PCT Magazine
PCT Magazine is the leading monthly B2B trade publication serving the U.S. structural pest control industry (19,000+ firms, ~$6.5B revenue), delivering advertising, sponsored research, podcasts, webinars, and events to pest management operators, manufacturers, and suppliers.
- Company typePrivate
- Founded1960
- HeadquartersPublicly not disclosed in source, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What PCT Magazine does
PCT Magazine (Pest Control Technology), founded in 1960 and published by GIE Media, Inc., is a monthly B2B trade publication serving the structural pest control industry in the United States. It is positioned as the industry's leading source for news and product information, addressing an addressable market of more than 19,000 pest management firms generating approximately $6.5 billion in annual revenue. The publication operates across print, digital, audio, and live-event channels, with products including the core monthly magazine, the pctonline.com website, email newsletters, the PCT Radio Network podcast lineup (Beyond the Pest, Routes to Riches with Kemp Anderson, UPMTC Rodent Rundown), webinars, and an events portfolio anchored by the annual PCT Top 100 Executive Summit and Crown Leadership Awards ceremony.
PCT's revenue model is advertising-led and multi-stream. The primary revenue source is print and digital advertising sold to pest control manufacturers and suppliers — including recurring sponsored State of the Market (SOM) research reports covering 14 pest categories (ants, bed bugs, cockroaches, fleas, flies, mosquitoes, rodents, termites, ticks, technology, labor, naturals, outdoors, and closed crawlspaces), each typically underwritten by a single industry sponsor such as Syngenta, BASF, Envu, MGK, Bell Laboratories, Zocon, or FieldRoutes. Secondary revenue streams include paid subscriptions to the print magazine and digital content, multi-year digital advertising contracts (website ads, newsletter ads, whitepapers, sponsored videos with 60-day cancellation terms), webinar sponsorships, event fees, and merchandise through the PCT Book Store. Proprietary data products include the William Blair/PCO Bookkeepers total U.S. Pest Index tracking residential, commercial, termite, bed bug, and mosquito market segments.
Strategic positioning rests on three pillars: deep vertical specialization (40+ years covering a narrow industry), an integrated multi-channel content distribution architecture (print, web, podcast, video, webinar, live events), and a partnership-anchored ecosystem with NPMA (4,000+ members), PPMA, William Blair, Syngenta, and other industry associations that creates switching costs and information asymmetry for both readers and advertisers. The editorial team is lean (~12 employees) with named leadership including Editor Brad Harbison, Digital Editor Patrick Rhonemus, and Assistant Editor McKenna Christy.
PCT Magazine firmographics
Firmographics- Name
- PCT Magazine
- Legal name
- GIE Media, Inc.
- Website
- https://pctonline.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PCT Magazine is the leading monthly B2B trade publication serving the U.S. structural pest control industry (19,000+ firms, ~$6.5B revenue), delivering advertising, sponsored research, podcasts, webinars, and events to pest management operators, manufacturers, and suppliers.
- Ownership category
- akta.pro rank
PCT Magazine industry classification
Industry- Product category
- Trade Publication / B2B Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
Keywords
Where PCT Magazine is headquartered
LocationHeadquarters
- HQ city
- Publicly not disclosed in source
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PCT Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Advertising: PCT Magazine generates revenue primarily through advertising placements from pest control product manufacturers, suppliers, and service providers. The publication serves as the leading advertising medium for the structural pest control industry.
- Subscriptions: Revenue from paid subscriptions to the monthly print magazine and digital content access.
- Digital Advertising Products: Digital advertising products including exclusive website ads, newsletter ads, whitepapers, and sponsored videos with specific cancellation terms (60-day notice required).
- Industry Research Reports: Sponsored State of the Market reports and industry research publications, typically co-branded with industry manufacturers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard advertising placement |
| Other | Monthly | Premium positioning |
| Other | Multi-year contract | Digital advertising products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PCT Magazine product offering
Product offeringCore offering
PCT Magazine is the leading monthly trade publication serving the structural pest control industry. It delivers news, product information, industry research, and multimedia content (podcasts, webinars, videos) to pest management professionals across North America. The publication monetizes its audience reach through advertising from pest control manufacturers and suppliers, paid subscriptions, and sponsored State of the Market research reports.
Product overview
PCT Magazine is the leading monthly trade publication serving the structural pest control industry (more than 19,000 firms generating approximately $6.5 billion in annual revenue). The publication offers a comprehensive portfolio including the core PCT Magazine (print and digital), the annual PCT Top 100 ranking of pest control companies, State of the Market (SOM) sponsored research reports covering 14 pest categories, Crown Leadership Awards, Best Places to Work recognition, and a book store. The publication also covers industry software products and technologies including PestPac by WorkWave (door-to-door sales software), Smarter Launch (AI-powered proposal graphing and mapping tools), and various pest control products such as MagnaFly Treatment Stations, Thermacell LIV 2.0 mosquito systems, Bird-X Symterra Pulse EMF bird deterrents, and Envu's In2Care Mosquito Station. Multimedia offerings include podcasts (Beyond the Pest, Routes to Riches), videos, webinars, and the PCT Radio Network.
Differentiator
Problem solved
Functional benefit
Brands
- PCT Top 100: PCT's annual ranking of the top 100 pest control companies in North America
Products and services
- PCT Magazine (monthly print and digital publication) The leading monthly trade publication serving the structural pest control industry, providing news, product information, regulatory updates, business management insights, and industry research to pest management professionals and pest control product manufacturers/suppliers.
- PCT Top 100
Companies that use PCT Magazine
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
PCT Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
PCT Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- William Blair / PCO Bookkeepers & M&A SpecialistscorePCT Magazine publishes the William Blair/PCO Bookkeepers & M&A Specialists total U.S. Pest Index, a key industry performance indicator tracking residential, commercial, termite, bed bug, and mosquito market segments. This partnership provides proprietary market intelligence data to the pest control industry.
- National Pest Management Association (NPMA)corePCT Magazine and NPMA collaborate on annual research reports including the 2025 Pest Control Industry Cost Study. NPMA provides industry reach with over 4,000 members worldwide while PCT provides editorial coverage and distribution for NPMA initiatives including Women's Conference, Women's Forum, and Academy events.
- Professional Pest Management Alliance (PPMA)corePCT Magazine covers PPMA initiatives and features Executive Director Jim Fredericks' insights on consumer research, AI applications, and marketing strategies for pest control companies. PPMA provides industry marketing research and consumer data that PCT incorporates into its editorial coverage.
- ScorpionminorScorpion sponsored PCT's State of Pest Control Marketing webinar, providing content on homeowner data and pest control marketing strategies. Scorpion is a digital marketing agency serving the pest control industry.
- VeserisminorVeseris sponsored PCT's Top 100: Top 15 Companies Through the Years video content, providing marketing exposure through PCT's industry-leading video content series.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PCT Magazine competitors and assessment
Company assessmentBroad incumbents
- Endeavor Business Media: Large B2B media company owning numerous trade publications and industry events across multiple verticals. Operates with a similar print + digital + research + events monetization stack that PCT uses, but at a much larger scale across many industries.
- AC Business Media: A diversified B2B media company operating multiple trade publications and events across vertical markets. Comparable to PCT at the parent-portfolio level in business model, advertiser monetization, and audience strategy.
Direct peers
- Pest Management Professional (PMP) Magazine: The other leading U.S. trade publication serving pest management professionals, covering industry news, products, and business management for the same audience of pest control operators that PCT targets. It is PCT's closest direct competitor for advertiser attention and reader loyalty.
- Nursery Management: Sibling GIE Media title covering nursery production professionals under the same content, research, and advertiser-supported monetization approach as PCT.
- Garden Center Magazine: GIE Media B2B title serving independent garden center retailers, with a directly comparable print + digital + events + research + awards business structure to PCT.
- Lawn & Landscape Magazine: A sibling publication under GIE Media serving the green industry with a similar print + digital + events + research monetization model. It is structurally identical to PCT and shares parent-company back-office, sales, and event infrastructure.
- Golf Course Industry: GIE Media trade publication serving golf course superintendents. Comparable in audience profile (specialized professional operators), advertiser base (B2B suppliers), and multi-channel content strategy.
- Greenhouse Management: GIE Media sister publication covering the greenhouse industry with an analogous trade-publication + State of the Market + events structure. Direct peer on audience development, sponsor programs, and editorial format.
- Produce Grower: GIE Media trade publication for fruit and vegetable growers, operating with the same print + digital + sponsored research + event monetization model that defines PCT's business.
- Quality Assurance Magazine: Another GIE Media B2B trade title, covering food safety and quality assurance with the same print, digital, and event-driven advertiser-supported model that PCT operates. Direct comparable on GTM and revenue mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PCT Magazine social profiles
Digital presencePCT Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
PCT Magazine leadership team
Management profileNumber of profiles
Profiles3 records
PCT Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PCT Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PCT Magazine
What does PCT Magazine do?
PCT Magazine is the leading monthly trade publication serving the structural pest control industry. It delivers news, product information, industry research, and multimedia content (podcasts, webinars, videos) to pest management professionals across North America. The publication monetizes its audience reach through advertising from pest control manufacturers and suppliers, paid subscriptions, and sponsored State of the Market research reports.
Is PCT Magazine a public or private company?
PCT Magazine is a private company. It is classified as corporate owned and is currently operating.
When was PCT Magazine founded?
PCT Magazine was founded in 1960. It employs 11 to 50 people.
Where is PCT Magazine based?
PCT Magazine is headquartered in Publicly not disclosed in source, United States, in the North America region.
How does PCT Magazine make money?
Four revenue lines are on record. Magazine Advertising is the primary driver. The others are subscriptions, digital Advertising Products and industry Research Reports.
Who are PCT Magazine's main competitors?
Broad incumbents on record are Endeavor Business Media and AC Business Media. Direct peers are Pest Management Professional (PMP) Magazine, Nursery Management, Garden Center Magazine, Lawn & Landscape Magazine, Golf Course Industry, Greenhouse Management, Produce Grower and Quality Assurance Magazine.
Does PCT Magazine have an API?
No public API is recorded for PCT Magazine.
What industry is PCT Magazine in?
PCT Magazine's product category is Trade Publication / B2B Media. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines. Its NAICS code is 51312 and its SIC code is 2721.