Peace of Mind Veterinary Care

What Peace of Mind Veterinary Care does

Peace of Mind Veterinary Care is a privately held, single-location companion animal veterinary practice based in Burnsville, Minnesota, founded and owned by Dr. Suzanne Wood. The clinic serves pet owners in the Burnsville area and surrounding Twin Cities south metro, providing wellness and preventative care, dentistry, surgery, diagnostic imaging, internal medicine, laser therapy, and emergency/urgent care for dogs and cats. As of 2026, the practice has expanded its service scope to include small mammal exotics (rabbits, guinea pigs, hamsters, ferrets) under Dr. Matt Torvik, while discontinuing boarding services for current patients.

The practice operates from a newly remodeled facility at 1900 Ames Dr., Burnsville, MN, equipped with an in-house laboratory, digital radiology, ultrasound, and a remodeled surgical suite supporting board-certified orthopedic procedures. The team comprises 3 veterinarians, 4 veterinary technicians, and 4 support/reception staff totaling approximately 11 personnel. Revenue is generated through professional services billed at the time of care, supplemented by in-house and online pharmacy sales, with payment accepted via cash, credit cards, and CareCredit financing.

The go-to-market model is direct-to-consumer, relying on appointment-based local service delivery with same-day availability during business hours (Monday-Friday 8am-6pm, Saturday 8am-12pm). After-hours emergency cases are routed to referral partners including Blue Pearl, Animal Emergency & Referral Center of Minnesota, University of Minnesota Veterinary Medical Center, and South Metro Animal Emergency Care. Marketing is conducted through Facebook, Instagram, Google reviews, and educational blog content. The practice holds Readers Choice Awards from Sun Media in 2021, 2022, and 2025.

Name

Peace of Mind Veterinary Care

Legal name

Peace of Mind Veterinary Care

Website

https://peaceofmindveterinarycare.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peace of Mind Veterinary Care is a single-location companion animal veterinary practice in Burnsville, Minnesota, serving local pet owners with wellness, surgical, dental, diagnostic, and urgent care services for dogs, cats, and small mammal exotics.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Urgent Care Veterinary Clinics (Non-ER) (HLAMAAAD), Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH), Preventive Care & Vaccination Clinics (HLAMAAAB)

Keywords

• Companion veterinary services
• Pet healthcare
• Small animal care
• Veterinary diagnostics
• Preventive pet medicine

Headquarters

HQ city

Burnsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Services: Comprehensive veterinary care including wellness exams, vaccinations, surgery, dentistry, diagnostics, preventive care, and emergency/urgent care during business hours
2. In-House Pharmacy: On-site pharmacy for prescription medications and treatments
3. Boarding Services: Boarding services for current patients (note: discontinued as of recent transition)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peace of Mind Veterinary Care is a companion animal veterinary practice providing wellness and preventative care, surgical services, dentistry, diagnostic imaging, laser therapy, and an in-house pharmacy for dogs, cats, and small mammal exotics. The clinic operates from a single newly remodeled facility in Burnsville, Minnesota, and also offers an online pharmacy portal for medication refills.

Product overview

Peace of Mind Veterinary Care is a companion animal veterinary practice offering a unified set of services centered on in-person veterinary care. The practice operates as a single service platform encompassing wellness and preventative medicine, surgical services, dentistry, and diagnostic imaging, supported by an in-house pharmacy. Digital offerings include an online pharmacy portal. The practice expanded its service scope in 2026 to include small mammal exotics care. Core services are delivered at their newly remodeled clinic facility in Burnsville, MN.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness and Preventative Medicine Preventive healthcare services including annual exams, vaccinations, parasite screening, and nutritional counseling for pets from puppy/kitten through senior life stages. Intended for dog and cat owners in the Burnsville, MN area.
• Surgical Services Surgical procedures including spaying and neutering, with access to board-certified orthopedic procedures, delivered in a newly remodeled surgical suite. For companion animal owners requiring soft tissue or orthopedic surgery.
• Veterinary Dentistry Comprehensive dental services for dogs and cats including oral health evaluation, dental cleanings, and treatment of dental disease.
• Diagnostic Imaging and Internal Medicine In-house laboratory, digital radiology, and ultrasound services to expedite diagnosis and treatment, alongside internal medicine for diagnosing and treating diseases affecting pets.
• Urgent Care Services Urgent care availability during business hours (8am-6pm Monday-Friday, 8am-12pm Saturday) for urgent cases. After-hours emergencies are referred to partner emergency facilities.
• Small Mammal Exotics Care Veterinary care for small mammal exotics including rabbits, guinea pigs, hamsters, and ferrets, provided by Dr. Matt Torvik. Designed for owners of exotic small mammal pets in the Burnsville area.
• In-House and Online Pharmacy On-site pharmacy providing prescription medications and a wide range of pet care products for current patients, complemented by an online pharmacy portal for ordering refills and products.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• Blue Pearl Veterinary PartnersminorOthersReferral partner for after-hours emergency veterinary care. Blue Pearl's Arden Hills location at 1285 Grey Fox Rd, Ste 100, Arden Hills, MN 55112 handles emergencies outside Peace of Mind's business hours.
• Animal Emergency & Referral Center of Minnesota (AERC)minorOthersReferral partner for after-hours emergency care with locations in St. Paul and Oakdale. St. Paul: 1542 7th St W, St. Paul, MN. Oakdale: 1163 Helmo Ave N, Oakdale, MN 55128.
• University of Minnesota Veterinary Medical CenterminorOthersReferral partner for advanced/specialty emergency care. Located at 1365 Gortner Ave, St. Paul, MN 55108.
• South Metro Animal Emergency CareminorOthersReferral partner for after-hours emergency care serving the south metro area. Located at 14690 Pennock Ave, Apple Valley, MN 55124.
• Pet Poison HelplineminorOthers24/7 poison control hotline for pet emergencies. Available at (800) 213-6680 with $49 per incident fee.
• CareCreditminorOthersHealthcare financing partner offering payment plans for unexpected pet illness expenses. Allows breakdown into 6 monthly installments with 0% interest for 6 months.
• TrupanionminorOthersPet insurance provider accepted at the clinic.
• PetInsurance.comminorOthersPet insurance provider accepted at the clinic.
• ASPCApetinsurance.comminorOthersPet insurance provider accepted at the clinic.
• PawlicyminorOthersPet insurance comparison platform accepted at the clinic.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BluePearl Veterinary Partners: Large specialty and emergency veterinary hospital chain that is an active referral partner of Peace of Mind for after-hours emergencies. Comparable because it serves the same south metro pet-owner population for higher-acuity care, though at greater scale and with a different service mix (specialty/ER vs. GP).
• NVA (National Veterinary Associates): PE-backed owner and operator of hundreds of independent companion animal GP hospitals nationwide. Acquires and partners with practices like Peace of Mind, making it both a competitor for clients and a potential acquirer/partner.
• PetVet Care Centers: PE-backed operator of community-based companion animal veterinary hospitals. Comparable in offering full-service small animal GP care and represents the type of platform Peace of Mind could be folded into.
• Banfield Pet Hospital: Largest general practice veterinary chain in the U.S., operating primarily inside PetSmart stores. Competes for the same wellness, vaccination, and preventive care dollars from companion-animal owners in the Twin Cities market.
• Thrive Pet Healthcare: Multi-site companion animal veterinary group offering GP, specialty, and emergency services across the U.S. Directly comparable service mix to Peace of Mind and a likely consolidator of independent GP clinics in regional markets.
• VCA Animal Hospitals: National network of companion animal veterinary hospitals offering wellness, surgery, diagnostics, and pharmacy services — the same core menu Peace of Mind provides, but at significantly greater scale and with corporate back-office support.

Emerging players

• Bond Vet: VC-backed modern companion animal GP clinic chain focused on design-forward facilities, transparent pricing, and expanded hours. Comparable to Peace of Mind in core offering (GP care for dogs and cats) but competes on convenience and brand experience.
• CityVet: Multi-location companion animal GP clinic group with a neighborhood-clinic model similar to Peace of Mind's single-site approach. Comparable in service mix (wellness, surgery, dentistry, diagnostics) and target customer (local pet owners).

Regional players

• South Metro Animal Emergency Care: After-hours emergency veterinary clinic in Apple Valley, MN that is a direct referral partner of Peace of Mind. Serves the same south metro pet-owner base for emergency cases Peace of Mind does not cover in-house.
• Animal Emergency & Referral Center of Minnesota (AERC): Regional emergency and specialty referral hospital with St. Paul and Oakdale locations, listed as a Peace of Mind referral partner. Comparable in that it draws from the same Twin Cities companion animal population for out-of-hours and specialty needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/peaceofmindveterinarycare
• Instagraminstagram.com/peaceofmindvet
• LinkedInlinkedin.com/company/peace-of-mind-veterinary-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peace of Mind Veterinary Care