Australian Peacekeeper and Peacemaker Veterans' Association

What Australian Peacekeeper and Peacemaker Veterans' Association does

APPVA is an all-volunteer, non-remunerated, not-for-profit veteran support charity established in 1997 and headquartered in Symonston, ACT, Australia. It is constituted as a company limited by guarantee under the legal name Australian Peacekeeper and Peacemaker Veterans' Association Ltd and is registered with the ACNC. The organization serves current and former members of the Australian Defence Force, Australian Federal Police, and deployed civilian specialists (including DFAT and AEC personnel) who have participated in peacekeeping, peacemaking, and humanitarian operations. Its mandate is recognition, connection, support, and advocacy for this constituency through services that include DVA National Consultation Framework advocacy, health and wellbeing programs, transition support, care packages for deployed personnel, and commemoration activities.

The organization operates a multi-stream revenue model built around individual donations, membership subscriptions (Full, Life, and Associate tiers), direct-to-consumer merchandise (manufactured-to-order apparel priced $35-$190, plus $12.50 lapel badges and a coffee SKU distributed via Australian War Fighters), and event-based fundraising. Its primary recurring event is the Peacekeeper Dinner, with tickets priced $100-$50,000 and a new four-tier corporate sponsorship structure introduced at $5,000 (Bronze) to $50,000 (Platinum) GST-inclusive. Major ongoing initiatives include the Peacekeeper Return to Country Project (Namibia 2026 inaugural mission marking 35 years of UNTAG), the Australian Military Training Memorial approved for Anzac Parade by the National Capital Authority, the A Distant Peace Documentary (filming commenced late 2025), and the Red Earth Recovery Simpson Desert wellbeing expedition (scheduled Q2 2027).

Distribution is conducted through owned digital channels: a 20,000+ follower social media presence across Facebook, LinkedIn, X, YouTube, and Instagram, an e-commerce storefront, an online membership portal, and direct event ticket sales. Partnerships span the Australian War Memorial (co-hosting the Peacekeeper Dinner 2026), Department of Veterans' Affairs (advocacy framework), Department of Defence (imagery rights), National Capital Authority (memorial placement), multiple co-operating veterans' organizations (Care Packages initiative), and Australian War Fighters (coffee distribution). The organization is volunteer-led with only 9 employees, no executive salaries or retreats, and a stated policy that all donations flow directly to veteran-support projects.

Name

Australian Peacekeeper and Peacemaker Veterans' Association

Legal name

Australian Peacekeeper and Peacemaker Veterans' Association Ltd

Website

https://peacekeepers.asn.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

APPVA is an all-volunteer Australian non-profit veteran charity founded in 1997, serving former ADF, AFP, and civilian peacekeeping personnel through advocacy, commemoration, and wellbeing programs including the Peacekeeper Dinner and the Anzac Parade memorial.

Ownership category

akta.pro rank

Product category

Veteran Support Services

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Veteran advocacy services
• Peacekeeper support programs
• Veteran commemoration initiatives
• Nonprofit veteran association
• Veteran wellbeing programs

Headquarters

HQ city

Deakin, Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations: APPVA accepts one-off and monthly donations from the public to support veteran advocacy, health and wellbeing programs, and commemoration activities. All donations are stated to go directly to projects with no funds spent on salaries or executive retreats.
2. Membership Fees: The association offers membership levels including Full Member, Life Member, and Associate Member. Discounted event tickets are exclusively available to Full and Associate Members.
3. Merchandise Sales: APPVA sells branded merchandise including formal dress shirts ($75), work shirts ($55), polo shirts, hats ($35), lapel badges ($12.50), and peacekeeper statues ($190). Shirts are manufactured to order with 2-3 week delivery.
4. Event Tickets and Sponsorships: Revenue generated from Peacekeeper Dinner tickets ($100-$50,000 range) and corporate sponsorship tiers (Platinum $50,000, Gold $25,000, Silver $15,000, Bronze $5,000).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Australian Peacekeeper and Peacemaker Veterans' Association is an all-volunteer nonprofit veteran support charity that recognizes, connects, supports, and advocates for Australians who serve or have served in peacekeeping, peacemaking, and humanitarian operations. It delivers advocacy through the National Consultation Framework with DVA, health and wellbeing programs, commemoration events, care packages for deployed personnel, return-to-country projects, documentary production, and membership services, while supplementing fundraising with branded merchandise sales and corporate sponsorships.

Product overview

The Australian Peacekeeper and Peacemaker Veterans' Association (APPVA) is a non-profit veterans' charity organization, not a technology product company. The organization offers merchandise (APPVA-branded apparel including work shirts, polo shirts, formal dress shirts, hats, lapel badges, statues, and coffee), commemorative events (Peacekeeper Dinner 2026), and veteran support programs (advocacy services, Veterans' Health Week activities). Major initiatives include the Peacekeeper Return to Country Project enabling veterans to revisit deployment nations, the Australian Military Training Memorial project, Care Packages for deployed personnel and families, and the A Distant Peace documentary. The organization also manages a wellbeing expedition called Red Earth Recovery (Simpson Desert 4WD crossing). No software products, platforms, or APIs are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Work Shirt
• Polo Shirt
• Formal Dress Shirt
• Pilbara Work Shirt
• APPVA Lapel Badge
• Peacekeeper Statue
• APPVA Coffee
• APPVA Hat
• APPVA Membership
• Peacekeeper Dinner 2026
• Corporate Sponsorship Packages
• Red Earth Recovery Expedition
• Care Packages
• Advocacy Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Australian War MemorialflagshipStrategic or Co-development PartnerThe Peacekeeper Dinner 2026 will celebrate the opening of the Australian War Memorial Peacekeeper Galleries. The AWM is hosting this significant commemorative event, and the documentary will include filming at the memorial featuring the UNTAG Land Rover.
• Department of Veterans' Affairs (DVA)coreStrategic or Co-development PartnerAPPVA participates in advocacy at various levels of the National Consultation Framework with DVA and government, representing the interests of peacekeeping and peacemaking veterans in policy discussions.
• Department of DefencecoreStrategic or Co-development PartnerAPPVA acknowledges use of copyright Department of Defence imagery throughout the website and works to support ADF members who have served in peacekeeping operations.
• National Capital AuthorityflagshipStrategic or Co-development PartnerThe Australian Military Training Memorial project has been approved by the National Capital Authority for placement on Anzac Parade, Canberra, pending final design approval.
• 17 Construction Squadron Workshops ReunionminorStrategic or Co-development PartnerFilming for the A Distant Peace Documentary commenced during the 17 Construction Squadron Workshops reunion in Brisbane in late 2025.
• Multiple Veterans' OrganisationscoreStrategic or Co-development PartnerThe Care Packages initiative is described as a joint initiative involving multiple veterans' organisations and dedicated individuals working together to support deployed personnel.
• Australian War Fighters (Coffee Partner)minorChannel Partner/ Reseller/ DistributorAPPVA Coffee is available through Australian War Fighters website, indicating a resale or distribution partnership for the APPVA branded coffee product.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Australian Peacekeeping Memorial Project: The Australian Peacekeeping Memorial Project (now integrated into the Australian War Memorial Peacekeeper Galleries) was a parallel initiative that built a national commemoration for Australian peacekeepers. Comparable to APPVA's Australian Military Training Memorial project and Peacekeeper Return to Country in mission and target community.

Direct peers

• Bravery Trust: Bravery Trust provides financial counselling, advocacy, and wellbeing support to Australian veterans and their families. Directly comparable to APPVA's advocacy and wellbeing focus, nonprofit charity status, and reliance on donations and corporate sponsorships.
• Invictus Australia: Invictus Australia uses adaptive sport and activities to support veteran physical and mental recovery. Comparable to APPVA in its small charity footprint, event-driven veteran wellbeing delivery, and reliance on corporate sponsorship and high-profile endorsements.
• Legacy Australia: Legacy Australia is a volunteer-based veterans' charity providing support to families of deceased veterans, including bereaved families of peacekeepers. Directly comparable to APPVA in mission-driven, volunteer-led charitable structure, advocacy focus, and Australian veteran family support services.
• Mates4Mates: Mates4Mates supports Australian veterans and families with physical injuries and mental health needs through rehabilitation and wellbeing programs. Comparable to APPVA in nonprofit veteran service delivery, wellbeing program design, and event-based fundraising.
• Soldier On Australia: Soldier On is a leading Australian veteran support charity delivering physical rehabilitation, mental health, and employment programs to current and ex-serving ADF members. Comparable to APPVA in charity-led veteran wellbeing delivery, fundraising model, and reliance on donations and corporate partnerships.
• Peacekeeping Veterans Association (New Zealand): The New Zealand Peacekeeping Veterans Association is a sister organization serving NZ peacekeepers with advocacy, commemoration, and welfare support. Directly comparable to APPVA in peacekeeping-specific niche, member-based structure, and veteran advocacy activities.
• Australian War Widows: Australian War Widows supports the partners and families of deceased Australian servicemen and women. Comparable to APPVA in volunteer-driven nonprofit structure, advocacy focus, commemoration activities, and member-only event model.
• Australian Veterans' Children Assistance Trust: AVCAT provides education scholarships and financial assistance to children of Australian veterans. Comparable to APPVA in small nonprofit footprint, charitable veteran family support mission, and donation-driven funding model.

Broad incumbents

• RSL Australia: Returned and Services League of Australia is the largest and oldest veterans' welfare organization in Australia, serving all ADF veterans and families. Directly comparable to APPVA in member services, advocacy, and commemoration activities, but with a vastly broader charter covering the entire veteran population rather than just peacekeepers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/APPVAau
• YouTubeyoutube.com/@australianpeacekeeperandpe3028
• Facebookfacebook.com/AustralianPeacekeepers
• LinkedInlinkedin.com/company/peacekeepers-appva
• Instagraminstagram.com/appvaau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Australian Peacekeeper and Peacemaker Veterans' Association