PeaceLove Foundation

What PeaceLove Foundation does

PeaceLove Foundation is a private 501(c)-style nonprofit founded in 2015 by cousins Matt Kaplan (CEO) and Jeff Sparr (Artist and Co-Founder), headquartered at 999 Main St Unit #111, Pawtucket, Rhode Island. The organization promotes mental wellness through an expressive arts curriculum that combines visual arts, storytelling, sound, and movement into facilitator-led workshops (e.g., Dual Emotions, Mandala Poetry, Story Shoes, Transformation Collage). Its core delivery vehicle is the CREATORS Program, a 2-day training priced at $2,000 per participant that equips frontline professionals — teachers, social workers, child life specialists, recreational therapists, LMHCs — to run PeaceLove workshops within their own populations; 305 CREATORS have been trained and operate across 27+ U.S. states plus Canada and Jamaica, reaching an estimated 78,140 participants per year and 94,000+ lives cumulatively since inception.

The business model blends earned revenue and charitable receipts across four streams: (1) one-time CREATORS training fees ($2,000/participant), (2) customized team-building workshops sold to corporate clients, schools, and organizations via a consultation-led sales motion, (3) merchandise and co-branded product sales (apparel, eyewear accessories with Eyemart Express, Jockey Scrubs collabs, ALEX AND ANI bangles, art prints, stationery) where 100% of shop proceeds fund the CREATORS Program, and (4) donations and charitable contributions at tiered $5/$25/$100/$250 levels funding programming in schools, prisons, and hospitals. No external private equity or venture funding is disclosed; the organization is founder-controlled and appears bootstrapped.

Customer segments span five primary verticals — Justice System, Hospital/Healthcare, School/Education, Corporate team building, and Community/Behavioral Health nonprofits — with named institutional adopters including John H. Stroger Jr. Hospital, Kaiser Permanente, Eleanor Slater Hospital, the VA, Peoria County and Franklin County Sheriff's Offices, Covenant Case Management Services, the National Center for Children and Families, ALEX AND ANI, 360insights, and Stand Together. Distribution runs through two channels: the CREATORS facilitator network and direct team-building sales. The organization explicitly positions its work as non-clinical, framing expressive arts as an accessible adjunct to mental wellness rather than therapy.

Name

PeaceLove Foundation

Legal name

PeaceLove Foundation

Website

https://peacelove.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PeaceLove Foundation is a Pawtucket, RI-based nonprofit that promotes mental wellness through expressive arts workshops. It trains frontline professionals (305 CREATORS across 27+ states) via a $2,000 two-day program, sells corporate team-building workshops, and funds operations via donations and co-branded merchandise.

Ownership category

akta.pro rank

Product category

Mental Wellness Nonprofit Services

NAICS

Civic and Social Organizations (8134), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Expressive arts therapy
• Mental wellness workshops
• Creative arts facilitation
• Team building experiences
• Social emotional learning

Headquarters

HQ city

Pawtucket

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: 100% of donations are used to provide expressive arts programming. Donations fund the CREATORS program and bring programming to schools, prisons, and hospitals.
2. Merchandise and Product Sales: E-commerce sales of apparel, eyewear accessories, art prints, stationery, and jewelry. Proceeds from shop sales support the CREATORS program.
3. CREATORS Training Program: 2-day virtual training costs $2,000 per participant. Covers experiential training, manual with workshop guidance, supplies, support materials for one year, ongoing support, and access to CREATORS Exchange community.
4. Team Building Workshops: Customizable team building experiences for corporations, schools, and organizations using creative activities and art kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PeaceLove Foundation is a mental wellness nonprofit that trains and equips frontline professionals through its CREATORS Program to deliver expressive arts workshops (visual arts, storytelling, sound, and movement) to communities. The organization also sells customizable team building workshops directly to corporations, schools, and organizations, and operates an e-commerce merchandise shop where 100% of proceeds fund the CREATORS Program.

Product overview

PeaceLove Foundation is a mental wellness nonprofit organization that operates primarily through its CREATORS Program, which trains frontline professionals to deliver expressive arts workshops. The organization offers team building workshops as a separate service for companies, schools, and organizations. The product portfolio consists of a merchandise shop selling branded apparel (Scribl collection, Artie Collection, PeaceLove apparel), eyewear accessories (partnership with Eyemart Express), jewelry (partnership with ALEX AND ANI), art prints, stationery, and healthcare apparel (Jockey Scrubs collaboration). All proceeds from merchandise sales fund the CREATORS Program, which brings expressive arts curriculum to communities. The workshops incorporate visual arts, storytelling, sound, and movement activities.

Differentiator

Problem solved

Functional benefit

Brands

• CREATORS: A program that equips frontline professionals to deliver PeaceLove's expressive arts curriculum to their communities.
• Scribl

Products and services

• CREATORS Training Program A 2-day experiential training program (virtual) that equips frontline professionals—teachers, social workers, child life specialists, recreational therapists, and licensed mental health counselors—to deliver PeaceLove's expressive arts curriculum to their communities. Costs $2,000 per participant and includes a manual with step-by-step guidance for 4 core workshops, all workshop supplies and support materials for one year, ongoing support, and access to the CREATORS Exchange community. Partial scholarships available.
• Team Building Workshops In-person or online customizable team building experiences sold to corporations, schools, and organizations. Uses simple creative activities and workshop-specific art kits to help groups let go, reflect, and connect. Includes workshop variants such as Dual Emotions, Full Plate, Doorways of Change, Story Shoes, Gratitude Garden, and Places and Spaces. Process involves booking a free consultation with a dedicated manager, selecting workshops or custom bundles, receiving art kits, and participating in guided sessions.
• Core Workshops Curriculum Four core workshops available through the 2-Day CREATORS Training: Dual Emotions (exploring relationships between different emotions), Mandala Poetry (being present and conscious of inner thoughts), Story Shoes (expressing unique stories through 3D collage), and Transformation Collage (transforming unhealthy behaviors into positive alternatives). Designed for trained CREATORS to deliver to their communities.
• PeaceLove Branded Apparel Branded apparel sold through PeaceLove's e-commerce shop, including Scribl collection (Lightweight Zip-Up at $50, Mantra Tee at $25, Logo Tee at $25, Hat at $25), Artie Collection (Artie Crewneck in Blush/Navy/Deep Red, Artie Crossover Hoodie, Peace of Mind Zip-Up), and general PeaceLove apparel (Charcoal Tee, Hunter Green Sweatshirt, Original Logo Tank, Peace of Mind Tank, Paint Brush Tee, Peace of Mind Onesie, 2019 Storytellers Collection). 100% of proceeds fund the CREATORS Program.
• Eyewear Accessories Collection Eyewear care products created in partnership with Eyemart Express, including microfiber lens cloths (Tri-Packs at $5, Extra-Large at $5) featuring PeaceLove designs and co-founder Jeff Sparr's paintings. Emphasizes mental health awareness in the eyewear retail space, with proceeds supporting the CREATORS Program.
• ALEX AND ANI Bangle Collection Jewelry partnership with ALEX AND ANI and Charity By Design featuring "Peace of Mind" and "Be Yourself" bangles priced at $17.50. Supports mental health awareness through jewelry sales with proceeds funding mental wellness initiatives.
• Jockey Scrubs Collaboration Healthcare apparel collaboration with Jockey Scrubs including "Doodle", "Hearts", and "Splatter" scrub tops priced at $10. Designed to create awareness and hope for communities impacted by mental health disorders. 100% of proceeds support the CREATORS Program.
• Splatter Canvas Prints Art prints featuring co-founder Jeff Sparr's "Splatter" painting, available in 6"x6" or 12"x12" sizes priced at $20-$40.
• Create Peace of Mind Scout Books Pocket-size sketchpads available as single books or 3-packs priced at $4-$10, designed for taking creativity anywhere. Branded with the CREATORS program.

Quantifiable outcome

• 94,000+ lives impacted since inception
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Macpherson'scoreStrategic or Co-development Partner · 6 January 2023Macpherson's partnered with PeaceLove Foundation to support mental wellness through artistic expression. Macpherson's is a featured partner helping grow and transform opportunities to support mental health and expressive arts.
• Eyemart ExpresscoreStrategic or Co-development Partner · 6 October 2021Eyemart Express partnered with PeaceLove to create eyewear accessories featuring PeaceLove designs. Products include microfiber lens cloth tri-packs and hard/soft cases featuring co-founder Jeff Sparr's paintings. This partnership emphasizes mental health awareness in the eyewear retail space.
• Stand TogetherminorStrategic or Co-development Partner · 28 July 2020Stand Together partnered with PeaceLove on creating our way to healing and connection. Stand Together is a community committed to breaking barriers and helping people in need.
• ALEX AND ANIcoreStrategic or Co-development PartnerPeaceLove partnered with ALEX AND ANI and Charity By Design to offer Peace of Mind and Be Yourself bangles. CREATORS at ALEX AND ANI bring PeaceLove programs to their corporate communities. The partnership supports mental health awareness through jewelry.
• Jockey ScrubsminorStrategic or Co-development PartnerPeaceLove teamed up with Jockey Scrubs to design tops aimed at creating awareness and hope for communities impacted by mental health disorders. 100% of proceeds from these products support the CREATORS Program.
• Featured PartnerscoreStrategic or Co-development PartnerPeaceLove features partner logos on their website including Slalom, Macpherson's, and other partners that help grow and transform opportunities to support mental health and expressive arts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Foundation for Art & Healing: Nonprofit that promotes healing through creative expression, including visual arts and storytelling, with an explicit mental wellness mission. Closest comparable to PeaceLove because both combine artistic expression with mental health outcomes rather than clinical therapy.
• Born This Way Foundation: Mental health nonprofit founded by Lady Gaga with peer-support and youth-focused programming; comparable to PeaceLove in donor-funded nonprofit structure, mission-driven programming, and youth mental wellness focus.
• Active Minds: Nonprofit focused on mental health awareness and support for students, operating through campus chapters — a peer to PeaceLove's K-12 and school-based segment via CREATORS placed in education settings.
• The JED Foundation: Nonprofit protecting teen and young adult emotional health, including SEL programming for schools — overlaps PeaceLove's education segment and nonprofit funding model.
• Bring Change to Mind: Mental health nonprofit co-founded by Glenn Close that runs school and community programs to reduce stigma, directly overlapping PeaceLove's school/community/behavioral health segments and mission framing.
• TeamBonding: Commercial team building provider for corporations and organizations with in-person and virtual workshops — directly comparable to PeaceLove's enterprise team building revenue stream.

Emerging players

• Expressive Arts Therapy programs (e.g., Antioch University Seattle EAT program): Academic and clinical programs training facilitators in expressive arts for mental health — an adjacent/emerging player overlapping PeaceLove's training approach, but in credentialed/clinical territory that PeaceLove explicitly avoids.

Broad incumbents

• NAMI (National Alliance on Mental Illness): The largest U.S. grassroots mental health nonprofit with affiliate-driven education, support groups, and advocacy. A broader incumbent operating at greater scale across all of PeaceLove's target populations.
• Catchafire: Nonprofit that matches skilled volunteers with nonprofits and offers corporate partnership programs; relevant as a comparable mission-driven nonprofit using corporate channels for revenue, like PeaceLove's team building workshops.
• Mental Health America: Established community-based mental health nonprofit with screening, advocacy, and program distribution — comparable as a large incumbent in the same mental wellness nonprofit space where PeaceLove operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PeaceLoveFdn
• YouTubeyoutube.com/channel/UCBmvYFJi3fPdxjWef35IiBA
• Facebookfacebook.com/peacelovestudios
• Instagraminstagram.com/peacelovefoundation
• LinkedInlinkedin.com/company/peacelovefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeaceLove Foundation