Passyunk Avenue

What Passyunk Avenue does

Passyunk Avenue is a privately held, founder-owned group of American dive bars and restaurants operating five physical venues across London (Fitzrovia, Battersea, Waterloo, Kensington, and the games-focused Passyunk Play). Founded in 2018 by JP Teti, a Trenton native with South Philadelphia family roots, the company recreates authentic Philadelphia dive-bar culture in the UK, centered on signature cheesesteaks (with homemade Cheez Whiz and a proprietary roll recipe developed over three years), buffalo wings, hoagies, American beers, and bourbon, alongside ice-cold Buds and the Citywide Special (Jim Beam and Pabst Blue Ribbon). It is the only venue in the UK designated as the Official Philadelphia Eagles Landing Bar and screens all 32 NFL teams plus MLB, NBA, NHL, NCAA, and MLS games.

The company generates revenue through five streams: (1) food and beverage sales across five venues; (2) advance reservations via the SevenRooms platform; (3) venue hire, corporate events, and private parties (including The Nick Foles Bar at Fitzrovia); (4) ticketed events such as Eagles Week Game Day Watch Parties (£20 per ticket including a complimentary drink and guaranteed seating) and Super Bowl parties; and (5) branded merchandise and LOVEbundles cook-at-home Philly meal kits shipped across the UK and US. Pricing is pay-as-you-go and ranges from £5 Happy Hour pints and 99p wing Wednesdays to £30 Date Night bundles and £25-per-30-minutes batting cage slots. Recurring weekly promotions (Industry Mondays, Wing Wednesdays, Tequila Twosdays, Pickle Me Thursdays, Date Night Fridays, Baseball Sundays) drive consistent footfall.

Customer segments center on American expats in London seeking authentic Philly food and sports culture, American sports fans (both expat and local) following NFL/MLB/NBA/NHL/NCAA, adventure-seeking London foodies and nightlife enthusiasts, corporate and group bookings, and social-celebration parties. Marketing is predominantly community-led and event-driven, anchored by earned media coverage in The New York Times, The Guardian, Time Out, NBC Philly, NPR, and BBC London, plus strategic partnerships with the Philadelphia Eagles, Union Jack Classic (Wembley 2026), Darren Daulton Foundation, TrueFan Travel, Phans of Philly/94WIP, and Events Hospitality. The company has no disclosed external funding and operates independently as a founder-led private business.

Name

Passyunk Avenue

Legal name

Passyunk Avenue

Website

https://passyunkavenue.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Passyunk Avenue is a London-based, founder-owned group of five American dive bars and restaurants serving authentic Philadelphia food, American sports viewings, and entertainment to American expats, UK sports fans, and corporate and celebration groups across the UK.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Restaurants and Other Eating Places (7225), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• American sports bars
• Philadelphia cheesesteaks
• American dive bars
• NFL watch parties
• Batting cages London

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Core revenue from selling authentic Philadelphia-style food (cheesesteaks, wings, hoagies, burgers, nachos) and drinks (American beers, cocktails, bourbon) across five London venues.
2. Venue Reservations and Bookings: Revenue from advance reservations for tables and game activities (batting cages, shuffleboard, darts, pool) via the SevenRooms platform.
3. Venue Hire and Private Events: Corporate events, private parties, and group bookings across all venues. The Nick Foles Bar at Fitzrovia is available for exclusive hire.
4. Merchandise and LOVEbundles: Online sales of branded merchandise (yunklife.com) and LOVEbundles — at-home Philly food kits delivered across the UK and US.
5. Ticketed Events: Revenue from ticketed events such as Eagles Week Game Day Watch Parties (featuring complimentary drink and guaranteed seating), Super Bowl events, and Eagles Week activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Passyunk Avenue operates five London-based American dive bars and restaurants delivering authentic Philadelphia-style food (cheesesteaks, buffalo wings, hoagies), American sports viewings (NFL, MLB, NBA, NHL, NCAA), and entertainment (batting cages, shuffleboard, darts, pool, foosball, air hockey, ping-pong). The business supplements on-premise hospitality with cook-at-home meal kits (LOVEbundles) shipped across the UK and US, branded merchandise via an e-commerce store, private venue hire for corporate events and celebrations, and ticketed watch parties such as Eagles Week and Super Bowl events.

Product overview

Passyunk Avenue is a multi-location American dive bar and restaurant chain operating five venues across London. The company offers a unified hospitality experience centered on authentic Philadelphia food (cheesesteaks, buffalo wings, hoagies), ice-cold American beers, and American sports viewing. Key products and services include: Philly Cheesesteaks and Buffalo Wings as signature food items; LOVEbundles meal kit delivery for at-home cooking; Passyunk Play entertainment venue with batting cages and bar games; The Nick Foles Bar private event space; comprehensive sports screening for NFL, NBA, MLB, NHL, NCAA, and MLS; merchandise sold through yunklife.com; and venue hire for corporate and private events. The company positions itself as London's home for Philadelphia Eagles fans and American sports culture.

Differentiator

Problem solved

Functional benefit

Brands

• Passyunk Play: A games-focused venue adjacent to the Waterloo location, featuring batting cages, shuffleboard, pool, foosball, darts, air hockey, ping-pong, beer pong, and a self-serve beer wall.
• The Nick Foles Bar
• LOVEbundles
• Yunkling Philadelphia Lager

Products and services

• Passyunk Avenue Restaurant & Bar Venues Five physical American dive bar and restaurant venues across London (Fitzrovia, Battersea, Waterloo, Kensington, and Passyunk Play) serving authentic Philadelphia-style food (cheesesteaks, buffalo wings, hoagies, burgers, nachos) and American beverages, with sports viewing across NFL, MLB, NBA, NHL, NCAA, and MLS.
• Passyunk Play Games Venue Dedicated entertainment venue adjacent to the Waterloo location featuring state-of-the-art batting cages, shuffleboard, digital darts, pool, foosball, air hockey, ping-pong, beer pong, and a self-serve beer wall. Available for individual game bookings and group events.
• LOVEbundles Cook-at-Home Meal Kits

Quantifiable outcome

• 500+ fans packed the Fitzrovia bar during the 2024 Phillies London Series
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Union Jack ClassiccoreStrategic or Co-development PartnerOfficial partnership with Union Jack Classic — the premier home of College Football in London. Passyunk Avenue is the official hospitality and culture partner. The partnership centres on the first-ever NCAA Division 1 college football game on UK soil at Wembley Stadium on 19 September 2026, featuring Arizona State Sun Devils vs. Kansas Jayhawks. Passyunk Avenue provides the full American game-day experience for fans attending the historic event.
• Philadelphia EaglescoreStrategic or Co-development PartnerPassyunk Avenue is the Official Philadelphia Eagles Landing Bar in London — the only UK venue with this distinction. The Eagles Week 2026 features game day watch parties across all venues, Reading Terminal Market takeover, Double Tailgate Parties, and a Victory Parade. Eagles legend Brent Celek visited with the Lombardi Trophy and poured pints for fans.
• TrueFan TravelminorGTM or Marketing PartnerTrueFan Travel is Passyunk Avenue's official hospitality and cultural partner for Eagles events in London. They provide official tickets and travel packages for fans attending Eagles games in London, with Passyunk Avenue serving as the hospitality destination.
• Darren Daulton FoundationcoreStrategic or Co-development PartnerPassyunk Avenue has launched a heartfelt partnership with The Darren Daulton Foundation (formed by former Philadelphia Phillies catcher Darren 'Dutch' Daulton). Initiatives include: 'Dutch Treat' Pint Partnership (percentage of Yunkling Lager sales donated), 'Dutch Game Days' Batting Cage Promotion (£10 from every booking donated), co-branded merchandise (all profit to the Foundation), a softball tournament in Clapham Common, and a Celebrity Bartending & Silent Auction Event.
• Visit DelcominorGTM or Marketing PartnerVisit Delco (Delaware County, PA tourism board) sponsors Passyunk Avenue's World Cup Watch Parties for the 2026 FIFA World Cup. They describe Delco as 'a lot' and bring fine PA spirit to every game. Passyunk Avenue screens all World Cup 2026 matches across four London locations, with Visit Delco as the sponsor.
• Events HospitalityminorGTM or Marketing PartnerEvents Hospitality partners with Passyunk Avenue to offer VIP hospitality packages for live music and sport at some of London's greatest venues, including The Weeknd at Wembley, Harry Styles at Wembley, Bruno Mars at Wembley, Luke Combs at Wembley, and Gorillaz at Tottenham. Events Hospitality handles ticket sales while Passyunk Avenue provides the pre/post-event hospitality experience.
• Nat Coombs Show (NFL Podcast)minorGTM or Marketing PartnerPassyunk Avenue teamed up with NFL podcast host Nat Coombs to become London's premier destination for American football fans. Nat & the team collaborate on special competitions and activations, and they record podcast watch-alongs at the Waterloo venue.
• Phans of Philly and 94WIPminorGTM or Marketing PartnerPhans of Philly is the official travel partner of Sports Radio 94WIP and the Philadelphia Eagles Radio Network. They brought two live broadcasts from Passyunk Avenue and the excitement of the Philly vs. New York Series to the UK, establishing Passyunk Avenue as a hub for Philadelphia sports radio coverage in London.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• MEATliquor: London-born independent restaurant group serving American-style burgers, cocktails, and diner fare across multiple venues. Comparable as a multi-site London operator built around a distinct American-influenced casual dining concept.
• Bodean's BBQ: Multi-location London BBQ and American smokehouse chain. Closest analog as a London-based multi-site independent restaurant group built around authentic American regional cuisine and a casual dive-bar atmosphere.
• Dirty Bones: London restaurant and bar group with an American comfort-food and cocktail menu across several locations. Comparable positioning as an upscale casual American-themed venue group in London.
• The Big Easy: London BBQ, crab-shack, and live-music restaurant group with multiple venues and a strong American theme. Comparable as a multi-site London American-themed casual dining and nightlife operator.
• The Breakfast Club: Multi-site London independent café and brunch group known for themed venues and weekend bottomless brunch — directly comparable to Passyunk Avenue's Kensington and Battersea brunch service and venue-led positioning.

Broad incumbents

• Hard Rock Cafe London: Iconic American-themed bar, restaurant, and merchandise venue in London with memorabilia-driven branding. Comparable as an Americana-themed hospitality and merchandise concept but as a global incumbent brand.
• TGI Fridays UK: Established American casual dining chain with UK locations offering burgers, ribs, and American drinks in a themed environment. Comparable in offering American casual dining and bar service in the UK market but at much larger chain scale.
• Walkabout (Stonegate Group): UK-wide sports bar chain owned by Stonegate Group, known for screening Australian and American sports. Comparable as a multi-site UK sports bar operator but as a much larger chain with broader positioning.
• Belushi's (and Bakar's group): International sports bar chain with London locations focused on screening major US and global sports. Comparable as a sports bar venue group but at significantly larger scale and broader footprint.

Emerging players

• Smokestak: London-based BBQ and American smokehouse concept with growing multi-location presence. Comparable as an independent London operator built around a specific American regional cuisine identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/passyunk-avenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passyunk Avenue