Park World

What Park World does

Park World is a B2B trade publication covering the global amusement park, theme park, waterpark, play, and attractions industry. Operating as a publication brand under Datateam Business Media Limited — a privately held UK B2B media company headquartered in Maidstone, Kent (company number 01771113) — Park World produces a print and digital magazine published 11 times per year, along with Park World Online, a continuously updated news portal, and the Park World Excellence Awards sub-brand. The publication is described as 'one of the original' amusement industry journals and serves park operators and suppliers worldwide through editorial content including industry news, park profiles, trade show coverage, interviews, and new ride/product information.

The core technology stack is a digital publishing platform built on Yudu Ltd, which hosts online magazine editions dating back to 2017 and powers iOS and Android mobile applications, supplemented by Google Analytics for traffic analysis, LeadBoxer for lead generation, and ABC (Audit Bureau of Circulations Ltd) for independent circulation auditing. Park World distributes content across print, website, e-alerts/newsletters, X (@ParkWorldMag), and LinkedIn, with a published Park World Media Pack 2026 and Park World Handbook & Buyers Guide 2025 supporting advertiser and supplier monetization.

The business model is a traditional trade-publication mix: recurring magazine subscriptions to park operators (printed and electronic) combined with advertising sales to ride manufacturers, equipment suppliers, and service providers targeting the global amusement industry. Pricing is not publicly disclosed and is available on request. With 8 employees and no disclosed funding, M&A, or leadership changes, Park World operates as a mature, bootstrapped niche media title within the larger Datateam portfolio, with no current AI/ML capabilities, no public-market listing, and no evidence of venture or private equity backing.

Name

Park World

Legal name

Datateam Business Media Limited

Website

https://parkworld-online.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Park World is a UK-based B2B trade magazine and online publication, published 11 times per year under Datateam Business Media Limited, serving global amusement park operators and attractions suppliers with news, features, and advertising.

Ownership category

akta.pro rank

Product category

B2B Trade Publishing

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Water Parks (THAAAAAB)

Keywords

• Trade magazine publishing
• Amusement industry news
• B2B media publications
• Digital magazine publishing
• Theme park reporting

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Subscription-based B2B magazine published 11 times per year in printed and electronic form targeting park operators and suppliers in the amusement industry.
2. Advertising: Variety of advertising options available to clients to reach the magazine's global readership of park operators and suppliers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Park World is a B2B trade magazine and online publication serving the global amusement park, waterpark, attractions, and play industries. The publication is released 11 times per year in printed and electronic form, providing park operators and suppliers with industry news, ride and product information, trade show reports, park profiles, interviews, and editorial content, with advertising options available to suppliers seeking to reach industry buyers.

Product overview

Park World is a B2B publication offering a unified product combining print and digital magazine publishing for the global amusement park industry. The core offering is Park World Magazine and its companion digital platform Park World Online, with additional supplementary products including digital issues hosted via Yudu Ltd, and the Park World Excellence Awards program. The publication serves park operators and suppliers with news, features, interviews, trade show reports, and product information across 11 issues annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Park World Magazine A B2B trade magazine covering the amusement park and attractions industry, published 11 times per year in both printed and electronic form for park operators and suppliers worldwide.
• Park World Online An online news portal providing regular updates on theme parks, waterparks, attractions, play, and events, with digital magazine archives dating back to 2017.
• Park World Digital Issues Online digital editions of the Park World magazine accessible through the Yudu Ltd publishing platform on web and via mobile applications for iOS and Android, with issues available from 2017 to 2026.
• Park World Excellence Awards An industry awards program recognizing excellence in the amusement park and attractions sector.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor, notable and core.

• SEGA Amusements InternationalminorGTM or Marketing Partner · 1 July 2026Partnership with SEGA Amusements International for Mega City entertainment venue in Slough.
• IAAPAnotableStrategic or Co-development Partner · 1 July 2026Strategic partnership announced at IAAPA Expo Asia between Alterface and Fantawild; Park World covers IAAPA events.
• Community First Health PlansminorGTM or Marketing Partner · 1 July 2026Presenting sponsor for San Antonio Zoo Locals Day event.
• M&M'SminorGTM or Marketing Partner · 1 July 2026Presenting sponsor for Six Flags Discovery Kingdom and California's Great America Star-Spangled Nights events.
• The LEGO GroupnotableStrategic or Co-development Partner · 1 January 2026LEGO Group collaborated with Katapult on the 15th anniversary global LEGO Ninjago exhibit, covered in Park World magazine news.
• Merlin EntertainmentsnotableStrategic or Co-development Partner · 1 January 2026Collaborated on the global LEGO Ninjago exhibit with Katapult and The LEGO Group.
• Yudu LtdcoreTechnology or Integration · 1 January 2026Technology provider for digital magazine publishing platform, providing online publishing applications and mobile applications for iOS and Android.
• ABC - Audit Bureau of Circulations LtdcoreOthersIndependent auditor verifying circulation figures to industry-agreed standards. Data controller in common with Datateam Business Media.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blooloop: Leading industry news and features website for the theme park, museum, and attractions sector, monetizing through advertising and digital content comparable to Park World Online.
• Attractions Management: Trade magazine and digital platform serving the global attractions, theme park, and leisure industry; directly comparable in B2B publishing model and operator/supplier audience.
• InPark Magazine: B2B trade publication covering the themed entertainment and amusement industry, with editorial and advertising offerings closely overlapping Park World's target audience of park operators and suppliers.
• Amusement Today: Long-standing trade newspaper covering the amusement, carnival, and family entertainment industry, sharing the same B2B editorial and advertiser base as Park World.
• InterGame Magazine: B2B trade publication covering coin-op amusement, arcades, and FECs, providing parallel vertical media and supplier advertising services to Park World.
• Coin-Operated Times: B2B trade publication for the coin-operated amusement and vending industry, overlapping with Park World's supplier and FEC audience.
• Funworld (IAAPA): Official magazine of the International Association of Amusement Parks and Attractions, serving the same operator and supplier community with news, features, and advertising.

Emerging players

• Planet Attractions: Newer B2B digital publication covering the global attractions industry, with comparable editorial focus but a primarily digital-first distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ParkWorldMag
• LinkedInlinkedin.com/company/park-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park World