Allegra Passugger Mineralquellen

What Allegra Passugger Mineralquellen does

Allegra Passugger Mineralquellen AG is a privately held Swiss mineral water producer headquartered in Passugg, canton of Graubünden. Founded in 1896 and owned since 2005 by a group of local Graubünden investors, the company markets Passugger as the oldest mineral water brand in Switzerland, with first written mention of the source dating to 1562. The firm bottles two natural mineral waters — Passugger (sparkling, from the Theophil spring in the Rabiosa gorge) and Allegra (still or lightly carbonated, from the spring in Malix) — at a single production site in Passugg. Water is collected from five hand-dug underground slate caverns at a constant 7–8°C, processed, carbonated where applicable, and bottled directly at source; PET bottles are blow-moulded on-site since December 2016, reducing bottle-transport logistics by approximately 90%.

The product portfolio covers still and sparkling mineral waters in PET and glass, the Special Edition designer glass bottles (27cl, 47cl, 77cl, 97cl) created with architect Valerio Olgiati, the Allegra Finin medium-sparkling variant, the Private Label custom-labeling service (PET since 2009, extended to glass via the Crystal Edition in June 2025), and the Climaqua water-and-climate protection fund. The company holds rights to four historic thermal springs (Beledra, Fortunatus, Helene, Ulricus) of which Ulricus is identified for future commercial relaunch.

Allegra Passugger generates revenue through unit-priced bottle sales distributed via a nationwide network of approximately 15+ regional beverage partners and a direct-to-consumer e-commerce storefront (passugger.ch), with delivery limited to Switzerland and Liechtenstein. The go-to-market combines regional field-sales representatives covering every Swiss language region (German-speaking, French-speaking, Ticino) plus Liechtenstein, and Hospitality/HoReCa sponsorship-driven demand generation. Minimum-order Private Label and Crystal Edition orders (800 bottles at 50cl; 960 at 75cl) drive B2B volume, with custom-label pricing set on a per-project quote basis. The company deliberately refuses international export on environmental grounds, operates with 100% renewable electricity (Repower AG partnership since 2010) and climate-neutral production since January 2020, and is offsetting its annual single-use PET consumption through the UpCircle plastic-recovery partnership.

Name

Allegra Passugger Mineralquellen

Legal name

Allegra Passugger Mineralquellen AG

Website

https://passugger.ch

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Allegra Passugger Mineralquellen AG is an independent Swiss mineral water producer bottling Passugger (sparkling) and Allegra (still) natural mineral waters at source in Passugg, Graubünden, and serving Swiss hospitality, corporate, and consumer markets via regional beverage partners and direct e-commerce.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Private Label Bottled Water Manufacturing (AFAFACAI), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)

Keywords

• Bottled mineral water
• Natural spring water
• Private label beverages
• Hospitality water supply
• Premium design glass bottles

Headquarters

HQ city

Passugg

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mineral Water Product Sales: Revenue is generated through the sale of bottled natural mineral water products (Passugger sparkling and Allegra still/sparkling) across various formats: glass bottles (Special Edition design bottles in 27cl, 47cl, 77cl, 97cl; standard glass bottles in 97cl), and PET bottles. Products are sold to consumers via the online shop and through a nationwide network of beverage trade partners. Prices are denominated in Swiss Francs (CHF) inclusive of VAT.
2. Private Label / Custom Labelling: The company offers personalised labelling services for its mineral water bottles (PET and glass), allowing businesses to apply their own text, images, and logos. This is a unique offering in Switzerland. The Crystal Edition (glass) requires minimum order quantities of 800 bottles (50cl) or 960 bottles (75cl). PET private label started in 2009. Revenue is derived from the product plus customisation/design services.
3. E-commerce Direct Sales: The company operates its own online shop (passugger.ch) selling products directly to end consumers. Delivery is handled via shipping, exclusively within Switzerland and Liechtenstein. Payment options include prepayment and PayPal. Products remain company property until full payment is received.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Allegra Passugger Mineralquellen AG produces and bottles two natural mineral waters — Passugger (sparkling, from the Theophil spring in the Rabiosa gorge) and Allegra (still, from the Malix spring) — in PET and glass formats at its Passugg facility in Graubünden, Switzerland. The offering spans standard consumer bottles, Special Edition design glass bottles by architect Valerio Olgiati, the Crystal Edition premium personalized glass bottle (launched June 2025), and Private Label custom-bottle services for hospitality and corporate clients, sold only within Switzerland and Liechtenstein.

Product overview

Allegra Passugger Mineralquellen AG is an independent Swiss mineral water company producing two primary natural mineral waters: Passugger (sparkling, from Theophil spring) and Allegra (still, from Malix). Passugger, bottled since 1896, is the oldest mineral water brand in Switzerland. The product portfolio includes: (1) Core products in standard glass and PET bottles, (2) Special Edition premium design glass bottles (97cl, 77cl, 47cl, 27cl) designed by Valerio Olgiati, (3) Crystal Edition personalized glass bottles launched 2025, (4) Allegra variants including Allegra Finin (medium-sparkling), and (5) Private Label custom labeling services for B2B customers. The company operates sustainably with climate-neutral production since 2020 and offers the Climaqua Fund for environmental protection.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Edition: Premium customizable glass bottle line launched in 2025, available in 50cl and 75cl sizes for private labeling in hotels and gastronomy.
• Special Edition
• Private Label

Products and services

• Passugger Theophil sparkling mineral water Classic sparkling natural mineral water from the Theophil spring in the Rabiosa gorge near Passugg, enriched with carbon dioxide and bottled at source. Available in PET and glass formats in standard sizes and the Special Edition design glass range. The flagship product and namesake brand of the company.
• Allegra still mineral water Still natural mineral water from the Allegra spring in Malix, characterised by lower and rounder mineralization, aged naturally in rock and clay layers and bottled directly at source. Available in PET and glass formats including the Special Edition design glass range.
• Crystal Edition personalised glass bottle Premium customisable glass bottle for hospitality and Private Label customers, available in 50cl and 75cl with design inspired by Bündner mountain crystal. Supports personalised text, images and logos. Offered for both Allegra still and Passugger sparkling variants, with minimum order quantities of 800 (50cl) or 960 (75cl) bottles.
• Passugger Special Edition design glass bottles Premium design glass bottle collection in distinctive sizes (27cl, 47cl, 77cl, 97cl) for both Passugger sparkling and Allegra still, featuring a dynamic design by Bündner architect Valerio Olgiati. Aimed at fine dining, hospitality and gifting use cases.
• Private Label custom labelling service Custom labelling service allowing businesses and event organisers to personalise Passugger, Allegra and Allegra Finin bottles with their own text, images and logos. Offered for PET and (since 2025) Crystal Edition glass formats. First offered in Switzerland in 2009.
• Allegra Finin medium-sparkling mineral water Medium-sparkling mineral water based on the Allegra spring water, with a gentler carbonation level than Passugger. Developed for gastronomy and Private Label applications, available in PET format.
• Climaqua Fund Water and climate protection fund established in 2008; for each PET bottle sold, a contribution supports people and projects dedicated to sustainable water and climate protection in Switzerland.

Quantifiable outcome

• Since January 2020, Allegra Passugger has maintained a climate-neutral operational footprint.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Responsible Hotels of Switzerland (RHoS)coreGTM or Marketing Partner · 1 January 2025Responsible Hotels of Switzerland is a group of leading ecologically and socially sustainable Swiss hotels. Passugger acts as a sustainability partner, providing mineral water products and co-investing in environmental initiatives. Together they support the myclimate Hochstamm orchard programme, with over CHF 160,000 contributed through the Climaqua fund, enabling approximately 870 high-stem fruit trees to be planted.
• Hrastnik 1860majorOEM/ Whitelabel/ Licensing Partner · 1 January 2024Hrastnik 1860 is a premium glass bottle manufacturer based in Slovenia, owned by a Swiss company. They produce the Special Edition 97cl design glass bottles and the Crystal Edition glass bottles for Allegra Passugger. Hrastnik 1860 is ranked in the top 1% of companies globally for sustainability in the glass industry. The glass is made from natural raw materials (sand, calcite, dolomite) and the bottles circulate in a closed-loop reusable system.
• UpCircle (ETH Zurich Startup)coreStrategic or Co-development Partner · 1 January 2022Allegra Passugger joined the UpCircle network of responsible plastic recyclers. UpCircle, an ETH Zurich startup, uses AI and computer vision technology to monitor plastic waste recovery in developing countries. The company commits to offsetting 3.7 tonnes of single-use plastics annually (equivalent to its annual PET packaging consumption) by supporting plastic recovery projects in India and elsewhere. UpCircle provides full transparency on recovery through its technology platform.
• ClimatePartnercoreStrategic or Co-development Partner · 1 January 2020Since January 2020, Allegra Passugger has operated with a climate-neutral footprint. Remaining operational emissions are compensated through ClimatePartner by supporting a mountain forest project, verified under their tracking system (FPM.climatepartner.com/tracking/13595-1909-1003).
• Repower AGcoreStrategic or Co-development Partner · 1 January 2010In 2010, Allegra Passugger Mineralquellen entered into a partnership with the Graubünden energy company Repower AG. This partnership enabled the company to become the first in Switzerland to produce a mineral water using 100% green/renewable electricity. This was a pioneering sustainability milestone for the Swiss mineral water industry.
• Gastro GraubündenminorGTM or Marketing PartnerGastro Graubünden is a regional hospitality industry association in the canton of Graubünden. Listed as a partner on the Passugger website footer alongside other industry associations.
• HotellerieSuisseminorGTM or Marketing PartnerHotellerieSuisse is the Swiss Hotel Association. Listed as a partner on the Passugger website footer alongside other industry associations.
• Graubünden (Official Tourism/Cultural Body)minorGTM or Marketing PartnerGraubünden's official regional body (Graubünden Ferien / graubuenden.ch) is listed as a partner on the Passugger website footer.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Gerolsteiner: German premium mineral water brand widely distributed in Swiss HoReCa and retail. Comparable product positioning (sparkling/still mineral water in glass and PET), with similar emphasis on natural mineral profile and quality-driven gastronomy presence.
• Valser: Swiss premium mineral water brand sourced from the Vals spring in Graubünden, the same canton as Allegra Passugger. Direct competitor in the Swiss hospitality and retail mineral water segment with comparable premium positioning and regional heritage narrative.
• Henniez: Swiss mineral water brand from Henniez in canton Vaud, one of the leading domestic mineral water labels sold through Swiss retail and HoReCa. Direct competitor in the Swiss on-premise and off-premise mineral water market.

Broad incumbents

• Acqua Panna: Italian premium still mineral water owned by Nestlé, frequently used in Swiss fine dining alongside Passugger and Allegra. Comparable still mineral water positioning with similar gastronomy focus.
• Perrier: Iconic French sparkling mineral water owned by Nestlé, distributed across Swiss hospitality and retail. Direct competitor to Passugger sparkling in the on-trade sparkling water category.
• Vittel: French natural mineral water brand owned by Nestlé, distributed across European hospitality and retail. Comparable natural mineral water product profile and HoReCa presence to Passugger's offerings.
• San Pellegrino: Italian premium sparkling mineral water owned by Nestlé, widely available in Swiss gastronomy. Competes directly with Passugger sparkling in restaurants and hotels, with significantly larger marketing and distribution resources.
• Evian: Global premium mineral water brand owned by Danone, widely distributed in Swiss retail and hospitality. While a French brand with global scale, Evian is the most direct large-scale competitor to Passugger in the premium Swiss hospitality segment.

Others

• Feldschlösschen Getränke AG: Switzerland's largest beverage group and former majority owner of Passugger before the 2005 buyback. Currently a distribution partner for Allegra Passugger products, Feldschlösschen represents both a historical relationship and a channel partner that also competes via other water and soft drink brands.

Regional players

• Ramlösa: Swedish premium mineral water brand owned by Carlsberg, distributed in selected European markets. Comparable heritage-driven premium sparkling and still mineral water positioning with similar focus on HoReCa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allegra-passugger-mineralquellen-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allegra Passugger Mineralquellen