paynkolay

What paynkolay does

paynkolay is a Turkish payment services provider operating under the legal entity N Kolay Ödeme ve Elektronik Para Kuruluşu A.Ş., headquartered in Istanbul. The company is licensed by BDDK under Law No. 6493 as a payment and electronic money institution and holds PCI DSS certification. Its core offering is a unified payment infrastructure spanning virtual POS (Sanal POS) for online card acceptance, physical POS (Fiziki POS) terminals (Android POS, EFT POS, ÖKC POS), and a mobile POS application (CepnPOS) that converts smartphones into payment terminals via QR and NFC. The platform supports all major card programs (Visa, Mastercard, Troy) and Turkey's FAST instant transfer infrastructure.

The platform extends beyond core POS into a suite of payment modules: payment links (Link ile Ödeme), recurring payments, shared payment pages, marketplace settlement, dealer collection automation, bill payment, and Open Banking account aggregation. Additional products include the Pavo Retail Experience, which moves checkout to the customer location, and a 0% commission next-day settlement POS. The company provides API integrations and pre-built connections for open-source e-commerce platforms, documented at paynkolay.com.tr/entegrasyon/.

Revenue is generated primarily through transaction-based commission fees on processed card payments, with rates starting from 1.19% (14-day settlement) or 1.89% (7-day settlement). The company serves over 18,000 merchant members with 240 billion TL in cumulative transaction volume, spanning enterprise clients (Rossmann, Toysrus, Tarım Kredi Kooperatif, Atasun, Dünyagöz) and SMBs. Ecosystem partners include Aktif Yatırım Bankası, Çalık Holding, and N Kolay Ödeme Kuruluşu A.Ş. Customer acquisition combines self-serve online applications, mobile app downloads, and a referral program for enterprise accounts.

Name

paynkolay

Legal name

N Kolay Ödeme ve Elektronik Para Kuruluşu A.Ş.

Website

https://paynkolay.com.tr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

paynkolay is a Turkish BDDK-licensed payment institution offering virtual POS, physical POS, mobile POS (CepnPOS), and payment modules for online and physical merchants, serving 18,000+ businesses with 240 billion TL in transaction volume.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAMABAA

Integrated Payment Processors (PSP/Acquirer)

Financial & Insurance/Payments & Transaction Processing/Payment Processors & Merchant Acquirers

SECONDARYFSAMADAD

Integrated POS Payments (ISVs & Vertical POS Platforms)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYFSAGABAO

POS, SoftPOS & In-Person Acceptance Infrastructure

Financial & Insurance/Financial Technology (Fintech)/Payment Orchestration & Fintech Infrastructure (APIs, Issuing, Processing)

SECONDARYFSAMACAA

Merchant Payment Gateways (API/Hosted Checkout)

Financial & Insurance/Payments & Transaction Processing/Payment Gateways & Orchestration

Keywords

• Payment processing services
• Virtual POS infrastructure
• Mobile POS solutions
• Merchant payment acceptance
• Card transaction processing

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. POS Commission Fees: paynkolay charges merchants commission fees on card transactions processed through their POS terminals. Commission rates start from 1.19% (14-day hold) or 1.89% (7-day hold), with rates varying by industry sector.
2. Virtual POS Services: Revenue generated from online payment processing for e-commerce merchants using the Sanal POS infrastructure.
3. Physical POS Services: Fees from traditional point-of-sale terminal services for physical retail locations.
4. CepnPOS Mobile Payments: Commission-based revenue from mobile payment acceptance via the CepnPOS application.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

paynkolay is a BDDK-licensed Turkish payment services provider delivering Virtual POS (Sanal POS) for online card acceptance and Physical POS (Fiziki POS) terminals for in-person transactions, complemented by the CepnPOS mobile app that turns smartphones into payment-acceptance devices via QR and NFC. It also offers payment links, recurring payments, marketplace settlement, dealer collection automation, Open Banking account aggregation, and FAST instant transfers under a single commission rate across all banks.

Product overview

paynkolay is a Turkish payment services platform operated by N Kolay Ödeme ve Elektronik Para Kuruluşu A.Ş. The platform provides a comprehensive suite of payment solutions centered around Virtual POS (Sanal POS) and Physical POS (Fiziki POS) services, offering single commission rates across all banks. The core products include Sanal POS for online payment acceptance and Fiziki POS for in-person transactions, complemented by the mobile CepnPOS app that turns smartphones into POS terminals. Additional modules include payment links, recurring payments, shared payment pages, instant transfers via FAST, open banking account aggregation, marketplace settlement solutions, dealer collection automation, and bill payment services. The platform supports all major card programs and installment options, serving over 18,000 merchants with 240 billion TL in transaction volume. paynkolay holds PCI DSS certification and operates under BDDK licensing as a licensed payment institution.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanal POS (Virtual POS) Virtual point-of-sale payment gateway enabling businesses to accept credit and debit card payments online through e-commerce platforms, with accelerated cash flow and installment support for all card programs.
• Fiziki POS (Physical POS) Physical POS terminal hardware for in-person card acceptance with a single device supporting all bank and credit cards and installment sales. Available in Android POS, EFT POS, and ÖKC (cash register) POS variants.
• CepnPOS Mobile POS Mobile application that turns any smartphone into a payment-acceptance device via QR and NFC, eliminating the need for dedicated hardware. Available on iOS and Android.
• Link ile Ödeme (Payment Link) Shareable payment links distributed via WhatsApp, Instagram, and other social channels for remote payment collection without a website or e-commerce presence.
• Düzenli Ödeme (Recurring / Standing-Order Payment) Automated recurring payment collection service based on customer instructions for periodic billing.
• Ortak Ödeme Sayfası (Shared Payment Page) Bank-hosted shared payment page where customer card details are collected on the bank's infrastructure instead of the merchant's site, simplifying PCI DSS compliance and enhancing security.
• Para Transferi (FAST Instant Transfer) Instant money transfer service using Turkey's FAST (Faster Payment) national instant payment infrastructure.
• Açık Bankacılık (Open Banking) API-based open banking service providing a single-screen aggregated view of all business bank accounts across multiple Turkish financial institutions.
• Pazaryeri (Marketplace Settlement) Marketplace payment orchestration solution handling split payments, commission calculation, and automated seller settlement for multi-vendor e-commerce platforms.
• Bayi Tahsilat (Dealer Collection) Automated dealer/distributor collection and transfer service enabling businesses to collect payments from distributed dealer or franchise networks and route them centrally.
• Fatura Ödemeleri (Bill Payments) 24/7 bill payment service enabling utility and service-bill payments through the paynkolay platform.
• Komisyon İadeli POS (Commission-Refund POS) POS service with next-day fund settlement and refunded commissions, offering merchants effective 0% commission rates.

Quantifiable outcome

• 18,000+ merchant members using the platform
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• N Kolay Ödeme ve Elektronik Para Kuruluşu A.Ş.coreOthersParent company of paynkolay brand. Licensed payment and electronic money institution regulated by BDDK (Turkish Banking Regulation and Savings Insurance Agency). Operates as the legal entity providing payment services under the paynkolay brand.
• VisacoreTechnology or IntegrationCard network partnership enabling acceptance of Visa branded cards through paynkolay POS terminals. Listed as supported card brand alongside Mastercard and Troy.
• MastercardcoreTechnology or IntegrationCard network partnership enabling acceptance of Mastercard branded cards through paynkolay POS terminals.
• TroycoreTechnology or IntegrationTurkish domestic card scheme partnership enabling acceptance of Troy branded cards. Listed as supported card brand alongside Visa and Mastercard.
• TCMB (Türkiye Cumhuriyet Merkez Bankası)coreOthersCentral Bank of the Republic of Turkey - regulatory oversight and policy alignment for payment services.
• TÖDEB (Türkiye Ödeme ve Elektronik Para Birimleri İşletmeleri Derneği)coreOthersTurkish Payment and Electronic Money Institutions Association - industry body membership demonstrating regulatory compliance and industry standing.
• PCI Security Standards CouncilcoreTechnology or IntegrationGlobal standards body governing Payment Card Industry Data Security Standard (PCI DSS). paynkolay maintains PCI DSS certification for secure card data handling.
• E-commerce Platform PartnerscoreTechnology or IntegrationOpen source e-commerce platform integrations and ready-made infrastructure partnerships enabling seamless connection to various online store platforms. Includes both open-source and commercial platform connections.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PayTR: PayTR is a Turkish payment institution providing virtual POS, physical POS, and mobile POS solutions, closely overlapping paynkolay's full-stack payment acceptance offering for SMEs and online merchants.
• iyzico: iyzico is a leading Turkish payment gateway and PSP offering virtual POS and marketplace split-payment solutions — directly comparable to paynkolay's Sanal POS and Pazaryeri products for online and multi-seller merchants.
• SailOn: SailOn is a Turkish SoftPOS provider turning smartphones into payment terminals via NFC/QR, directly comparable to paynkolay's CepnPOS mobile acceptance solution.
• Craftgate: Craftgate provides virtual POS, marketplace payments, and fraud screening for Turkish e-commerce merchants, competing directly with paynkolay's online payment and marketplace settlement modules.
• Param (Param Kuruluşu): Param is a BDDK-licensed Turkish payment and electronic money institution offering POS, virtual POS, and payment infrastructure services — a near-direct competitor in the same regulatory and product space.

Broad incumbents

• Stripe: Stripe is a global online payment processor whose API-first gateway and Connect platform compete with paynkolay's Sanal POS for digital-first Turkish merchants and marketplaces.
• Adyen: Adyen is a global unified payments platform serving enterprise merchants with omnichannel acquiring and processing, increasingly active in Turkey as a competitor for large enterprise accounts.
• Square (Block): Block/Square provides integrated POS hardware and software for SMBs globally; its SoftPOS and full-stack POS model is an adjacent benchmark to paynkolay's combined Fiziki POS and CepnPOS offering.
• BKM (Bankalararası Kart Merkezi): BKM is Turkey's interbank card center and national switch, operating across all card-acceptance rails — a broad incumbent that defines the ecosystem in which paynkolay operates.

Regional players

• Turkcell Ödeme ve Elektronik Para: Turkcell's licensed payment/e-money arm offers mobile-anchored payment solutions across Turkey, competing for the same mobile-first merchant base that paynkolay targets with CepnPOS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paynkolay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about paynkolay