TableOnline
- Company typePrivate
- Founded2010
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What TableOnline does
TableOnline is a Helsinki-based restaurant reservation platform operating across Finland and Estonia, serving both diners (consumer discovery, booking, reviews, gift card purchases) and restaurants (reservation management, marketing, and gift card tooling). The product is delivered through a website, iOS/Android mobile apps, and 55+ city-specific landing pages, with the underlying reservation technology supplied by Guestonline (table map, mobile apps, iPad app, waitlist, timeline, newsletter and SMS tools). Restaurants access features across three subscription tiers — Basic (€79/month), Pro (€159/month), and Premium (€229/month) — with Stripe-enabled prepayments and credit card guarantees at the top tier.
Revenue is generated primarily through monthly restaurant subscriptions (€79–€229/month) plus a transactional gift card stream (€20–€1,500 denominations). Distribution is multi-channel: a dedicated regional sales team (Jani Tohkanen covering Eastern, Central, and Southern Finland; Kimi Rantala as Sales Director), direct-to-consumer digital channels, and partnerships with Google (direct booking from search), Facebook, Instagram, Tripadvisor, Michelin Guide, and Finnair (Avios loyalty). The company operates within the City Digital group and reports 500+ restaurant partners and 100,000+ weekly active diners.
The business is privately held, privately funded (no disclosed rounds), and operates with a small (1–10 employee) team. Strategic priorities are evident in its partnership breadth and product extensions (gift cards, mobile apps, loyalty), but no AI/ML capabilities, patents, or third-party model dependencies are disclosed. Customer concentration is low given the SMB restaurant mix, and the competitive moat rests on distribution partnerships, accumulated review data, switching costs, and a category-leading brand position in Finland after 10+ years of operation.
TableOnline firmographics
Firmographics- Name
- TableOnline
- Legal name
- TableOnline
- Website
- https://tableonline.fi
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
TableOnline industry classification
Industry- Product category
- Restaurant Reservation Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industries
- Restaurant/Table Reservation & Booking Engines (THALADAH), Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where TableOnline is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
TableOnline business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Restaurant Subscription Fees: Monthly subscription fees from restaurants for access to the reservation system and marketing tools. Three tiers: Basic (€79/month), Pro (€159/month), and Premium (€229/month). All tiers include reservation availability on the TableOnline website and partner network.
- Gift Card Revenue: Gift cards are sold to consumers (€20-€1500 value range) with revenue transferred to restaurants at time of purchase, generating additional revenue and cash flow for restaurants during slow periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic reservation system for small restaurants |
| Subscription | Monthly | Enhanced features with table management |
| Subscription | Monthly | Full-featured solution with payment processing |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
TableOnline product offering
Product offeringCore offering
TableOnline provides a cloud-based restaurant reservation platform that enables restaurants in Finland and Estonia to manage table bookings, customer data, and marketing in one system. The company sells monthly subscriptions to restaurants across three tiers (Basic, Pro, Premium) and operates a consumer-facing marketplace where diners can search restaurants, read reviews, book tables, and purchase digital gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- TableOnline Restaurant Reservation Platform A cloud-based SaaS reservation and marketing platform for restaurants sold on monthly subscriptions (Basic €79, Pro €159, Premium €229). Includes centralized reservation management, real-time notifications, automated reminders, table map, mobile apps for iOS and Android, Faro iPad application, newsletter and SMS campaign tools, waitlist management, Stripe-powered prepayments and credit card guarantees, and consolidated visibility across Google, Tripadvisor, Michelin Guide, Facebook, and Instagram.
- TableOnline Gift Cards Digital gift cards consumers purchase online (€20–€1,500 value range) and redeem at participating restaurants in Finland and Estonia. Includes both Premium (multi-restaurant) and Selected (single-restaurant) options, with proceeds transferred to restaurants at time of purchase to provide upfront cash flow and drive demand during slower periods.
Companies that use TableOnline
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
TableOnline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
TableOnline partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- GooglecoreGoogle integration allows customers to make table reservations directly from Google search results, providing significant visibility and booking capability for TableOnline restaurant partners.
- GuestonlinecoreGuestonline provides the underlying reservation technology including table map, table-based reservation system, mobile app, newsletter/SMS tools, iPad application, timeline, and waitlist management features integrated into TableOnline's platform.
- FinnaircoreAvios loyalty partnership allows customers to collect 35 Avios per each seat booked through TableOnline, incentivizing platform usage and driving customer acquisition through the Finnair loyalty ecosystem.
- FacebookmajorSocial media platform partnership for restaurant visibility and customer discovery through Facebook platform.
- InstagrammajorVisual platform partnership for restaurant visibility and discovery through Instagram platform.
- TripadvisormajorRestaurant review platform integration providing visibility and discovery for TableOnline restaurant partners.
- Michelin GuidemajorFine dining guide partnership providing visibility for premium restaurants on the Michelin Guide platform.
- City DigitalcoreParent company within City Digital group providing operational support, collaboration opportunities, and network resources for TableOnline operations in the Finnish market.
- StripecorePayment processing integration for Premium tier enabling prepayments and credit card guarantees for restaurant reservations and events.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
TableOnline competitors and assessment
Company assessmentDirect peers
- Quandoo: European restaurant booking platform (formerly Rocket Internet) operating across multiple countries with similar SaaS-to-restaurants pricing tiers. Closely comparable in business model, scale, and target customer base.
- Resy: Restaurant reservation platform owned by American Express with a strong consumer brand and SaaS offering for restaurants. Comparable in core product (real-time table booking, consumer discovery) and restaurant SaaS tiering, though primarily US-focused.
- SevenRooms: Restaurant CRM, reservations, and marketing platform serving hospitality operators globally. Comparable in targeting restaurants with tiered SaaS and marketing/loyalty tooling, though positioned more upscale and feature-rich than TableOnline.
- TheFork: European restaurant reservation platform owned by Tripadvisor operating in 20+ countries. Directly comparable to TableOnline in product (table booking, diner reviews) and business model (SaaS subscriptions to restaurants), though at much larger scale.
Others
- Guestonline: Underlying reservation technology provider powering TableOnline's core platform (table maps, mobile apps, waitlist). Thematically comparable as a Nordic restaurant tech vendor, though positioned as infrastructure rather than consumer-facing booking marketplace.
- City Digital: Parent/affiliated corporate group referenced as a 'core' partner in TableOnline's source data. Listed as an enabling ecosystem participant rather than a direct competitor; relevant for ownership/governance context.
Emerging players
- Eat App: Cloud-based restaurant reservation and guest management platform serving SMB and enterprise restaurants globally. Comparable SaaS pricing tiers and feature set (waitlist, CRM, marketing tools), positioning as an emerging competitor in the same category.
Broad incumbents
- Yelp Reservations: Major US-based reviews platform that has offered restaurant reservation capabilities. Comparable in combining consumer reviews/discovery with booking functionality, though reservation product is not its primary focus.
- OpenTable: Global leader in restaurant reservations, owned by Booking Holdings. Operates a similar SaaS-to-restaurants model with consumer-side booking; while currently not strong in Finland/Estonia, it represents the most credible global incumbent threat.
Regional players
- DinnerBooking: Restaurant reservation platform headquartered in Denmark serving the Nordic region. Closest regional comparable to TableOnline with similar SaaS model and consumer booking experience, but focused on Denmark rather than Finland/Estonia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
TableOnline social profiles
Digital presenceTableOnline financial estimates
Financial estimateRevenue estimate
Valuation estimate
TableOnline leadership team
Management profileNumber of profiles
Profiles1 record
TableOnline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TableOnline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TableOnline
What does TableOnline do?
TableOnline provides a cloud-based restaurant reservation platform that enables restaurants in Finland and Estonia to manage table bookings, customer data, and marketing in one system. The company sells monthly subscriptions to restaurants across three tiers (Basic, Pro, Premium) and operates a consumer-facing marketplace where diners can search restaurants, read reviews, book tables, and purchase digital gift cards.
Is TableOnline a public or private company?
TableOnline is a private company. It is classified as corporate owned and is currently operating.
When was TableOnline founded?
TableOnline was founded in 2010. It employs 1 to 10 people.
Where is TableOnline based?
TableOnline is headquartered in Helsinki, Finland, in the Europe region.
How does TableOnline make money?
Two revenue lines are on record. Restaurant Subscription Fees are the primary driver. The others are gift Card Revenue.
Who are TableOnline's main competitors?
Direct peers on record are Quandoo, Resy, SevenRooms and TheFork. Others are Guestonline and City Digital. Eat App is listed as an emerging player. Broad incumbents are Yelp Reservations and OpenTable. DinnerBooking is listed as a regional player.
Does TableOnline have an API?
No public API is recorded for TableOnline.
What industry is TableOnline in?
TableOnline's product category is Restaurant Reservation Software. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its SIC code is 7370.