PASS
PASS is a 501(c)(4) nonprofit that operates the standardized STI testing and 14-day work clearance database for the adult entertainment industry in the US and Canada, serving performers, certified testing labs, and producers.
- Company typePrivate
- Founded2011
- HeadquartersCanoga Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PASS does
PASS (Performer Availability Screening Service, Inc.) is a 501(c)(4) nonprofit organization headquartered in Canoga Park, California, dedicated to the health and safety of adult entertainment industry workers. Operating as a de facto industry health authority since approximately 2011, PASS runs a three-sided platform that binds performers, a network of certified testing laboratories, and adult film studios/producers into a standardized clearance system. The core product is the PASS Database (app.passcertified.org), a secure web application where performers access STI test results directly from labs, verify a 14-day work clearance window, and manage their testing records. Producers and agents use the same system to verify performer clearance status before production engagements, with the PASS Certified mark signaling compliance with industry health and safety protocols.
The product surface extends beyond the database to include the Producer Certification Program (a compliance and certification mechanism for studios), the Performer Subsidy Fund (financial assistance for testing costs), a freemium membership program, and comprehensive educational resources covering STIs, vaccines (Mpox, COVID-19, HPV, Hepatitis A/B), PrEP/PEP, and production safety guidelines. PASS does not store or process medical records directly — health information remains between performers, clinics, and medical providers — and the organization explicitly does not accept money from testing facilities, which is a structural trust signal. The organization has issued production holds during infectious disease outbreaks (Mpox, COVID-19) and has developed specialized protocols including Mgen (Mycoplasma genitalium) testing within a 30-day window and voluntary anonymous contact tracing.
The business model is non-commercial: revenue derives entirely from donations and membership contributions, and contributions are not tax-deductible as charitable gifts (501(c)(4) status) but may be deductible as trade or business expenses. The organization is governed by a Board of Directors and a Medical Advisory Board, with Ian O'Brien serving as Executive Director and Jamey Bell as Medical Director. Operations are lean — 5 employees — and the organization has expanded testing partner coverage to multiple US states and recently to Canada (Toronto, Vancouver), positioning PASS as the standardized health clearance infrastructure for the North American adult entertainment industry.
PASS firmographics
Firmographics- Name
- PASS
- Legal name
- Performer Availability Screening Service, Inc.
- Website
- https://passcertified.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PASS is a 501(c)(4) nonprofit that operates the standardized STI testing and 14-day work clearance database for the adult entertainment industry in the US and Canada, serving performers, certified testing labs, and producers.
- Ownership category
- akta.pro rank
PASS industry classification
Industry- Product category
- Adult Industry Health & Safety Services
- NAICS
- Testing Laboratories and Services (54138), Testing Laboratories and Services (541380)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Remote Proctoring, Test Security & Online Assessment Platforms (BPACAMAL)
- akta.pro secondary industry
- Certification & Licensing Exam Management Platforms (EDAFADAG)
Keywords
Where PASS is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PASS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Donations and Contributions: PASS is a 501(c)(4) nonprofit organization. Contributions to PASS are not tax-deductible but may be deductible as trade or business expenses. The organization operates entirely off donations and does not accept money from testing facilities.
- Membership Program: PASS offers membership programs with free and paid tiers. All adult content creators are eligible to request free testing through the Performer Subsidy Fund. The organization encourages membership sign-ups based on ability to give.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free PASS Membership - Full access to basic membership benefits including PASS updates, text notifications, and eligibility for subsidized testing. |
| Subscription | Pay-as-you-go | Performer Subsidy Fund - Free or reduced-cost testing for financially needy PASS members who have not received a subsidized test within the past 6 months. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PASS product offering
Product offeringCore offering
PASS operates a secure PASS Database (app.passcertified.org) that provides performers electronic access to STI testing results directly from certified labs and verifies 14-day work clearance status for production. The platform is supported by a nationwide network of PASS Certified Testing Partners offering low-cost, high-quality STI testing, plus a Producer Certification Program for studios.
Product overview
PASS (Performer Availability Screening Services) is a nonprofit organization providing a unified health and safety platform for the adult entertainment industry. The core offering is the PASS Database — a secure web-based system where performers access their STI test results, verify 14-day work clearance status, and manage their testing records directly from certified labs. The platform operates through a network of PASS Testing Partners offering standardized STI testing, and includes a Producer Certification Program for studios to demonstrate compliance with health and safety protocols. Additional offerings include the Performer Subsidy Fund for financial assistance with testing costs, PASS Membership with various benefits, and comprehensive educational resources covering vaccines, STI information, toy cleaning, and production safety guidelines. The platform does not store or process medical records directly — all health information remains between performers, clinics, and medical providers.
Differentiator
Problem solved
Functional benefit
Products and services
- PASS Database Secure web-based platform where adult industry performers access STI testing results directly from certified labs, manage their testing records, and verify 14-day work clearance status; producers and agents use it to confirm performer clearance before production engagements.
- PASS Certified Testing Partners Network Nationwide network of certified STI testing facilities providing low-cost, high-quality testing with timely lab results that feed directly into the PASS Database; offers discounts to PASS members.
- Producer Certification Program Certification program for adult film studios and independent producers that verifies compliance with PASS testing guidelines, production hold protocols, and shared health and safety commitments; certified studios receive PASS Certified marketing marks.
- Performer Subsidy Fund (PSF) Financial assistance program providing free or subsidized STI testing to active PASS members who demonstrate financial need and have not received a subsidized test in the past 6 months.
- PASS Membership Membership program offering benefits including PASS updates, text notifications for production holds, eligibility for the Performer Subsidy Fund, exclusive event access, and participation in industry health policy making.
- PASS Standard Testing Panel The standardized STI testing protocol required for PASS Database clearance, covering HIV, syphilis, chlamydia, gonorrhea, hepatitis, and other sexually transmitted infections within a 14-day clearance window.
Quantifiable outcome
- PASS provides 14-day work clearance through standardized testing protocols to minimize disease transmission and production disruption.
Companies that use PASS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
PASS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PASS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- LA LGBT CentercorePASS partners with the LA LGBT Center to provide mpox vaccines to adult industry workers in the Los Angeles area. The center provides testing and vaccination services for industry members.
- LA County Department of Public HealthcorePartnership with LA County DPH to establish vaccine clinics specifically for sex workers during the mpox outbreak.
- California Vaccines for Children ProgramsupportingRollout of COVID-19 vaccines for children under 5 through CA Vaccines for Children Program.
- PASS Testing PartnerscoreNationwide network of certified testing facilities providing low-cost, high-quality STI testing services for adult industry workers. Testing partners offer discounts to PASS members and verify results through PASS database tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
PASS competitors and assessment
Company assessmentEmerging players
- myLAB Box: An at-home STI testing service providing lab-certified results with online access; comparable to PASS in combining STI testing with digital result delivery, though operates in the consumer market rather than a vertical industry.
- Nurx: A telehealth platform for sexual and reproductive health including STI testing, PrEP, and birth control; comparable to PASS in providing accessible digital sexual health services with privacy protections.
- Healthvana: A digital sexual health platform providing verified STD test results, PrEP management, and partner notification tools; comparable to PASS in using digital infrastructure to deliver verified sexual health records and disease prevention workflows.
- STDcheck.com: An online STI testing service with confidential lab-certified results; comparable to PASS in offering privacy-protected STI testing with digital clearance, though without the industry-specific certification function.
- LetsGetChecked: An at-home health testing platform offering STI panels with lab-verified results delivered digitally; comparable to PASS in bundling lab testing with verified digital clearance, though serving the general population rather than a specific industry.
Regional players
- Planned Parenthood: A national nonprofit providing sexual and reproductive health services including STI testing; comparable to PASS in offering sexual health services to underserved populations, though with much broader scope and primarily serving the general public.
Direct peers
- AIM Healthcare Foundation: A nonprofit health organization historically focused on STI testing and preventive health for adult industry performers; functions as a near-direct parallel to PASS in offering industry-specific sexual health services and testing coordination.
- Free Speech Coalition: The adult entertainment industry's primary trade association; historically administered performer testing programs (including an earlier version of PASS) and provides industry-wide health and safety coordination, making it the closest organizational peer to PASS in mission and stakeholder base.
Broad incumbents
- Quest Diagnostics: A large clinical laboratory network providing STI and infectious disease testing services; comparable to the testing partner network that PASS coordinates with, though operating broadly across healthcare rather than focused on the adult industry.
- Labcorp: A major clinical laboratory offering STI panels and digital result delivery; comparable to PASS's underlying testing infrastructure, though serving the general healthcare market rather than a specific industry vertical.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PASS social profiles
Digital presencePASS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PASS leadership team
Management profileNumber of profiles
Profiles2 records
PASS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PASS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PASS
What does PASS do?
PASS operates a secure PASS Database (app.passcertified.org) that provides performers electronic access to STI testing results directly from certified labs and verifies 14-day work clearance status for production. The platform is supported by a nationwide network of PASS Certified Testing Partners offering low-cost, high-quality STI testing, plus a Producer Certification Program for studios.
Is PASS a public or private company?
PASS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PASS founded?
PASS was founded in 2011. It employs 1 to 10 people.
Where is PASS based?
PASS is headquartered in Canoga Park, United States, in the North America region.
How does PASS make money?
Two revenue lines are on record. Donations and Contributions are the primary driver. The others are membership Program.
Who are PASS's main competitors?
Emerging players on record are myLAB Box, Nurx, Healthvana, STDcheck.com and LetsGetChecked. Planned Parenthood is listed as a regional player. Direct peers are AIM Healthcare Foundation and Free Speech Coalition. Broad incumbents are Quest Diagnostics and Labcorp.
Does PASS have an API?
No public API is recorded for PASS.
What industry is PASS in?
PASS's product category is Adult Industry Health & Safety Services. Its primary akta.pro industry code is BPACAMAL, Remote Proctoring, Test Security & Online Assessment Platforms, with a secondary code of EDAFADAG, Certification & Licensing Exam Management Platforms. Its NAICS code is 54138 and its SIC code is 8734.