Peace Of Mind Organizing

What Peace Of Mind Organizing does

Peace of Mind Organizing, LLC is a privately-held professional home organizing service founded in 2005 by Janine Adams in St. Louis, Missouri. The firm serves residential clients through in-home organizing sessions delivered by three full-time employees and a flexible bench of independent contractors, with services priced at $125 per hour for one-on-one work and custom-quoted for team-based residential transformations. Core service lines include team organizing (Operation: Peace of Mind), one-on-one sessions, relocation organizing (Operation: Relocation), and YNAB budget coaching, complemented by gift certificates and a sustainable donation-disposition service. The company has served more than 400 clients since inception, concentrating its geographic footprint in the St. Louis metro area with limited extension into Metro East Illinois and select virtual engagements.

The business operates on a direct-to-consumer model with no proprietary technology platform — its competitive position rests on human expertise, empathy, and the founder's status as St. Louis's first Certified Professional Organizer (one of only eleven in Missouri). The firm supplements service revenue with a long-running content ecosystem: a blog with thousands of articles dating back to 2009, a monthly newsletter with 4,500+ subscribers, the 'Getting to Good Enough' podcast (300+ episodes as of mid-2026) co-hosted by Adams, and a small portfolio of digital guides for aspiring professional organizers. Lead organizer Beth Hunyar earned CPO certification in 2024, and multiple team members hold Institute for Challenging Disorganization credentials.

Peace of Mind Organizing is a bootstrapped, founder-owned LLC with no institutional capital, no subsidiaries, no acquisitions, and no publicly disclosed revenue figures. The company's differentiators are credentials, two decades of operating history, team-based delivery, and brand recognition from TV appearances on A&E's Hoarders and TLC's Hoarding: Buried Alive, as well as leadership roles in NAPO (three terms as St. Louis chapter president) and the Institute for Challenging Disorganization. Expansion remains measured and organic, with no signal of venture-style scaling or geographic expansion beyond the immediate Midwest market.

Name

Peace Of Mind Organizing

Legal name

Peace of Mind Organizing, LLC

Website

https://peaceofmindorganizing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Peace of Mind Organizing is a St. Louis-based residential professional organizing service founded in 2005 by Janine Adams, serving homeowners through hourly in-home sessions, team-based room transformations, relocation services, and YNAB budget coaching in the St. Louis metro area.

Ownership category

akta.pro rank

Product category

Professional Home Organizing Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Whole-Home Organizing (HSAFAKAA)

akta.pro secondary industries

Room-by-Room Decluttering & Sorting (HSAFAKAB), Downsizing & Rightsizing Planning (HSAFAFAC), Virtual/Remote Organizing Services (HSAFAKAL)

Keywords

• Professional organizing services
• Home decluttering services
• Residential organizing
• Move management services
• Budget coaching

Headquarters

HQ city

St. Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Organizing Services: Hourly billing for professional organizing services including one-on-one sessions ($125/hour) and team organizing projects. Revenue generated through direct client payments with travel charges for distant locations.
2. YNAB Budget Coaching: Budget coaching services using YNAB (You Need A Budget) methodology, offered as a separate service line.
3. Gift Certificates: Sale of gift certificates for organizing services, providing gifting options for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Peace of Mind Organizing delivers in-home professional organizing services in the St. Louis metro area, with team-based "Operation: Peace of Mind" sessions for dramatic single-day transformations, one-on-one organizing at $125/hour, relocation organizing, intimate Tête à Tête consultations, and YNAB budget coaching. The company also sells gift certificates and digital educational guides for aspiring organizers, supported by a content ecosystem of blog, newsletter, and podcast.

Product overview

Peace of Mind Organizing is a professional organizing service company that operates as a single-service business with multiple complementary offerings. The core service portfolio includes team-based organizing (Operation: Peace of Mind), one-on-one sessions, relocation services (Operation: Relocation), and specialized coaching (YNAB Budget Coaching). The company also offers digital products including educational guides for aspiring organizers and maintains a content ecosystem through its blog, newsletter, and podcast (Getting to Good Enough). Services are priced at $125 per hour for one-on-one work, with team organizing offered as a separate premium service. The company is led by Certified Professional Organizer Janine Adams and serves clients primarily in the St. Louis, MO metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Operation: Peace of Mind (Team Organizing) Team-based organizing service in which a team of organizers works together at the client's home to declutter and organize spaces (single room to whole house) in a single day, delivering dramatic transformations quickly; estimates provided after in-home consultation.
• The Tête à Tête Intimate, one-on-one organizing consultation offering focused, personalized attention for clients seeking individualized organizing guidance.
• Operation: Relocation Organizing service designed to help clients pack, unpack, and settle into a new home during the moving process, including virtual coordination for distant moves.
• YNAB Budget Coaching Coaching service using the You Need A Budget (YNAB) methodology, helping clients manage finances and reduce money-related stress; offered by founder Janine Adams as a YNAB Certified Coach.
• Gift Certificates Gift certificates available for purchase that allow recipients to receive Peace of Mind Organizing professional organizing services as a gift.
• Sustainable Donation Process Service that coordinates environmentally-conscious donation of unwanted items removed during organizing sessions to appropriate charitable organizations.
• One-on-One Organizing Sessions Individual organizing sessions with a team member priced at $125 per hour, typically with a minimum three-hour session, providing personalized hands-on organizing help; no upfront estimates, with travel charges for locations beyond 45 minutes from Central West End.
• Insider's Guides for New Organizers Educational guides available for purchase at $9 each, providing insider knowledge for aspiring professional organizers.
• Organizing Guides Organizing guides for the general public offering practical organizing advice and solutions.

Quantifiable outcome

• More than 400 clients served since company founding
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• RubbermaidminorGTM or Marketing PartnerServed as a blogger for Rubbermaid, providing organizing content and product recommendations.
• SentrySafeminorGTM or Marketing PartnerServed as a blogger for SentrySafe, creating content around safekeeping and security solutions.
• National Association of Productivity and Organizing Professionals (NAPO)coreStrategic or Co-development PartnerActive member with founder Janine Adams serving three terms as president of St. Louis chapter. NAPO provides education, networking, and credibility for the organizing profession.
• Institute for Challenging Disorganization (ICD)coreStrategic or Co-development PartnerActive member organization providing education on chronic disorganization. Founder is former board member. Team members hold ICD Foundation Certificates.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Home Edit: Celebrity-founded home organizing company offering team-based whole-home organization, packing/unpacking, and styling services nationwide. Direct peer in the team-based residential organizing category with strong media presence — the same model Peace of Mind Organizing pursues at a local scale.
• Clever Girl Organizing: Residential professional organizing company offering whole-home and room-by-room organizing, move-in/move-out services, and virtual organizing. Comparable service mix and customer segment (homeowners) with overlapping content-led marketing approach.
• Neat Method: Premium home organizing franchise operating in multiple U.S. metros with team-based whole-home organizing, unpacking, and home management services. Direct competitor in the team-organizing service category, scaled geographically beyond Peace of Mind Organizing's single-metro footprint.
• Organized by Leda: Boutique residential organizing service specializing in decluttering, home setup, and move coordination for homeowners. Comparable offering, target market, and in-home service delivery model.
• Sorted by Sara: Professional home organizing service providing residential decluttering, room-by-room organization, and move management. Directly comparable service portfolio and SMB/individual customer base.

Broad incumbents

• California Closets: National custom closet, garage, and home organization design-and-install franchise. Adjacent incumbent serving overlapping affluent homeowners but focused on installed product systems rather than hands-on decluttering services.
• The Container Store: National specialty retailer of organizing products, storage solutions, and closet systems with on-demand organizing services (ClosetWorks / premium installation). Overlaps with Peace of Mind Organizing's organizing category but operates at retail scale and product-led rather than service-led.

Others

• NAPO (National Association of Productivity and Organizing Professionals): Industry association of which Peace of Mind Organizing's founder is a multi-term chapter president. Functions as the credentialing, networking, and referral ecosystem for the entire U.S. professional organizing industry.
• TaskRabbit: On-demand platform connecting consumers to local taskers for organizing, moving, packing, and home projects. Indirect competitor providing a marketplace alternative to hiring a dedicated organizing firm; potentially a channel/distribution partner as well.
• Institute for Challenging Disorganization (ICD): Professional organization providing education and credentials in chronic disorganization and hoarding. Peace of Mind Organizing's founder served on its board and multiple team members hold ICD Foundation Certificates — an enabling body within the same niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPe3dVbhc6z0nqXwn-59Ohw
• Facebookfacebook.com/peaceofmindorganizing
• LinkedInlinkedin.com/company/peace-of-mind-organizing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace Of Mind Organizing