Pastel Cosmetics

What Pastel Cosmetics does

Pastel Cosmetics is a Turkey-based cosmetics company headquartered in İstanbul, Esenyurt, with an operational history dating back to 1938. The company operates with a headcount of approximately 66 employees and maintains a corporate web presence at pastelcosmetics.com. Given its founding period and sector, it is consistent with a branded personal care / color cosmetics manufacturer serving the Turkish domestic market, though the input data does not specify product categories, SKU breadth, or distribution channels.

The company appears to be a privately held, small-to-mid-sized manufacturer. No parent company, subsidiaries, funding rounds, or public listing are evidenced in the available data. There is no disclosure of revenue, customer mix, management team, technology stack, certifications, awards, or patent portfolio. The source page accessed for enrichment (pinkar.com) returned only a loader/verification message with no substantive content, leaving core business-model details unconfirmed.

Because the input set is sparse, the revenue model, pricing mechanics, go-to-market approach, and customer segmentation cannot be reliably characterized. The 66-employee scale is consistent with a domestic-focused brand manufacturer serving Turkish retail and/or wholesale channels, but this is inferred from headcount and geography rather than directly stated. Any deeper analysis of unit economics, channel mix, or competitive positioning will require primary research or updated corporate disclosures.

Name

Pastel Cosmetics

Website

https://pastelcosmetics.com

Company type

Private

Headcount range

51–100 employees

Short description

Pastel Cosmetics is a Turkey-based cosmetics manufacturer founded in 1938, headquartered in İstanbul, Esenyurt, with approximately 66 employees and a corporate website at pastelcosmetics.com. It operates as a private domestic personal care brand.

Ownership category

akta.pro rank

Product category

Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC)

Keywords

• Cosmetics manufacturing
• Color cosmetics
• Beauty products
• Makeup products
• Personal care

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Pastel Cosmetics is presented as a Turkish cosmetics company founded in 1938 and headquartered in İstanbul, Esenyurt. Based on the company name and category, it manufactures and sells cosmetics and personal care products. The available source material does not enumerate specific product lines, categories, or formulations offered to customers.

Differentiator

Problem solved

Functional benefit

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• KIKO Milano: Affordable European color cosmetics brand with own retail and DTC; comparable as a multi-category mass-prestige makeup competitor outside Turkey.
• Maybelline (L'Oréal): Global mass color cosmetics flagship; comparable as the dominant incumbent Pastel must compete with for the same mass-market consumer.
• e.l.f. Beauty: US-listed mass color cosmetics leader; comparable benchmark on value-positioning and digital-first distribution against which Pastel competes internationally.

Emerging players

• Essence Cosmetics: European mass-prestige color cosmetics brand with strong Turkey and MENA retail penetration; directly comparable price-point competitor.

Direct peers

• Note Cosmetics: Regional color cosmetics brand with manufacturing in Türkiye and broad product portfolio in lips, eyes, and face; comparable scale and channel approach.
• Flormar: Turkish mass-market color cosmetics brand headquartered near Istanbul; directly comparable as a domestically produced, affordable makeup brand targeting similar mass and pharmacy channels.
• Golden Rose: Istanbul-based manufacturer of low-priced color cosmetics (lipsticks, nail polish, eye products); the closest Turkish peer in product mix and price positioning.

Regional players

• Dalan Kimya: Turkish personal care and color cosmetics manufacturer serving mass-market and export channels; comparable as a Turkish-domestic CPG/beauty producer.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/pinkar-kimya-san-ve-tic-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastel Cosmetics