Pastridor FR

What Pastridor FR does

Pastridor is a Belgian foodservice bakery brand operating exclusively in the Benelux market through a network of 60+ authorized wholesale distributors (grossiers) covering Belgium and the Netherlands. It is a trading brand of Lantmännen Unibake Londerzeel, itself part of the Swedish agricultural cooperative Lantmännen, with the parent operating 30+ bakeries across 13 countries and selling bakery products in more than 60 markets worldwide. Pastridor does not sell direct; instead, foodservice operators order through their regular wholesale distributor with sales support from dedicated Pastridor account managers who provide product advisory, sampling, and on-site visits.

The company's core offer consists of deep-frozen, par-baked bakery products spanning four product families: bread (stokbroden, piccolos, paninis, grootbrood, kleinbrood, rustiek brood, desembrood, flatbread, ciabatta), fastfood (hamburger buns, hot dog buns, streetfood), sweet (viennoiserie, croissants, danish pastry, donuts, cookies, muffins, cakes), and savory (hartige snacks, croissants & swirls, pizza), with specialty concepts including PLUS broden, Grilled Sandwiches, Naanta Pocket Bread, Pinsa & Focaccia. The underlying production technology fully bakes products (with select lines using stone ovens for crust and crumb quality) and then deep-freezes them, allowing foodservice operators to serve fresh-baked quality via simple defrosting or 4-35 minute oven finishing, eliminating the need for on-site baking expertise or equipment. Many products are presliced, and the portfolio accommodates dietary requirements including vegan, vegetarian, halal, gluten-free, low-salt, and high-fiber options.

Commercially, Pastridor operates a B2B revenue model via wholesale distribution (no public pricing). It serves seven primary segments - sandwich shops (broodjeszaken), hotels & hospitality, fast service / QSR, catering companies, restaurants & brasseries, leisure & mobile food service, and educational institutions. The company augments its products with a content marketing engine (300+ recipes, trend guides, the Pastridor Academy with videos and chef tips, downloadable seasonal and category-specific guides, and a Foodcost Calculator), and operates the MyFoodSpot loyalty platform where customers earn Unicoins on purchases (with a 250 Unicoin welcome bonus worth approximately €25) redeemable for rewards. The Belgian legal entity (Lantmännen Unibake Londerzeel) is a naamloze vennootschap (Belgian public limited company) registered at Nijverheidsstraat 3, 1840 Londerzeel.

Name

Pastridor FR

Legal name

Lantmännen Unibake Londerzeel

Website

https://pastridor.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pastridor is a Belgian foodservice bakery brand under Lantmännen Unibake that supplies deep-frozen, par-baked bread, buns, pastries, and savory items exclusively through a network of 60+ wholesale distributors to restaurants, hotels, sandwich shops, QSR operators, caterers, and educational institutions across Belgium and the Netherlands.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Commercial Bakeries (311812), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Bakery Products (2050), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Bakery Foodservice Supply Wholesale (Bulk/Institutional) (AFAIAFAJ)

akta.pro secondary industries

Premium/Artisanal Bakery Wholesale (AFAIAFAG), Bakery & Desserts Distribution (CRAOABAE), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Frozen bakery products
• Foodservice bakery supply
• Par-baked bread products
• Wholesale bakery distribution
• Horeca bakery solutions

Headquarters

HQ city

Londerzeel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Frozen Bakery Products: Pastridor generates revenue through the sale of frozen bakery products to foodservice operators. Products are sold exclusively through authorized wholesale distributors (grossiers) who serve as intermediaries. Customers include restaurants, hotels, sandwich shops, catering companies, fast-food operators, and other hospitality businesses. The company provides a loyalty program (MyFoodSpot) where customers earn Unicoins on purchases, redeemable for rewards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pastridor FR manufactures and supplies a broad range of par-baked, deep-frozen bakery products (bread, hamburger buns, hot dog buns, croissants, viennoiserie, pastries, pizza, pinsa, brioche and savory items) to professional foodservice operators in Belgium and the Netherlands. Products are sold exclusively through authorized wholesale foodservice distributors (grossiers), with dedicated account managers providing sales, sampling, and advisory support, and are reinforced by the MyFoodSpot loyalty program that rewards customers with Unicoins.

Product overview

Pastridor is a Belgian foodservice bakery brand under Lantmännen Unibake, specializing in frozen bakery products. The product portfolio includes: bread products (stokbroden, piccolo's, panini's, grootbrood, kleinbrood, rustiek brood, desembrood, flatbread, ciabatta), fastfood (hamburger buns in multiple sizes/variants including sesame, brioche, potato, multiseed, pretzel; hot dog buns, streetfood), sweet products (viennoiserie, croissants, danish pastry, donuts, cookies, muffins, cakes), savory products (hartige snacks, croissants & swirls, pizza), and specialty concepts (PLUS broden, Mini-assortimenten, Grilled Sandwiches, Quick 'n Easy, Naanta Pocket Bread, Lepinja, Pinsa & Focaccia). Products are deep-frozen after fresh baking and sold primarily through wholesale distributors to foodservice businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Toastbrood wit (Presliced White Toast Bread)

Quantifiable outcome

• Deep-frozen products allow foodservice operators to serve fresh-baked quality without requiring baking facilities or expertise
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Lantmännen UnibakecoreStrategic or Co-development PartnerPastridor is a brand of Lantmännen Unibake, which is part of the Swedish cooperative Lantmännen. Lantmännen Unibake operates 30+ bakeries in 13 countries and sells bakery products in 60+ markets worldwide. Pastridor benefits from the parent's scale, R&D capabilities, and distribution network.
• BroodjestesterminorGTM or Marketing PartnerA content partnership for inspiring content for foodservice professionals. The collaboration produces recipe content featuring Pastridor products, providing marketing content while the influencer gains product access.
• Story PiesminorStrategic or Co-development PartnerA charitable swirl product where a portion of proceeds supports children's parties. Cinnamon Scandi Swirl Story Pies represents a cause-marketing partnership combining product sales with social impact.
• HanoscoreChannel Partner/ Reseller/ DistributorMajor foodservice wholesale distributor with multiple locations in Belgium. Serves as a key distribution channel for Pastridor products in the Belgian market.
• SligrocoreChannel Partner/ Reseller/ DistributorMajor foodservice wholesale distributor with locations in Antwerp, Ghent, and Liège. Key distribution partner for Pastridor products.
• BidfoodcoreChannel Partner/ Reseller/ DistributorMulti-location foodservice wholesale distributor operating Bidfood Flanders, De Clercq, Horeca Service, and Makady brands. Important distribution partner across Belgium.
• Solucious (Intergamma)coreChannel Partner/ Reseller/ DistributorPart of Intergamma group, operating multiple locations across Belgium including Antwerp, Bornem, Brussels, Ghent, Liège, Namur, and Oostende. Key distribution partner.
• RansoncoreChannel Partner/ Reseller/ DistributorRegional distributor with locations in Wijnegem, Brussels, Harelbeke, and Hoeselt. Distributes Pastridor products in key Belgian regions.
• Van ZoncoreChannel Partner/ Reseller/ DistributorMulti-location foodservice distributor with locations in Beerse, Beringen, Evergem, Kampenhout, and Lommel. Serves as a key distribution channel in Belgium.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridor: Bridor is a French-based premium frozen bakery producer serving the European foodservice and retail channels. Like Pastridor, Bridor focuses on par-baked breads, viennoiserie, and high-end buns, and supplies foodservice operators via distributor networks.
• Vandemoortele: Vandemoortele is a Belgian food company producing frozen bakery products (breads, pastries, pizzas) and margarines. Its bakery division directly competes with Pastridor in the Benelux foodservice market with overlapping product categories and distribution through the same wholesale channel.
• Aryzta: Aryzta is a Swiss-Irish frozen baked goods company supplying breads, buns, and pastries to foodservice and retail across Europe. It is a direct competitor to Pastridor in the same product categories and customer segments.
• Délifrance: Délifrance is a major European supplier of frozen and par-baked bread, viennoiserie, and pastries to the foodservice channel. It directly competes with Pastridor in Benelux and across Europe, offering a similar product mix of buns, breads, and pastries distributed through foodservice wholesale.
• Europastry: Europastry is a Spanish frozen bakery producer with broad European presence in frozen bread, buns, and pastries. They compete directly with Pastridor in foodservice distribution channels across Belgium and the Netherlands.
• La Lorraine Bakery Group: La Lorraine Bakery Group is a Belgian family-owned frozen and fresh bakery producer serving foodservice and retail across Europe. Like Pastridor, they offer par-baked bread, buns, and pastries, with strong Benelux presence and similar distribution model.
• Continental Bakeries: Continental Bakeries is a Dutch-based producer of cookies, crackers, and bread substitutes serving European retail and foodservice. They overlap with parts of Pastridor's product range (sweet biscuits, bread) and have similar foodservice distribution ties.

Broad incumbents

• Lantmännen Unibake: Lantmännen Unibake is Pastridor's parent company and a European bakery group operating 30+ bakeries in 13 countries with sales in 60+ markets. It is the broader platform under which Pastridor operates, supplying other brands and directly serving the foodservice market.

Emerging players

• Neuhauser (Vandemoortele Heritage): Neuhauser is a French supplier of frozen bakery products (baguettes, breads, pastries) to bakeries and foodservice. They compete with Pastridor in select continental markets and overlap in the frozen par-baked bread category.

Regional players

• New Bakery (CSM Ingredients affiliate): New Bakery is a Dutch-based producer of frozen and fresh bakery products (breads, buns, pastries) primarily serving the Dutch and German foodservice markets. They overlap with Pastridor in product range and target customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PastridorBeNeLux
• Instagraminstagram.com/pastridor_nl
• LinkedInlinkedin.com/company/pastridor-fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastridor FR