USATF Pacific
- Company typePrivate
- Founded-
- HeadquartersFolsom, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
USATF Pacific firmographics
Firmographics- Name
- USATF Pacific
- Legal name
- Northern California / Northern Nevada Association of USA Track & Field
- Website
- https://pausatf.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
USATF Pacific industry classification
Industry- Product category
- Athletics Governing Body Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- National Governing Bodies (NGBs) (MPAKAFAC)
- akta.pro secondary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
Keywords
Where USATF Pacific is headquartered
LocationHeadquarters
- HQ city
- Folsom
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
USATF Pacific business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Individual Membership Dues: Annual and multi-year individual memberships provide recurring revenue. Individual membership fees increased effective January 2, 2025. Members receive national USATF benefits including event participation insurance, subscription to Fast Forward magazine, and eligibility for USATF competitions.
- Club Membership Dues: Club membership consists of PA/USATF fee ($50) plus USATF national fee ($50), totaling $100. Clubs must maintain membership to participate in Grand Prix scoring events.
- Event Sanctions: USATF Pacific sanctions approximately 300 athletic events annually and provides liability insurance to sanctioned events. Sanction fees and insurance premiums contribute to revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Adult Membership |
| Subscription | Annual | Club Membership |
| Subscription | Multi-year contract | Official Certification |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
USATF Pacific product offering
Product offeringCore offering
USATF Pacific is the regional member association of USA Track & Field covering Northern California and Northern Nevada. It sanctions approximately 300 track and field, cross country, road racing, race walking, mountain/ultra/trail, and para athletics events annually, administers individual and club memberships (~8,000 members, 125+ clubs), runs Grand Prix competition circuits across multiple disciplines, and provides coaching and officials certification programs. The organization also operates the world-class indoor track facility at the Reno-Sparks Convention Center opened in late 2024.
Product overview
USATF Pacific is a member association of USA Track & Field managing track and field, long distance running, and race walking programs for approximately 8,000 members across Northern California and Northern Nevada. The organization offers a comprehensive suite of services including membership programs, competitive event sanctioning (approximately 300 events annually), youth development programs, and various championship circuits. Core offerings include Youth Track & Field Programs leading to Junior Olympic competitions, Road Racing and Cross Country Grand Prix circuits, Masters Track & Field programs for athletes 19-99, the world-class Reno Indoor Track facility opened in 2024, Para Athletics, and Mountain-Ultra-Trail running events. Supporting services include coaching education certification (Level 1-3), officials training and certification, event sanctioning with liability insurance, equipment rental, and annual awards recognition programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Membership Services Individual and club membership programs providing access to USATF competitions, championships, Grand Prix circuits, liability insurance at sanctioned events, and national membership benefits including the Fast Forward magazine. Adult membership is $40/1-year or $140/4-years; club membership totals $100 annually.
- Youth Track & Field Programs Youth competitive programs for athletes ages 18 and under including track and field, cross country, and race walking. Programs lead to regional Region 14 Junior Olympic Qualifiers and National JOTF Championships.
- Road Racing Grand Prix Annual series of road racing events divided into Short Series (10K and shorter) and Long Series (12K to marathon), with the season running February through December.
- Cross Country Grand Prix Annual cross country event series culminating with Pacific Association Cross Country Championships, typically running late August/early September through December.
- Mountain-Ultra-Trail (MUT) Running Premier mountain, ultra, and trail running events including the annual MUT Grand Prix and access to events in one of the nation's premier MUT regions.
- Para Athletics Program Para Athletics Committee established in 2012 supporting Paralympic track and field events including sprints, distance, field events, and marathon competitions.
- Event Sanctioning Official sanctioning of approximately 300 athletic events annually, providing liability insurance required for event permits and athlete coverage during travel to events.
- Race Walking Programs Active Race Walk Committee representing race walk clubs with an annual series of events including PA RW Championships, officiating clinics, and judge certification.
- Coaching Education USATF coaching education including Level 1 schools, Level 2 schools, Cross Country Specialist courses, and the annual Athletic.net SuperClinic. Includes $100 reimbursement for Level 1 completion.
- Officials Training & Certification
Quantifiable outcome
- Approximately 8,000 members served through organized competitive programs
- +2 more outcomes
Companies that use USATF Pacific
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
USATF Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
USATF Pacific partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Road Runners Club of America (RRCA)minorUSATF Pacific is a member of the Road Runners Club of America. This membership provides cross-organizational support for road running and long distance running programs within the Pacific Association region.
- VISIT RENO TAHOEcoreVISIT RENO TAHOE partnered with Pacific Association to host indoor track meets at the Reno-Sparks Convention Center. This world-class indoor facility opened late 2024 and provides Western U.S. access to indoor track & field competition opportunities.
- USATF Pacific FoundationcoreThe USATF Pacific Foundation provides annual emerging and elite grants to athletes. Foundation also offers Level 1 School scholarships and George Kleeman Track & Field Grants to support athlete and coach development.
- Reno-Sparks Convention CentercoreWorld-class, portable, Mondo USA indoor track facility located at 4590 S Virginia St, Reno, NV 89502. Features 12-degree fixed banked oval with six 42-inch wide running lanes, expandable seating for 1,200, and World Athletics certified T&F equipment by UCS.
- Athletic.netcoreAthletic.net provides online meet registration and results management for USATF Pacific youth track & field and cross country events. Multiple clubs use Athletic.net for event registration and results tracking.
- Golden West InvitationalcoreThe 66th Annual Golden West Invitational hosts the 2026 USATF Pacific Open and Masters Track & Field Championships. This partnership brings together elite and masters competition at Cordova HS, Rancho Cordova.
- USATF Junior Olympic ProgramcoreNational USATF program providing pathway for youth athletes (18 and under) to compete regionally and nationally. Pacific Association hosts Region 14 Junior Olympic Qualifiers leading to National JOTF Championships.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
USATF Pacific competitors and assessment
Company assessmentBroad incumbents
- USA Triathlon: National governing body for triathlon in the U.S. with regional councils and sanctioned event structures. Comparable governance and membership-revenue model to USATF Pacific, with similar emphasis on multi-discipline competition and masters participation.
- Amateur Athletic Union (AAU): Long-standing amateur sports organization sanctioning youth and adult competitions across multiple sports. Comparable to USATF Pacific in grassroots amateur athlete development and event sanctioning role, particularly for youth Junior Olympics programming.
- USA Track & Field: USA Track & Field is the national governing body for athletics in the United States and the parent organization of USATF Pacific. It operates across all 57 member associations, making it the broadest comparable entity for governance, event sanctioning, and membership structures.
- USA Swimming: National governing body for competitive swimming in the U.S., structured around regional zones and member clubs. Comparable to USATF in its NGB role, membership model, and grassroots-to-elite athlete development pipeline.
Direct peers
- Road Runners Club of America: National membership organization for distance running clubs and events. USATF Pacific is itself a member of RRCA; both organizations coordinate on road running programming, club development, and event sanctioning for the long-distance running community.
- USATF New England: Regional USATF association serving the six New England states. Comparable in scope of programs (youth, masters, officials, race walking) and non-profit membership structure to USATF Pacific.
- USATF Pacific Northwest: USATF association covering Oregon, Washington, and surrounding areas. Adjacent territory and similar geographic/climatic context as USATF Pacific, providing natural benchmarking for event volume and membership scale.
- USATF New York: A regional USATF association with similar governance model, member services, and event sanctioning responsibilities for the New York metropolitan area. Comparable in scale and program diversity to USATF Pacific.
- U.S. Masters Swimming: National membership organization for adult competitive swimmers with regional clubs and sanctioned events. Directly comparable to USATF Pacific's Masters Track & Field program in mission, age-division structure, and membership-revenue model.
- USATF Southern California: Another large USATF regional association covering Southern California. Operates the same membership, event sanctioning, and championship structures as USATF Pacific within its own geographic territory, making it the closest peer for operational benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
USATF Pacific social profiles
Digital presenceUSATF Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
USATF Pacific leadership team
Management profileNumber of profiles
Profiles8 records
USATF Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USATF Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USATF Pacific
What does USATF Pacific do?
USATF Pacific is the regional member association of USA Track & Field covering Northern California and Northern Nevada. It sanctions approximately 300 track and field, cross country, road racing, race walking, mountain/ultra/trail, and para athletics events annually, administers individual and club memberships (~8,000 members, 125+ clubs), runs Grand Prix competition circuits across multiple disciplines, and provides coaching and officials certification programs. The organization also operates the world-class indoor track facility at the Reno-Sparks Convention Center opened in late 2024.
Is USATF Pacific a public or private company?
USATF Pacific is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USATF Pacific founded?
USATF Pacific was founded in -1. It employs 1 to 10 people.
Where is USATF Pacific based?
USATF Pacific is headquartered in Folsom, United States, in the North America region.
How does USATF Pacific make money?
Three revenue lines are on record. Individual Membership Dues are the primary driver. The others are club Membership Dues and event Sanctions.
Who are USATF Pacific's main competitors?
Broad incumbents on record are USA Triathlon, Amateur Athletic Union (AAU), USA Track & Field and USA Swimming. Direct peers are Road Runners Club of America, USATF New England, USATF Pacific Northwest, USATF New York, U.S. Masters Swimming and USATF Southern California.
Does USATF Pacific have an API?
No public API is recorded for USATF Pacific.
What industry is USATF Pacific in?
USATF Pacific's product category is Athletics Governing Body Services. Its primary akta.pro industry code is MPAKAFAC, National Governing Bodies (NGBs), with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 71131 and its SIC code is 8600.