Paul C. Armstrong Insurance Brokers Inc.

What Paul C. Armstrong Insurance Brokers Inc. does

Paul C. Armstrong Insurance Brokers Inc. is a fourth-generation, family-owned independent insurance brokerage founded in 1947 by John T. Armstrong and headquartered at 143 Mill St. in Georgetown, Ontario, Canada. Operating under the DBA "Paul C Armstrong Insurance" and "Insurance House," the firm employs approximately 9 people, including multiple licensed insurance brokers (CAIB, CIP designations) and customer service representatives, several of whom are Armstrong family members. The brokerage represents 13 insurance carriers — including Aviva, Economical, Intact, Encon, Jevco, Pafco, PAL, Premier, South Western Group, Special Risk, Totten, Edge, and HD Mutual — and earns commission revenue on policies placed, renewed, or endorsed with these carriers.

The firm's core product lines are Property Insurance (homeowners and renters), Auto Insurance (personal vehicles), and Business Insurance (commercial property, liability, and business interruption), supplemented by farm insurance for agricultural operations in the region. Pricing is quote-based and tailored to individual risk profiles, with no public pricing disclosed; customers request free, no-obligation quotes via phone (905-877-0133), toll-free (1-800-482-2308), email, website contact form, or in-person walk-in at the Georgetown office (Monday-Friday 9am-5pm). The technology stack consists of standard industry broker management systems; there is no proprietary technology platform, mobile application, or AI capability.

The go-to-market is sales-led and community-driven, relying on referrals, local reputation, content marketing through a blog covering insurance tips and seasonal home maintenance, organic social media (Facebook, Instagram, Twitter/X), and active community participation including philanthropy and local sports sponsorship. Revenue is recurring and commission-based, driven by annual policy renewals across a long-tail base of personal and small commercial customers in Halton Hills and neighbouring Ontario communities. Growth has been modest and organic, supplemented by the acquisition of Dunlop Insurance Limited in April 2022.

Name

Paul C. Armstrong Insurance Brokers Inc.

Legal name

Paul C. Armstrong Insurance Brokers Inc.

Website

https://pcarmstrongins.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Paul C. Armstrong Insurance Brokers Inc. is a fourth-generation, family-owned independent insurance brokerage founded in 1947 in Georgetown, Ontario, placing personal auto, property, commercial, and farm coverage with 13 insurance carriers for Halton Hills households and small businesses.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Property insurance
• Auto insurance
• Business insurance
• Insurance brokerage
• Farm insurance

Headquarters

HQ city

Georgetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance broker, the company earns commissions from insurance carriers (Aviva, Economical, Intact, Encon, Jevco, Pafco, PAL, Premier, South Western Group, Special Risk, Totten, Edge, HD Mutual) when policies are placed, renewed, or endorsed. Revenue is recurring in nature as insurance policies require annual renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Paul C. Armstrong Insurance Brokers Inc. is an independent insurance brokerage that places property, auto, business, and farm insurance policies on behalf of clients. As a broker, the firm represents multiple insurance carriers (Aviva, Economical, Intact, Encon, Jevco, Pafco, PAL, Premier, South Western Group, Special Risk, Totten, Edge Mutual, HD Mutual) and earns commissions on placed and renewed policies. Licensed brokers provide consultative advice, quotes, and claims advocacy for individual consumers, business owners, and farm operators in Halton Hills and neighbouring Ontario communities.

Product overview

Paul C. Armstrong Insurance Brokers Inc. is a traditional independent insurance brokerage offering a portfolio of three core insurance products: Property Insurance, Auto Insurance, and Business Insurance. The company operates as an insurance broker, not a technology platform, connecting clients with multiple insurance providers (Aviva, Economical, Intact, and others) to find coverage tailored to individual needs. The products are service-based insurance offerings rather than software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Insurance Insurance coverage for homeowners and renters, protecting personal property and real estate assets against specified risks. Sourced through multiple carrier partners and sold via licensed brokers to residential customers in Halton Hills and surrounding Ontario communities.
• Auto Insurance Vehicle insurance coverage including comprehensive and specialized plans to protect drivers and their vehicles on the road. Sourced through multiple carrier partners and sold via licensed brokers to individual vehicle owners in Halton Hills and surrounding Ontario communities.
• Business Insurance Insurance products including commercial property, liability, and business interruption coverage designed to protect business assets, operations, and liability exposure. Sourced through multiple carrier partners and sold to business owners and commercial enterprises in Halton Hills and surrounding Ontario communities.
• Farm Insurance Insurance coverage for farm operations and agricultural property, addressing specialized coverage needs for farming operations. Serviced by brokers such as Tammie Benton alongside commercial and personal customers.

Quantifiable outcome

• Team raised $6,705 for Georgetown Hospital at annual walk event

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Aviva InsurancecoreChannel Partner/ Reseller/ DistributorAviva is one of the insurance carriers represented by Paul C. Armstrong Insurance Brokers. The company offers Aviva insurance products and provides claims support including after-hours emergency claims line (1-866-692-8482).
• Economical InsurancecoreChannel Partner/ Reseller/ DistributorEconomical Insurance is one of the insurance carriers represented by the brokerage. After-hours emergency claims available at 1-800-607-2424.
• Intact InsurancecoreChannel Partner/ Reseller/ DistributorIntact Insurance is one of the insurance carriers represented by the brokerage. After-hours emergency claims available at 1-866-464-2424.
• Edge Mutual InsurancecoreChannel Partner/ Reseller/ DistributorEdge Mutual is one of the insurance carriers represented by the brokerage. After-hours emergency claims available at 1-888-588-1421.
• HD Mutual InsurancecoreChannel Partner/ Reseller/ DistributorHD Mutual Insurance is one of the insurance carriers represented by the brokerage. After-hours emergency claims available at 1-877-313-2585.
• Pafco InsurancecoreChannel Partner/ Reseller/ DistributorPafco Insurance is one of the insurance carriers represented by the brokerage. After-hours emergency claims available at 1-800-387-0462.
• EnconcoreChannel Partner/ Reseller/ DistributorEncon is one of the insurance carriers represented by the brokerage.
• JevcocoreChannel Partner/ Reseller/ DistributorJevco is one of the insurance carriers represented by the brokerage.
• PAL (Perry Anderson Insurance)coreChannel Partner/ Reseller/ DistributorPAL is one of the insurance carriers represented by the brokerage.
• PremiercoreChannel Partner/ Reseller/ DistributorPremier is one of the insurance carriers represented by the brokerage.
• South Western GroupcoreChannel Partner/ Reseller/ DistributorSouth Western Group is one of the insurance carriers represented by the brokerage.
• Special RiskcoreChannel Partner/ Reseller/ DistributorSpecial Risk is one of the insurance carriers represented by the brokerage.
• TottencoreChannel Partner/ Reseller/ DistributorTotten is one of the insurance carriers represented by the brokerage.
• Insurance Brokers Association of Ontario (IBAO)minorOthersIndustry membership organization for insurance brokers in Ontario. Paul C. Armstrong Insurance is a proud member.
• Insurance Bureau of Canada (IBAC)minorOthersNational industry association representing property and casualty insurers in Canada.
• Halton Hills Chamber of CommerceminorOthersLocal business chamber supporting businesses in the Halton Hills community.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mitchell & Abbott Insurance Brokers: Ontario-based independent insurance brokerage offering personal and commercial lines from multiple carriers — directly comparable as a mid-sized Ontario multi-line independent broker.
• BrokerLink: One of Canada's largest independent insurance brokerages, operating across multiple provinces including Ontario with personal, commercial, and specialty lines via a multi-carrier model — directly comparable in operating model to Paul C. Armstrong.
• Hub International: Global insurance brokerage with significant Canadian operations offering personal and commercial P&C placement through multiple carriers — comparable in brokerage/intermediary role and carrier-panel approach.
• BrokerHouse Insurance Brokers: Independent Ontario insurance brokerage representing multiple carriers for personal and commercial lines — a close functional analogue operating in the same Ontario competitive set.
• Bryson Insurance Brokers: Established Ontario independent insurance brokerage placing personal, commercial, and farm coverage with multiple carriers — directly comparable in customer mix and multi-carrier distribution model.

Broad incumbents

• Aviva Canada: Major Canadian P&C insurer that is both a represented carrier partner and a broader industry incumbent offering personal and commercial lines directly — competes for the same end-customer wallet.
• Intact Insurance: Canada's largest P&C insurer and one of the carriers Paul C. Armstrong represents — overlapping in product space (auto, home, commercial) and a competitive force via direct and broker channels alike.
• The Co-operators: Canadian multi-line insurer and broker network offering auto, home, and commercial coverage across Ontario — competes in the same customer segments and also operates a captive distribution channel.
• Belairdirect: Direct-to-consumer Canadian P&C insurer (Intact subsidiary) competing on auto and home insurance with online and phone channels — a disintermediation threat to traditional brokerage commissions in the same core product categories.

Emerging players

• Square One Insurance Services: Canadian digital-first insurance provider offering online quoting for home, auto, and tenant coverage — represents a structural threat to traditional broker distribution models in Paul C. Armstrong's core personal lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pcarmstrongins
• Facebookfacebook.com/pcarmstronginsurance
• Instagraminstagram.com/pcarmstrongins
• LinkedInlinkedin.com/company/paul-c-armstrong-insurance-brokers-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paul C. Armstrong Insurance Brokers Inc.