Pawsitive Steps Rehabilitation & Sports Medicine

What Pawsitive Steps Rehabilitation & Sports Medicine does

Pawsitive Steps Rehabilitation & Sports Medicine is a privately held veterinary physical rehabilitation practice founded in 2011 and headquartered at 1894 Star Batt Drive, Rochester Hills, Michigan. The firm delivers individualized rehabilitation and sports medicine services for companion animals — primarily dogs and cats — serving pet owners in Southeast Michigan on a referral and direct-appointment basis. The lead clinician is Dr. Tari Kern (DVM, CCRP, CVMA, CVSMT), supported by a small team that includes Licensed Veterinary Technicians (LVT), Certified Canine Rehabilitation Practitioners (CCRP), and Certified Canine Fitness Trainers (CCFT).

The practice operates a full suite of veterinary physical medicine modalities, including underwater treadmill therapy, Class IV laser therapy, acupuncture, veterinary spinal manipulative therapy (animal chiropractic), acoustic compression therapy (PiezoWave Vet shockwave), neuromuscular and transcutaneous electrical stimulation (NMES/TENS), therapeutic ultrasound, therapeutic massage, PEMF, and structured therapeutic exercise programs. It also fits custom orthotic and prosthetic devices in partnership with OrthoPets, including stifle orthotics as a non-surgical option for cruciate ligament management. Service lines are organized around post-operative care, arthritis and senior pet care, weight management, pain management, and sport-specific conditioning for canine athletes and working dogs.

The business model is professional-services revenue earned at the clinic, Monday through Friday, by appointment only. Pricing is quote-based and not publicly listed; payment is due at time of service, with discounts available on pre-paid multi-session therapy packages and financing available through CareCredit (six-month deferred interest). Pet insurance is accepted via medical-record submission. The firm does not disclose revenue, has no parent company, no institutional funding, and no subsidiaries, and operates as an independently owned small practice.

Name

Pawsitive Steps Rehabilitation & Sports Medicine

Legal name

Pawsitive Steps Rehabilitation & Sports Medicine

Website

https://pawsitivestepsrehab.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pawsitive Steps Rehabilitation & Sports Medicine is a privately held veterinary rehabilitation and sports medicine clinic in Rochester Hills, Michigan, founded in 2011. It delivers individualized physical therapy, aquatic therapy, acupuncture, and pain management services to dog and cat owners across Southeast Michigan.

Ownership category

akta.pro rank

Product category

Veterinary Rehabilitation & Sports Medicine Services

NAICS

Veterinary Services (54194), Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Rehabilitation & Physical Therapy (Hydrotherapy, Sports Med) (HLAMAAAJ)

akta.pro secondary industries

Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK), Veterinary Rehabilitation, Physiotherapy & Pain Management (AFAEANAL), Regenerative Orthopedics & Sports Medicine (Tendon/Ligament/Joint) (HLAMANAF)

Keywords

• Veterinary rehabilitation services
• Canine physical therapy
• Animal sports medicine
• Underwater treadmill therapy
• Pet pain management

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rehabilitation Therapy Services: Direct veterinary rehabilitation and physical medicine services for companion animals, including initial consultations, ongoing therapy sessions, and post-operative rehabilitation programs.
2. Pre-paid Therapy Packages: Discounts available for pre-paid therapy packages containing multiple rehabilitation sessions.
3. CareCredit Payment Plans: Accepts CareCredit healthcare financing offering six-month deferred interest payment options for pet owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels12 records

Core offering

Pawsitive Steps Rehabilitation & Sports Medicine operates a single-location veterinary rehabilitation and sports medicine clinic in Rochester Hills, Michigan, delivering individualized physical medicine programs for dogs and cats. Core offerings combine hands-on rehabilitation services (underwater treadmill, therapeutic laser, ultrasound, electrical stimulation, acupuncture, spinal manipulation, therapeutic massage, shockwave/PEMF) with structured programs for post-operative recovery, senior/arthritis care, weight management, and sport-specific conditioning for canine athletes and working dogs, plus custom orthotic and prosthetic fitting through OrthoPets.

Product overview

Pawsitive Steps Rehabilitation & Sports Medicine operates as a veterinary physical rehabilitation practice offering a comprehensive suite of therapeutic services for dogs and cats. The practice provides individualized rehabilitation programs combining multiple modalities including aquatic therapy (underwater treadmill), acupuncture, laser therapy, therapeutic exercise, massage, ultrasound, electrical stimulation, shockwave therapy, and veterinary spinal manipulation. Services address post-operative recovery, arthritis and senior care, weight management, sports conditioning for canine athletes, and palliative care. The clinic also provides custom orthotic and assistive devices including wheelchairs and supportive harnesses. Patient services are complemented by educational resources including case reports, blog content on rehabilitation topics, and new client/referral forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Veterinary acupuncture service that places thin needles at specific skin landmarks to manage pain and improve proprioception, balance, and nerve function in dogs and cats.
• Electrical Stimulation (NMES/TENS)

Quantifiable outcome

• Dogs diagnosed with degenerative myelopathy who received intense rehabilitation therapy lived an average of 255 days compared to 55 days without therapy
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• AARV (American Association of Rehabilitation Veterinarians)coreOthersProfessional membership organization representing veterinarians specializing in animal rehabilitation. Provides networking, continuing education, and resources for rehabilitation practitioners including pet insurance coverage listings.
• AVMA (American Veterinary Medical Association)coreOthersThe largest veterinary professional organization providing resources, advocacy, and professional development for veterinarians including information on pet insurance selection.
• AHVMA (American Holistic Veterinary Medical Association)coreOthersProfessional organization for veterinarians practicing holistic and integrative medicine approaches including acupuncture and alternative therapies.
• IVAPM (International Veterinary Academy of Pain Management)coreOthersInternational organization dedicated to advancing the field of veterinary pain management and increasing awareness of animal pain through initiatives like Animal Pain Awareness Month.
• OrthoPetscoreTechnology or IntegrationPartner for custom orthotic and prosthetic devices for pets. Provides custom-fitted orthoses, prostheses, and assistive devices for patients with mobility issues.
• CareCreditcoreChannel Partner/ Reseller/ DistributorHealthcare financing partner offering six-month deferred interest payment plans for pet owners to help manage cost of rehabilitation services over time with low monthly payments.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Four Paws Animal Rehabilitation: Four Paws Animal Rehabilitation offers canine physical therapy services in a specific U.S. region. Operates a comparable single-site specialty rehab model but in a different geography than SE Michigan.

Broad incumbents

• BluePearl Pet Hospital: BluePearl operates a national network of specialty and emergency veterinary hospitals, several of which include rehabilitation services. Broad incumbent offering overlapping rehab capabilities as part of a multi-specialty portfolio.
• Animal Medical Center (New York): AMC is a large multi-specialty veterinary teaching hospital that includes rehabilitation and physical therapy services as part of a broader specialty portfolio. Larger, established incumbent offering overlapping rehab capabilities within a wider service mix.
• VCA Animal Hospitals: VCA operates a national network of general and specialty veterinary hospitals, many of which offer rehabilitation and physical therapy. Broad incumbent that overlaps with Pawsitive Steps in rehab services but as part of a much wider service portfolio.

Direct peers

• Integrative Pet Care: Integrative Pet Care operates canine physical rehabilitation clinics in the Chicago area offering underwater treadmill, acupuncture, laser therapy, and therapeutic exercise. Closest direct peer in terms of multi-modality rehab focus for companion animals.
• Tender Touch Animal Rehabilitation: Tender Touch provides veterinary physical rehabilitation and underwater treadmill therapy for dogs. Small specialty clinic competitor in the same niche of companion-animal rehab and pain management.
• Veterinary Rehabilitation & Conditioning (VRAC): VRAC is a specialty canine rehabilitation and conditioning practice offering underwater treadmill, therapeutic exercise, and conditioning for working/sport dogs. Direct competitor in the small-animal rehab specialty clinic model.

Others

• Canine Rehabilitation Institute: Canine Rehabilitation Institute is a leading provider of CCRP/CCRT training and certification for veterinarians and therapists. Listed as a partner on Pawsitive Steps' site; functions as an ecosystem enabler rather than a direct competitor.
• Healing Oasis Wellness Center: Healing Oasis offers veterinary rehabilitation certification programs and clinical services. Pawsitive Steps lists Healing Oasis as an educational partner; they are an adjacent ecosystem player training the next generation of rehab practitioners.
• OrthoPets: OrthoPets designs and fabricates custom veterinary orthotic and prosthetic devices and is an explicit partner of Pawsitive Steps. Supplier/enabler in the orthotics value chain rather than a competing service provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PawsStepsRehab
• YouTubeyoutube.com/user/PawsitiveStepsRehab?feature=mhee
• Facebookfacebook.com/520402517984623
• Instagraminstagram.com/pawsitive_steps_rehab
• Pinterestpinterest.com/pawsitivesteps
• LinkedInlinkedin.com/company/pawsitive-steps-rehabilitation-and-sports-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pawsitive Steps Rehabilitation & Sports Medicine