The Mermaid Inn

What The Mermaid Inn does

Peak Occasions Ltd is a privately-held UK hospitality operator that trades as The Mermaid Inn and runs a two-property large-group self-catering portfolio inside the Peak District National Park. The portfolio comprises Quarnford Lodge (sleeping 10-28 guests) and The Mermaid Inn (sleeping 13-34 guests), both configured for single-roof occupancy with full en-suite facilities, a shared dining table for the whole group, and direct access to walking trails from the property. The registered office is in Bollington, Macclesfield (company #07777023), distinct from the property locations; the company reports having 12 employees, consistent with a small owner-operator-plus-staff model.

The core offering is short-term rental of accommodation on a per-booking basis rather than a technology product; the company itself describes its core technology as not applicable, and there are no patents, proprietary platforms, APIs, apps, or AI/ML components in evidence. The business sells to three identified customer segments — large-group celebrations (birthdays, family reunions), corporate retreats and team meetings, and hen/stag/milestone parties — and positions around the difficulty of finding a single venue that can host 10-34 guests together.

Commercially, Peak Occasions operates a direct-to-consumer model through the Peak Occasions website, with phone (07891 600362) and email ([email protected]) as the only documented contact channels. Pricing is quote-based and not publicly disclosed, no third-party OTAs, marketplaces, or distribution partners are mentioned, and there are no social media or paid marketing channels listed. The business relies on the natural appeal of the Peak District location and the relative scarcity of large-group venues that fit everyone under one roof.

Name

The Mermaid Inn

Legal name

Peak Occasions Ltd

Website

https://peakmermaid.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Peak Occasions Ltd operates The Mermaid Inn and Quarnford Lodge, two large self-catering houses in the Peak District National Park sleeping 10-34 guests, serving group celebrations, corporate retreats, and family holidays via direct booking.

Ownership category

akta.pro rank

Product category

Self-Catering Holiday Accommodation

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Self-catering accommodation
• Large group lodging
• Holiday rentals
• Group venue hire
• Peak District stays

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Self-Catering Accommodation Rental: The Mermaid Inn generates revenue through short-term rental of self-catering accommodation to large groups. Guests book the property for stays that include birthdays, hen/stag parties, corporate breaks, and family holidays. Revenue is transaction-based per booking, with pricing varying by season, duration, and group size.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peak Occasions Ltd operates two large self-catering holiday properties in the Peak District National Park — The Mermaid Inn (sleeps 13-34) and Quarnford Lodge (sleeps 10-28). The properties are rented to large groups for occasions such as birthdays, hen/stag parties, corporate breaks, and family holidays, offering full en-suite facilities, a single shared dining table, comfortable lounge space, and walking access directly from the door.

Product overview

The Mermaid Inn is part of Peak Occasions, a hospitality company operating two large self-catering properties in the Peak District National Park. The portfolio consists of Quarnford Lodge (sleeps 10-28) and Mermaid Inn (sleeps 13-34), which together can accommodate 10-34 guests. Both properties serve as venues for special occasions, holidays, hen/stag parties, corporate breaks, and family gatherings, featuring en-suite facilities, communal dining, and lounge spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Mermaid Inn Large self-catering holiday property in the Peak District National Park that sleeps 13-34 guests, featuring full en-suite facilities, comfortable lounge space, and a shared dining table. Targeted at families, friends, and corporate groups seeking spacious group accommodation for occasions, holidays, and meetings.
• Quarnford Lodge Large self-catering holiday property in the Peak District National Park that sleeps 10-28 guests, featuring full en-suite facilities, comfortable lounge space, and a shared dining table. Suitable for special occasions, holidays, and business meetings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Canopy & Stars: UK boutique self-catering brand emphasizing unique, nature-immersed stays including rural and outdoor-oriented properties. Comparable for nature-led, scenic-stay positioning though tilted toward romantic/niche rather than large groups.

Broad incumbents

• Sykes Cottages: One of the largest UK holiday cottage letting agencies with thousands of properties including large-group houses in the Peak District. Directly comparable as a competitor for large-group self-catering bookings, but operates as a multi-property agency rather than a single-operator.
• Rural Retreats: UK luxury self-catering specialist offering large houses in scenic countryside locations. Comparable in premium, group-occupancy self-catering positioning though focused on luxury rather than mid-market.
• Helpful Holidays: Long-established UK independent holiday cottage letting agency with a portfolio including large houses in Devon and other national parks. Comparable as a self-catering competitor for large-group UK bookings.
• National Trust Holidays: Operates a curated portfolio of heritage and countryside holiday cottages across the UK, including ones in the Peak District. Comparable in self-catering format and scenic setting, though brand-positioned around heritage rather than large groups.
• Boutique Cottages: Curated UK self-catering agency featuring large-group and luxury cottages. Comparable as a competitor for premium large-group bookings in scenic UK locations.
• Snaptrip: UK last-minute holiday cottage booking platform. Comparable as a channel/aggregator competing for large-group bookings in the Peak District and similar national parks.

Regional players

• Peak District Holiday Cottages: Regional letting agency focused specifically on Peak District self-catering properties. Directly competes in the same geography and customer segment, especially for large holiday cottages.
• Cragwood Country House Hotel: Lake District country house offering group accommodation in a national park setting. Comparable in scenic national park positioning and group stays, though in a different UK region and with a hotel rather than self-catering format.

Direct peers

• Big House Holidays: UK specialist in large-group self-catering accommodation — directly comparable in product (whole-house rentals for big groups), customer base (celebrations, family reunions, corporate groups), and operating model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-mermaid-inn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mermaid Inn