PCR
PCR is a privately-held UK B2B technology trade publication serving the IT retail, distribution and vendor channel with a monthly print magazine (circulation 10,355), a news website, digital issues library, newsletter, and annual PCR Awards, monetised primarily through advertising and event sponsorship.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PCR does
PCR is a privately-held UK B2B technology trade publication operated under BizMedia, headquartered in London with 14 employees. It produces a monthly print magazine, a continuously updated news website (pcr-online.biz), a digital issues library hosted on the Yudu platform, an email newsletter, and the annual PCR Awards. Editorial coverage focuses on the UK and Ireland technology channel — IT retailers, distributors, resellers and vendors — with subject areas spanning new product launches, channel partner news, distribution deals, executive appointments, cloud and software services, and industry analysis.
The core product is the PCR Magazine: a monthly print title delivered free of charge to qualified readers (store managers through managing directors) with a stated direct-to-desk circulation of 10,355 copies, plus an English-language digital archive of past issues. The website functions as the primary daily news surface, segmented into news, new gear, cloud, interviews, features, analysis, opinion, events and appointments. The PCR Awards is a separate annual sub-brand that monetises through category sponsorships (e.g., Westcoast on the Retailer categories in 2026).
The business model is fundamentally B2B-media/advertising-led: end readers receive the magazine free in exchange for qualification, while revenue is generated from advertisers and sponsors across the print title, website, newsletter, digital library and the awards event. PCR has no disclosed revenue, no venture or private-equity backing in the available data, and operates as an independent private trade title serving a niche but well-defined UK channel audience.
PCR firmographics
Firmographics- Name
- PCR
- Legal name
- PCR. BizMedia
- Website
- https://pcr-online.biz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PCR is a privately-held UK B2B technology trade publication serving the IT retail, distribution and vendor channel with a monthly print magazine (circulation 10,355), a news website, digital issues library, newsletter, and annual PCR Awards, monetised primarily through advertising and event sponsorship.
- Ownership category
- akta.pro rank
PCR business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free print magazine subscription for qualified readers |
Distribution channels4 records
Marketing channels3 records
PCR product offering
Product offeringCore offering
PCR publishes a monthly B2B trade magazine covering UK technology and IT retail, distribution, and vendor news, distributed in print and digital formats to qualified technology channel professionals. The publication also operates the PCR Awards, a digital issues library, and email newsletters to deliver news, analysis, features, and interviews to the UK and Irish technology channel.
Product overview
PCR is a B2B technology channel publication providing monthly print and digital magazine content covering IT retail, distribution, and vendor news. The company operates a website with news, analysis, features, and interviews, produces an annual awards programme (PCR Awards), and maintains a digital library of magazine issues. Subscriptions are free to qualified readers with a circulation of 10,355 direct-to-desk copies per month across 12 annual issues.
Differentiator
Problem solved
Functional benefit
Brands
- PCR Awards: Annual technology channel awards programme recognising excellence in the IT retail, distribution and vendor sector.
Products and services
- PCR Magazine Monthly technology channel trade magazine delivered in print and digital formats to qualified UK and Ireland IT retail, distribution, and vendor professionals. Provides news, product announcements, executive interviews, industry analysis, features, and appointment updates.
- PCR Awards Annual awards programme honouring UK technology channel retailers, distributors, and vendors, with sponsored retailer and other categories (e.g., Westcoast Retailer categories).
- PCR Digital Issues / Digital Library Online digital library providing access to digital editions of PCR magazine issues, available globally through the Yudu platform.
Companies that use PCR
Customer profileSegments2 records
Ideal customer profiles1 record
PCR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PCR partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
PCR competitors and assessment
Company assessmentDirect peers
- CRN (UK): UK-based B2B trade publication covering the IT channel (retailers, resellers, distributors, vendors). Directly competes with PCR for the same UK technology channel audience and advertising budgets; closest analogue in scope and audience.
- Channel Futures: Global B2B publication covering the IT channel with news, analysis, and awards. Directly comparable to PCR in covering channel professionals and running industry awards (Channel Futures MSP 501), though broader geographic scope.
- MicroScope (now part of CRN/Channelweb): Historic UK IT channel trade publication covering distribution, vendors and resellers. Directly comparable legacy peer in the UK technology channel trade press space.
- ChannelPro: B2B magazine and digital platform serving IT channel professionals (resellers, MSPs, integrators). Directly comparable product mix (print + digital + events) and overlapping readership with PCR.
Broad incumbents
- Computer Weekly: Long-established UK B2B IT publication with a broader enterprise/IT decision-maker audience. Adjacent rather than direct competitor because its focus is enterprise IT rather than channel distribution, but competes for overlapping UK tech advertising budgets.
- The Register: UK-headquartered B2B technology news site with global readership. Comparable as a UK-rooted tech news outlet but competes from a digital-first model rather than a channel niche.
- ITPro: UK B2B IT publication covering technology for business decision-makers. Broad incumbent peer with overlapping UK tech advertising pool but a different editorial focus (enterprise IT vs. channel distribution).
- CRN US: Flagship US channel trade publication with print, digital and events. Comparable product structure to PCR, but US-focused; serves as a benchmark for UK channel press monetization patterns.
Others
- Westcoast (advertiser / sponsor): UK IT distributor and recurring PCR Awards sponsor. Not a peer in the publishing sense, but a representative of the UK channel advertisers whose spend underwrites PCR's revenue model.
- BizMedia (parent / sister titles): UK B2B media publisher that operates PCR and likely sister trade titles. Comparable as the immediate parent and as an adjacent media business sharing sales, distribution and back-office with PCR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
PCR social profiles
Digital presencePCR financial estimates
Financial estimateRevenue estimate
Valuation estimate
PCR leadership team
Management profileNumber of profiles
PCR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PCR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PCR
What does PCR do?
PCR publishes a monthly B2B trade magazine covering UK technology and IT retail, distribution, and vendor news, distributed in print and digital formats to qualified technology channel professionals. The publication also operates the PCR Awards, a digital issues library, and email newsletters to deliver news, analysis, features, and interviews to the UK and Irish technology channel.
Is PCR a public or private company?
PCR is a private company. It is classified as unknown and is currently operating.
When was PCR founded?
PCR was founded in -1. It employs 11 to 50 people.
Who are PCR's main competitors?
Direct peers on record are CRN (UK), Channel Futures, MicroScope (now part of CRN/Channelweb) and ChannelPro. Broad incumbents are Computer Weekly, The Register, ITPro and CRN US. Others are Westcoast (advertiser / sponsor) and BizMedia (parent / sister titles).
Does PCR have an API?
No public API is recorded for PCR.