Pasco's Italian

What Pasco's Italian does

Pasco's Italian is a privately held, family-run Italian restaurant group operating across East Yorkshire in the United Kingdom. It trades from four branded locations — Cottingham (Kings Parade), Hull City Centre (King William House, Market Place) and two Beverley sites branded Pasco's at Waffle 21 and Pasco's On The Lake — although the two Beverley locations are currently flagged as temporarily closed per the company's own reservation pages. The corporate group is structured across two UK private limited companies: Fratello Hull Limited (Cottingham) and Lowgate Italian Limited (Hull City Centre).

The core offering is full-service Italian dining (pizzas, pastas, burgers, steaks, sharing platters), with the Hull City Centre site additionally hosting Grab & Go quick-service, a Coffee House, and a Bar to extend daypart coverage. Beyond dine-in, the company monetizes its kitchen, venue, and brand through five distinct revenue streams: (i) delivery and takeaway via Just Eat and Uber Eats plus direct phone collection; (ii) weddings and private events (packages from £1,500, venue capacity up to 250 guests); (iii) corporate functions and external catering (e.g., One SC Media's Monocle Building event); (iv) educational outreach (KS2 DT curriculum workshops at £18.95 per child, led by a qualified QTS teacher) and pizza-making workshops at £28.95 per person; and (v) a franchise program actively soliciting partners for new sites across Yorkshire, North Lincolnshire, coastal towns, and retail/leisure destinations.

The underlying technology stack is non-proprietary: a Squarespace-hosted website with reservation widgets, third-party booking (Dojo for Cottingham/Waffle 21/On The Lake, Dish Cult for Hull City Centre), and standard aggregator integrations (Just Eat, Uber Eats). No API, app, or AI/ML capability is present. Pricing follows unit economics with marked-up mains (£14.15–£23.45), tiered breakfast from £4.95, and high-value event packages from £1,500. Customer mix is predominantly local consumer (families, groups, individual diners) with a smaller B2B contribution from corporate events and primary schools.

Name

Pasco's Italian

Legal name

Pasco's Italian (operating as Fratello Hull Limited and Lowgate Italian Limited)

Website

https://pascositalian.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasco's Italian is a family-run Italian restaurant group operating locations across Hull, Cottingham, and Beverley in East Yorkshire, offering dine-in, Grab & Go, delivery via Just Eat and Uber Eats, weddings and events up to 250 guests, educational workshops, and franchise opportunities.

Ownership category

akta.pro rank

Product category

Casual Italian Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAC

Family-Style Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Italian restaurant dining
• Restaurant delivery and takeaway
• Wedding and event catering
• Pizza making workshops
• Restaurant franchise operations

Headquarters

HQ city

Cottingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from customers dining at restaurant locations, including breakfast, lunch, and dinner service across all operating locations.
2. Delivery and Takeaway: Revenue from takeaway orders placed via phone, Just Eat, Uber Eats, or direct collection. Operates delivery menus for Cottingham and On The Lake locations.
3. Event Catering and Private Hire: Revenue from hosting events including weddings (starting from £1,500), corporate functions, birthdays, and Christmas parties. Hull City Centre venue holds up to 250 guests for large celebrations.
4. Educational Outreach Programs: Revenue from KS2 DT Curriculum Workshops at £18.95 per child, including pizza-making activities led by qualified teachers. Pizza making workshops also available at £28.95 per person.
5. Franchise Fees: Revenue from franchise partnerships, offering franchisees use of the Pasco's Italian brand, training, marketing support, and operational guidance for new locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pasco's Italian operates a family-run Italian restaurant chain across East Yorkshire, serving dine-in Italian cuisine (pizzas, pastas, burgers, steaks, seafood) at multiple locations. Beyond restaurant dining, the company offers Grab & Go quick service, a Coffee House, and a Bar at its Hull City Centre flagship, alongside delivery/takeaway via Just Eat and Uber Eats, external catering, weddings and corporate event hosting for up to 250 guests, pizza making workshops, and KS2 school curriculum workshops.

Product overview

Pasco's Italian is a family-run Italian restaurant chain operating multiple locations across East Yorkshire (Hull City Centre, Cottingham, Beverley). The company operates a multi-concept model offering: core dine-in restaurant services (pizzas, pastas, burgers), Grab & Go quick service, Coffee House, and Bar services at Hull City Centre. Additional revenue streams include delivery/takeaway (via Just Eat, Uber Eats), external catering for events, wedding venue hire, pizza making workshops, educational KS2 curriculum workshops, and business function hosting. The company also offers franchise opportunities for expansion. The portfolio is unified under the Pasco's Italian brand with no separate product brands.

Differentiator

Problem solved

Functional benefit

Brands

• Pasco's Italian Grab & Go: Quick takeaway service offering Italian food for collection or delivery, available at Hull City Centre.
• Pasco's Italian Coffee House
• Pasco's Italian Bar

Products and services

• Pasco's Italian Restaurant Dining Full-service Italian restaurant dining serving freshly prepared authentic Italian cuisine (hand-stretched pizzas, handmade pasta, fresh salads, seafood, grilled meats, desserts) for walk-in diners, families, and groups at Cottingham, Hull City Centre, and Beverley locations.
• Delivery and Takeaway Service Takeaway and home-delivery service giving customers Pasco's Italian food off-premise, available via direct phone ordering, Just Eat, and Uber Eats for Cottingham and Hull City Centre locations.
• Grab & Go Quick-service takeaway concept at Hull City Centre offering favourite Italian flavours for collection by time-pressed customers seeking quick lunch, cosy dinner at home, or meals on the run.
• Coffee House Coffee and light bites concept at Hull City Centre offering rich aromatic coffees paired with pastries, sweet treats, and light bites for casual meetings, working on the go, or quiet moments.
• Bar Full bar service at Hull City Centre offering handpicked selection of fine wines, classic cocktails, refreshing beers, and a menu of nibbles for after-work drinks, casual meet-ups, and special occasion toasts.
• External Catering Off-site catering service bringing Pasco's Italian cuisine to external corporate events and private functions, with vegan, vegetarian, and gluten-free options available.
• Wedding Venue Wedding reception and celebration venue at Hull City Centre accommodating up to 250 guests, with bespoke food and drinks packages starting from £1,500, dedicated event coordinator, table decor, and candlelit ambiance.
• Pizza Making Workshop Interactive team-building and group experience where participants learn pizza making from Pasco's chefs, including dough preparation and pizza oven cooking, priced at £28.95 per person with a minimum of five people.
• KS2 DT Curriculum Workshop Educational outreach workshop for primary school KS2 pupils aligned with the National Curriculum Design and Technology criteria, led by a qualified teacher, including pizza creation with head chef, nutrition education, and food business operations insight, priced at £18.95 per child.
• Business Functions and Conferences Corporate event hosting service at Hull City Centre for conferences, networking events, client dinners, training days, and product launches, accommodating up to 200 guests.
• Franchise Opportunities Franchise programme offering the Pasco's Italian brand, training, marketing support, and operational guidance to partners opening new restaurant locations in Yorkshire towns and cities, North Lincolnshire, coastal destinations, and retail/leisure developments.

Quantifiable outcome

• Hull City Centre venue can host up to 250 guests for events
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core.

• Just EatcoreChannel Partner/ Reseller/ DistributorJust Eat partnership for takeaway and delivery orders from Cottingham and Hull City Centre locations.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats partnership for takeaway and delivery orders providing wider delivery coverage.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pizza Express: UK-wide Italian-casual dining chain serving pizza, pasta and salads in a full-service family format. Directly comparable product/customer overlap with Pasco's core dine-in offering, though at much larger national scale.
• Bella Italia: UK Italian family-restaurant chain with pizzas, pastas and grills aimed at families and groups. Closely aligned brand positioning, menu and value tier to Pasco's family-run concept.
• Prezzo: UK Italian restaurant chain with full table service, hand-stretched pizzas and a broad Italian menu. Comparable multi-site casual Italian proposition including family and group dining occasions.
• Franco Manca: UK sourdough pizza specialist chain serving Italian pizza in a casual full-service setting. Comparable product (hand-stretched pizza) and customer overlap with Pasco's pizza-led menu.
• ASK Italian: UK Italian chain offering full-service pizza, pasta and grill menus. Same cuisine category, full-service model and broad customer demographic as Pasco's Italian.
• Carluccio's: UK Italian restaurant chain offering authentic Italian food, deli items and event/catering in full-service venues. Comparable Italian cuisine, full-service model and event-hosting capability.
• Zizzi: UK Italian casual dining chain offering pizzas, pastas and Italian-inspired mains in full-service restaurants. Closely comparable menu, service style and family/casual customer base to Pasco's Italian.
• Gusto Italian: UK independent-style Italian restaurant group serving authentic Italian dishes with a focus on hospitality and events. Comparable family/casual dining and event-led positioning to Pasco's Hull City Centre offering.

Broad incumbents

• Wagamama: Major UK casual dining chain operating at scale with full-service restaurants, delivery and event-friendly locations. Comparable multi-channel casual dining operator though in a different cuisine category.

Regional players

• Don Giovanni's: Long-established independent Italian restaurant operator in the Hull/East Yorkshire area serving pizza, pasta and traditional Italian dishes. Directly competes with Pasco's for the same local Italian-dining demand in the Hull catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pascositalian
• Instagraminstagram.com/pascositalian
• LinkedInlinkedin.com/company/pasco's-italian

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasco's Italian