The Passage
The Passage is a Westminster, London-based homelessness charity operating a Resource Centre, the No Night Out prevention programme, five accommodation sites, and modern-slavery and employment support services for people experiencing or at risk of homelessness.
- Company typePrivate
- Founded1980
- HeadquartersLondon, Westminster, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Passage does
The Passage is a UK-registered charity (charity number 1079764) founded in 1980 and headquartered at St Vincent's Centre, Carlisle Place, Westminster, London, delivering integrated homelessness services to people experiencing or at risk of homelessness. Its service portfolio is built around three strategic pillars: prevention (the No Night Out programme intercepting individuals at imminent risk of a first night rough sleeping), immediate welfare (a Resource Centre providing meals, showers, laundry, clothing, and one-to-one resettlement consultations), and long-term recovery (a five-building accommodation estate — Bentley House, Passage House, Montfort House, Newman Street, and Penn House — plus Tracks Training and Employment, welfare rights and immigration advice, modern-slavery support, and outreach via the Community Intervention Team). In FY 2024/25 the organisation supported over 3,007 people, served 46,266 meals, and prevented 2,261 people from homelessness.
The charity's revenue model is donation- and grant-driven, not commercial. Funding flows from individual donations (suggested tiers £25 / £75 / £100 for specific impact outcomes), corporate partnerships (Pret a Manger Rising Stars, The Goring Hotel's Hotel School, SocialBox.Biz), trust and foundation grants (notably the Julia Rausing Trust), Westminster City Council commissioning of PATH, Passage House, and Penn House, fundraising events, and legacy bequests. Operational efficiency is publicly disclosed at 91p of every £1 donated reaching frontline services. Technology is limited to commodity SaaS — Donorbox/Stripe for donations, MailChimp for supporter communications, Google Analytics and Facebook Pixel for campaign measurement — with no proprietary platform, app, or AI components.
Go-to-market is community-led and place-based: the charity reaches beneficiaries through walk-in Resource Centre access, twice-daily street outreach in Victoria and Baker Street, and referral pathways via Westminster City Council housing services, the PATH triage system, NHS, Macmillan, and the national Streetlink network. It engages supporters through donations, volunteering, challenge and social events, corporate partnerships, and a Lived Experience Assembly that co-designs services. The Passage is governed by a Board of Trustees and led by Chief Executive Mick Clarke (since 2009), holds Royal Patronage from HRH Prince William, and operates within the Westminster geography where rough-sleeping rates are the highest in the UK.
The Passage firmographics
Firmographics- Name
- The Passage
- Legal name
- The Passage
- Website
- https://passage.org.uk
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Passage is a Westminster, London-based homelessness charity operating a Resource Centre, the No Night Out prevention programme, five accommodation sites, and modern-slavery and employment support services for people experiencing or at risk of homelessness.
- Ownership category
- akta.pro rank
The Passage industry classification
Industry- Product category
- Homelessness Services
- NAICS
- Community Housing Services (62422), Emergency and Other Relief Services (62423), Other Community Housing Services (624229)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
Keywords
Where The Passage is headquartered
LocationHeadquarters
- HQ city
- London, Westminster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
The Passage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Donations: The Passage relies heavily on individual donations from supporters, with suggested donation amounts of £25 (welfare rights support), £75 (emergency accommodation via No Night Out), and £100 (two weeks of hot meals). Donations are processed via their website using Donorbox and Stripe payment platforms.
- Charitable Grants and Trust Funding: The Passage receives funding from charitable trusts and foundations including the Julia Rausing Trust, as well as grants from government and local authorities (Westminster City Council commissions several services).
- Corporate Partnerships and Sponsorship: Corporate partners support The Passage through membership schemes, volunteering packages, and cause-related marketing. The charity also benefits from celebrity ambassadors who raise awareness and funds.
- Fundraising Events: Revenue generated from events including challenge events (marathons, treks), social events (concerts, quizzes, comedy nights), community fundraising, and corporate fundraising activities.
- Legacies and Bequests: The Passage encourages supporters to leave gifts in their wills, which can provide significant long-term fundraising impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Donation - any amount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
The Passage product offering
Product offeringCore offering
The Passage is a registered UK charity that delivers a comprehensive range of homelessness prevention, emergency response, and recovery services in Westminster, London. Its core offerings include immediate welfare support at a Resource Centre (meals, showers, laundry, clothing), the No Night Out prevention programme, the PATH coordinated triage hub, a portfolio of five accommodation projects, advice and advocacy (welfare rights, immigration, modern slavery), and Tracks Education, Training and Employment services.
Product overview
The Passage is a homelessness charity in Westminster, London, operating a portfolio of interconnected services rather than a single product. Its core service ecosystem includes: the Resource Centre (providing immediate welfare: meals, showers, clothing, laundry), the No Night Out prevention programme (providing rapid emergency accommodation to those at risk of sleeping rough for the first time), the PATH (Prevention, Advice and Transformation Hub) that integrates multiple services into a single joined-up system, a suite of five accommodation projects (Bentley House, Passage House, Montfort House, Newman Street, Penn House) plus a Private Rented Scheme, Advice and Advocacy services (modern slavery, welfare rights, immigration, migrant development), Tracks Education, Training and Employment services, Engagement and Outreach, Health and Wellbeing clinics, and a Community Intervention Team. Supplementary offerings include the Modern Slavery Toolkit and Modern Slavery Training programme for external organisations. The charity is also supported by a celebrity ambassador programme and Royal Patron HRH Prince of Wales.
Differentiator
Problem solved
Functional benefit
Brands
- No Night Out: A pioneering homelessness prevention service that identifies people at immediate risk of sleeping rough and provides rapid support to find safe accommodation.
- PATH (Prevention, Advice and Transformation Hub)
- Passage Housing Services (PHS)
- Tracks Training and Employment
- Modern Slavery Support Service
Products and services
- Immediate Welfare (Resource Centre) Central hub for people experiencing or at risk of homelessness, offering hot meals (over 46,266 served in FY 2024/25), showers, toilets, laundry, clothing, and one-to-one consultations with the Resettlement Team. Open Monday-Friday 9am-12pm and 1pm-3:30pm at St Vincent's Centre, Westminster.
- No Night Out Pioneering homelessness prevention programme that identifies people at immediate risk of sleeping rough and provides rapid placement into emergency bed and breakfast accommodation, then works with them to build a tailored support plan for long-term stable housing. 476 people prevented from rough sleeping since launch with 94% subsequent success rate.
- PATH (Prevention, Advice and Transformation Hub) Joined-up homelessness services hub, working in partnership with Westminster City Council, that brings together outreach teams and housing solutions into one triage system to help people get the right support as early as possible. Includes homelessness prevention, help moving off the streets, housing application guidance, benefits/tenancy resolution, and reconnection to local area.
- Accommodation Services Portfolio of residential buildings spanning short-term to long-term accommodation: Bentley House (20 self-contained flats for long-term street homeless), Passage House (37-bed rapid-response assessment centre), Montfort House (16 studio flats for complex mental health and addiction needs), Newman Street (79 studio temporary flats), and Penn House (45 studio flats for Westminster City Council).
- Advice and Advocacy Four-department team providing modern slavery support, welfare rights and money advice, qualified immigration advice, and migrant development services to help clients navigate benefits, legal status, and financial inclusion.
- Education, Training and Employment (Tracks) Tracks Training and Employment team provides one-to-one careers advice, CV workshops, in-house training (ESOL, digital skills), and routes into volunteering, education, and employment including the Hotel School programme in partnership with The Goring Hotel and the Pret Rising Stars Programme.
- Engagement and Outreach Field team that works in the local area approaching individuals bedded down on the streets, supporting clients at the Resource Centre, and helping engage with mental health services, NHS clinics, and specialist care.
- Modern Slavery Support Service Pioneering service (the first in the UK to uncover links between modern slavery and homelessness) providing survivors with a personalised support plan, specialist key worker support, NRM referrals, emergency accommodation, health and mental wellbeing access, and welfare support.
- Community Intervention Team (CIT) Dedicated team locating and offering support to those bedded down in the Victoria and Baker Street area, heading out twice daily Monday–Friday, encouraging engagement with The Passage Resource Centre and conducting welfare checks on those who decline services.
- Modern Slavery Training programme Training programme designed to enhance delegates' knowledge and skills regarding modern slavery and human trafficking, the connections between modern slavery and homelessness, frontline support, and pathways for survivors. Delivered to external organisations and practitioners.
- Private Rented Scheme (PRS) Service that finds private-sector housing for individuals with good independent living skills, providing resettlement packs with essential items and ongoing tenancy sustainment support.
Quantifiable outcome
- 94% of No Night Out clients have remained off the streets after being supported into accommodation
- +5 more outcomes
Companies that use The Passage
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
The Passage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Passage partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Pret a Manger (Rising Stars Programme)minorPartnership providing accessible routes to employment for Passage clients through Pret's Rising Stars Programme, creating employment opportunities for people who have experienced homelessness.
- Depaul IrelandminorPartnership to explore the links between homelessness and human trafficking in Dublin. The Passage commissioned research in Ireland similar to their UK work, producing a report on homelessness and human trafficking in Dublin. Depaul Ireland is a homelessness charity in Ireland.
- Mayor of New York's Office to End Domestic and Gender Based ViolenceminorThe Passage established a partnership to carry out mapping work on the links between homelessness and human trafficking across New York City district. They will produce a report with findings, evidence, and recommendations.
- SocialBox.BizminorPartnership celebrating 7 years of collaboration making technology accessible for The Passage's clients. SocialBox.Biz provides technology and digital inclusion support for people experiencing homelessness.
- Royal Foundation (Homewards Programme)coreThe Passage plays a key role in the creation of Homewards - Prince William's five-year programme to end homelessness. The charity serves as a sector partner, helping to develop the initiative and share best practices.
- Westminster City CouncilcoreThe Passage works in partnership with Westminster City Council to operate PATH (Prevention, Advice and Transformation Hub), bringing different homelessness services together into one coordinated system. The Passage also runs Passage House and Penn House accommodation centers on behalf of Westminster City Council. Westminster is described as where rough sleeping rates are highest in the UK.
- Centre for Homelessness ImpactcoreThe Passage is working with the Centre for Homelessness Impact to formally evaluate No Night Out, using evidence to help shape other homelessness prevention strategies nationally. No Night Out has been recognized by the Mayor of London as good practice.
- The Goring HotelminorCollaboration on the Hotel School program - a ten-week course providing hospitality work experience covering front-of-house to catering. Many participants have gone on to successfully work in hospitality across London.
- Macmillan Cancer SupportminorReferral partnership for clients like Katie who need cancer support alongside housing assistance. The Passage links clients with Macmillan Trust for diagnoses support while providing homelessness services.
- EASL (Enabling Assessment Service London)minorThe Passage team works closely with EASL to allow individuals to access specialist care services. EASL provides enabling assessment services for homeless individuals in London.
- NHS ServicesminorThe Passage connects clients to local NHS services including GP clinics, mental health services, NHS counsellor sessions, scans and X-rays to ensure both mental and physical health needs are met.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
The Passage competitors and assessment
Company assessmentDirect peers
- Depaul UK: UK charity working with people experiencing homelessness and disadvantage. The Passage has an active partnership with its Irish sister Depaul Ireland on modern slavery and homelessness research, signalling operational similarity and ecosystem adjacency.
- Emmaus UK: National homelessness charity operating residential communities providing accommodation, work, and companionship. Comparable mission and direct-service model, though structured around companion-based communities rather than Westminster's urban hub.
- Single Homeless Project: London charity supporting single people experiencing homelessness with hostels, advice, and move-on services. Closely comparable service model and pan-London geography with similar Westminster-area overlap.
- Thames Reach: London-focused charity supporting people out of homelessness through outreach, hostels, and employment programmes. Directly comparable in geography (London), service mix (outreach + accommodation + employment), and Westminster/Victoria operating zone.
- Centrepoint: UK homelessness charity focused on young people, offering accommodation, employment, and wellbeing services. Comparable in mission and direct-service delivery model with similar donor-base structure and pan-London footprint.
- St Mungo's: Major London homelessness charity providing outreach, accommodation, and recovery services. Directly comparable in mission, geography, and service mix (hostels, resettlement, pan-London reach), though operating across more boroughs than The Passage.
- Crisis UK: National homelessness charity offering direct services, education, and policy advocacy with Skylight centres across the UK. Comparable in offering end-to-end support pathways and policy ambition, though broader geography than The Passage.
- The Connection at St Martin-in-the-Fields: Westminster-based homelessness charity providing outreach, day services, and resettlement support near Trafalgar Square. Closely comparable geography (Westminster), faith-anchored identity, and front-line service mix.
Others
- Centre for Homelessness Impact: UK charity focused on evidence, research, and policy for homelessness. The Passage actively partners with CHI to formally evaluate No Night Out, indicating close ecosystem adjacency even though CHI is not a direct service competitor.
Broad incumbents
- Shelter: UK national housing and homelessness charity providing advice, campaigning, and some direct services. Comparable mission on housing/homelessness but operates at a much larger, national, advocacy-led scale rather than single-borough delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Passage social profiles
Digital presenceThe Passage financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Passage leadership team
Management profileNumber of profiles
Profiles1 record
The Passage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Passage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Passage
What does The Passage do?
The Passage is a registered UK charity that delivers a comprehensive range of homelessness prevention, emergency response, and recovery services in Westminster, London. Its core offerings include immediate welfare support at a Resource Centre (meals, showers, laundry, clothing), the No Night Out prevention programme, the PATH coordinated triage hub, a portfolio of five accommodation projects, advice and advocacy (welfare rights, immigration, modern slavery), and Tracks Education, Training and Employment services.
Is The Passage a public or private company?
The Passage is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Passage founded?
The Passage was founded in 1980. It employs 101 to 250 people.
Where is The Passage based?
The Passage is headquartered in London, Westminster, United Kingdom, in the Europe region.
How does The Passage make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are charitable Grants and Trust Funding, corporate Partnerships and Sponsorship, fundraising Events and legacies and Bequests.
Who are The Passage's main competitors?
Direct peers on record are Depaul UK, Emmaus UK, Single Homeless Project, Thames Reach, Centrepoint, St Mungo's, Crisis UK and The Connection at St Martin-in-the-Fields. Centre for Homelessness Impact is listed as an others. Shelter is listed as a broad incumbent.
Does The Passage have an API?
No public API is recorded for The Passage.
What industry is The Passage in?
The Passage's product category is Homelessness Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services. Its NAICS code is 62422.