PBtec - Soluções em Automação Comercial

What PBtec - Soluções em Automação Comercial does

PBtec - Soluções em Automação Comercial is a Brazilian commercial-automation provider headquartered in João Pessoa, Paraíba, founded in 1994. The company's name translates to "Commercial Automation Solutions," indicating it serves retail and service-sector merchants with point-of-sale (POS) systems, fiscal printers, and related store-operations technology — the standard product mix for Brazil's small and mid-sized regional automation integrators. With 22 employees and a 30-year operating history, PBtec appears to be a long-established, sub-scale regional player rather than a nationally distributed vendor; the firm has not raised external funding and operates as a private company without a public ticker.

No product specifications, pricing, customer logos, partner ecosystem, or management team details were extractable from the available sources. The corporate website (pbtec.com.br) returned only a "One moment, please..." verification/loading page during the research window, and no third-party news, regulatory filings, or marketplace listings were provided. As a result, the specific go-to-market motion, revenue mechanics (hardware resale, software licensing, managed services, or hybrid), and customer-segment breakdown cannot be verified from the supplied data, and any underwriting would require primary-source diligence including direct management interviews and review of Brazilian tax filings (CNPJ/Simples Nacional records).

Name

PBtec - Soluções em Automação Comercial

Website

https://pbtec.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PBtec is a Brazilian commercial-automation provider founded in 1994 and based in João Pessoa, Paraíba, serving local retail and service merchants with point-of-sale and fiscal-printer solutions from a 22-person team.

Ownership category

akta.pro rank

Product category

Point-of-Sale and Commercial Automation Equipment

NAICS

Office Equipment Merchant Wholesalers (42342), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

Catalog & eProcurement Enablement (Punchout, Item Master) (BPAAAJAI)

Keywords

• Commercial automation solutions
• Point of sale systems
• Fiscal printers
• Retail POS equipment
• Barcode scanning hardware

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D

Core offering

PBtec - Soluções em Automação Comercial sells commercial automation equipment and solutions, including point-of-sale (POS) systems, fiscal printers, barcode scanners, and related retail management software. The company's offerings are targeted at retail merchants, small businesses, and service establishments in Brazil seeking to automate sales transactions and comply with Brazilian fiscal/tax regulations.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Regional players

• Zanthus: Brazilian supplier of POS and automation solutions for retail and food service. Comparable in product/category and customer base.
• Ethen Data: Brazilian commercial automation and POS solutions provider. Operates in the same automation-comercial category with overlapping product lines.
• Auttar: Brazilian distributor/integrator of commercial automation equipment (POS, fiscal printers, barcode). Comparable as a domestic reseller of the same hardware categories PBtec serves.

Direct peers

• Controlid: Brazilian manufacturer of access control, time-attendance and commercial automation hardware. Comparable as a domestic commercial-automation specialist.

Broad incumbents

• Cielo: Largest Brazilian acquirer offering POS terminals and automation-adjacent services. Competes for the same merchant customers and commercial automation wallet.
• Bematech: Brazilian manufacturer and distributor of POS and fiscal automation equipment. Direct category competitor and a likely supplier/partner for PBtec.
• Elgin: Brazilian manufacturer of fiscal printers, POS terminals and commercial automation devices. Overlaps in product category and serves the same retail customer base.
• Stone (POS): Major Brazilian payments/POS provider that also sells automation hardware. Comparable at the category level (commercial automation) but with vastly greater scale.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/pbtec---comercio-e-servicos-de-automacao-comercial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBtec - Soluções em Automação Comercial