Nurx
Nurx is a direct-to-consumer telehealth platform serving women across the United States with online consultations, prescriptions, and medication delivery for birth control, mental health, dermatology, weight management, and sexual health services under parent Thirty Madison.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Nurx does
Nurx is a direct-to-consumer telehealth platform operating under parent company Thirty Madison Inc., delivering women's healthcare services across reproductive health, mental health, dermatology, sexual health, and weight management categories. The platform follows a standardized three-step model: patients complete an online medical consultation, a state-licensed provider issues a prescription when clinically appropriate, and medication is either shipped via the company's affiliated pharmacy network (AFA Pharmacy, Propel Pharmacy, Propel Pharmacy Ohio) or sent to a local pharmacy for pickup. The technology backbone is a proprietary consultation system with iOS mobile app integration and e-prescribing through DoseSpot; clinical services are delivered through KMG Medical Group affiliates operating in multiple states under Thirty Madison's clinical protocols.
The company generates revenue through three streams: prescription medication sales (billed to insurance or paid out-of-pocket), one-time consultation fees ranging from $20 to $79 per service, and recurring monthly care management fees of $69 for mental health and $79 for weight management that bundle provider access and prescription management. Insurance is accepted for most prescription medications but generally not for consultation fees, and several categories (anti-aging, melasma, eyelash growth, hair loss) are cash-pay only. Distribution is 100% direct-to-consumer via the website and mobile app, with the company explicitly opting out of offering talk therapy and instead referring patients to partner Talkspace.
Nurx serves women across all life stages as its primary customer base, with over 2 million patients served cumulatively and 26,000+ five-star reviews on Trustpilot (4.7 rating). The company is headquartered in San Francisco and reports 501-1,000 employees, operating only within the United States and excluding certain states from its service footprint. It was last valued at approximately $280 million post-money following a Series C round in which it raised $32 million in equity and $20 million in debt, totaling $52 million.
Nurx firmographics
Firmographics- Name
- Nurx
- Legal name
- NURX Inc.
- Website
- https://nurx.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nurx is a direct-to-consumer telehealth platform serving women across the United States with online consultations, prescriptions, and medication delivery for birth control, mental health, dermatology, weight management, and sexual health services under parent Thirty Madison.
- Ownership category
- akta.pro rank
Nurx industry classification
Industry- Product category
- Women's Telehealth Services
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- Women’s Health & Fertility Therapeutics (Digital) (HLACANAK), Behavioral Health Digital Therapeutics (DTx) & Virtual Care Partner Management (HLAEAHAJ), Condition-specific Digital Therapeutics (DTx) (HLACANAA)
Keywords
Where Nurx is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nurx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Medication Sales: Nurx generates revenue through the sale of prescription medications, billing insurance directly for covered patients and collecting out-of-pocket payments for uninsured or uncovered medications. The company operates its own pharmacy network including AFA Pharmacy, LLC, Propel Pharmacy, LLC, and Propel Pharmacy Ohio, LLC.
- Consultation and Care Management Fees: Patients pay consultation fees for initial medical evaluations ($20-$79 depending on service) and monthly care management fees ($69/month for mental health, $79/month for weight management) that cover ongoing provider access, prescription management, and medical team support.
- Over-the-Counter Products: Nurx sells over-the-counter products including emergency contraception and skincare items through its e-commerce storefront (shop.nurx.com), providing one-time purchase revenue alongside prescription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Birth control consultation and medication |
| Subscription | Monthly | Mental health treatment consultation and ongoing care |
| Subscription | Monthly | Acne treatment consultation and medication |
| Subscription | Monthly | Anti-aging treatment consultation and medication |
| Subscription | Monthly | Melasma and dark spot treatment |
| Subscription | Monthly | Eyelash growth serum treatment |
| Subscription | Monthly | Weight management treatment |
| Subscription | Monthly | Rosacea treatment consultation and medication |
| Other | Pay-as-you-go | Emergency contraception |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nurx product offering
Product offeringCore offering
Nurx is a direct-to-consumer telehealth platform that connects patients to licensed medical providers for online consultations, prescriptions, and home delivery of medications. The company offers specialty care for women spanning birth control, mental health, dermatology, weight management, sexual health, and general health conditions, with medications fulfilled through its affiliated pharmacy network or available at local pharmacy pickup.
Product overview
Nurx is a telehealth platform providing online healthcare services focused on women's health. The platform operates as a unified service with multiple specialty treatment areas: Birth Control (core offering with 50+ contraceptive options), Mental Health (anxiety, depression, SAD, PMDD, postpartum depression, OCD treatment), Weight Management (GLP-1 injectables and oral medications), and Dermatology (acne, anti-aging, melasma, rosacea, eyelash growth, hair loss). Additional services include emergency contraception, herpes treatment, UTI, bacterial vaginosis, yeast infection, vaginitis, menopause, and migraine care. All services follow a consistent model: online consultation, licensed provider evaluation, prescription if appropriate, and medication delivery. The company is part of Thirty Madison, which also operates Keeps (hair loss) and Cove (migraines).
Differentiator
Problem solved
Functional benefit
Products and services
- Birth Control Telehealth service offering over 50 types of hormonal birth control including pills, patches, rings, and shots, with online consultation, provider prescription, and home delivery.
- Mental Health Treatment
Quantifiable outcome
- Over 2 million patients served across all care offerings
- +6 more outcomes
Companies that use Nurx
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Nurx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Nurx partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered support, core and flagship.
- TalkspacesupportNurx has partnered with Talkspace to provide therapy resources and connections to licensed therapists for patients seeking mental health support beyond medication management. This partnership addresses Nurx's limitation of not offering talk therapy by directing patients to Talkspace's platform for additional care.
- KMG Medical GroupcoreKMG Medical Group provides clinical services to Nurx customers through affiliated medical providers including KMG Medical Group MO, P.C., KMG Medical Group KS, P.A., KMG Medical Group NJ, P.A., KMG Medical Group TX., P.A., and others. KMG providers deliver care following Thirty Madison's clinical protocols.
- AFA Pharmacy, LLC / Propel PharmacycoreNurx uses affiliated pharmacies including AFA Pharmacy, LLC, Propel Pharmacy, LLC, and Propel Pharmacy Ohio, LLC (managed by Thirty Madison) to fulfill and ship prescription medications to patients. These pharmacies are integrated with KMG Medical Group for quality improvement and care coordination.
- Thirty MadisonflagshipNurx is operated by Thirty Madison Inc., a digital health company managing multiple telehealth brands including Keeps (hair loss), Cove (migraines), and Facet. Thirty Madison provides shared infrastructure, technology, and operational support across its brand portfolio.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nurx competitors and assessment
Company assessmentDirect peers
- The Pill Club: The Pill Club is a DTC telehealth platform specializing in birth control delivery with pharmacist-led consultations and mail-order pharmacy fulfillment. Directly comparable to Nurx's core birth control offering and reproductive health model.
- Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, covering fertility, maternity, postpartum, and mental health, serving both consumers and employers. Overlaps with Nurx on women's reproductive and mental health, though more B2B employer-sponsored.
- Lemonaid Health: Lemonaid Health is a telehealth platform providing online consultations and prescriptions for a range of conditions including reproductive and mental health. Comparable in DTC model and broad service menu, though less women-focused than Nurx.
- K Health: K Health is a telehealth platform offering primary care, mental health, and weight management via online consultations, with AI-driven symptom assessment. Comparable to Nurx in DTC care delivery and mental health offering, though broader in primary care scope.
- Ro: Ro is a direct-to-consumer telehealth company operating brands like Roman (men's health), Rory (women's health), and Ro Body (weight management including GLP-1s). Directly comparable to Nurx in DTC women's health and weight loss verticals, with similar insurance acceptance and pharmacy fulfillment model.
- Hims & Hers Health: Hims & Hers is a publicly-traded DTC telehealth platform offering men's and women's health, dermatology, mental health, and weight management via online consultation and pharmacy delivery. Closely comparable to Nurx across nearly all service lines, with women's health as a growing focus area.
- Curology: Curology is a DTC telehealth platform for prescription skincare (acne, anti-aging, hyperpigmentation) with provider consultations and custom-compounded formulations. Directly comparable to Nurx's dermatology vertical and ReviveRx-style compound products.
- SimpleHealth: SimpleHealth is a women's telehealth platform focused on birth control, with online consultations and mail-order prescription delivery. Closely comparable to Nurx's core contraceptive offering and target demographic.
Emerging players
- Twentyeight Health: Twentyeight Health is a women's telehealth startup focused on birth control, reproductive health, and prenatal care with a mission-driven model serving underserved populations. Comparable to Nurx in DTC women's reproductive health with similar product/customer base but at an earlier stage.
Broad incumbents
- GoodRx Care: GoodRx is a publicly-traded digital healthcare platform offering prescription discounts and GoodRx Care telehealth visits across primary care, mental health, and urgent care. Comparable as a broader telehealth + pharmacy platform serving cost-sensitive consumers.
Market position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nurx social profiles
Digital presenceNurx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nurx leadership team
Management profileNumber of profiles
Profiles10 records
Nurx funding detail
Funding detailFunding overview
Funding rounds8 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nurx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nurx
What does Nurx do?
Nurx is a direct-to-consumer telehealth platform that connects patients to licensed medical providers for online consultations, prescriptions, and home delivery of medications. The company offers specialty care for women spanning birth control, mental health, dermatology, weight management, sexual health, and general health conditions, with medications fulfilled through its affiliated pharmacy network or available at local pharmacy pickup.
Is Nurx a public or private company?
Nurx is a private company. It is classified as corporate owned and is currently operating.
When was Nurx founded?
Nurx was founded in 2015. It employs 501 to 1,000 people.
Where is Nurx based?
Nurx is headquartered in San Francisco, United States, in the North America region.
How does Nurx make money?
Three revenue lines are on record. Medication Sales are the primary driver. The others are consultation and Care Management Fees and over-the-Counter Products.
Who are Nurx's main competitors?
Direct peers on record are The Pill Club, Maven Clinic, Lemonaid Health, K Health, Ro, Hims & Hers Health, Curology and SimpleHealth. Twentyeight Health is listed as an emerging player. GoodRx Care is listed as a broad incumbent.
Does Nurx have an API?
No public API is recorded for Nurx.
What industry is Nurx in?
Nurx's product category is Women's Telehealth Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLACANAK, Women’s Health & Fertility Therapeutics (Digital). Its SIC code is 8000.