Dalan
Dalan is a family-owned Turkish soap and cosmetics manufacturer founded in 1941, producing olive oil-based personal care products, industrial glycerin, and soap noodles under multiple brands, while offering contract manufacturing and exporting to 100+ countries.
- Company typePrivate
- Founded1941
- HeadquartersIzmir
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dalan does
Dalan is a privately held, family-owned Turkish manufacturer of olive oil-based soaps, personal care products, and industrial raw materials, headquartered in Izmir and founded in 1941. The company operates a 70,000 square meter modern production facility in Pınarbaşı, İzmir with 50,000 tons of annual production capacity, complemented by a vertically integrated olive oil production facility in Aydın Köşk. Its product portfolio spans bar soap, liquid soap, shower gels, shampoos, conditioners, body oils, lotions, and creams marketed under eight brands (Dalan, d'Olive, Antik, Diana, Nancy, Cindy, Roxy, Covex), alongside industrial-grade glycerin (99.5% pharmaceutical / 98.5% technical) and soap noodles sold as semi-finished inputs to other manufacturers.
The company monetizes through three distinct revenue streams: (1) branded consumer personal care products sold through retail chains and its own regional sales directorates in Turkey, (2) private label and contract manufacturing services where Dalan develops custom formulations from R&D through production for external brand owners, and (3) B2B industrial sales of glycerin and soap noodles to small and medium soap manufacturers and chemical/pharmaceutical/textile buyers. Distribution is anchored by four regional sales directorates (Marmara, Aegean, Southeastern Anatolia, Central Anatolia) plus a dedicated Chain Stores Directorate for the domestic Turkish market, and a separate export department serving 100+ countries across five continents since the first export in 1988.
Dalan's operations are grounded in a circular-economy production model where olive oil waste generates energy, steam is recycled for heating, and glycerin by-products are purified for reuse. The company holds multiple international certifications including ISO 9001, ISO 22716 GMP, ISO 14001, ISO 45001, ISO 50001, Halal, SEDEX membership, and a Zero Waste certificate. Leadership rests with Chairman Akın Dalan, son of founder Hamdi Dalan, with no evidence of external institutional investment or change of control.
Dalan firmographics
Firmographics- Name
- Dalan
- Legal name
- DALAN Kimya Endüstri A.Ş.
- Website
- https://dalan.com.tr
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dalan is a family-owned Turkish soap and cosmetics manufacturer founded in 1941, producing olive oil-based personal care products, industrial glycerin, and soap noodles under multiple brands, while offering contract manufacturing and exporting to 100+ countries.
- Ownership category
- akta.pro rank
Dalan industry classification
Industry- Product category
- Personal Care and Soap Manufacturing
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industry
- Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives) (CRADAKAA)
Keywords
Where Dalan is headquartered
LocationHeadquarters
- HQ city
- Izmir
Offices3 records
Markets served
Dalan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Personal Care Products: Sale of finished personal care products under owned brands including bar soap, liquid soap, shower gel, shampoo, hair conditioner, body oils, lotions, and creams. Products sold through retail channels and directly to chain stores.
- Private Label & Contract Manufacturing: Custom manufacturing services for brands seeking personalized personal care products. Covers full production process from R&D to delivery, including confidentiality-protected production for customers with own formulations.
- Industrial Products (Glycerin & Soap Noodles): Sale of industrial-grade semi-finished products including glycerin (pharmaceutical and technical grades) and soap noodles to other manufacturers. Serves food, cosmetics, pharmaceutical, chemical, textile, agriculture, and paint industries.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Dalan product offering
Product offeringCore offering
Dalan manufactures and sells olive oil-based personal care products (bar soaps, liquid soaps, shower gels, shampoos, conditioners, body oils, lotions, creams) under multiple brands for consumer retail markets in Turkey and 100+ export countries. The company also produces industrial semi-finished products including pharmaceutical and technical-grade glycerin and soap noodles for soap manufacturers in food, cosmetics, pharmaceutical, chemical, textile, agriculture, and paint industries. Additionally, Dalan offers end-to-end private label and contract manufacturing services for brands seeking custom personal care product development from R&D through production and delivery.
Product overview
Dalan is a Turkish soap and cosmetics manufacturer offering a diversified portfolio of personal care and industrial products. The company operates a single-brand and multi-brand architecture, with the flagship Dalan brand alongside sub-brands d'Olive (olive oil cosmetics), Antik (traditional hand-made olive oil soap), and international brands Diana, Nancy, Cindy, Roxy, and Covex. Product categories include Personal Hygiene (bar soap, liquid soap, shower gel), Personal Care (shampoo, hair conditioner, body oil, body lotion, hand & body cream, shaving cream), and Laundry Cleaning (laundry soap, granulated soap, powder soap). The industrial segment produces glycerin (pharmaceutical and technical grades) and soap noodles as semi-finished products. Additionally, Dalan offers contract manufacturing and private label services for customers seeking custom personal care product development.
Differentiator
Problem solved
Functional benefit
Brands
- d'Olive: Skin and hair care product line featuring olive oil, delivering nourishing and rejuvenating benefits through effective formulas for shower gels, creams, shampoos, conditioners and more.
- Roxy
- Diana
- Nancy
- Cindy
- Covex
- Antik
Products and services
- Dalan (Flagship Brand) The flagship brand offering traditional 100% olive oil hand-made soaps, liquid soaps, shower gels, and personal care products. The original brand that established Dalan as a leader in olive oil-based personal care products in Turkey.
- d'Olive A sub-brand delivering the nourishing and rejuvenating benefits of olive oil through effective formulas for skin care, hair care, shower gels, creams, shampoos, and conditioners.
- Diana International brand known abroad for personal care products including bar soap and cosmetics.
- Nancy International brand for personal hygiene and care products exported globally.
- Cindy International brand for personal care products sold in export markets.
- Roxy International brand for personal hygiene products distributed globally.
- Covex International brand for personal care and hygiene products exported internationally.
- Antik Traditional hand-made 100% olive oil soap, originally named 'green soap' by Izmir locals, now a globally recognized brand honoring the ancient Izmir location where Hamdi Dalan first started production. Known worldwide for 100% olive oil hand-made soap.
- Glycerin (Gliserin) Industrial and pharmaceutical-grade glycerin produced at pharmaceutical (99.5% purity) and technical (98.5% purity) grades. Used in food, cosmetics, pharmaceuticals, chemicals, textiles, agriculture, and paint industries. Available in bulk shipments, 250kg barrels, 1250kg IBCs, or smaller containers.
- Soap Noodles (Sabun Cipsi) Basic soap form produced by reacting caustic soda with animal and/or vegetable oils using a continuous system. Semi-finished product supplied to small and medium-sized soap manufacturers for moulding and packaging. Available in opaque and transparent varieties with packaging from 25kg to 1000kg.
- Contract Manufacturing & Private Label Services End-to-end contract manufacturing and private label production services covering bar soap, liquid soap, shampoo, conditioner, shower gel, and hand and body creams. Includes R&D, formulation, packaging, production, and shipment. Facilities certified to ISO 9001:2015 and ISO 22716:2007 GMP standards with confidentiality-protected production for customers' proprietary formulations.
Quantifiable outcome
- Annual production capacity of 50,000 tons
- +2 more outcomes
Companies that use Dalan
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dalan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dalan partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights3 records
Dalan competitors and assessment
Company assessmentBroad incumbents
- L'Oréal: L'Oréal is the world's largest cosmetics company with a deep hair care portfolio (L'Oréal Paris, Garnier, Kérastase). It is explicitly identified as a competitor in Dalan's core Turkish hair care category and competes for the same retail shelf space and consumer wallet.
- Unilever: Unilever is a global FMCG incumbent with major personal care, hygiene, and home care brands (Dove, Lux, Axe). It is explicitly named as a competitor in Dalan's home market and competes in the same personal care and laundry categories across Dalan's export geographies.
- Beiersdorf: Beiersdorf is a global personal care company behind NIVEA, Eucerin, and Hansaplast. It is comparable to Dalan as a skin care and personal care manufacturer with international brand reach and a portfolio approach across price points.
- Kao Corporation: Kao is a Japanese global manufacturer of personal care, hygiene, and chemical products (Attack, Bioré, Merries). It is comparable as a vertically integrated manufacturer of soaps, detergents, and cosmetics with global B2B and B2C operations.
- Colgate-Palmolive: Colgate-Palmolive is a global personal care and household products company with brands such as Palmolive, Irish Spring, and Softsoap. It competes with Dalan in bar soap, liquid hand soap, and body wash categories globally.
- Procter & Gamble: P&G is a global FMCG incumbent with major personal care, hygiene, and grooming brands (Head & Shoulders, Pantene, Gillette). It competes with Dalan in shampoo, body wash, and personal hygiene categories across global export markets.
- Henkel: Henkel is a global consumer and industrial products company with strong positions in hair care (Schwarzkopf), laundry, and cosmetics. It is named as a direct competitor in Turkey's hair care market and competes with Dalan in B2B adhesives and personal care adjacencies.
Direct peers
- Evyap: Evyap is a major Turkish manufacturer of soap, personal care, and home care products, including the popular brands Duru and FAX. It is a direct peer to Dalan in Turkish olive oil and laundry soap manufacturing with overlapping private-label capabilities.
- Eczacıbaşı Consumer Products: Eczacıbaşı is a leading Turkish personal care and consumer products group producing cosmetics, personal care, and hygiene products. It is named alongside Dalan in the Turkish hair care competitive set and competes across the same personal care categories.
Emerging players
- Church & Dwight: Church & Dwight is a US-based manufacturer of personal care and household products (Arm & Hammer, Batiste). It is comparable to Dalan as a branded manufacturer of bar soap, deodorant, and personal hygiene products competing in overlapping global retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Dalan social profiles
Digital presenceDalan compliance and trust
Trust signalCompliance8 records
Dalan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dalan leadership team
Management profileNumber of profiles
Profiles1 record
Dalan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dalan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dalan
What does Dalan do?
Dalan manufactures and sells olive oil-based personal care products (bar soaps, liquid soaps, shower gels, shampoos, conditioners, body oils, lotions, creams) under multiple brands for consumer retail markets in Turkey and 100+ export countries. The company also produces industrial semi-finished products including pharmaceutical and technical-grade glycerin and soap noodles for soap manufacturers in food, cosmetics, pharmaceutical, chemical, textile, agriculture, and paint industries. Additionally, Dalan offers end-to-end private label and contract manufacturing services for brands seeking custom personal care product development from R&D through production and delivery.
Is Dalan a public or private company?
Dalan is a private company. It is classified as family owned and is currently operating.
When was Dalan founded?
Dalan was founded in 1941. It employs 501 to 1,000 people.
Where is Dalan based?
Dalan is headquartered in Izmir.
How does Dalan make money?
Three revenue lines are on record. Consumer Personal Care Products are the primary driver. The others are private Label & Contract Manufacturing and industrial Products (Glycerin & Soap Noodles).
Who are Dalan's main competitors?
Broad incumbents on record are L'Oréal, Unilever, Beiersdorf, Kao Corporation, Colgate-Palmolive, Procter & Gamble and Henkel. Direct peers are Evyap and Eczacıbaşı Consumer Products. Church & Dwight is listed as an emerging player.
Does Dalan have an API?
No public API is recorded for Dalan.
What industry is Dalan in?
Dalan's product category is Personal Care and Soap Manufacturing. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRADAKAA, Laundry Detergents & Boosters (Liquid/Powder/PODS, Enzymes, Bleach Alternatives). Its NAICS code is 32561 and its SIC code is 2840.