Ravintola Pastis / Muru Atelier Oy

What Ravintola Pastis / Muru Atelier Oy does

Ravintola Pastis, legally operated by Muru Atelier Oy, is a French-themed bistro and café/wine bar located at Pieni Roobertinkatu 2 in Helsinki's Punavuori district. Founded in 2013 as part of the Muru Dining group (alongside Muru Dining Oy, Muru & Co. Oy, and Finnish devil co. Oy), the restaurant operates a single physical location serving a prix-fixe and à la carte menu centered on French country cuisine. The venue runs across five dayparts — breakfast (Petit Déjeuner from €18), lunch (Menu du Jour €39), brunch (Saturday €39), dinner (Menu du Chef €59/€64, Menu Classique €74, Menu Végétarien €55), and an evening wine bar — with à la carte mains priced between €32 and €41 and a sommelier-curated wine program that the venue self-describes as award-winning.

The business model is direct-to-consumer, generating revenue from dine-in covers, private events in the Kabinetti room (up to 24 guests) and group bookings (8-90 guests), gift cards sold through a dedicated e-commerce storefront, and the sale of the 224-page 'Ravintola Pastis Kirja' cookbook at €24.90. Distribution runs through the company's own website (pastis.fi) with TableOnline-powered reservations, email and phone bookings, and walk-in traffic. The technology stack is largely commercial off-the-shelf: TableOnline and Quandoo for reservations, Paytrail Oyj for payments, Salesforce/Sales Manago for CRM, and an AI-powered 24/7 chat assistant for customer inquiries. No proprietary technology, patents, or in-house data products are disclosed.

The customer base is split between individual diners seeking Parisian-style dining experiences and corporate groups booking private events, with no named enterprise customers disclosed. The restaurant employs 11-50 staff, operates six days per week (closed Sunday), and has no public listings, funding rounds, or acquisition activity. The single-location, single-jurisdiction profile anchors growth potential to menu, daypart, and merchandise extension rather than geographic expansion.

Name

Ravintola Pastis / Muru Atelier Oy

Legal name

Muru Atelier Oy

Website

https://pastis.fi

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Ravintola Pastis is a French-themed bistro and café/wine bar in Helsinki's Punavuori district, operated by Muru Atelier Oy within the Muru Dining group. Founded in 2013, it serves individual diners and corporate groups with prix-fixe menus, à la carte French cuisine, private events, gift cards, and a branded cookbook.

Ownership category

akta.pro rank

Product category

French Bistro Restaurant Services

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), All-Day Dining Restaurants (THAFACAJ)

Keywords

• French bistro dining
• Restaurant hospitality services
• Wine bar dining
• Private event catering
• Cookbook retail

Headquarters

HQ city

Helsinki, Southern Finland

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Service: Full-service French bistro offering à la carte dining, tasting menus (Menu du Chef, Menu Classique, Menu Végétarien), brunch, lunch, and dinner services with corresponding food and beverage sales.
2. Private Events & Group Bookings: Private dining room (Kabinetti) seating up to 24 guests, group reservations for 8-90 people, corporate events, celebrations, and special occasion hosting.
3. Cookbook Sales: Sale of the 'Ravintola Pastis Kirja' (224-page hardcover cookbook) priced at €24.90 including VAT, available for in-store pickup or as gift.
4. Gift Cards: Digital and physical gift cards sold through dedicated gift card shop platform for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ravintola Pastis is a full-service French bistro and wine bar operating since 2013 at Pieni Roobertinkatu 2 in Helsinki's Punavuori neighborhood. The restaurant serves classic French country cuisine across multiple dayparts (breakfast/café, lunch, dinner, Saturday brunch) with seasonal à la carte and prix-fixe menus, an award-winning French wine list, private dining in the Salon Privé (Kabinetti) for up to 24 guests, group bookings for 8-90 guests, gift cards, event tickets, and a 224-page branded cookbook.

Product overview

Ravintola Pastis operates as a French bistro and café/wine bar in Helsinki, offering a portfolio of dining experiences centered around classic French cuisine. The core offering is the full-service restaurant with à la carte dining, multiple prix-fixe menus (Menu du Jour lunch, Menu du Chef, Menu Classique, Vegetarian Menu), and Saturday brunch. Supporting products include gift cards, private dining in the Salon Privé/Kabinetti, group bookings for up to 90+ guests, an online shop for event tickets, and the Ravintola Pastis cookbook. The establishment also operates as a café in the morning transitioning to a wine bar in the evening.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service French Bistro Dining Full-service dine-in French bistro offering breakfast, lunch (Menu du Jour at €39), dinner (Menu du Chef €59/€64, Menu Classique €74, Menu Végétarien €55), Saturday brunch (€39), and à la carte dishes, accompanied by an award-winning French wine list. Operates Tue-Fri 11:30-23:30, Sat 11:00-23:30, Mon 16:00-23:30.
• Salon Privé (Kabinetti) Private Dining Private dining room accommodating up to 24 guests for corporate events, meetings, family celebrations, and special occasions. Features Jason Craighead artwork and includes a screen with projector upon request. Reservations via email [email protected] or phone.
• Group Bookings Group dining services for parties of 8 to 90 guests including corporate events, birthday celebrations, and family gatherings with customizable French menus.
• Gift Cards (Lahjakortit) Digital and physical gift cards sold through a dedicated gift card e-commerce store (lahjakorttikauppa.pastis.fi) for birthdays, graduations, celebrations, and other gifting occasions.
• Ravintola Pastis Kirja (Cookbook) 224-page hardcover cookbook featuring Pastis classic dishes, cheese selections, and wine philosophy, priced at €24.90 including VAT. Available for pickup from the restaurant or as a gift.
• Event Tickets (Online Shop) Online store at pastis.fi/kauppa selling tickets for tasting events and other special events hosted at the restaurant.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

Two partnerships are on record, tiered core.

• TableOnlinecoreTechnology or IntegrationThird-party table reservation platform used for online booking. Direct booking link book.tableonline.com/mod_0VNLoupkv6RA13 integrated into website.
• Muru Dining GroupcoreStrategic or Co-development PartnerParent company group including Muru Dining Oy, Muru & Co. Oy, Muru Atelier Oy, and Finnish devil co. Oy. Muru Atelier Oy operates Ravintola Pastis. Related restaurants include Ravintola Muru and Ravintola Villa Lantaa. Dining.fi platform showcases other restaurants in the group.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Krog Madison: Helsinki upscale bistro/bar concept combining European cuisine with cocktail culture. Comparable on bistro positioning, wine/bar program, and Helsinki late-evening occasion market.
• Demo (Restaurant Demo): Michelin-recognized Finnish fine dining restaurant in Helsinki. Competes for the same discretionary diners, tasting-menu occasions, and corporate/private event spend as Ravintola Pastis.
• Ravintola Muru: Sister restaurant within the same Muru Dining group, also a Helsinki-based fine dining concept. Most directly comparable on operational infrastructure, market, and parent company affiliation.
• Restaurant Ask: Helsinki fine dining venue with tasting menus. Operates in the same discretionary-spend bracket and addresses an overlapping corporate/special-occasion customer base.
• Brasserie Gallice: Helsinki-based brasserie concept with French bistro identity. Most directly comparable on European bistro-style dining, casual-to-formal occasion spectrum, and customer overlap.
• Restaurant Savoy: Iconic Helsinki fine dining landmark serving tasting menus with French and modern European influence. Comparable on culinary tradition, price point, and special-occasion positioning.
• Ravintola Villa Lillan: Sister establishment within the Muru Dining group portfolio. Direct organizational peer operating under the same parent infrastructure with comparable Helsinki fine dining positioning.
• Olo Restaurant: Helsinki-based fine dining restaurant with Michelin distinction. Direct competitor in the premium tasting-menu segment with overlapping customer base of corporate and special-occasion diners.

Broad incumbents

• Bouillon Restaurant (Stockmann): Established Helsinki brasserie located in the Stockmann department store with broader French/European menu. Comparable as a larger-operator French bistro in Helsinki, though positioned slightly more mainstream in pricing.
• Balthazar (RHS Hospitality): Internationally benchmarked Parisian-style brasserie concept known for all-day service, French bistro menus, and cookbook publishing. Provides a comparable global benchmark for the type of bistro-branded business Pastis operates, scaled across markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ravintola-pastis-muru-atelier-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ravintola Pastis / Muru Atelier Oy