Paynes Turf
Paynes Turf is a family-owned UK business cultivating and delivering fresh-cut, plastic-free premium turf from over 1,500 acres in Essex and Suffolk, serving homeowners, landscapers, house builders, local authorities, and garden centres via direct online and trade sales.
- Company typePrivate
- Founded1971
- HeadquartersWeeley, Clacton-on-Sea, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Paynes Turf does
Paynes Turf is a family-owned UK turf cultivation and supply business operating under PAYNES TURF LIMITED since 1971. The company grows and harvests premium-grade cultivated turf from seed on more than 1,500 acres of land across Essex and Suffolk, with a plastic-free growing process that distinguishes it from competitors using plastic netting. Its registered office and working farm are at Hilltop Nurseries, Weeley, Clacton-on-Sea, Essex, CO16 9DN.
The core product is fresh-cut premium turf sold by the roll (approximately 1m² per roll, 61cm × 164cm), cut the day before delivery for optimal quality. The portfolio has been extended with Blended Loam and Sandy Loam top soil in 730-litre bags and grass seed, plus a free downloadable Turf Laying Guide as a customer-acquisition asset. Notable installations include Westminster Abbey and the Olympic Park. The business serves five segments: homeowners, professional landscapers, major house builders across the South East, local authorities and sports facilities, and garden centres.
Paynes Turf makes money through one-time product sales and delivery fees. Consumer customers order via a Shopify-powered e-commerce storefront for CO, IP, CM, and SS postcodes, with next-day delivery and forklift unloading. Trade customers (landscapers, house builders, local authorities) order through a dedicated enquiry form, telephone sales line (01255 830325), or quote-based trade pricing. Distribution is single-country/domestic, executed by an in-house FORS-accredited fleet, with broader delivery available to mainland England, Scotland, and Wales outside the core postcode zone. Pricing is quote-based, with payments in GBP and trade-tier discounts; no subscription, licensing, or recurring revenue model is present.
Paynes Turf firmographics
Firmographics- Name
- Paynes Turf
- Legal name
- PAYNES TURF LIMITED
- Website
- https://paynesturf.co.uk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paynes Turf is a family-owned UK business cultivating and delivering fresh-cut, plastic-free premium turf from over 1,500 acres in Essex and Suffolk, serving homeowners, landscapers, house builders, local authorities, and garden centres via direct online and trade sales.
- Ownership category
- akta.pro rank
Paynes Turf industry classification
Industry- Product category
- Turf & Landscaping Products
- NAICS
- Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Sod, Turfgrass & Groundcover Production (AFAGAHAL)
- akta.pro secondary industry
- Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO)
Keywords
Where Paynes Turf is headquartered
LocationHeadquarters
- HQ city
- Weeley, Clacton-on-Sea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Paynes Turf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Turf sales: One-time purchase of premium grade turf sold by the roll. Fresh-cut to order for delivery or collection.
- Top soil sales: Sale of blended loam and sandy loam top soil in 730 litre bags.
- Grass seed sales: Sale of grass seed products for lawn establishment and maintenance.
- Delivery services: Delivery charges calculated based on delivery postcode, with dedicated fleet and forklift unloading services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard turf pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Paynes Turf product offering
Product offeringCore offering
Paynes Turf grows, harvests and supplies premium-grade cultivated turf as fresh-cut rolls (approximately 1m² per roll), complemented by Blended Loam and Sandy Loam top soil in 730-litre bags and grass seed. Products are sold direct-to-consumer via an online Shopify storefront and direct-to-trade via phone and a dedicated enquiry form, with delivery handled by the company's own FORS-accredited fleet offering forklift unloading. The cultivation is plastic-free across over 1,500 acres of land in Essex and Suffolk.
Product overview
Paynes Turf is a family-owned business that has been supplying premium quality turf and related landscaping products for over 50 years. The core product portfolio consists of Premium Grade Turf (fresh-cut, plastic-free rolls), complemented by two types of topsoil (Blended Loam and Sandy Loam, both in 730-litre bags), and Grass Seed. The company also offers a free Turf Laying Guide as a customer resource. Products are sold primarily through online ordering and phone/submission channels, with delivery across Essex and Suffolk postcodes (CO, IP, CM, SS).
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Grade Turf
Quantifiable outcome
- 50+ years in business with established reputation
- +2 more outcomes
Companies that use Paynes Turf
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Paynes Turf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Paynes Turf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreE-commerce platform powering the online store and checkout functionality. Processes payments and manages customer accounts.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Paynes Turf competitors and assessment
Company assessmentDirect peers
- Harrowden Turf: UK-based turf grower supplying landscapers, developers, and homeowners with cultivated turf and topsoil products. Comparable grower-supplier model with similar GTM mix of trade and consumer.
- Ivinghoe Turf: Independent UK turf farm selling direct to public and trade. Comparable grower-to-customer model with a regional delivery footprint.
- Greenmile Turf: UK-based turf and topsoil supplier with online ordering and trade accounts. Comparable online-first GTM and product mix, similar target customers.
- Don Valley Turf: UK turf grower offering cultivated turf to trade and domestic customers. Direct product overlap with Paynes, though operating in a different geographic region.
- Tillers Turf: UK grower and supplier of cultivated turf and topsoil with delivery across multiple regions. Closely comparable in product offering, business model (grow-to-order, fresh-cut delivery), and customer segments (landscapers, homeowners, trade).
- Turfland: Family-run UK turf grower operating in the South East/Midlands. Highly comparable in scale, target customers (landscapers, homeowners, builders), and cultivation-based delivery model.
Broad incumbents
- Rolawn: UK's largest turf supplier offering cultivated turf, topsoil, and bark across the country. Direct competitor with national reach, broader product range, and established brand presence — Paynes operates at a more regional, premium-focused level.
- Marshalls plc: Large UK-listed landscaping products company offering paving, aggregates, and turf/landscaping solutions to trade and DIY customers. Serves overlapping customer segments including housebuilders and landscapers, though with a much broader portfolio.
Emerging players
- Easigrass: UK artificial turf installer and supplier. Adjacent category competing for similar end-uses (lawns, landscaping) but with synthetic rather than natural product.
Regional players
- Bradshaws Direct: UK retailer/distributor of landscaping and garden products including turf and topsoil. Overlaps in product category but operates as a reseller rather than a grower.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Paynes Turf social profiles
Digital presencePaynes Turf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paynes Turf leadership team
Management profileNumber of profiles
Profiles6 records
Paynes Turf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paynes Turf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paynes Turf
What does Paynes Turf do?
Paynes Turf grows, harvests and supplies premium-grade cultivated turf as fresh-cut rolls (approximately 1m² per roll), complemented by Blended Loam and Sandy Loam top soil in 730-litre bags and grass seed. Products are sold direct-to-consumer via an online Shopify storefront and direct-to-trade via phone and a dedicated enquiry form, with delivery handled by the company's own FORS-accredited fleet offering forklift unloading. The cultivation is plastic-free across over 1,500 acres of land in Essex and Suffolk.
Is Paynes Turf a public or private company?
Paynes Turf is a private company. It is classified as family owned and is currently operating.
When was Paynes Turf founded?
Paynes Turf was founded in 1971. It employs 1 to 10 people.
Where is Paynes Turf based?
Paynes Turf is headquartered in Weeley, Clacton-on-Sea, United Kingdom, in the Europe region.
How does Paynes Turf make money?
Four revenue lines are on record. Turf sales are the primary driver. The others are top soil sales, grass seed sales and delivery services.
Who are Paynes Turf's main competitors?
Direct peers on record are Harrowden Turf, Ivinghoe Turf, Greenmile Turf, Don Valley Turf, Tillers Turf and Turfland. Broad incumbents are Rolawn and Marshalls plc. Easigrass is listed as an emerging player. Bradshaws Direct is listed as a regional player.
Does Paynes Turf have an API?
No public API is recorded for Paynes Turf.
What industry is Paynes Turf in?
Paynes Turf's product category is Turf & Landscaping Products. Its primary akta.pro industry code is AFAGAHAL, Sod, Turfgrass & Groundcover Production, with a secondary code of HSAIAFAO, Sod Installation & Lawn Seeding (Turf Establishment). Its NAICS code is 111421 and its SIC code is 100.