Pasar Perniagaan

What Pasar Perniagaan does

Perumda Pasar Jaya is a regional government-owned enterprise (Badan Usaha Milik Daerah / BUMD) wholly owned by the Provincial Government of DKI Jakarta, Indonesia, established in 1968 and reorganized under Perda Nomor 2 Tahun 2009 and Perda Nomor 3 Tahun 2009. Its primary mandate is to manage traditional markets across Jakarta's five cities and one regency, operating 48+ market locations with significant physical infrastructure including 2,188+ trading spaces at Pasar Induk Kramat Jati, the principal wholesale market. Beyond commercial market management, the enterprise fulfills a public-policy role in food price stabilization and subsidized food distribution to Jakarta residents, evidenced by 1,130,258+ beneficiaries served and 192,000 liters of subsidized cooking oil distributed at government-determined prices.

The company's digital and physical infrastructure includes the iProc electronic procurement system, Info Pangan Jakarta (a price-monitoring platform tracking 37 commodities across 48 markets), the JakIOS mobile application for trader registration, a Whistleblowing System (WBS), and the PPID public information portal aligned with ISO 27001 information security standards. Physical logistics assets include three Controlled Atmosphere Storage units of 16-tonne capacity for chili and shallot price stabilization at Pasar Induk Kramat Jati, the Jakgrosir wholesale distribution center, the Jakmart retail chain, Mini DC mini distribution centers, and a network of 69 Gerai Pangan fixed food stalls, supplemented by mobile bazaar events at community venues across the province.

Perumda Pasar Jaya generates revenue through three primary streams: market management fees (stall rentals and trader service charges across its managed markets), wholesale and retail operations through Jakgrosir, Jakmart, and Mini DC, and government-funded subsidized food programs (sembako murah packages sold at Rp100,000 per unit containing 5kg rice, 2L cooking oil, 1kg sugar, and 1kg wheat flour). Its go-to-market motion is institutional, combining direct engagement with market traders, coordination with DKI provincial government agencies (Dinas PPKUKM, Satpol PP), and partnerships with state-owned banks (Bank DKI, Bank Indonesia) for trader credit facilities, QRIS digital payments, and inter-agency food supply management.

Name

Pasar Perniagaan

Legal name

Perumda Pasar Jaya

Website

https://pasarjaya.co.id

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

51–100 employees

Short description

Perumda Pasar Jaya is a DKI Jakarta provincial government-owned enterprise managing 48+ traditional markets across Jakarta. It operates wholesale and retail networks (Jakgrosir, Jakmart, Mini DC), runs digital procurement platforms (iProc), and executes subsidized food distribution reaching over 1.1 million residents.

Ownership category

akta.pro rank

Product category

Traditional Market Management

NAICS

Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Traditional market management
• Wholesale food distribution
• Government food programs
• Market infrastructure services
• Food price stabilization

Headquarters

HQ city

Tambora

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Market Management Fees: Revenue from managing traditional market areas including rental from market stalls, service fees from traders, and facility maintenance charges
2. Perkulakan dan Retail Operations: Wholesale and retail operations through Jakgrosir, Jakmart, and Mini DC distribution centers. Includes food distribution services to customers and market traders
3. Subsidized Food Programs: Government-funded programs for affordable basic food packages (sembako murah) to stabilize food prices and support Jakarta residents

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Perumda Pasar Jaya manages traditional markets and food distribution infrastructure across DKI Jakarta, Indonesia. The company operates wholesale markets (Pasar Induk Kramat Jati with 2,188 trading spaces), retail outlets (JakMart, Jakgrosir, Mini DC), 69 subsidized food stalls, and implements food price stabilization programs through controlled atmosphere storage facilities and subsidized basic food packages (Sembako Murah). It also runs digital platforms including e-procurement (iProc), food price monitoring (Info Pangan Jakarta), and trader registration applications.

Product overview

Perumda Pasar Jaya operates a portfolio of digital products and services for traditional market management in Jakarta. The core offerings include iProc (e-Procurement system), Info Pangan Jakarta (food price information platform), JaKios (market tenant application), Whistleblowing System, and PPID portal. The company manages traditional markets across Jakarta including wholesale markets (Pasar Induk), retail outlets (Jakgrosir, Jakmart, Mini DC), and various traditional markets serving the Jakarta population.

Differentiator

Problem solved

Functional benefit

Brands

• JakMart: A retail mart under Perumda Pasar Jaya.
• Jakgrosir
• Mini DC
• iProc

Products and services

• iProc E-Procurement System iProc is Perumda Pasar Jaya's electronic procurement (e-Procurement) system that manages tender processes, vendor registration, contract management, and procurement workflows for vendors and suppliers seeking to participate in Pasar Jaya procurement opportunities.
• Info Pangan Jakarta (IPJ) Info Pangan Jakarta is a food price information system that provides daily price updates for 37 commodities across 48 market locations in Jakarta, supporting market price transparency, monitoring, and food inflation control.
• JaKios Mobile Application JaKios is a mobile application launched by Pasar Jaya to facilitate prospective market tenants and vendors in the registration and booth assignment process for Jakarta's traditional markets.
• Traditional Market Operations Management Direct management and operation of traditional markets across DKI Jakarta, including Pasar Induk Kramat Jati (main wholesale market with 2,188 trading spaces), Pasar Gondangdia, and additional market locations serving wholesale and retail traders. Services include stall rental, facility maintenance, vendor coordination, and market security.
• JakMart Retail Outlet JakMart is Perumda Pasar Jaya's retail mart sub-brand operating physical storefronts for consumer food purchases, serving Jakarta residents seeking quality food items through the company's distribution network.
• Jakgrosir Wholesale Distribution Center Jakgrosir is Perumda Pasar Jaya's wholesale distribution center sub-brand operating as a bulk food outlet serving retailers, institutional buyers, and market traders who require larger quantities.
• Mini DC (Mini Distribution Center) Mini DC is Perumda Pasar Jaya's mini distribution center sub-brand providing smaller-scale food distribution services to customers and market traders across Jakarta.
• Sembako Murah (Subsidized Basic Food Packages) Sembako Murah is the subsidized basic food package program operated by Perumda Pasar Jaya offering packages containing 5kg rice, 2L cooking oil, 1kg sugar, and 1kg wheat flour at Rp100,000 per package, limited to one package per person through a coupon system. The program has served 1,130,258+ beneficiaries.
• Controlled Atmosphere Storage (CAS) Controlled Atmosphere Storage facilities at Pasar Induk Kramat Jati used for price stabilization of key commodities including chili and shallots. Three units available with 16-tonne capacity each.
• Gerai Pangan (Subsidized Food Stalls) Gerai Pangan is Perumda Pasar Jaya's network of 69 fixed food stall locations distributing subsidized cooking oil (192,000 liters distributed) and basic necessities at government-subsidized prices across Jakarta's traditional markets.

Quantifiable outcome

• Served 1,130,258+ beneficiaries through subsidized food programs
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered minor and core.

• CFO Forum BUMD JakartaminorStrategic or Co-development Partner · 28 February 2024Association of Finance Directors from 14 BUMDs owned by DKI Jakarta Provincial Government. Pasar Jaya's Finance Director Ratih Mayasari elected as Vice Chair. Forum aims for good financial governance through BUMD synergy.
• Satpol PP Provinsi DKI JakartacoreStrategic or Co-development Partner · 1 February 2024Security and order cooperation agreement signed at Pasar Rumput, Jakarta Selatan. Partnership aims to maintain public order and comfort in market environments as vital economic centers.
• PT Bank DKI & PT Rapik Karya MandiricoreStrategic or Co-development Partner · 25 January 2024Tripartite cooperation for distribution of credit facilities (Fasilitas Kredit HPTU) for traders to purchase business space rights at U-Shape Blok A-H, Pasar Induk Kramat Jati. Bank DKI provides financing while Rapik Karya Mandiri handles facility distribution.
• PT Mitra Kasih PerkasaminorStrategic or Co-development Partner · 25 January 2024Cooperation agreement for market operations and trader support services.
• Bank DKI SyariahminorGTM or Marketing Partner · 10 January 2024MoU signing for Umrah program partnership to provide religious travel services for Pasar Jaya employees and stakeholders.
• Business News Indonesia MagazineminorGTM or Marketing Partner · 9 March 2023Awarding body for Indonesia Best BUMD Awards 2023 recognizing Perumda Pasar Jaya in corporate business development initiatives.
• Dinas Kesehatan Provinsi DKI JakartaminorStrategic or Co-development Partner · 8 March 2023Joint ambulance service training and socialization program for emergency response and 24-hour emergency ambulance services in market areas.
• Bank DKIcoreStrategic or Co-development Partner · 7 March 2023Digitalization gathering for Jakarta market digitalization initiatives. Partnership focused on implementing banking applications and digital payment systems across Pasar Jaya markets.
• Koperasi Konsumen Pertanian Metro Sejahtera (Champian)minorStrategic or Co-development Partner · 7 March 2023Partnership for agricultural product sales including shallot and red chili harvest acceptance at Pasar Induk Kramat Jati through Champian partnership program.
• Bank Indonesia DKI Jakarta & Bank DKIcoreGTM or Marketing Partner · 14 April 2022Joint launch of SIAP QRIS digital payment system at Pasar Kedoya. Bank Indonesia and Bank DKI collaborated with Pasar Jaya to implement QRIS (Quick Response Code Indonesian Standard) for cashless transactions among market traders.
• Pengadaan.comcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Vendor management system partnership through Pengadaan.com platform. Vendors must register at Pengadaan.com before accessing iProc e-procurement system for Pasar Jaya tender participation.
• Ministry of Trade of IndonesiacoreOthersIssuing authority for SNI 8152:2021 Pasar Rakyat certification awarded to Pasar Gondangdia.
• PT Food Station Tjipinang Jaya, Perumda Dharma JayacoreStrategic or Co-development PartnerInter-BUMD cooperation for food supply management and distribution in Jakarta. Joint efforts for rice buffer stock management (33,000 tonnes), meat supply, and price stabilization programs.
• PT PPI (Perumda Perdagangan Pusat Indonesia)minorChannel Partner/ Reseller/ DistributorBulk cooking oil distribution partnership for 192,000 liters at government-determined price (Rp14,000/liter) through 12 traditional markets.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Sayurbox: Indonesia-based online grocery and fresh produce platform; emerging player that intersects with Pasar Jaya's fresh produce ecosystem through online distribution and farmer sourcing, representing a private-sector model that could complement or compete with Pasar Induk Kramat Jati.

Direct peers

• PT Food Station Tjipinang Jaya: Jakarta BUMD operating the Tjipinang rice wholesale market; direct inter-BUMD partner with Pasar Jaya on the 33,000-tonne rice buffer stock program. Most structurally analogous peer, focused on staple food distribution under a similar government mandate.
• Perumda Perdagangan Pusat Indonesia (PT PPI): National trading SOE partnering with Pasar Jaya on bulk cooking oil distribution (192,000 liters at subsidized prices). Functions as upstream supplier and channel partner in the same subsidized food distribution value chain.
• Perumda Dharma Jaya: Jakarta provincial BUMD focused on meat supply and livestock; explicitly partners with Pasar Jaya on food supply management and price stabilization. Same ownership structure, same regulatory mandate within DKI Jakarta, similar subsidized distribution model.

Broad incumbents

• Perum Bulog: National food logistics SOE managing national rice buffer stocks and strategic commodity distribution; operates at a much larger national scale but shares the same mandate of price stabilization and food security that drives Pasar Jaya's CAS and Sembako Murah programs.
• Indomaret (PT Indomarco Prismatama): Indonesia's largest modern retail chain; not a direct peer in market management but competes with traditional markets and Pasar Jaya's Jakmart/Mini DC formats for consumer grocery spend in Jakarta.
• Alfamart (PT Sumber Alfaria Trijaya Tbk): Major Indonesian minimarket chain operating thousands of outlets across Jakarta; broad incumbent that competes for the same end-consumer grocery basket that Pasar Jaya's subsidized and traditional market channels serve.

Regional players

• Pasar Induk Cibinong: Major terminal/wholesale market serving Greater Bogor and western Jabodetabek; comparable as a regional terminal market but operates in a different geography and is not directly competitive with Pasar Jaya's Jakarta-centric footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pasar-perniagaan

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasar Perniagaan