PEAK TOURS LTD

What PEAK TOURS LTD does

Peak Tours Ltd is a UK-registered private limited company founded in 2006 by Steve Coackley, operating from Glossop, Derbyshire. The company provides fully supported guided cycling holidays across the UK, Ireland, France, Spain, Portugal, Austria, Italy, and Germany, with a portfolio of approximately 20 named tour products ranging from 2-day training weekends to 14–15 day end-to-end routes such as Land's End to John O'Groats, Channel to the Med, Munich to Rome, and Moselle to Mozart. It also offers self-guided Peak District holidays, bike hire (Cannondale, Dawes), Garmin GPS rental, training weekends, and lift-back transfer services. The business operates as a direct-to-consumer operator with no resellers, taking bookings through its website, phone, and email and using third-party payment processors (PayPal, Worldpay). Tour pricing is all-inclusive, ranging from £345 to £2,795, with deposits typically at 10%.

The company is bootstrapped, founder-owned, and small in headcount (approximately 7 employees), with customer touchpoints concentrated around the founder and a named set of guides and support team members. It has built a review-based reputation asset, evidenced by a 5.0-star rating across 783 Google reviews, and relies on word-of-mouth, email marketing via Constant Contact, and customer testimonials as its primary marketing channels. The technology stack is limited to standard off-the-shelf tools for payments, email, analytics, and remarketing (Google AdWords); there is no proprietary technology, mobile app, or AI component. There are no patents, no certifications, no institutional investment, no parent company, and no M&A activity disclosed.

Revenue is generated entirely through one-time tour package purchases and ancillary services (bike hire, GPS hire, transfers, training weekends). The customer base is entirely individual adult cyclists (typically aged 45+), with a roughly 50/50 split between solo travelers and couples/friends, served via a horizontal segmentation approach. The business is actively operating with published tour dates extending into 2027 and marked its 16th consecutive year of LEJOG tours in 2026.

Name

PEAK TOURS LTD

Legal name

Peak Tours Ltd

Website

https://peak-tours.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Peak Tours Ltd is a UK-based, founder-owned operator of fully supported guided cycling holidays across the UK and Europe, serving individual adult cyclists with all-inclusive multi-day tour packages priced from £345 to £2,795.

Ownership category

akta.pro rank

Product category

Active Tourism / Guided Cycling Holidays

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industries

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

Keywords

• Guided cycling tours
• Cycling holidays
• Supported bike tours
• Multi-day cycling tours
• Cycling vacation packages

Headquarters

HQ city

Glossop

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Guided Cycling Tour Packages: Peak Tours generates revenue through selling fully supported guided cycling holiday packages. Tour prices are all-inclusive, covering accommodation, breakfasts, lunches, snacks, route notes, GPX files, cycle shirts (for tours longer than 5 days), two backup vehicles with refreshment stops, luggage transfers, mechanical assistance, cycling guides, and airport/station pickups. Prices range from £445 for 2-day training weekends to £2,795 for 14-day Channel to the Med tours.
2. Optional Tour Extras: Additional revenue streams include bike transfers (free within UK, £40 for overseas), bike hire (ranging from £40 for 2-day hybrid hire to £100 for 4-day road bike hire), Garmin navigation device hire (£15 for up to 4 days), cycle servicing, training weekends, sports massage arrangements, and lift-back-to-start services (£65).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peak Tours Ltd is a UK-based operator that sells fully supported guided cycling holiday packages across the UK and Europe, including flagship end-to-end routes such as Land's End to John O'Groats, Channel to the Med, Munich to Rome, and Highland 500. Packages are all-inclusive, covering accommodation, meals, route notes, GPX files, luggage transfers, mechanical support, two backup vehicles with a mobile refreshment "brew van," and experienced cycling guides. The company also offers self-led Peak District holidays and ancillary paid services such as bike hire, Garmin GPS rental, training weekends, and lift-back-to-start transfers.

Product overview

Peak Tours Ltd is a UK-based cycling and walking holiday operator offering fully supported guided cycling tours across the UK and Europe. The company provides a portfolio of named tour products ranging from multi-day to multi-week experiences, including iconic routes like Land's End to John O'Groats, Channel to the Med, and Munich to Rome. Tours include accommodation, meals, luggage transfers, route notes, GPX files, mechanical support, and support vehicles. The company also offers self-led Peak District holidays, bike hire (Cannondale Synapse, Dawes Galaxy Super, Dawes Discovery), Garmin GPS rental, training weekends, and cycle transfer services. Founded in 2006 by Steve Coackley, Peak Tours operates from Glossop, Derbyshire, and has expanded from initial Peak District self-led tours to include guided tours across the UK, Ireland, France, Spain, Portugal, Austria, Italy, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Land's End to John O'Groats Tour Iconic 14-day or 10-day fully supported cycling challenge across the length of Britain, from Land's End in Cornwall to John O'Groats in Scotland. Includes accommodation, meals, luggage transfers, support vehicles, and experienced guides.
• Coast to Coast Tour Three-day cycling tour from the west coast (Workington) to the east coast (Tynemouth) of England, covering 130 miles through northern England's most rugged scenery.
• Highland 500 Seven-day cycling tour of the Scottish Highlands covering 500 miles, cycling from Inverness over the west coast to Durness and looping back through the central Highlands.
• Channel to the Med Tour Cycling holiday traversing France from the English Channel to the Mediterranean Sea, available in 10-day and 14-day versions. Covers the Loire Valley, Puy-de-Dome, Provence, and Mt Ventoux.
• Munich to Rome Tour 14-day cycling adventure through Germany, Austria, Switzerland, and Italy, finishing in Rome. Includes Tyrolean mountains, Lake Garda ferry crossing, and Siena.
• Dover to Durness 13-day UK cycling tour from southeast England to northwest Scotland, visiting Kentish Downs, Peak District, Yorkshire Dales, Scottish islands of Arran, Mull, and Skye.
• French Alps Classic Cols Tour de France-themed cycling holiday tackling iconic Alpine climbs including Col de Telegraphe, Col de Madeleine, Col du Galibier, and Alpe d'Huez.
• A Week in Provence Seven-day cycling tour through Provence, France, including vineyards, hilltop villages, and an ascent of Mt Ventoux, with two nights per location.
• Scottish End to End Seven-day cycling tour from Carlisle to Durness, traversing the Scottish borders and west coast with island hopping.
• Portugal End to End 11-day cycling tour covering Portugal from south to north, known for quiet roads and peaceful riding experience.
• Mizen Head to Malin Head Ireland 10-day end-to-end cycling tour of Ireland from the southernmost point (Mizen Head) to the northernmost point (Malin Head), featuring the west coast.
• Moselle to Mozart Tour 15-day cycling tour through Germany and Austria, from vineyard country near Trier along the Moselle River to Vienna, including UNESCO World Heritage Wachau site.
• Hadrian's Cycleway (2 day) Two-day cycling tour averaging 60 miles per day, from Silloth to Tynemouth following Hadrian's Wall path with elevation of approximately 2250ft on day one.
• Hadrian's Cycleway (3 day) Three-day cycling tour averaging 40 miles per day from Silloth to Tynemouth, passing through Solway Coast, Hadrian's Wall, and Roman forts at Birdoswald and Vindolanda.
• Way of the Roses (3 day) Three-day cycling challenge averaging 57 miles per day from Morecambe to Bridlington, passing through Yorkshire Dales, Nidderdale AONB, Vale of York, and Yorkshire Wolds.
• Way of the Roses (4 day) Four-day cycling tour averaging 43 miles per day from Morecambe to Bridlington, offering a more relaxed pace through Lune Valley, Yorkshire Dales, and historic cities of Lancaster and York.
• Catalonia Explorer Cycling tour exploring the Catalan regions of Bages, Osona, and Girona, featuring quiet roads, countryside, and local history.
• Brittany By Bike Six-day cycling tour through Brittany, France, featuring Breton culture, traffic-free cycle routes, and quieter roads.
• The Dordogne and The Lot Valley Week-long cycling tour from Bergerac to Cahors through the Dordogne and Lot Valley regions of France, featuring historic sites, natural cliffs, and medieval towns.
• Coast and Castles Four-day cycling tour through Northumberland, England, from coastal towns past castles to Beal near Lindisfarne, featuring wildlife and birdwatching.
• Pedal the Peaks Weekend cycling experience in the Peak District National Park with two days of riding from a bike-friendly hotel in Hope Valley, suitable for training or leisure.
• Self-Led Cycling Holidays Self-guided cycling holidays in the Peak District providing detailed route notes, maps, accommodation, luggage transfers, and equipment rental for independent riders.
• Cannondale Synapse Road Bike Hire Road bike rental featuring SmartForm C2 Alloy construction and full carbon forks, available for 2-4 day tours with accessories included.
• Dawes Galaxy Super Touring Bike Hire Premium touring bike rental built on Reynolds 853 frameset with Shimano Deore XT 27-speed drivetrain and Schwalbe Marathon tyres, available for 2-4 day tours.
• Dawes Discovery 301 Hybrid Bike Hire Entry-level hybrid bike rental with 6061 alloy frame, 700c wheels, and 24-speed Shimano gearing, suitable for touring with front and rear rack for panniers.
• Garmin Hire GPS navigation device rental service for guided tours up to 4 days, with pre-loaded tour routes.
• Training Weekend Weekend training program in the Peak District for difficulty level 8-9 tours, featuring 90-mile and 45-mile loops around Sheffield with support van and guides.
• Lift Back to Start Optional coach transfer service returning riders to their starting point after tour completion.

Quantifiable outcome

• 783 Google reviews with 5.0-star average rating
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Yellow JerseycoreGTM or Marketing PartnerPeak Tours has partnered with Yellow Jersey, a specialist cycling travel insurance provider, offering customers a 10% discount on travel insurance products. This partnership provides recommended insurance coverage for customers booking tours, covering accident, medical expenses, bike protection, cancellation, and COVID-19 related issues. Insurance is strongly recommended as a booking condition for all tours.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pure Adventures: European cycling holiday specialist offering self-guided and guided bike tours across multiple countries. Comparable to Peak Tours on guided cycling product, route curation across Europe and customer profile.
• Cycling for Softies: Boutique supported cycling holiday brand with rides across Europe (France, Italy, Spain). Comparable to Peak Tours on supported cycling format, leisure-leaning target audience and European route mix.
• Saddle Skedaddle: UK-based guided and self-guided cycling holiday operator with a portfolio across the UK and Europe. Directly comparable to Peak Tours in product type (multi-day supported cycling holidays), target customer (leisure/active travellers) and geographies (UK, France, Spain, Italy).
• TDA Global Cycling: Long-established fully supported international cycling tour operator running multi-week and end-to-end rides. Comparable to Peak Tours on supported tour format, multi-day itineraries and challenge-rider target audience.
• Cyclomondo: European cycling holiday operator running guided and self-guided multi-country rides. Comparable to Peak Tours on multi-day supported cycling tours and European geographic footprint.
• Wilderness Scotland: Scotland-based adventure tour operator offering guided cycling and walking holidays. Comparable in product type (guided cycling trips), target market (active leisure travellers) and overlapping routes such as the Scottish Highlands.
• InGamba: Premium guided cycling tour operator focused on European routes including Italy, Portugal and Provence. Comparable to Peak Tours' premium multi-day tours on customer profile (affluent leisure cyclists), pricing level and route style.
• Macs Adventure: UK-headquartered self-guided and guided walking and cycling holiday specialist covering the UK and Europe. Closely comparable business model (curated routes, accommodation and luggage transfers) and overlapping geographies with Peak Tours.

Broad incumbents

• Exodus Travels: Large established adventure-tour operator offering guided cycling trips within a much broader portfolio of walking, trekking and cultural tours. Comparable on guided cycling product and European/UK routes, but with significantly broader scope and larger scale than Peak Tours.
• Contiki: Global youth-focused group tour operator offering cycling itineraries in Europe among a much wider tour portfolio. Comparable on the guided cycling experience and European routes, but targeting a younger demographic and operating at much larger scale than Peak Tours.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peak-tours-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEAK TOURS LTD