Pastelaria Erenito

What Pastelaria Erenito does

Pastelaria Erenito is a Brazilian family-owned pastel (fried pastry) company founded in 1993 in São Paulo's Zona Leste by founder Erenito, who migrated from Bahia at age 16 to build the business. The company produces and sells traditional and gourmet pasteis through a vertically integrated operation that includes an in-house factory opened in 2010, three Erenito Gastrobar restaurant locations in Suzano and Mogi das Cruzes, more than 40 street fair stalls distributed across São Paulo's Zona Leste, Zona Sul, Zona Oeste, and Centro districts, and a wholesale channel supplying restaurants, pasteleiros (independent pastry vendors), and event organizers. The product range spans classic flavors such as meat and cheese, premium Catupiry variants, and differentiated gourmet options including a signature Nutella-filled pastel with chocolate-flavored dough created in 2017 and the Costela Melt Supreme launched in 2025 in partnership with Central do Hamburguer. Consumer demand is served directly at fair stalls with on-site frying and through the iFood delivery platform, while B2B demand is captured via quote-based WhatsApp ordering and direct sales contact.

The company's production backbone is its own manufacturing facility in São Paulo, equipped with modern machinery, a standardized quality control process that checks ingredients, equipment, preparation methods, and conservation, and a refrigerated transportation fleet with temperature monitoring to preserve product integrity during distribution. This factory delivers a stated monthly production capacity of more than 200,000 pastel units and supplies both Erenito's own retail operations and third-party wholesale customers with fresh dough, ready-to-fry pasteis, and complementary products such as coxinhas.

Erenito's go-to-market combines event-driven demand generation via presence at fairs and festivals including Netflix's Sintonia festival, direct-to-consumer sales at street stalls and gastrobar locations, and a channel partner model that supplies restaurants and pasteleiros with wholesale pricing structured around attractive partner margins. Pricing is quote-based and not publicly disclosed. The company operates an active social media presence on Instagram, Facebook, YouTube, and TikTok, has been featured on Rede Globo's Pequenas Empresas Grandes Negócios (PEGN) program in 2024, and was awarded Best Pastel of Zona Leste in 2012 among more than 700 candidates, anchoring its brand position within São Paulo's regional street-food market. Ownership remains founder- and family-controlled with no external investors, private equity, or parent company indicated in available data.

Name

Pastelaria Erenito

Legal name

Pastelaria Erenito

Website

https://pastelariaerenito.com.br

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Pastelaria Erenito is a Brazilian family-owned pastel producer founded in 1993, operating an in-house factory with 200,000-plus units/month capacity, three Erenito Gastrobar restaurants in Suzano and Mogi das Cruzes, and more than 40 street fair stalls across São Paulo, serving consumers plus wholesale restaurant, vendor, and event customers.

Ownership category

akta.pro rank

Product category

Pastel Food Manufacturing

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Confectionery Merchant Wholesalers (42445)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141), Sugar & Confectionery Products (2060)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)

Keywords

• Pastel manufacturing
• Wholesale pastry supply
• Gourmet savory pastries
• Foodservice product distribution
• Street market food retail

Headquarters

HQ city

São Paulo, Sp

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution: Manufactures and distributes pastels and dough to restaurants, pastry shops, events, and third-party businesses. Production capacity of over 200,000 units per month.
2. Restaurant and Gastrobar Sales: Operates own restaurant chain (Erenito Gastrobar) with 3 locations in Suzano and Mogi das Cruzes. Offers fried pastels, happy hour, snacks, and desserts.
3. Fair Stall Sales: Direct sales to consumers through numerous fair stalls across São Paulo's zones (Zona Leste, Zona Sul, Centro, Zona Oeste). Operates own barracas in dozens of fair locations.
4. Delivery and Takeout: Products available through food delivery platforms like iFood, as well as direct WhatsApp ordering for wholesale customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pastelaria Erenito manufactures and sells fried pastries and fresh pastry dough for wholesale and through its own consumer channels. Its offering includes traditional, Catupiry, and differentiated flavors, as well as coxinhas, distributed through wholesale orders, São Paulo fair stalls, Gastrobar restaurants, food delivery, and public events.

Product overview

Pastelaria Erenito is a Brazilian pastel (fried pastry) company with a diversified product portfolio consisting of three main product categories: (1) Traditional pasteis sold at street fairs throughout São Paulo, including classic flavors with their signature crispy dough; (2) Gourmet/innovative pasteis featuring chocolate dough with Nutella, Costela Melt Supreme, and other differentiated flavors; and (3) Wholesale products including fresh dough, pre-made pasteis, and coxinhas for restaurants, events, and resellers. The company operates its own factory producing over 200,000 units monthly, runs multiple Erenito Gastrobar restaurant locations in Suzano and Mogi das Cruzes, and maintains dozens of street fair stalls across São Paulo's zones. The product architecture spans from commodity wholesale dough to premium innovative flavors, with the factory serving as the production backbone for both own operations and third-party distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Pastéis Traditional fried pastéis made with fresh ingredients, including meat, cheese, and chicken varieties, sold at street fairs and through wholesale channels.
• Pastéis com Catupiry Fried pastéis filled with Catupiry brand cheese, offered as a differentiated product option.
• Pastel de Nutella com Massa de Chocolate A signature pastel made with chocolate-flavored dough, Nutella filling, and optional fresh strawberry. It was created in 2017 and remains a differentiated offering.
• Costela Melt Supreme A gourmet pastel filled with slow-cooked beef rib, creamy cheddar, and caramelized onion, made in collaboration with Central do Hamburguer.
• Fresh Dough for Resale Fresh pastel dough sold wholesale to restaurants, event planners, and other businesses for their own pastel production and resale.
• Wholesale Pastéis Quality-controlled pastéis supplied in wholesale quantities to restaurants, commercial establishments, and event organizers, with products packaged for temperature-maintaining transport.
• Coxinhas for Resale Fried chicken savory pastries, or coxinhas, offered through the company's wholesale resale channel.
• Erenito Gastrobar A full-service restaurant concept offering fried pastéis, happy-hour food and draft beer, snacks, and desserts across locations in Suzano and Mogi das Cruzes.

Quantifiable outcome

• Won Best Pastry of Zona Leste São Paulo among 700+ candidates in 2012
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Central do HamburguerminorStrategic or Co-development PartnerCollaboration for the Costela Melt Supreme pastel filling. Central do Hamburguer provides caramelized onions for this gourmet offering, combining Erenito's pastry expertise with Central do Hamburguer's signature ingredient.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• iFood: Brazil's dominant food-delivery marketplace through which Erenito and its peers reach consumers. Relevant as the primary digital channel for Erenito's D2C sales and as a platform dependency for discovery and delivery logistics.
• Fábrica de Massas (generic wholesale dough suppliers): Wholesale producers of fresh pastel dough sold to pasteleiros and restaurants across São Paulo. Comparable as direct competitors in Erenito's wholesale dough business (Massas Frescas para Revenda), where Erenito competes on quality, capacity, and refrigerated distribution.

Emerging players

• Nanica Pastelaria: São Paulo-based gourmet pastelaria concept focused on premium, creative fillings and a modern café-style experience. Comparable as an emerging pastel specialist targeting the same premium-snack occasion as Erenito's Costela Melt Supreme and Nutella lines.

Direct peers

• Bella Paulista: 24-hour São Paulo quentinhas and pastelaria chain serving pastéis, snacks, and casual meals to a broad consumer base. Directly comparable to Erenito's gastrobar / fair-stall offering, with a stronger late-night positioning.
• Pastelaria Belmonte: Traditional São Paulo pastelaria chain operating its own retail locations and street stalls since1952. Directly comparable to Erenito as a multi-location pastel specialist serving São Paulo consumers with traditional and specialty flavors.
• Tutti Pastel: Brazilian pastelaria franchise concept selling pastéis via franchised retail outlets. Directly comparable to Erenito in product and target customer, with a more franchise-driven expansion model versus Erenito's organic growth.

Broad incumbents

• Casa do Pão de Queijo: National Brazilian bakery/specialty-snack chain with hundreds of franchised locations. Comparable as a multi-channel, branded bakery retail operator serving similar snack and casual-occasion demand as Erenito.
• Habib's: Brazil's largest Arab-food fast-food chain, which sells pastéis (esfiha/pastel) as part of a much broader QSR menu. Comparable as a large-scale pastel-adjacent operator in Brazil with significantly greater capital and footprint than Erenito.
• Padaria St. Paul's: Established São Paulo bakery and café chain offering breads, pastries, and casual meals across multiple locations. Comparable as a São Paulo multi-location bakery operator competing for the same breakfast/snack occasion.

Regional players

• Pastelaria do Seu Toninho: Long-running São Paulo-based traditional pastelaria with a strong Zona Leste and central presence. Comparable as a regional pastel specialist competing for the same São Paulo street-fair and casual-dining customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCT17ek70oLqus6CBNp9M_uQ
• Facebookfacebook.com/pastelariaerenito
• Instagraminstagram.com/pastelariaerenito
• TikToktiktok.com/@pastelariaerenito
• LinkedInlinkedin.com/company/pastelaria-erenito

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastelaria Erenito