SENAC - Patos

What SENAC - Patos does

SENAC - Patos is the Centro de Educação Profissional de Patos (CEP/PATOS), a regional professional education unit of SENAC Paraíba (Administração Regional no Estado da Paraíba), which itself is part of the national SENAC (Serviço Nacional de Aprendizagem Comercial) network — a private non-profit institution under the Sistema Comércio (CNC, Fecomércio, Sesc, SENAC) that delivers vocational training for Brazil's commerce, services, and tourism sectors. The Patos unit, inaugurated July 31, 2018, operates with approximately 50 employees and serves the interior Sertão region of Paraíba through modern learning-laboratory infrastructure including an auditorium, library, IT and computer-maintenance labs, beauty lab, kitchen lab, and classrooms.

The unit delivers multiple product lines: Initial and Continuing Formation (FIC) courses ranging from 15–60 hours at R$50–150 per course; technical-level programs (Estética, Enfermagem, Guia de Turismo, Informática, Jogos Digitais, Transações Imobiliárias, Logística, Administração, Design de Interiores, Contabilidade, Segurança do Trabalho) at R$970–2,400, available in-person and via the Senac EAD distance-learning platform; the Programa Senac de Gratuidade (PSG), a free training program for low-income populations funded through protocol agreements with the Ministries of Education, Labor, and Finance; the Jovem Aprendiz apprenticeship program combining classroom instruction with supervised work placement; the Atendimento Corporativo channel delivering customized B2B training; the Banco de Oportunidades job-placement service; and specialized programs in food safety (PAS) and accessibility (PSA).

Revenue is generated through a hybrid of per-course tuition with installment billing, government PSG grants, corporate training contracts, and apprenticeship program administration fees. Distribution is multi-channel: direct enrollment at four fixed state units, online matriculas portal, mobile trailers reaching interior municipalities under agreements with local governments, and the EAD regional hub at CENDEGE in João Pessoa. All technical courses carry MEC-recognized diplomas valid nationwide, and the institution is sustained by mandatory Sistema Comércio employer contributions alongside tuition and grant income.

Name

SENAC - Patos

Legal name

Serviço Nacional de Aprendizagem Comercial - Senac, Administração Regional no Estado da Paraíba

Website

https://pb.senac.br

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

SENAC - Patos is a regional professional education unit of Brazil's national SENAC network in Paraíba, delivering vocational and technical training in commerce, services, and tourism to individual students, low-income populations, apprentices, and corporate clients.

Ownership category

akta.pro rank

Product category

Vocational Education and Professional Training

NAICS

Technical and Trade Schools (61151), Technical and Trade Schools (6115), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB), Accounting & Finance Certification Prep (CPA, CMA, CFA, FRM) (EDANAIAD), Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL)

Keywords

• Professional training courses
• Technical education programs
• Vocational training services
• Corporate training solutions
• Distance learning courses

Headquarters

HQ city

João Pessoa

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Course Tuition Fees: Revenue from paid professional courses ranging from short qualification programs (40-60 hours) to technical programs and postgraduate degrees. Courses are offered at accessible price points with installment payment options and discounts for Sesc members and upfront payments.
2. Government-Funded Training (PSG): Free professional training funded through protocol agreements with Ministry of Education (MEC), Ministry of Labor (MTE), and Ministry of Finance (MF). Targets low-income individuals, job seekers, and vulnerable populations through the Programa Senac de Gratuidade.
3. Corporate Training Services: Customized training, consulting, workshops, and events for corporate clients delivered through the 'Atendimento Corporativo' division. Services include capacity building, consulting, lectures, and sector-focused training for organizations.
4. Apprenticeship Program Administration: Administrative fees from managing the Jovem Aprendiz (Young Apprentice) program, where companies contribute to the commerce sector's learning quota by enrolling apprentices in SENAC courses free of charge.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

SENAC Patos operates the Centro de Educação Profissional de Patos (CEP/PATOS), a professional education center delivering Formação Inicial e Continuada (FIC) qualification courses, technical-level programs in fields such as aesthetics, nursing, tourism, computing, and administration, plus Jovem Aprendiz apprenticeship training. Offerings are available through in-person instruction at the fixed Patos unit, mobile educational trailers, the Senac EAD distance learning platform, and customized corporate training through the Atendimento Corporativo division. The institution also delivers the free Programa Senac de Gratuidade (PSG) for low-income populations, with all technical certifications recognized by Brazil's Ministry of Education (MEC).

Product overview

SENAC Patos is a professional education institution within the SENAC (Serviço Nacional de Aprendizagem Comercial) system in Paraíba, Brazil. The institution operates as a unified platform offering multiple educational products and services: the Centro de Educação Profissional de Patos (CEP/PATOS) serves as the main educational unit providing Initial and Continuing Formation courses and Extensive Actions; technical-level courses (Técnico em Estética, Enfermagem, Guia de Turismo, Informática, Jogos Digitais, Transações Imobiliárias, Logística, Administração, Design de Interiores, Contabilidade, Segurança do Trabalho em Meio Ambiente) offered both in-person and via EAD; corporate training services (Atendimento Corporativo); youth apprenticeship program (Jovem Aprendiz); free training program (Programa Senac de Gratuidade); distance learning (Senac EAD); mobile educational units (Unidades Móveis); job placement services (Banco de Oportunidades); libraries; food safety program; and accessibility program. The institution focuses on vocational training for the commerce, services, and tourism sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Senac de Gratuidade (PSG): Free professional qualification program for low-income individuals
• Jovem Aprendiz
• Senac EAD
• Senac Zona Sul
• Escola Senac Dom Ulrico
• Escola Senac de Gastronomia e Hotelaria

Products and services

• Formação Inicial e Continuada (FIC) Entry-level and continuous professional qualification courses (15-60 hours) covering beauty, gastronomy, management, technology, tourism, health, communication, trade, and food production, targeted at individuals seeking rapid workforce entry or upskilling in the commerce, services, and tourism sectors.

Quantifiable outcome

• Over 1,000 free course vacancies offered during single Semana S event (52 classes)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sesc/PB (Serviço Social do Comércio)coreStrategic or Co-development Partner · 1 January 2013Technical partnership between Sesc/PB and SENAC/PB established May 28, 2002, resulting in the Escola Senac de Gastronomia e Hotelaria. The collaboration combines Sesc's social service infrastructure with SENAC's educational expertise to serve gastronomy, tourism, and hospitality sectors.
• MEC (Ministério da Educação)coreOthersPartnership with Ministry of Education for curriculum validation, accreditation of technical programs, and oversight of professional education standards. All SENAC courses are recognized by MEC with diplomas valid nationwide.
• MTE (Ministério do Trabalho e Emprego)coreOthersPartnership with Ministry of Labor through protocol agreement signed July 22, 2008, for administering the Programa Senac de Gratuidade (PSG) targeting low-income workers and job seekers.
• CNC (Confederação Nacional do Comércio)coreStrategic or Co-development PartnerParent organization providing institutional oversight and alignment for SENAC network nationwide. CNC coordinates the Sistema Comércio (CNC, Fecomércio, Sesc, SENAC) representing Brazil's commerce sector.
• Sistema Comércio (Fecomércio, Sesc, SENAC)coreStrategic or Co-development PartnerIntegrated national system where Fecomeração state federations coordinate Sesc (social services) and SENAC (professional education), jointly delivering Semana S events, Innovation Day, and community outreach programs across Brazil.
• MEC, MTE, MF (Federal Government Ministries)coreOthersTripartite protocol agreement (July 22, 2008) ratified by Decrees 6.633/2008 and 9.364/2018, establishing funding and operational framework for Programa Senac de Gratuidade serving low-income populations.
• Municipal GovernmentsminorStrategic or Co-development PartnerMobile units operate through agreements with local municipal governments to bring professional education to underserved communities. Examples include partnerships with municipalities like Guarabira, Picuí, Barra de Santana, Lucena, Itaporanga, and Casserengue.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Impacta Tecnologia: Private technology training provider in Brazil offering technical, postgraduate, and corporate IT training programs. Overlaps with SENAC's Técnico em Informática and corporate training portfolio, especially in São Paulo's enterprise market.
• SEST SENAT: Sister Sistema S entity delivering professional qualification and social services to Brazil's transport sector workers. Operates under the same CNC-aligned governance and payroll-contribution funding model as SENAC, serving as a directly analogous vocational training network.
• SENAR (Serviço Nacional de Aprendizagem Rural): Rural-sector counterpart within Sistema S, providing vocational training, technical assistance, and continuing education to rural producers and workers. Shares the tripartite Sistema S funding architecture and competency-based pedagogical approach with SENAC.
• Microlins: Brazilian private vocational education franchise offering professional qualification courses in informatics, English, and business skills. Directly competes with SENAC's FIC (Formação Inicial e Continuada) short-course segment on price, accessibility, and metro presence.
• CNA (Curso Nacional de Aprendizagem): National private franchise providing language and professional courses across Brazil with strong retail footprint. Targets overlapping adult-learner segments as SENAC, particularly in commerce-adjacent skills and short-cycle professional certifications.
• IFPB (Instituto Federal da Paraíba): Federal Institute serving Paraíba with technical, undergraduate, and continuing education programs in the same geographic catchment as SENAC Paraíba. Directly competes for the same student population and employer pipeline in the state.
• SENAI (Serviço Nacional de Aprendizagem Industrial): Direct sister institution within Brazil's Sistema S, providing vocational and technical training for industry workers. SENAC is its commerce/services/tourism counterpart, sharing identical governance structure, funding mechanism (payroll contributions), and pedagogical model.
• CEFET-MG: Federal technical education institution offering secondary-level technical courses, technology programs, and engineering degrees. Comparable to SENAC's technical course portfolio in MEC recognition, competency-based pedagogy, and B2B employer engagement.
• ETEC (Escolas Técnicas Estaduais de São Paulo): State-administered technical schools in São Paulo managed by Centro Paula Souza, offering MEC-recognized technical and professional qualification courses. Direct competitor to SENAC's technical-level offerings with overlapping student segments and curriculum structure.

Emerging players

• Alura: Brazil's leading online technology and professional education platform, offering subscription-based courses in tech, design, and business. Competes with SENAC EAD and select technical courses on price and self-paced convenience, scaling rapidly without physical-unit cost structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/senacparaiba
• Instagraminstagram.com/senacpb
• LinkedInlinkedin.com/company/senac---patos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENAC - Patos