Patrilar

What Patrilar does

Patrilar is a traditional Brazilian real estate brokerage founded in 1985 and headquartered in Juiz de Fora, Minas Gerais. The firm operates exclusively within the Juiz de Fora metropolitan market, offering an integrated suite of property services that includes residential and commercial sales (Vendas), rentals (Aluguel), condominium administration (Administração de Condomínios), and housing financing consultation. Its core customer segments are individual property buyers and investors, residential and commercial renters, and condominium associations requiring ongoing administrative oversight. The company holds CRECI license 1561 and maintains a small team of approximately 10 employees.

The business model is built on two revenue streams: transaction-based commissions earned on successful property sales and rental placements, and recurring managed-services fees from condominium administration contracts. Complementary financial services are delivered via an informational referral partnership with Bradesco Imóveis for property financing and Bradesco for IPTU (property tax) services, neither of which constitutes a formal co-marketing arrangement. Customer acquisition relies on direct outreach through phone (32) 3215-5711, WhatsApp (32) 3215-2321, and walk-in visits to the physical Juiz de Fora office, with the company website (patrilar.com.br) displaying property listings as a top-of-funnel channel.

Operationally, Patrilar is a low-tech, sales-led business. The technology footprint is limited to a WordPress-based website; there are no mobile apps, APIs, proprietary platforms, or AI-driven tools disclosed. The website currently shows no active listings across rental, sales, land, or flat categories, and carries a 2021 copyright date. The firm has no public funding history, no parent company, no disclosed management team, and no partnerships beyond the minor Bradesco referral. Strategic posture is best characterized as a long-tenured local incumbent sustaining traditional brokerage and condominium management operations within a single city.

Name

Patrilar

Legal name

Patrilar

Website

https://patrilar.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Patrilar is a traditional Brazilian real estate brokerage founded in 1985 in Juiz de Fora, Minas Gerais, offering property sales, rentals, condominium administration, and financing referral services to individual buyers, renters, and condominium associations within a single-city market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Condominium management
• Residential properties

Headquarters

HQ city

Juiz de Fora

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales Commission: Commission earned on successful property sales transactions. The company acts as a broker facilitating the purchase and sale of real estate properties.
2. Property Rental Fees: Fees earned from facilitating property rental transactions between landlords and tenants.
3. Condominium Administration: Ongoing fees for managing residential and commercial condominiums, including administrative services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Patrilar is a traditional real estate brokerage firm based in Juiz de Fora-MG, Brazil, founded in 1985. The company brokers residential and commercial property sales and rentals, and provides ongoing condominium administration services for residential and commercial buildings. The company also facilitates property financing by referring clients to partner institutions such as Bradesco Imóveis, and serves individual investors, buyers, renters, and condominium associations in the Juiz de Fora metropolitan area.

Product overview

Patrilar is a single-product real estate brokerage firm offering an integrated suite of property services. The core offering consists of rental services (Aluguel), property sales (Vendas), and condominium administration (Administração de Condomínios). The company also provides complementary financial services including property financing consultation through partnerships with financial institutions like Bradesco Imóveis. Patrilar operates exclusively in Juiz de Fora-MG, serving both investor and consumer clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluguel (Rental Services) Real estate rental brokerage for residential and commercial properties in Juiz de Fora-MG, including property search and listing management to match landlords and tenants.
• Vendas (Property Sales) Real estate purchase and sale brokerage for residential and commercial properties in Juiz de Fora-MG.
• Administração de Condomínios (Condominium Administration) Ongoing administrative management services for residential and commercial condominiums in Juiz de Fora-MG, including operational, financial, and maintenance oversight.
• Financiamento Imobiliário (Property Financing Referral) Referral and consultation services for property financing, connecting clients with partner financial institutions such as Bradesco Imóveis for mortgages and IPTU-related services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bradesco ImóveisminorChannel Partner/ Reseller/ DistributorBradesco Imóveis is referenced on the website as a financing partner. The site provides links to Bradesco Imóveis for financing options and also references Bradesco for IPTU (property tax) services. This appears to be an informational referral partnership rather than a formal co-marketing arrangement.

Scale indicators2 records

Recent moves3 records

Emerging players

• QuintoAndar: Brazilian proptech focused on rental and residential transactions with a digital-first brokerage and landlord-matching model. Competes for the same residential rental and sale demand that Patrilar serves in Juiz de Fora, but at national scale and online.
• Loft: Brazilian proptech operating a tech-enabled brokerage and listing platform for buying and selling residential property. Directly addresses the same transactional brokerage flow that Patrilar runs, with a much larger digital funnel.

Regional players

• Abyara Brokers: Brazilian traditional brokerage with residential focus and developer marketing capability. Comparable to Patrilar as a multi-service real estate firm operating at regional scale in Brazil.
• Lello Imóveis: Traditional São Paulo-based residential and commercial brokerage. Comparable to Patrilar as a legacy full-service real estate firm offering sales, rentals, and administration services to Brazilian consumers.
• Predial Imóveis: Long-established traditional Brazilian real estate brokerage active in the Southeast, combining sales, rentals, and property management. Closest analog to Patrilar's traditional brokerage + condominium administration model in another regional market.

Broad incumbents

• ZAP Imóveis: One of Brazil's largest property listing portals, aggregating residential and commercial inventory and routing leads to brokerages. Patrilar competes with Zap-listed brokerages for both buyer mindshare and listing supply in Juiz de Fora.
• RE/MAX Brasil: Global franchised real estate brokerage network operating in Brazil with residential sales and rentals. Comparable as a competing brand for agents and listings in the Juiz de Fora market.
• Imovel Web: Brazilian property classifieds portal with broad residential and rental listings. Overlaps with Patrilar as a competing destination for sellers and landlords listing property in Juiz de Fora.
• Viva Real: Major Brazilian real estate marketplace covering sales and rentals nationwide, now part of the same group as ZAP. Comparable as a national listing channel that competes with Patrilar's website for buyer attention in Juiz de Fora.

Others

• OLX Brasil: Major Brazilian classifieds platform with a sizable real estate vertical. Relevant adjacent channel that can divert both supply and demand away from traditional brokerages like Patrilar in Juiz de Fora.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/patrilar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patrilar