What Craftgate does

Craftgate is a Turkish payment orchestration platform founded in 2020 and headquartered in Kadikoy, Istanbul. The company enables businesses accepting online payments to access domestic and international payment methods through a single API integration, unifying connections to bank virtual POS systems, payment and e-money institutions, alternative payment methods, and global providers such as Stripe, PayPal, Klarna, Adyen, and Checkout.com. Its core products include a payment gateway, smart and dynamic payment routing, Autopilot POS failover management, payment retry logic, tokenization (PCI DSS Level 1 compliant), and a centralized advanced merchant panel, extended through 18+ add-on modules covering fraud management, closed-loop wallets, shopping loans, multi-currency processing, and marketplace solutions.

The platform is built on a proprietary hexagonal architecture that separates domain logic from infrastructure, enabling maintainable, testable code and rapid integration of new payment providers. Craftgate serves over 500 merchants primarily in Turkey, with logos spanning enterprise retail (Beymen, Boyner, Flo, DeFacto, Karaca, ebebek), insurance (Orient Sigorta), education (Antalya Belek University), and tourism (TatilBudur). In November 2024, Craftgate established a wholly-owned Spanish subsidiary, Craftgate Europe, S.L., marking its first international market entry with stated ambitions for further European and Latin American expansion.

Craftgate operates a transaction-fee revenue model with quote-based pricing negotiated by transaction volume and features. The company employs 51-100 people and combines enterprise field sales (Request a Demo motion with Key Account Sales Managers) with self-serve developer adoption through open-source SDKs in six languages (Java, .Net, PHP, Node.JS, Go, Python), a sandbox testing environment, and a Shopify app store listing. The company has raised $3 million in total funding across a $2 million seed round led by APY Ventures in June 2022 and a $1 million strategic investment from Hepsiburada and D4 Ventures in August 2023, and was ranked 9th on the Deloitte Technology Fast 50 Turkey 2025 list.

Name

Craftgate

Legal name

CRAFTGATE TEKNOLOJI A.S.

Website

https://craftgate.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Craftgate is a Turkish payment orchestration platform serving 500+ merchants with a single-API integration connecting banks, PSPs, and 25+ alternative/international payment methods. It provides smart routing, POS failover, tokenization, and reconciliation through one unified platform.

Ownership category

akta.pro rank

Product category

Payment Orchestration

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Travel Payment Orchestration & Routing (Multi-issuer, Multi-rail) (THACAJAD)

akta.pro secondary industries

Card Issuing & Virtual Cards (lodge cards, single-use, tokenization) (THALAHAB), Fraud Prevention, Controls & Compliance (MCC controls, AML/KYC, SCA) (THACAJAG), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH), Payment Reconciliation, ERP/AP Integration & Data Enrichment (Level 2/3, eReceipts) (THACAJAE), Corporate Billing, Statements, Chargeback & Dispute Management (THACAJAJ)

Keywords

• Payment orchestration
• Payment gateway
• Online payments platform
• Payment routing
• Fintech infrastructure

Headquarters

HQ city

Kadikoy

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction/Processing Fees: Craftgate charges merchants a fee (typically a percentage of transaction value) for processing payments through its orchestration platform. The platform aggregates multiple payment providers (banks, PSPs, alternative methods) and charges for the value-add of routing, failover, and unified management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Craftgate is a Payment Orchestration Platform that enables businesses accepting online payments to access domestic and international payment methods from a single point. It provides a unified API integration connecting merchants to banks (Virtual POSs), payment and e-money institutions, alternative payment methods, and international payment providers. The platform offers features including smart payment routing, automatic POS failover (Autopilot), payment retry, tokenization, multi-currency support, fraud management, and a centralized merchant dashboard.

Product overview

Craftgate is a 'One-Stop Shop' Payment Orchestration Platform that unifies multiple payment infrastructure components into a single integrated platform. The core offering includes a Payment Gateway that serves as the foundational layer, with value-added modules including Smart and Dynamic Payment Routing for cost optimization, POS Management with Autopilot for uptime assurance, Payment Retry for conversion recovery, and Advanced Merchant Panel for operations management. The platform extends through specialized solutions including Tokenization for secure card storage, Closed Loop Wallet for customer loyalty, Link & QR Payment Solution for non-integrated payments, Alternative Payment Methods including meal cards and digital wallets, International Payment Methods connecting to global providers (Stripe, PayPal, Klarna, Braintree, Adyen), Shopping Loan Methods for installment financing, Multi-Currency Payment Solution for cross-border commerce, Fraud Management for security, and Proactive Monitoring for system reliability. E-commerce enablement is provided through Shopify E-Commerce Module and Ready E-Commerce Integration. The platform integrates with multiple banks (Virtual POSs), payment and e-money institutions, and alternative payment methods to provide merchants with centralized payment management and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Gateway Core payment gateway infrastructure enabling businesses to accept online payments through a single API integration connecting to multiple banks and payment providers.
• Smart and Dynamic Payment Routing Intelligent payment routing that automatically directs transactions to the most cost-effective payment provider based on lowest commission rates and highest success rates.
• POS Management with Autopilot Automated POS failover management that automatically switches to backup providers during outages, ensuring continuous payment acceptance and preventing revenue loss.
• Payment Retry Automated retry mechanism for failed transactions that detects unresponsive providers and redirects payments to alternative providers to maximize conversion rates.
• Advanced Merchant Panel Centralized dashboard for managing all payment operations including cancellations, refunds, transaction reports, and wallet activities.
• International Payment Methods Integration with global payment providers including Stripe, PayPal, Klarna, Braintree, Adyen, Alipay, Apple Pay, Google Pay, Worldpay, Checkout.com and regional payment methods to enable cross-border commerce.
• Tokenization (Card Storage, One Click Payment and Recurring Payments) PCI DSS Level 1 compliant card storage enabling one-click payments and recurring billing for subscription businesses.
• Multi-Currency Payment Solution Enables merchants to accept and process payments in multiple currencies including USD, EUR, GBP, and others for cross-border commerce.
• Closed Loop Wallet Digital wallet solution allowing customers to load balance for repeat purchases on merchant's website, supporting loyalty programs and gift card functionality.
• Alternative Payment Methods Support for various alternative payment methods including meal cards (Sodexo, Edenred), digital wallets (Apple Pay, Google Pay), and local payment solutions to maximize checkout conversion rates.
• Fraud Management Fraud detection and prevention tools to identify and block suspicious transactions.
• Link & QR Payment Solution Enables merchants to create payment links and QR codes for accepting payments without website integration, suitable for social media, email, or in-person payments.
• Payment Form & Common Payment Page Pre-built payment forms and hosted payment pages that merchants can embed or redirect users to for secure payment collection.
• Shopping Loan Methods Installment financing options enabling merchants to offer consumer loans and buy-now-pay-later solutions at checkout.
• Proactive Monitoring Real-time system monitoring that detects issues across payment infrastructure before they impact merchants.
• Bank Transfer Tracking Tracking and reconciliation system for bank transfers and EFT payments.
• Marketplace Solution Payment infrastructure designed for multi-vendor marketplace platforms with split payment capabilities.
• Shopify E-Commerce Module Native Shopify integration enabling merchants to use Craftgate's payment orchestration features directly within their Shopify stores, available as a module in the Shopify App Store.
• Ready E-Commerce Integration Pre-built integrations with popular e-commerce platforms for quick deployment.

Quantifiable outcome

• 1200% growth in first year following founding (2020-2021)
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered integrated partner, program participant and market entry support.

• Stripeintegrated partnerTechnology or IntegrationGlobal payment technology company integrated as alternative payment method through Craftgate's international payments product, enabling merchants to accept Stripe-based payments.
• PayPalintegrated partnerTechnology or IntegrationGlobal online payments leader integrated as international payment method, expanding merchant capabilities for cross-border commerce.
• Klarnaintegrated partnerTechnology or IntegrationBuy Now Pay Later provider integrated for alternative payment method support, allowing merchants to offer installment payments.
• Shopifyintegrated partnerTechnology or IntegrationE-commerce platform partnership with dedicated Craftgate module available in Shopify App Store, enabling quick integration for Shopify merchants.
• Adyenintegrated partnerTechnology or IntegrationGlobal payments company integrated as international payment provider through Craftgate platform.
• Checkout.comintegrated partnerTechnology or IntegrationGlobal payment platform integrated for international payment processing capabilities.
• Worldpayintegrated partnerTechnology or IntegrationGlobal payment technology company integrated for international payment method support.
• Visa Innovation Programprogram participantGTM or Marketing PartnerParticipated in Visa's fintech acceleration program for Turkey in 2023, gaining mentorship, networking, and potential partnership opportunities with Visa's global network.
• ICEX Invest in Spainmarket entry supportGTM or Marketing PartnerSpanish trade and investment agency providing coverage of Craftgate's international expansion to Spain in January 2025, supporting market entry activities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cellpoint Digital: Cellpoint Digital provides a payment orchestration platform for merchants to route payments across acquirers, gateways, and APMs. It serves travel, e-commerce, and financial services verticals with similar orchestration capabilities to Craftgate.
• APEXX Global: APEXX Global is a payment orchestration and optimization platform that dynamically routes transactions across acquirers and APMs. It directly competes with Craftgate's smart routing, retry, and multi-rail acceptance features, primarily in EMEA markets.
• Primer: Primer is a payment orchestration platform that allows merchants to connect, route, and optimize payments across multiple processors and APMs via a single API. It is a direct competitor to Craftgate in the universal orchestration layer serving enterprise and growth-stage merchants.
• Solidgate: Solidgate is a payment orchestration platform that unifies alternative payment methods, acquirers, and fraud tools through one integration. It is particularly active in the EMEA and CIS regions, overlapping with Craftgate's Turkish and European footprint.
• Gr4vy: Gr4vy is a cloud-native payment orchestration platform offering merchant tokenization, smart routing, and no-code orchestration rules. It targets enterprise merchants with similar multi-PSP aggregation capabilities as Craftgate.
• Spreedly: Spreedly provides payment orchestration and vaulting infrastructure that lets merchants route transactions across multiple gateways and APMs. It competes with Craftgate's tokenization, multi-gateway routing, and unified transaction management capabilities for global digital businesses.

Regional players

• iyzico: iyzico is a leading Turkish digital payment platform providing online payment solutions for e-commerce merchants. It is a domestic Turkish payment processor and incumbent that Craftgate must position around or integrate with to win enterprise merchants in its home market.
• Akurateco: Akurateco is a payment orchestration and white-label payment service provider headquartered in Eastern Europe, offering multi-acquirer routing and APM aggregation. It operates in adjacent geographies to Craftgate with comparable orchestration functionality.

Broad incumbents

• Stripe: Stripe is a global payments platform that is both a Craftgate integration partner and a potential competitor, increasingly offering orchestration-style features such as multiple acquirer connections and routing. It represents the broad incumbent threat to standalone orchestration platforms.
• Adyen: Adyen is a global unified payments platform integrating processing, acquiring, and gateway services for enterprise merchants. It is a Craftgate integration partner but also a broad incumbent whose platform roadmap increasingly overlaps with orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/craftgateio
• GitHubgithub.com/craftgate
• YouTubeyoutube.com/@craftgateio
• Facebookfacebook.com/craftgateio
• LinkedInlinkedin.com/company/craftgate
• Instagraminstagram.com/craftgateio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftgate