersburgminorChannel Partner/ Reseller/ DistributorPremium partner located in the spa park, few minutes walk from Parktherme. Family-friendly accommodation with direct spa access.
• Gästehaus FerkminorChannel Partner/ Reseller/ DistributorPremium partner guesthouse in quiet location near Parktherme. Direct marketing partnership for spa packages.
• Aparthotel Bad RadkersburgminorChannel Partner/ Reseller/ DistributorPremium partner offering family vacation or couples' getaway accommodations near Parktherme.
• Gasthof LindenhofminorChannel Partner/ Reseller/ DistributorPremium partner offering relaxation, culinary experiences, and wines in a romantic setting near Parktherme.
• 4*-Hotel Kaiser von ÖsterreichminorChannel Partner/ Reseller/ DistributorHistoric and thermal hotel in Bad Radkersburg old town with its own pool facilities (thermal and freshwater), lounge areas at historic city wall, private sauna area. Contract hotel for spa and cure guests.
• 4****Vitalhotel der ParkthermeminorChannel Partner/ Reseller/ Distributor4-star vital hotel directly connected to Parktherme via walkway. Contract hotel for cure and spa guests with included thermal spa access.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Therme Erding: World's largest thermal spa complex near Munich, Germany. Overlaps with Parktherme in thermal bathing, sauna worlds, and wellness offerings but operates at vastly greater scale and serves a broader international market.

Direct peers

• St. Martins Therme & Lodge: Integrated thermal spa and lodge in Burgenland combining thermal bathing, sauna, wellness, and on-site accommodation. Same integrated-resort business model as Parktherme.
• Felsentherme Bad Gastein: Alpine thermal spa in Gasteinertal combining thermal radium water, sauna, and wellness. Overlaps with Parktherme on thermal water–based wellness positioning and therapy use cases.
• Alpentherme Gastein: Large alpine thermal and family wellness facility in Bad Hofgastein offering pools, slides, sauna, and health programs. Comparable family- and wellness-oriented positioning.
• Rogner Bad Blumau: Iconic Hundertwasser-designed thermal resort in Styria with thermal baths, hotel, and wellness. Competes for the same Styrian overnight and day-trip wellness guests as Parktherme.
• Eurotherme Bad Ischl: Thermal spa complex in Upper Austria offering multiple bathing and sauna worlds plus health services. Comparable scale and product mix across thermal bathing, sauna, and therapy.
• Heiltherme Bad Waltersdorf: Styrian thermal spa with a strong medical/health-cure positioning, combining wellness, sauna, and therapy services. Highly comparable to Parktherme's Vita med–anchored health-and-spa blend in the same federal state.
• Avita Therme Bad Tatzmannsdorf: Burgenland thermal spa with explicit health and cure focus, including therapy and prevention programs. Direct comparison to Parktherme's Vita med health-cure offering.
• Therme Loipersdorf: Large thermal spa resort in Styria, Austria, offering thermal baths, multiple saunas, wellness treatments, and accommodation. Closest regional competitor to Parktherme with overlapping southern-Styria catchment and similar integrated resort model.
• Therme Laa: Thermal spa in Lower Austria with multiple bathing worlds, sauna, and hotel offerings. Comparable mid-sized integrated destination resort targeting domestic Austrian guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ParkthermeBadRadkersburgAT
• Facebookfacebook.com/ParkthermeBR
• Instagraminstagram.com/parktherme.bad.radkersburg
• LinkedInlinkedin.com/company/parktherme-bad-radkersburg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parktherme Bad Radkersburg